BTEC Assignment Brief

Qualification

Unit number and title

Learning aim(s)

(For NQF

only)

Assignment title
Assessor
Issue date
Hand in deadline

BTEC Level 1/Level 2 First Award in Creative Digital Media

Production
BTEC Level 1/Level 2 First Certificate in Creative Digital
Media Production
BTEC Level 1/Level 2 First Extended Certificate in Creative
Digital Media Production
Unit 10: Digital Photography for a Media
Product
Learning aim C: Create digital photographs for a media
product
Portfolio production and techniques of digital photography
Jane Knight
16.12.16
16.01.17

Many thanks, the client really enjoyed looking through your

portfolio and said that you clearly have talent.
We now want you to produce the photographs that will be
used in the new school brochure.

Vocational Scenario or
Context

The photographs need to make the school appear:

Clean and modern with excellent ICT/sports facilities
Show at least one subject being taught
Sell the school as a happy, safe and inspirational
environment for young people to learn
Underline the diversity and community of Haverstock
We need to have at least three exterior and three interior
shots and would like you to utilise lighting/depth of field in a
interesting/creative way. We are really looking for a range
of shots that are a creative response to the brief.
Topic C.1 Develop concepts for digital photographs
for a media product from a brief
Add blog posts that outline the following considerations:

Task 1

1. What is the brief purpose, target audience, form

2. Create a mind map that outlines your initial ideas
based on the brief
3. Look at the existing brochure what is good/bad
about it
4. In light of your analysis of the brochure review your
own initial ideas
5. Do a trial layout - sketch out/photograph 4 test
shots do they work in terms of
framing/lighting/focus/mise en scene how could
you improve them do you think that they fit the
brief?

Checklist of evidence
5 blog posts answering the questions in task 1
required
Criteria covered by this task: Topic C.1 Develop concepts for digital

photographs for a media product from a brief

Unit/Criteria
reference
Develop an appropriate concept for photographs for a digital media
Unit 10: 2C.P5
product with adequate reference to photographic consideration
Develop a creative concept for photographs for a digital media product
Unit 10: 2C.M5
with competent reference to photographic considerations.

Topic C.2 Considerations for digital photographers

For the ideas that you have produced above you need to
consider whether they are fit for purpose and whether they
are doable. You are looking at the opportunities and
challenges provided by the brief and your response to the
brief.
Consider your ideas in terms of the following and produce
blog posts that cover all 7 points
1. What you are going to shoot is it suitable and
available in terms of space/time/resources/personnel
needed (logistics)
2. Do you need to book anything e.g approach
teachers/students/book space within the school?
3. Do 4 more test shots that are improvements of the
first 4 and upload them to your blog
4. Image resolution, pixel size, ISO
5. What will you need to consider when shooting the
exterior shots?
6. What will you need to consider when shooting the
interior shots?
7. Complete a simple risk assessment for each
photograph you are planning on taking please
upload the risk assessment to the blog
8. Do you need to give out permission letters? Please
post a copy of this letter. Do you need this?

Task 2

Checklist of evidence
7 blog posts that answer/outline responses to the prompts
required
for task 2.
Criteria covered by this task: Topic C.2 Considerations for digital photographers
Unit/Criteria
reference
Unit 10: 2C.P5
Unit 10: 2C.M5

Topic C.2 Considerations for digital photographers

Develop an appropriate concept for photographs for a digital media
product with adequate reference to photographic considerations.
Develop a creative concept for photographs for a digital media product
with competent reference to photographic considerations.

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BTEC Assignment Brief v1.0
BTEC Internal Assessment QDAM January 2015

Topic C.3 Production of digital photographs for a

media product
With all the prep work done you can get on with shooting
the final photographs for your school brochure. These may
be developed/improve versions of photographs that you
have already taken for your planning.
The photographs that you produce must fulfil the brief as
well as fulfilling the following criteria:

Task 3

3 or 4 exterior shots
3 or 4 interior shots
Lighting must be considered for both interior and
exterior photographs
Mise en scene must be considered
Framing must be considered
Depth of field must be considered
Rule of thirds/use of lines and textures etc
You may also want to be creative with
focus/aperture/zoom/exposure/shutter speed

Please name the photos/store them on the computer then

upload them to your images gallery
Checklist of evidence
6-8 final photographs on blog
required
Criteria covered by this task: Topic C.3 Production of digital photographs for a
media product
Unit/Criteria
To achieve the criteria you must show that you are able to:
reference
Unit 10:
Produce adequate interior shots for a media product that shows an
2C.P6
appropriate interpretation of the brief.
Unit 10:
Produce adequate exterior shots for a digital media product
2C.P7
that shows an appropriate interpretation of the brief.
Produce effective interior shots with competent lighting for a digital
Unit 10:
media product that shows an appropriate interpretation of the
2C.M6
brief.
Produce effective exterior shots for a digital media product
Unit 10: 2C.M7
that shows a competent interpretation of the brief
Produce creative shots in different lighting conditions for a digital
Unit 10: 2C.D4
media product that shows a confident interpretation of a brief.

Sources of information
to support you with
this Assignment

NA creative work

Other assessment
materials attached to
this Assignment Brief

See haverstockmedia website for resources and lessons

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BTEC Assignment Brief v1.0
BTEC Internal Assessment QDAM January 2015

FOR NQF LEVEL 2 ONLY: If you have not achieved the Level 2 criteria, your
work will be assessed to determine if the following Level 1 criteria have been
met.
Criterion
Unit
reference
Develop a basic concept for photographs for a digital media product
Unit
1C.5
with limited reference to photographic considerations.
10
Unit
Produce basic interior digital photographs for a media product.
1C.6
10
Produce basic exterior shots for a digital media product that shows
Unit
1C.7
a limited interpretation of the brief.
10

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BTEC Assignment Brief v1.0
BTEC Internal Assessment QDAM January 2015