2013 Kalakay Fitness Systems

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Copyright 2013 Kalakay Fitness Systems LLC. All rights are reserved.

You may not distribute this report in any way. You may not sell it, or reprint
any part of it without written consent from the author, except for the
inclusion of brief quotations in a review.

2013 Kalakay Fitness Systems

The Best YouTube Video Format

Use this format if you are editing your videos or someone else is editing them:
1.
2.
3.
4.
5.

Animated Logo or Website Address

Verbal Introduction (who you are/what you are teaching)
Content
Verbal Call to Action
Animated End Slate with Clickable Annotations to your other videos.

Notes on Videos:
1. Two camera angles in a video are preferred. This way you have
something to cut away to if one shot messes up. It is also visually
stimulating. If not, one is fine just make sure its a steady shot from a
tripod.
2. Include a website annotation in the top right corner of all of your videos.
3. Invest in good lighting or make sure you are well lit and not under/over
exposed in the camera
4. Get a good microphone or audio equipment so the audio sounds great.
(#1 complaint about videos is bad audio)
5. Wear bright colored shirts or have a colorful background in your shots so
that when viewers are skimming through related videos yours stand out
the most.
6. Keep Videos under 5 minutes in length if you can. The shorter the better.

How to Spice Up Your Content And Increase

Discoverability

2013 Kalakay Fitness Systems

Use Annotations in your videos, just dont over-do it. Use 2-4 annotations in your
videos at different times in the videos. The most popular annotations in the
videos and the ones I recommend the most are:
1. Subscribe Annotations when clicked it will take viewers to your channel
and they will now be subscribed to your videos.
2. Like Annotations remind people to like your video on YouTube.
3. External Website Link Annotation when clicked, it will take viewers to
your website.

Do you want to know how to add

Annotations?
Read the next page

2013 Kalakay Fitness Systems

Adding Annotations
1. Go to the video manager
2. Click on the edit button under the video you are adding annotations to.
3. Click on the annotations tab at the top of the screen.
4. Drag the Red Marker to the time of the video you want the annotation to pop
up on the screen.
5. Click Add annotation on the top right of the menu
a. Use the speech bubble if it is an announcement annotation
b. Use the Spotlight if you are trying to make a clickable annotation
6. To set the annotation, write annotation in the box on the right and set the
styles to whatever you prefer. Also set the start time and end times you want it
to show on the video. If you click the link box on the bottom a menu will pop
up. You can choose to link the annotation to a YouTube Video, Playlist,
Channel, Subscribe or project. I usually stick to another video or my subscribe,
although I am sure playlist is another good one to use if applicable. This
means when they click on the annotation it will take them to whatever it is
linked to.
7. To reposition the annotation on the video just click and drag it to the position
you want on the actual video that is on your screen. You can also size it by
dragging the little boxes in the corners to the desired size.
8. You can add multiple annotations to one video by clicking on the add
annotation button on the top right and repeating the process.
9. Make sure to click save at the top right every time you add an annotation.
10.
Finally click Publish at the top right to finalize your annotations.

2013 Kalakay Fitness Systems

Video Description Tips

1. First line needs to be a catchy phrase or offer with the link to your sales site or
blog on it.
2. Make the description sound like a letter you are writing to your friends about
what the video is about.
3. Use your keywords in the description
4. If you are putting up a workout, make sure you explain the workout in the
description so they can write it down it they wanted to.
5. Put more links to your sales site or blog further down in the description.
6. At the end of your letter to your friends description put a link to the actual
video they are watching and remind them to share it with their friends on
Facebook or Twitter.

How to Generate Traffic to Your Videos

1. Post 1-2 Videos Per WEEK on your channel
2. Use your keywords in the title of the video
3. Save the actual Raw Video File on your computer as your keywords before
you upload it to youtube.
4. Make sure you have an end slate with clickable annotations on it that will take
people to your other videos.

5. Get a designer to create custom animated graphics for your videos.

**The one I recommend is here: http://www.FinalYouTubeVideo.com
6. Set the appropriate meta tags (your keywords)
7. Use all 5,000 characters in your description if possible
8. Use links to your sales site or blog in the description
9. Share the video on Facebook, Twitter, Google Plus, etc. Even mail out for the
video so that people will click on the link and share it with their friends. This will
rank you higher.
10. Get likes on your YouTube video on YouTube.
11. Embed the Video on your blog or website to increase traffic.
12. Add the Video to a playlist of other related videos you have made.
2013 Kalakay Fitness Systems

5 Questions You Must Know the Answers To

1. What are the three types of videos you should be creating for your
YouTube channel?
a. Viral and Funny Videos. For these videos you want to entertain people.
Make them fall in love with your personality. This will help build a real
human relationship with your followers.
Examples:
- Harlem Shake Video
- Funny Outfit Workouts
- Spin offs of popular shows or videos related to your niche
- Anything that entertains and relates to what you do
- Dont be afraid to be goofy, it usually gets the most response
b. Workout/Nutrition Videos
- Follow Along Mini Workouts (under 15 minute videos)
- Nutrition Tips
- Recipes
- Workout Tips to make their workouts more effective
- Kitchen Tips
c. Studies and New Contrarian Beliefs
- Science behind your workouts
- New studies with new knowledge
- Go against popular beliefs and explain why this works
- Tear apart fads and put science behind why they work or dont work
- Express your opinion on certain workout programs, diet programs
or training methods
d. BONUS: Short and catchy videos
- Once a month release a video that is 45 sec to a minute long that
relays a catchy message and backs it up with your training system.
These also work great to drive to squeeze pages.
- These work great for YouTube Contests for your channel
2. How long should your YouTube videos be?
a. Depending on your videos will depend on the length.
b. Follow along mini workouts will be a little longer. Try to keep them
under 15 minutes, closer to 8-12 minutes if possible. You can
always do the workout through and then have them repeat it on
their own a few times if necessary.
c. Funny Videos should be 5 minutes MAX
d. Study videos should be 5 minutes MAX
e. Squeeze page or contest videos should be 1 minute 30 seconds
MAX
3. What Tone is appropriate for my YouTube videos?
2013 Kalakay Fitness Systems

a. You want to convey a optimistic and positive attitude in all of your

videos.
b. A serious tone is okay if it is a serious issue, but positive will
convert better
c. Explode with your personality. If you arent energetic, you want to
work on being a little more lively.
d. NO MONOTONE. You will be tuned out.
e. Develop your own culture of terms and sayings that people will
want to use in their everyday lives.
f. IT SHOULD SOUND LIKE YOU ARE TALKING TO YOUR BEST
FRIEND IN EVERY VIDEO
4. What intro should you use for YouTube Videos.
a. Here is what I am doing on all of my new videos:
i. Animated Graphic with website address on it.
ii. Workout Slide that tells the viewers what the video is about
iii. My quick verbal intro about who I am and what we are
covering
iv. Then, go into the video
v. End the video with a call to action (see below)
vi. Finally, the last thing they see should be 15-30 secs of an
end slate that has other related videos on it and a subscribe
button.
5. What call to action should I use in my Videos?
a. This is tricky because you always want a different one about every
week or two. Use links in the description and direct them to click the
links but spice up which links you use.
b. Squeeze pages with a special YouTube offer work amazing, but
rotate your offers at least monthly
c. Links to your blog are great if you have an article that relates to the
video
d. If you are running a special or just launched a new product direct
them to click on the link below to take advantage of it.
e. Just make sure you dont sound like a broken record at the end of
your video. Try to ask for something different at least biweekly.
f. You can also direct them to subscribe or to check out links in your
videos to other related videos or playlists. Think outside of the box.
Remember, YouTube is part of your funnel now so to direct them to
other YouTube videos or your channels is absolutely fine.
Eventually, the more they get to know you they will get into your
funnel by clicking a link J

2013 Kalakay Fitness Systems

7 Things You MUST have to be Successful on

YouTube

1. Good Looking/Sounding Videos

2. Subscribers
3. Likes
4. Comments
5. Playlists
6. End Slates on your videos
7. Annotations

If You Dont Know How to Do Any of This or Are Just

Too Busy To Make These Videos and Publish Them By
Yourself, Then Read the Message Below

2013 Kalakay Fitness Systems

We know as a boot camp owner/trainer you are constantly busy

with:
Making sales
Paying bills
Helping Clients
Marketing
Networking
Putting out staff fires
Coming up with new ideas
Maintaining your business

Not to mention you would like to spend the small amount of free time you do have
on your social/family life.

So when do you have time to get your business or brand posted up to YouTube? I
mean with all of those complicated steps and always changing processes, when do
you have time to sit down for 2 hours between editing and optimizing and post 1-2
videos per week?

This is where we come in!

All you have to do with us is film your video and upload the footage
to our secure server and we will do the rest.

After it is uploaded we will:

Edit it
Add animated graphics to the beginning
Put in and link the annotations and other graphics
Create and add an animated end slate
Add any other requests you may have to the video
Upload the video to your YouTube account
Optimize it with Keywords so your customers/prospects can find your
video faster- which means find your business faster online
Write the description using the keywords and special backlinks to your
website
2013 Kalakay Fitness Systems

 Fill out ALL of the other little pieces of info for you so that you will get full
benefit from your videos.
Pump some YouTube Voodoo into the video so that it will convert better
and be more discoverable to your potential clients.

This is how simple and easy the full process is:

1.
2.
3.
4.
5.
6.

Get a camera
Film your video
Upload to the site
We do work for you
You relax and check your email in a couple of days.
We notify you when the video is up and you are all set.

Total amount of time YOU spent on getting the YouTube

video looking professional and posted: LESS THAN 5
MINUTES

Dont Forget to Swing By Our Website to get your hands on our

FREE YouTube Domination Program

Click Image for Details

2013 Kalakay Fitness Systems