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  • Mission Statement Guide

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    dani2611
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    The document discusses mission statements, which describe an organization's purpose, business, and reason for existing. There are two types: customer-oriented or product-oriented. An effective mission statement addresses customers, products/services, markets, technology, concern for survival, philosophy, self-concept, concern for public image, and concern for employees. Examples are provided for Reckitt Benckiser and Intel, analyzing their mission statements based on these components. Shanghai Electric's mission focuses on strengthening social responsibility and achieving economic and social harmony.

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    Mission Statement

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    The document discusses mission statements, which describe an organization's purpose, business, and reason for existing. There are two types: customer-oriented or product-oriented. An effective mission statement addresses customers, products/services, markets, technology, concern for survival, philosophy, self-concept, concern for public image, and concern for employees. Examples are provided for Reckitt Benckiser and Intel, analyzing their mission statements based on these components. Shanghai Electric's mission focuses on strengthening social responsibility and achieving economic and social harmony.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views3 pages

    Mission Statement Guide

    Uploaded by

    dani2611
    The document discusses mission statements, which describe an organization's purpose, business, and reason for existing. There are two types: customer-oriented or product-oriented. An effective mission statement addresses customers, products/services, markets, technology, concern for survival, philosophy, self-concept, concern for public image, and concern for employees. Examples are provided for Reckitt Benckiser and Intel, analyzing their mission statements based on these components. Shanghai Electric's mission focuses on strengthening social responsibility and achieving economic and social harmony.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Mission Statement

    It is a description of the following:

    What an organization actually does


    What its business is
    Why it does it.

    There are two types of mission statement


    1. Customer Oriented
    2. Product Oriented.
    Components of an Effective Mission Statement
    a) Customers. Who are your customers? How do you benefit them?
    b) Products or services. What are the main products or services that you offer?
    Their uniqueness?
    c) Markets. In which geographical markets do you operate?
    d) Technology. What is the firms basic technology?
    e) Concern for survival. Is the firm committed to growth and financial soundness?
    f) Philosophy. What are the basic beliefs, values and philosophies that guide an
    organization?
    g) Self-concept. What are the firms strengths, competencies or competitive
    advantages
    h) Concern for public image. Is the firm socially responsible and environmentally
    friendly?
    i) Concern for employees. How does a company treat its employees?
    Examples
    Reckitt Benckiser

    Our purpose is to make a difference by giving people (a) innovative solutions (b &d) for
    healthier lives and happier homes (f). This means we are expanding our capabilities(g) and investing in
    innovation(e) to stay ahead of the game
    Customers

    Markets

    Technology

    Yes

    Product or
    Services
    Yes

    No

    Yes

    Concern for
    Survival
    Yes

    Philosophy

    Self-Concept

    Concern for
    Public Image

    Concern for
    Employees

    Customer or
    Product

    Yes

    Yes

    No

    No

    Oriented
    Customer
    Oriented

    Intel
    "Delight our customers (a), employees (i), and shareholders (e) by relentlessly delivering the platform
    and technology (b & d) advancements that become essential to the way we work and live."
    Customers

    Markets

    Technology

    Yes

    Product or
    Services
    Yes

    No

    Yes

    Philosophy

    Self-Concept

    Concern for
    Public Image

    Concern for
    Employees

    No

    No

    No

    Yes

    Concern for
    Survival
    Yes
    Customer or
    Product
    Oriented
    Customer
    Oriented

    Shanghai Electric
    Shanghai Electric firmly believes that: to strengthen social responsibility in the field
    of consensus and communication, the concept of social responsibility into our
    strategic development goals, and through the implementation of the day-to-day
    business management and innovation activities, to create a truly socially
    acceptable, Social distinguished organizations, in order to truly achieve the
    economic and social environment of harmonious coexistence and coordinated
    development.

    Customers

    Product or
    Services

    Markets

    Technology

    Concern for
    Survival

    Philosophy

    Self-Concept

    Concern for

    Concern for

    Customer or

    Public Image

    Employees

    Product
    Oriented

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