Professional Documents
Culture Documents
June 2014
(India)
36%
49%
49%
(India)
51%
51%
Samvardhana Motherson
Polymers
(India)
Samvardhana Motherson
Global Holding
(Cyprus)
31%
69%
SMRP BV
98%
Samvardhana Motherson
Reflectec Group Holdings
(Jersey)
100%
SMP Automotive
Technology Iberica
(Spain)
100%
Samvardhana Motherson
Peguform
(Germany)
95%
Subsidiaries
Note:
Subsidiaries
5%
SMP Deutschland
(Germany)
Subsidiaries
Our philosophy
Vision: To be a globally preferred solution provider
Key elements of SMG philosophy
TRUST
ASKED TO
DO MORE
Product risk
FOCUS ON
CONSISTENT
OUTSTANDING
PERFORMANCE
RETURN ON
PURPOSE
Deepening
customer bond
No single customer
dependence
Diversified product
range
Increasing content
per car
INCREASE
CONTENT/
VALUE PER
CAR
3CX15
PROUD TO BE
PART OF WAY
OF LIFE (PURPOSE)
Presence in 25
countries both
developed and
emerging
economies
Cautious approach
through a derisked
business model
Technology risk
Manufacturing risk
Geographical risk
Alternate
manufacturing
options with 147
plants worldwide
Standardised
operations across all
plants enable easy
switchover
Investing in future
technologies
Currency risk
Manufacturing and
sales in same currency
regions gives natural
hedge
Pass through
arrangements for
major fluctuations
(a)
Quality, Cost, Delivery, Development, Management, Safety, Environment and Sustainability
Source: Company data
SMR division
Established business with superior product portfolio, demand visibility, high quality manufacturing and robust profitability
Comprehensive product portfolio
Basic
Medium
Commercial
Select customers
Premium
Interior mirrors
14 countries
22 manufacturing plants
and 1 sequence centre
39
64
101
4.6%
6.6%
9.4%
842
FY-12
970
FY-13
1,082
FY-14
SMP division
One of the largest suppliers of bumper, instrument panel and door panels to European automotive OEMs
Comprehensive product portfolio
Select customers
Bumpers
Instrument panels
Door panels
60
104
nm
3.3%
5.4%
1,823
1,916
FY-13
FY-14
~10,000 workforce
635
Manufacturing plant
Engineering and project management centre
5-month
FY-12
R&D centres
Module centre (just-in-sequence logistics)
Note: March fiscal year-end
Source: Company data
42%
China
12%
North America(a)
Europe Premium Market(c)
21%
31%
17%
52%
12%
5%
24%
22%
South America
13%
Bumpers
Comprehensive product
portfolio
Exterior mirrors
Global footprint
Strong in-house R&D
focus
26%
Global
Market leadership
supported by:
Door panels
OEMs relationship, comprehensive product portfolio and innovation though strong in-house R&D
to cement leadership position
Note:
(a)
(b)
(c)
March fiscal year-end. Market share based on total production by volume in the relevant region for both domestic and export markets
Includes Mexico
Excludes Russia
Premium segment refers to passenger cars with premium brand image, including those produced under the Acura, Audi, BMW, Cadillac, Infinity, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche and Tesla
brands, as well as luxury cars, sports cars and selected high-priced vehicles of other brands (typically exceeding 20,000 base price)
Source: LMC Automotive and Company estimates
a member of SAMVARDHANA MOTHERSON GROUP
37 manufacturing
facilities
16 countries
20 development,
engineering, project
management and sales
centers
9 logistics centers
4 R&D centers
Workforce of 18k+
Source: Company data
OEM supplier
interdependency
Today
Components
makers
content per
car 80%
Car makers
content per
car 80%
20%
High
dependence
by OEMs means
very close and
long-term business
relationships
Price competitiveness
Part quality assurance
PAST
(Focus on price)
1980
Process quality
assurance
R&D competencies
Global supply
capabilities
Financial strength
Part quality assurance
Price competitiveness
Globalisation of platforms
Background:
Global supply capability as a pre-condition
SMRP BV building capacity in Germany and China to support
global platform launch
PRESENT/ FUTURE
(Strategic partnerships)
Key aspects
SMRP BV examples
Camera systems
replacing exterior
mirror
Lighting & Sensor
integration
Sensor based
pedestrian protection
Serving clients globally and providing value-added products are success factors in automotive industry
with increasing dependence on suppliers
Source: Company data
book(a)
worth 7.7bn
By OEM
Others
4% 12%
4%
4%
8% 9%
21%
By product
Others
Instrument
5%
panels 'IP'
19%
Door panels
17%
Mirrors
35%
Bumpers
24%
By geography
>300
Americas
12%
Asia
19%
289
FY-12
5%
8%
25%
FY-14
FY-17E
Europe
69%
Note:
(a)
Focus areas
Safety
Environment
Efficiency
Aesthetics
Turn signal in
exterior
mirrors
1997
1998
1999
First plastic
hatchback
tailgate
LIN-bus-systems
in exterior
mirrors
2000
Camera-based
blind spot
detection
systems
2001
First doubleslush
instrument
panel
2002
Airbag lid in
two-component
technology
Side-lookerLED turn
signal lamps
2003
2004
Universal airbag
Light guide
style turn
signal lamps
2005
Power
telescopic
and power
folding mirrors
2006
2007
Two tone
provides slush
Logo Lamp
2008
2009
Door panels
manufactured
with innovative
natural fiber
processing
PlasticGlass
2010
2011
Heated surfaces
in interiors
Interior and
exterior mirror
replacing
camera systems
2012
Next generation
vision based
sensor
technology
2014
Battery trays
for electric
vehicles
Sensor
integration in
bumpers for
pedestrian
detection
Superior innovation an outcome of sustained focus and investment in R&D at times even 2 3 years before product launch
In development stage
SMRP BV strategy
Retain and strengthen technological leadership through continued focus on R&D and
innovation
Continue disciplined global expansion through selected investments backed by new orders
Drive further efficiency and continue to improve our cost base and cash generation
Focus on profitable growth and pursue strategic acquisitions while maintaining our
conservative financial policy
10
FY12-13
FY 13-14
2,792
2,997
2
38
(1,872)
(549)
(79)
(287)
3
66
(1,978)
(571)
(86)
(311)
45
119
1
(40)
(39)
2
17
(30)
(14)
3
(0)
Income taxes
(20)
(13)
108
(29)
80
11
578
38
56
March-14
March-13
March-14
10
221
20
11
267
44
75
77
Non-Current Assets
672
326
398
Inventories
Trade Receivables
Cash and Equivalents
146
412
59
355
320
14
400
165
24
49
173
194
862
783
1,189
1,181
92
16
41
154
(3)
49
149
200
1,338
1,381
Current Assets
667
Liabilities
Invested Capital
Translation Reserve
Non-Controlling Interest
Equity
Total Assets
1,339
12
Appendix
13
Medium
Painted housings
and covers
Convex and
aspheric glass
Electric glass adjustment
Power fold mechanisms
Glass heating
LED based turn signals
Temperature sensors
Interior mirrors
Premium
Memory glass
position adjustment
Auto-dimming glass
LED light guide
turn signals
Ground illumination
Central electronic
control unit
Surround-view cameras
Integrated blind spot
detection systems
Warning lights for driver
assistance systems
Logo-projection lamps
Commercial vehicle
SMR focus on premium segment ensures forefront presence in terms of innovation and technological development
SMR well-positioned as value-add features on the premium segment gradually migrate to low and medium-cost segments
(a)
14
Instrument panels
Door panels
15