AXIS BANK BANKING OPERATIONS STUDY

SIKKIM MANIPAL UNIVERSITY DISTANCE
EDUCATION
A STUDY ON BANKING OPERATIONS

AT
AXIS BANK
BY
Name:ASTOSH
Roll No: -1405002028
Under the guidance of
MS.AARTI SHARMA
In partial fulfillment of the requirement
For the award of the degree
Of
MBA
IN
BANKING MANAGEMENT
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BANKING OPERATIONS IN AXIS BANK
Sikkim Manipal University
BONAFIDE CERTIFICATE
Certified that this project report titled A study on banking operations

In axis bank with respect to axis bank limited. is the bona-fide work
Of ASTOSH (Roll No- 1405002028) who carried out the project
Work under My supervision.
SIGNATURE
HEAD OF THE DEPARTMENT
CHARGE
SIGNATURE
FACULTY IN
<Academic
Designation>
<Department>
<Department>
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ACKNOWLEDGEMENT
I express my sincere thanks to my project guide, Ms. AARTI SHARMA, for guiding me right
from the inception till the successful completion of the project. I sincerely acknowledge her for
extending their valuable guidance, support for literature, critical reviews of project and the report
and above all the moral support she had provided to me with all stages of this project.
(ASTOSH)
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Executive Summary
The banking sector in India has become very much competitive in last few years with the
increasing growth of private and public sector banks. Day by day the competition is most
stringent and crucial. I undertook training in AXIS bank limited Kota for profiling to
understanding the banking operation and marketing its product. AXIS bank was established in
and is working with larger assets side in private sector banks. The quality of service is best
among competitor.
I concluded the survey to get the information regarding the new potential salary accounts and
saving accounts relations and satisfactions level of existing salary accounts and saving accounts
for cross sale of other products. The satisfaction amount the existing salary accounts holders and
the saving account holder of AXIS bank was revealed most of the aspects were at the satisfactory
level. A majority was satisfied with the facility provided, services, products, working hours,
communication process and technology. Regarding some factor, customer wants some
modification in the provided facilities so they can give suggestions to make them according to
their expectations.
As a conscious strategy of building an organic growth
engine during the year, the bank
continued to expand its distribution network, in both domestic and overseas geographies, to
enlarge its reach and accelerate its business momentum. The Bank has developed a branch
network, which is built on customer-convenience and service, helping it particularly in the
acquisition of low cost retail deposits, retail assets, lending to agriculture, SME and midcorporate and facilitating the cross-selling of third-party products. Various products and services
offered by a bank need continuous up gradation through customer.
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TABLE OF CONTENTS
SL.NO
TOPIC
PAGE.NO
EXECUTIVE SUMMARY
INTRODUCTION TO THE INDUSTRY
6-15
INTRODUCTION TO THE ORGANIZATION
16-71
RESEARCH METHODOLOGY
72-80
3.1) TITLE OF THE STUDY

3.2) DURATION OF THE PROJECT
3.3) OBJECTIVE OF STUDY
3.4) TYPE OF RESEARCH
3.5) SAMPLE SIZE AND METHOD OF
SELECTING SAMPLE
3.6) SCOPE OF STUDY
4
3.7) LIMITATION OF THE STUDY

FACTS AND FINDINGS
81
ANALYSIS
81-91
SWOT
92
CONCLUSION
93-95
RECOMMENDATION AND SUGGESTIONS
96-97
APPENDIX
98-99
10
BIBLIOGRAPHY
100
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1.
INTRODUCTION TO THE INDUSTRY
Banking in India originated in the first decade of 18th century. The first banks were The General
Bank of India, which started in 1786, and Bank of Hindustan, both of which are now defunct.
The oldest bank in existence in India is the State Bank of India, which originated in the The
Bank of Bengal in Calcutta in June 1806. This was one of the three presidency banks, the other
two being the Bank of Bombay and the Bank of Madras. The presidency banks were established
under charters from the British East India Company. They merged in 1925 to form the Imperial
Bank of India, which, upon India independence, became the State Bank of India. For many year
the Presidency banks acted as quasi-central banks, as did their successors. The Reserve Bank of
India formally took on the responsibility of regulating the Indian banking sector from 1935; After
Indias independence in 1947, Reserve Bank was nationalized and given broader powers.
The reserve bank of India, as the central bank of the country, closely monitors developments in
the whole financial sector. The banking sector is dominated by scheduled commercial bank
(SCBs), As at end march 2002 there were 296 commercial banks operating in India this included
27 topic sector banks (PBS), 31 private sector, 42 foreign banks and 196 regional rural bank.
Also there are 67 schedule cooperative banks consisting of 51 scheduled urban cooperative
banks and 16 schedule state cooperative banks. Schedule commercial banks touched on the
growth was 14.5 % against 17.3 % of the earlier year.
State bank of India is still the largest bank in India with the market share of 20 %. AXIS bank
having good position with the net profit 192.18 crore in the banking sector of the country. Higher
provisioning norms, tighter assets classification norms dispensing with the concept of the past
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due for recognition of NPAs lowering of ceiling on exposure to a single borrower and group
exposure etc, are among important measure in order to improve the banking sector.
A minimum stipulated capital adequacy ratio (CAR) was introduce to strengthen the ability of
banks to absorb laws and the ratio as subsequently been raised from 8%-9%. It is proposed to
like CAR to 12 % by 2004 based on the basic committee recommendation.
Retail banking is the new mantra in the banking sectors the home loan alone account for nearly
two-third of the total retail portfolio of the bank. According to the 1 estimate the retail segment is
expected to grow at 30 % to 40 % in coming year. Net banking, phone banking, mobile banking,
ATMs and bill payments are the new buzz words that banks are using to lure customers.
The RBI is now planning to transfer of its strkes in the SBI, NBH and national bank for
agriculture And rural development to the private players. Also, the government has thought to
lower its holding in PSBs to a minimum of 33% of total capital by following them to raise capital
from market Bank are free to acquire shares, convertible debentures of corporate and unite of
equity oriented mutual finds, subject to a ceiling of 5% of the total outstanding advance
(including commercial papers) as on march 31st of the previous year.
The finance ministry split out structure of the government sponsored ARC called the assets
reconstruction company (India) LTD (ARCIL), this pilot project of the ministry would have way
for smoother functioning of the credit market in the country. The government will hold 49%
stake and player will hold the rest 51%. The AXIS bank holds around 10%.
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BANKING IN INDIA:
Without a sound and effective banking system in India it cannot have a healthy economy. The
banking system of India should not only be hassle free but it should be able to meet new
challenges posed by the technology and any other external and internal factors. For the past three
decades India's banking system has several outstanding achievements to its credit.
The most striking is its extensive reach. It is no longer confined to only metropolitans or
cosmopolitans in India. In fact, Indian banking system has reached even to the remote corners of
the country. This is one of the main reasons of India's growth process.
1.1 EARLY HISTORY

The first fully Indian owned bank was Allahabad Bank, established in 1865.
However, at eh end of late 18th century, there were hardly any banks in India in the modern
sense of the term. The American Civil War stopped the supply the supply of cotton to Lancashire
from the Confederate States. Promoters opened banks to finance trading in Indian cotton. With
large exposure to speculative ventures, most of the banks opened in India during that period
failed.
The depositors lost money and lost interest in keeping deposits with banks. Subsequently,
banking in India remained the exclusive domain of Europeans for next several decades until the
beginning of the 20th century.
Foreign banks too stated to arrive, particularly, in Calcutta, in the 1860s. The
Composite dEscompte de Paris opened a branch in Calcutta in 1860, and another in Bombay in
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1862; branches in madras and Pondichery, then a French colony, followed, Calcutta was the most
active trading port in India, mainly due to the trade of the British Empire, and so became a
banking center. The Bank of Bengal, which later became the State Bank of India.
Around the turn of the 20th century, the Indian economy was passing through a relative period of
stability. Around five decades had elapsed since the Indian Mutiny, and the social, industrial and
other infrastructure had improved. Indians has established small banks, most of which served
particular ethnic and religious communities.
The presidency banks dominated banking in India. There were also some exchange banks and a
number of Indian joint stock banks. All these banks operated in different segments of the
economy.
The exchange banks, mostly owned by Europeans, concentrated on financing foreign trade.
Indian joint stocks banks were generally undercapitalized and lacked the experience and maturity
to compete with the presidency and exchange banks.
This segmentation let Lord Cruzan to observe, In respect of banking it seems we are behind the
times. We are like some old fashioned sailing ship, divided by solid wooden bulkheads into
separate and cumbersome compartments.
By the 1900s, the market expanded with the establishment of banks such as Punjab National
Bank, in 1895 in Lahore and Bank of India in 1906, Mumbai both of which were founded
under private ownership. Punjab National Bank is the first Swadeshi Bank founded by the
leaders like Lala Lajpat Rai, Sardar Dyal Singh Majithia.
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The first bank in India, though conservative, was established in 1786. From 1786 till today, the
journey of Indian Banking System can be segregated into three distinct phases. They are as
mentioned below:
PHASE I - Early phase from 1786 to 1969 of Indian Banks
PHASE II - Nationalization of Indian Banks and up to 1991
PHASE III - Indian Financial & Banking Sector Reforms after 1991.
PHASE I:
The General Bank of India was set up in the year 1786. Next came Bank of Hindustan and
Bengal Bank. The East India Company established Bank of Bengal (1809), Bank of Bombay
(1840) and Bank of Madras (1843) as independent units and called it Presidency Banks. These
three banks were amalgamated in 1920 and Imperial Bank of India was established which started
as private shareholders banks, mostly Europeans shareholders. During the first phase the growth
was very slow and banks also experienced periodic failures between 1913 and 1948.
There were approximately 1100 banks, mostly small. To streamline the functioning and activities
of commercial banks, the Government of India came up with The Banking Companies Act, 1949
which was later changed to Banking Regulation Act 1949 as per amending Act of 1965 (Act No.
23 of 1965).
Reserve Bank of India was vested with extensive powers for the supervision of banking in India
as the Central Banking Authority. During those days public has lesser confidence in the banks.
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As an aftermath deposit mobilization was slow. Abreast of it the savings 5 bank facility provided
by the Postal department was comparatively safer. Moreover, funds were largely given to the
traders.
PHASE II:
Government took major steps in this Indian Banking Sector Reform after independence. In 1955,
it nationalized Imperial Bank of India with extensive banking facilities on a large scale especially
in rural and semi-urban areas.
Second phase of nationalization Indian Banking Sector Reform was carried out in 1980 with
seven more banks. This step brought 80% of the banking segment in India under Government
ownership. The following are the steps taken by the Government of India to Regulate Banking
Institutions in the Country:
1949: Enactment of Banking Regulation Act.
1955: Nationalization of State Bank of India.
1959: Nationalization of SBI subsidiaries.
1961: Insurance cover extended to deposits.
1969: Nationalization of 14 major banks.
1971: Creation of credit guarantee corporation.
1975: Creation of regional rural banks.
1980: Nationalization of seven banks with deposits over 200 crore.
After the nationalization of banks, the branches of the public sector bank India raised to
approximately 800% in deposits and advances took a huge jump by 11,000%.Banking in the
sunshine of Government ownership gave the public implicit faith and immense confidence about
the sustainability of these institutions.
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PHASE III
This phase has introduced many more products and facilities in the banking sector in its reforms
measure. In 1991, under the chairmanship of M Narasimham, a committee was set up by his
name which worked for the liberalisation of banking practices.
The country is flooded with foreign banks and their ATM stations.
Efforts are being put to give a satisfactory service to customers. Phone banking and net banking
is introduced. The entire system 6 became more convenient and swift. The financial system of
India has shown a great deal of resilience.
It is sheltered from any crisis triggered by any external macroeconomics shock as other East
Asian Countries suffered.
This is all due to a flexible exchange rate regime, the foreign reserves are high, the capital
account is not yet fully convertible, and banks and their customers have limited foreign exchange
exposure.
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NATIONALIZED BANKS IN INDIA

Banking System in India is dominated by nationalized banks. The nationalization of
banks in India took place in 1969 by Mrs. Indira Gandhi the then prime minister. The major
objective behind nationalization was to spread banking infrastructure in rural areas and make
available cheap finance to Indian farmers. Fourteen banks were nationalized in 1969.
Before 1969, State of India (SBI) was only public sector bank in India. SBI was
nationalized in 1955 under the SBI Act of 1955. The second phase of nationalization of Indian
banks took place in the year 1980. Seven more banks were nationalized with deposits over 200
crores
List of Public Sector Banks in India is as follows :

Allahabad Bank
Andhra Bank
Bank of Baroda
Bank of India
Bank of Maharashtra
Canara Bank
Central Bank of India
Corporation Bank
Dena Bank
Indian Bank
Indian Overseas Bank
Oriental Bank of Commerce
Punjab and Sind Bank
Punjab National Bank
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State Bank of Bikaner and Jaipur

State Bank of Hyderabad
State Bank of India (SBI)
State Bank of Indore
State Bank of Mysore
State Bank of Patiala
State Bank of Saurashtra
State Bank of Travancore
Syndicate Bank
UCO Bank
Union Bank of India
United Bank of India s
Vijaya Bank
PRIVATE BANKS
All the banks in India were earlier private banks. They were founded in the preindependence era to cater to the banking needs of the people. But after nationalization of banks
in 1969 public sector banks came to occupy dominant role in the banking structure.
Private sector banking in India received a fillip in 1994 when Reserve Bank of India
encouraged setting up to private banks as part of its policy of liberalization of the Indian Banking
Industry. Housing Development Finance Corporation Limited (HDFC) was amongst the first to
receive an In principle approval from the Reserve Bank of India (RBI) to set up a bank in the
private sector.
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Private Banks have played a major role in the development of Indian banking industry.
They have made banking more efficient and customer friendly. In the process they have jolted
public sector banks out of complacency and forced them to become more competitive.
Major Private Banks of India

Bank of Rajasthan
Bharat Overseas Bank
Axis Bank
Catholic Syrian Bank
Centurion Bank of Punjab
Dhanalakshmi Bank
Federal Bank
HDFC Bank
ICICI Bank
IDBI Bank
Indusind Bank
ING Vysya Bank
Jammu & Kashmir Bank
Karnataka Bank
Karur Vysya Bank
Kotak Mahindra Bank
SBI Commercial and International Bank
South Indian Bank
United Western Bank
UTI Bank
YES Bank
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2.
INTRODUCTION TO THE ORGANIZATION
UNIT: AXIS BANK LIMITED

Plot No. 17 to 24, Vithalrao Nagar, Madhapur, Hyderabad 500 081
Tel. No. : 040 23420815 to 23420824 Fax No. : 040-23420814
Registered Office
Trishul, 3rd Floor, Opp. Samartheshwar Temple, Law Garden,
Ellis Bridge,
Ahmedabad 380 006. Tel No. : 079 2640 9322 Fax No. : 079 2640 9321
Email : p.oza@axisbank.com/rajendra.swaminarayan@axisbank.com
Web site : www.axisbank.com
Central Office
Maker Towers F, 13th Floor, Cuffed Parade, Colaba, Mumbai 005.
Tel. No. : 022 67074407 Fax No. : 022 2218 6944/2218 1429
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Bank was the first of the new private banks to have begun operations in 1994, after the
Government of India allowed new private banks to be established. AXIS, the largest mutual fund
in India, Life Insurance Corporation of India (LIC) and General Insurance Corporation Ltd. and
its four subsidiaries viz. promoted the Bank jointly National Insurance Company Ltd., The New
India Assurance Company, The Oriental Insurance Corporation and United Insurance Company
Ltd.
The Bank today is capitalized to the extent of Rs. 230.88 Crore with the public holding (other
than promoters) at 45.63%.
The Bank's Registered Office is at Ahamdabad and its Central Office is located at Mumbai.
Presently the Bank has a very wide network of more than 200 branch offices and Extension
Counters.
The Bank has a network of over 2010 ATMs providing 24hrs a day banking convenience to its
customers. This is one of the largest ATM networks in the country.
The Bank has strengths in both retail and corporate banking and is committed to adopting the
best industry practices internationally in order to achieve excellence
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COMPANY PROFILE: AXIS BANK

Axis Bank India, the first bank to begin operations as new private banks in 1994 after the
Government of India allowed new private banks to be established. Axis Bank was jointly
promoted by the Administrator of the specified undertaking of the
Unit Trust of India (UTI-I)

Life Insurance Corporation of India (LIC)
General Insurance Corporation Ltd.
Also with associates viz. National Insurance Company Ltd., The New India Assurance Company,
The Oriental Insurance Corporation and United Insurance Company Ltd.
Axis Bank in India today is capitalised with Rs. 232.86 Crores with 47.50% public holding other
than promoters. It has more than 200 branch offices and Extension Counters in the country with
over 1250 Axis Bank ATM proving to be one of the largest ATM networks in the country. Axis
Bank India commits to adopt the best industry practices internationally to achieve excellence.
Axis Bank has strengths in retail as well as corporate banking. By the end of December 2004,
Axis Bank in India had over 2.7 million debit cards. This is the first bank in India to offer the AT
PAR Cheque facility, without any charges, to all its Savings Bank customers in all the places
across the country where it has presence. With the AT PAR cheque facility, customers can make
cheque payments to any beneficiary at any of its existence place.
The ceiling per instrument is Rs. 50,000/-.The latest offerings of the bank along with Dollar
variant is the Euro and Pound Sterling variants of the International Travel Currency Card. The
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Travel Currency Card is a signature based pre-paid travel card which enables travelers global
access to their money in local currency of the visiting country in a safe and convenient way.
The Bank has strengths in both retail and corporate banking and is committed to adopting the
best industry practices internationally in order to achieve excellence
Vision
To be the preferred brand for total financial banking solutions for both corporate and
individuals
Mission
To identify and support initiative, which are designed to improve the capacity of the
poorest of the poor to participate in the larger economy.

These initiatives much be east effective, capital of large scale replications and should
have the potential for both near and long term impact.
To leverage technology in orders to overcome constraints and enhanced the
effectiveness of various social initiatives.

Customer Service and Product Innovation tuned to diverse needs of individual and
corporate clientele.
Continuous technology up gradation while maintaining human values.
Progressive globalization and achieving international standards.
Efficiency and effectiveness built on ethical practices
Mission
Customer service and product innovation tuned to diverse needs of individual and
corporate clientele.
Continuous technology up gradating while maintaining human values.
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Progressive globalization and achieving international standards.

Efficiency and effectiveness built on ethical practices.
Customer Satisfaction through providing quality service effectively and efficiently.
Core Values
Smile, it enhances An individuals face value is a service quality stressed on
Periodic Customer Service Audits.

Maximization of Stakeholder value.
Success through Teamwork, Integrity and People.
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BOARD OF DIRECTORS
DR SANJIV MISHRA
CHAIRMAN
SHIKHA SHARMA
MD &CEO
V.R. KAUNDINYA
DIRECTOR
PRASAD MENON
DIRECTOR
PROF.SAMIR K BARUA
DIRECTOR
SOM MITTAL
DIRECTOR
ROHIT BHAGAT
DIRECTOR
USHA SANGWAN
DIRECTOR
S VISHWANATHAN
DIRECTOR
RAKESH MAKHIJA
DIRECTOR
KETAKI BHAGVATI
DIRECTOR
B. BABURAO
DIRECTOR
V SRINIVASAN
DMD
SANJEEV KAPOOR
COMPANY SECRETARY
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PRODUCT AND SERVICES

PRODUCT
Deposits (saving account and current account)
Loans
BANACASSURANCE
Cards
SERVICES
ATM
Mobile Banking
Internet Banking
Payments
Other Services
SAVING ACCOUNTS
The Bank has launched customized saving account products for various categories of
customers Senior Citizens, Students & Trusts/NGOs besides a very competitive offering in the
Salary Account category.
Easy Access Saving Account (Banking made easy)
The account is an endeavor by the Bank to understand the consumers needs and redefine
banking to suit an individual requirement for a truly comfortable banking experience. Easy
Access Saving Account gives an individual instant access to individual money anywhere,
anytime. Possessing a range of unmatched features, it has been devised to better suit the
convenience of Axis Banks eclectic client base.
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Features
Interest paid on a quarterly basis @ 3.5% per annum.

International Debit Card.
Tele-banking
IConnectTM Internet Banking
Multi-city At par cheque book for all Savings Accounts holders
Free Anywhere Banking facility
Auto sweep facility for excess balances into high interest earning term
deposits
Quarterly statement of account.
Access to account information over i-connect, Tele-banking and ATMs
An individual can avail of all these services with a minimum quarterly average balance of Rs.
10.000 in metro or urban centers, and 5,000 in semi urban centers.
Senior Privilege (Because life begins at sixty)
Features
Dedicated Relationship Managers

Free At-Par Cheque book
Free International VISA Debit Cards for primary and joint account holders
Free Monthly Statement of Accounts and Free Passbook
Free Insurance of Pay Orders or Demand Drafts drawn on Axis Bank Branches
Free Inward Remittances
Free Outward Remittances once a year
Faster credits to foreign cheques providing An individual prompt availability of funds
Remitted by An individuals near and dear ones abroad
Cheque pickup and Cash delivery services
Anywhere Banking
Telebanking
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Free Mobile Banking

IConnect
Customized Load Offerings
Complimentary Financial Planning
Silver Health Medical Insurance for Senior Citizens (AQB Criteria : Rs. 10,00)
Smart Privilege Account (For the woman of today)

In todays busy world its tough being a workingwoman. Right from shutting between a
job and family to taking care of her finances she has to be on her heels all the time. Keeping this
ideal in mind, we at Axis Bank have designed a savings accounts best suited for the woman of
today. Now with the Smart Privilege Account a Woman can manage her money, her life and
enjoy a host of lifestyle privileges as well. Whats interesting is that the Smart Privilege Account
ensures that a Woman have enough time for all those important things in life.
Features
Jewellery Insurance on Debit Card

Zero Balance Minor Account
At-par cheque facility
Monthly Account Statement
Additional discounts on loans
I connect TM
Financial Advisory Services
Discount on Retail Purchases
Trust/NGO Savings Account

(Thoughtful banking for people who spend their lives thinking of others)Axis Banks Trust
Account is an effort to offer thoughtful banking for people who spend their lives thinking of
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others. It is a complete banking solution for Trust, Associations, Societies, Government Bodies,
Section 25 companies and NGOs, so that the organizations can devote all of their time to their
noble motivations.
Features
A Savings Account for individuals Trust with a confessional Average Quarterly Balance,
A multi-city at-par cheque facility with no limit on clearing payments at centers across
the country wherever we are present.
Free Anywhere Banking across all Axis Banks Branches and Extension Counters and
over all Axis Banks ATMs.
Free Demand Drafts or Pay Orders as and when required by An individual to remit funds.
Free collection of cheques at outstation locations.
Monthly Statement of Account delivered at An individuals doorstep.
Facility for collecting donations in An individuals account through Axis Banks network
of Branches and Extension Counters across the country, as well as through iConnect
Axis Banks Internet Banking facility.
Monthly statement of account
Free internet Banking facility
Free Demat Account
Assistance for Foreign Contribution (Regulation) Act accounts for receiving donations
from abroad.
Free Collection of cheques
Doorstep banking services
Zero Balance Savings Account (Save at Zero)

Presenting, Axis Banks Zero Balance Savings Account. It has been Axis Banks constant
endeavor to create products specifically catering to An individuals needs. The account while
offering an individual a whole range of services also addresses an individuals latent need of
having an account without the hassle of maintaining an average quarterly balance.
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Features
No Average Quarterly Balance requirement

Free International Debit Card with an Accidental Insurance cover up to Rs 2 Lakhs
(Charges for the primary holder are waived)
Free mobile banking facility
Access through more than 675 branches and more than 2800 ATMs
At-par cheque facility with the clearing limit of Rs 50,000
24X7 Telebanking & Internet banking
Salary Power (The complete financial solution)

Salary Savings Account from Axis Bank will do the job for an individual. We know ho
important employee satisfaction is for an organization to grow to its full potential. Which is why
we have tailored Axis Banks Salary Savings Account not only to be a convenient may for An
individual to manage salaries (across various centers, through Axis Banks centralized database),
but also provide an individual employees with a range of value added benefits.
Salary Saving Account comes with a host of facilities that give an individual employees
access to the complete gamut of banning services (including overdrafts, loans and zero-balance
requirements) on a preferential basis. Making it the perfect incentive for individual employees.
Features
Balance Requirement
No minimum balance
Anywhere Banking
Available across the country
Cheque books
Multi-city at-par Cheque Book
International Debit cum ATM
Personal Accident Insurance Cover of Up to

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Card
Rs 2 lacks per cardholder

[to keep An individuals personal accident
Insurance cover activated, An individual
should Have made a purchase transaction in
365 days prior to the day of the incident &
should have maintained an average quarterly
balance of Rs 5,000 (urban & metropolitan
branches) or Rs 2,500 (rural & semi-urban
branches) as the case may be in the two
quarters before the date of the incident.]*
Cash withdrawal of up to Rs. 25000 daily
Purchase protection and Zero Card liability
Accepted at more than 1 million ATMs and

more than 26 million Point of Sale terminals
worldwide
Computerized Statements
Free on a quarterly basis
Free monthly statements on email

(Customer has to register for internet
Banking)
Joint Account Facility
Available
Flexi (2-in-1) Encase
Available subject to terms and conditions

Deposits*
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Demand Drafts
Free Demand Drafts drawn on Axis Bank

Branches
Overdraft facility
Up to 50% of net salary at Personal Loan rates*
10
Outstation Cheques
Free collection, only out-of pocket expenses to

be recovered
11
De mat Account
Available
12
Available
13
Poer Loaned *
Power Homes Housing Loans
Personal Power Personal Loans
Study Power Educational Loans
Consumer Power Consumer Loans
Power Drive Vehicle Loans
14
Optional Gold Debit Card
Access to any Bank ATM
15
Credit Cards
Available
16
Online Trading
Available
17
Built-in Insurance (Medical and Unique facility of availing Insurance option in

Burglary) scheme
built in the account Available

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18
Built-in SIP scheme
Unique facility of availing SIP option in built in

the account Available
19
Internet Banking
Available as iConnect with enhanced features

like free bill payments (e.g., electricity bills)
and electronic payment of premiums (LIC
Insurance Premium) at select centers. Online
shopping and E-Brokering.
20
Telebanking
Free (available for 24 hr Axis Banks at select

centers)
21
Mobile Banking
Available
22
Nomination Facility
Available
23
Funds Transfer
Transfer funds from An individuals Salary

Power account to any bank account in India free
of charge
24
Meal Card
The
best
substitute
for
the
traditional
Sodexo/Accor Meal coupons/vouchers.

25
Gift Card
Prepaid, Rupee Denominated, Non Reload able

card Ideal for gifting.
power Salute (Salute to the defense forces)

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Defense Salary Account from Axis Bank is a product designed keeping in mind how though a
life in the Defense Forces is. Not only does it come to An individual absolutely free, no
minimum balance is required either. An individual can access the entire Axis Bank network,
including more than 2300 ATMs and 550 branch offices (and growing) no matter where An
individual are posted.
With the complete gamut of banking services (including overdrafts, loans and zerobalance requirements) an individual can now rest assured about his family and all their financial
needs. Its Axis Banks way of showing Axis Banks appreciation to An individuals work.
Features
1
Balance Requirement
No minimum balance
Anywhere Banking
Available across the country
Cheque books
Multi-city at-par Cheque Book
International Debit cum ATM Card
Personal Accident Insurance Cover of Up to Rs 2 lacks per

cardholder
[to keep An individuals personal accident Insurance cover
activated, An individual should Have made a purchase
transaction in 365 days prior to the day of the incident &
should have maintained an average quarterly balance of Rs
5,000 (urban & metropolitan branches) or Rs 2,500 (rural
& semi-urban branches) as the case may be in the two
quarters before the date of the incident.]*
Cash withdrawal of up to Rs. 25000 daily
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Purchase protection and Zero Card liability
Accepted at more than 1 million ATMs and more than 26

million Point of Sale terminals worldwide
Computerized Statements
Free on a quarterly basis
Free monthly statements on email

(Customer has to register for internet Banking)
Joint Account Facility
Available
Flexi (2-in-1) Encase
Available subject to terms and conditions Deposits*
Demand Drafts
Free Demand Drafts drawn on Axis Bank Branches
Overdraft facility
Up to 50% of net salary at Personal Loan rates*
10
Outstation Cheques
Free collection, only out-of pocket expenses to be recovered
11
De mat Account
Available
12
Available
13
Poer Loaned *
Power Homes Housing Loans
Personal Power Personal Loans
Study Power Educational Loans
Consumer Power Consumer Loans
Page | 32
Power Drive Vehicle Loans
14
Optional Gold Debit Card
Access to any Bank ATM
15
Credit Cards
Available
16
Online Trading
Available
17
Built-in
18
Insurance
(Medical
and
Unique facility of availing Insurance option in built in the
Burglary) scheme
account Available
Built-in SIP scheme
Unique facility of availing SIP option in built in the account

Available
19
Internet Banking
Available as iConnect with enhanced features like free bill

payments (e.g., electricity bills) and electronic payment of
premiums (LIC Insurance Premium) at select centers.
Online shopping and E-Brokering.
20
Telebanking
Free (available for 24 hr Axis Banks at select centers)
21
Mobile Banking
Available
22
Nomination Facility
Available
23
Funds Transfer
Transfer funds from An individuals Salary Power account to

any bank account in India free of charge
24
Meal Card
The best substitute for the traditional Sodexo/Accor Meal

coupons/vouchers.
25
Gift Card
Prepaid, Rupee Denominated, Non Reload able card Ideal
Page | 33
for gifting.
Azaadi No Frills Account (Basic banking with zero balance)

A savings account that doesnt require a minimum balance. Experience a host of
unparalleled features and heightened convenience with Azaado Accont.
Feature
Zero Balance Savings Account : No need to maintain a fixed, mandatory amount in an
individuals account..
Instant Welcome Kit : Handed over to An individual at the time of account opening, the
kit will consist of an individuals account number, debit card, debit card PIN, internet
banking PIN and phone banking PIN numbers.

International Debit Card : Which gives an individual access to over 1,800 ATMs across
the country, enabling an individual to make deposits or withdraw cash at any time of the
day of night.
Phone Banking and Internet Banking : An individual can conveniently check An
individuals balance, transaction details etc. anytime from anywhere over telephone or
using the internet, for no extra charge.
SPECIAL SCHEME FOR SAVINGS BANK

ACCOUNT
Saving account for students
Features:
Page | 34
Minimum average quarterly balance (AQB) of Rs. 500.
Free international Debit Card.

Tele- banking
IConnect Internet Banking
Savings account for Demat customers
Features:
Minimum average quarterly balance (AQB) of Rs. 500.
Free international Debit Card.
Tele- banking
I connect TM Internet Banking
Priority Banking Resident

In a segmentation study undertaken in 2002, it was found that 2.72 % of Axis Banks
retail customers contribute to nearly 49.05% of Axis Banks total retail deposits.
The clients that bring a larger share of business to the Bank expect a differentiated
standard of service. This also makes business sense, as more often than not, most of the business
in a particular branch flows from a handful of clients. Hence, Priority Banking was launched in
order to cater to the needs of the high net worth customers within the bank.
The product has at its core, the idea of providing a certain bit of differentiation in service
and treatment to a segment of its customers with a view towards customer retention, acquisition
and cross selling.
The nucleus of these services has essentially four important components

Page | 35
Personalized service
Investment advisory Services
Prefential pricing of banking products/services
Lifestyle privileges.
Most of Banks, private as well as foreign, offer a specialized banking service to their elite
customers. The definition of the value of relationship and services offered differs across banks.
In general, MNC banks define the HNI segment taking into account the customers liability as
well as, assail relationship with the bank (Between 20-30 Lakhs and above) whereas the Indian
private banks only take in the savings bank balances and term deposits (Between 5-10 Lakhs ans
above).
Features
Priority Banking Lounge :
As a Priority banking customer an individual will have access to an exclusive Priority Banking
Lounge at branches. This will allow an individual to conduct his financial transactions in utmost
comfort and confidentiality through an exclusive Relationship Manager.
Dedicated Relationship Manager
An individual will enjoy access to a dedicated Relationship Manager who will be his one point
contact at branch for all An his banking transactions thus ensuring that An individual would
neither have to move from one counter to the other nor stand in queues to await his turn.
Page | 36
Exclusive Priority Banking International Debit card

This card allows an individual free access to all VISA ATMs in Idea. The card also comes with
higher ATM withdrawal limits; higher POS transaction limits at merchant establishments,
enhanced insurance over and a host of special discounts and offers. An individual also get
Prefential Interest Rates and lowered Processing Fees on select Retail Loans.
Investment Privileges
Avail of assistance in financial planning. Investment advice market information reports, and
invitations to investor meets are offered complimentary to an individual.
Lifestyle privileges
However, its all about just financial series. We aim to provide a different lifestyle experience
through Lifestyle privileges like exclusive invitations to movie screenings, plays, music concerns
and other special events sponsored by Axis Bank, especially for Axis Banks Priority Banking
Customers.
Other Banking Privileges

Enjoy a host of banking privileges like free at-par cheques, demand drafts and pay orders,
free passbook updates and monthly statements.

An individual would also be entitled to two free minor accounts, one free outward
remittance per quarter and free Mobile banking.

As a Priority Banking customer, there would be no issuance charge on Axis Banks
Travel Currency Card.
Page | 37
Non-Resident (External) NRE Saving Account

Any person resident outside India may open NRE account. This account permits a NRI to
hoed and maintain foreign currency earnings in Indian rupees. The Principal and interest earned
on these balances are freely reportable.
Whether an individual are a student, a professional, a salaried employee or an
entrepreneur, this account will meet all an individuals banking need.
Features
Low minimum balance requirement of Rs 5,000
Multicity cheque book which will permit An individual to make payment via cheque across
multiple locations
Mandate or Power of Attorney facility available so that in An individuals absence from

the country An individual can authorize his relative or friend to operate conduct banking
transactions on his behalf.

Free iConnect: 24 X 7 account access through secure internet banking facility from
anywhere and anytime.

Online shopping mall and utility bill payment facility be using Axis Banks Internet based
iConnect banking login.

Free personal accident cover of Indian Rupees 2,00,000 on Axis Banks Debit Card (The
insurance cover will come in force only after An individual make his first successful
payment transaction at any merchant establishment.)*

Tax Advisory Services from Axis Banks empanelled consultants.
Page | 38
Saving Account Deposit Interest Rate 3.5 %

Rates Effective from: Thursday, August 21, 2015
PERIOD
INTEREST RATES ON DOMESTIC DEPOSITS (%)
DEPOSITS
Interest
Rate
on Interest Rates
Deposits Below Rs Senior citizen
for Interest Rate 1550 Lakhs
15 Lakhs
7 days to 14 days
15 days to 29 days
30 days to 45 days
46 days to 60 days
5.5
5.5
8.5
7.75
61 days to less than 3 5.5

months
3 months to less than 6
4 months
6 months
6 months to less than 7.75
9 months
Page | 39
9.75
10.75
10
9.75
9.25
8.5
9.25
8.5
1 Year
1 Year to less than 2 10
Year
2 Year to less than 3 9
Year
3 Year to less than 5 8.5
Year
5 year upto 10 years
8.5
CURRENT ACCOUNT
The basic product for mobilizing such deposits is a Current Account. The Banks offers a
range of current account products to meet the needs of the various customer segments such as
Small Enterprises, Trade, Exporters, Corporate and intuitions. The various Current Accounts
offered by the Bank are:
These
Normal Current Account

Business Advantage
Business Classic
Business Privilege
Business Global
Channel One (Priority Customers)
products offer flexibility to customers to choose from the above option with varying
minimum average quarterly balance commitments and charges structure. In addition to

conventional banking facilities, these accounts offer Multi-City At Par payable cheque book
Page | 40
facility and anywhere Banking facility across offer Multi city At Par payable cheque book
facility and anywhere Banking facility across braches. Customers can access their account
Online through Corporate iConnect, Axis Banks Internet banking platform as also through TeleBanking facility and can receive account balance information on mobile telephones and
electronic mail. Customers are subject to transaction charges including charges for nonmaintenance of the committed balances.
Axis Bank brings different kinds of current accounts for different types of businesses Select the
one that best suits an individuals business requirements.
Axis Banks Current Account came equipped with the following features to give maximum value
for an individuals money.
TYPE OF CURRENT ACCOUNTS
Normal Current Account

Business Advantage Account
Business Classic Account
Business Privilege Account
Channel One
Current Account for Govt Organizations
Current Account for Banks
Current Account for Builders & Real Estate
Capital Market Current Account
Krishi Current Account
Business Global Current Account
Club 50 Current Account
Shipping and maritime Current Account
Inland Road Transport Current Account
Travel, Tourism and Hospitality Current Account
Features
Page | 41
Anywhere Banking
Axis Banks Current Account allows an individual to bank from all Axis Banks branches
and Extension counters. An individual can deposit cash, withdraw cash, deposit cheque, and
issue at-par cheques at any of Axis Banks branches. So bank at an individuals own
Convenience.
Instant Fund Transfer
An individual can transfer funds instantly between any of Axis Banks branches. Funds
transfers can be affected online, right from An individuals through Axis Banks internet banking
services.
Internet Banking
Axis Bank presents corporate iConnect a unique net Banking platform for the current
account customers. Available with multiply user IDs, depending on an individuals needs. Access
an individuals account at any time form anywhere. An individual can transfer funds to his own
accounts or to third party accounts within Axis Bank & Inter Bank covering over 25,000
branches of various banks. Corporate iConnect also permits transaction initiation by one user and
approval by another.
At-Par (Multicity) Cheque book
Enjoy the benefits of Multicity Chequebook with Axis Banks current Accounts. An
individual cans issue cheques payable at par at all Axis Banks branches across the country. An
Page | 42
individuals cheques will be treated as local cheques at more than 375 locations as on January 31,
2015.
ATM or Debit Card
With every Current Account (For proprietary and partnership concerns), An individual
can avail upto 2 ATM cum Debit cards, which allow an individual round the clock access to his
account from any of all Axis Banks ATMs all over the country. An individual can withdraw upto
Rs 40,000 a day.
Free Monthly Account Statement-By courier and daily on email.
Mobile Banking
Mobile Banking will enable an individual to bank with Axis Bank through his mobile
phone irrespective of where an individual are.
LOANS
PERSONAL POWER
PURPOSE: To meet personal expenses.
Loan Amount:
Minimum Loan amount Rs. 25,000/Maximum Loan amount Rs. 105,00,000/- for salaried and Rs. 15,00,000/- for salaried
professionals individuals
Maximum Loan amount Rs 103,00,000/- for self employed individuals
Maximum Loan amount Rs. 720,500,000/- for Doctors
POWER HOMES
Page | 43
PURPOSE:
Purchase of a plot of land and Construction of a house thereon
Construction of a house on plot of land already owned
Purchase of a new house / flat
Purchase of old house / flat which is not more than 15 years old (Home
Acquisition loan)
o Take over of existing Housing Loan
o Take over of existing Housing Loan with additional Finance (Top-Up)
o Pre allotment Booking finance
Limit: Minimum Rs 1 lakh & Maximum Rs. 50 lacs
o
o
o
o
Margin:
15% in the case of normal product.

25% in the case of Improvement / renovation loans
ASSET POWR (LAP)

PURPOSE:
Loan against property Residential premises
Loan against property Commercial premises
Loan for Purchase of Commercial Property
Take-over of existing Loan
Take over of existing Housing Loan with additional refinance (Top-Up)
Limit: Minimum Rs 1 lakh & Maximum Rs. 150 lacs
Margin: 50% in case of loans against property. (On valuation)
CONSUMER POWER
Page | 44
Purpose : Purchase of new consumer durable item

Loan Amount : Minimum Loan amount Rs. 25,000, Maximum Loan amount Rs 2,00,000
POWER DRIVE
Purpose : Purchase of a new car

Loan Amount :
Cost of Vehicle plus registration & insurance (less stipulated margin)
OR
20 times of net monthly salary in case of salaried persons / equivalent of net annual
income as per latest IT Assessment Order in case of others, Whichever is less.
STUDY POWER
Purpose :
To provide financial support to deserving / meritorious students for pursuing higher
professional/technical education in India and abroad. To be provided to meritorious students who
have obtained admission to career-oriented profession, e.g. medicine, engineering, management,
either at the graduate of post graduate level. This would cover studies proposed in domestic or
oversees institutions.
Quantum of Loan :
The quantum of finance under the scheme is capped at Rs. 7.5 Lakhs for studies in India
and Rs. 15 lacs for studies abroad, which would cover tuition fees, hostel charges (if any), cost of
books, etc. The minimum amount of loan would be Rs. 50,000/-.
Express Considered for the Loan
Fees payable to college / university / hostel

Examination / Library/ Laboratory fees
Purchase of Books / Equipment/ Instruments
Caution / refundable deposits supported by the Institutions bills/receipts
Travel expenses / passage money for studies abroad
Page | 45
Purchase of computers (when essential for the completion of the course)

Any other expenses required to complete the course, like study tours project work/thesis,
etc.
LOAN AGAIST SHARES

Purpose : For personal use
Quantum of Loan :
Maximum loan amount is Rs, 20,00,000/- against pleading of approved scrips. We are
offering this facility to individuals only.
Page | 46
TWO WHEELER LOAN

Purpose : To purchase a two wheeler
Quantum of Loan :
Minimum Rs, 20,000/- & Maximum Rs 70,000/- we finance 80-85% of
the on road price (Cost of Vehicle + registration + insurance) of the vehicle.
BANCASSURANCE
Bancassurance implies sales of insurance products through the Banking channel, wherein
a Bank enters into a tie up with an insurance company. The Bank would be paid a commission by
the insurance company for each insurance policy sold. This initiative would help the Bank to
boost its fee income through commission earned. In turn the insurance company can effectively
tap the Banks customer base and utilize the banks resources and infrastructure to maximize its
sales. As per IRDA norms, a Bank is permitted to only tie up with 1 insurance company (1
general insurance company and 1 life insurance company) of each line of business.
In early 2005, AXIS Bank entered a Bancassurance tie up with a leading private sector
insurance player, Bajaj Allianz General Insurance Company Ltd., for sales of non-life insurance
products through all its branches. The formal launch and announcement of the tie up took place
during May 2007. AXIS Bank is yet to enter into a Bancassurance tie up for life insurance Sales.
As a result of this tie up, a wide range of insurance products have now been made
available through AXIS Bank branches. Insurance is being sold to all segments, viz. retail
customers, SME segment and corporate Customers as well. This partnership is expected to
become one of the major Bancassurance tie-ups in the India n market.
Page | 47
The important non-life products include Health Insurance, Personal Accident insurance,
Households Policy, Motor insurance, Shopkeepers Policy, Office Package policy, Overseas
Travel Insurance, Fire Insurance etc. These are the standardized insurance products of Bajaj
Allianz.
Apart from selling standard Bajaj Allianz policies, AXIS Bank has also launched 4sepcial
co-branded general insurance products in association with Bajaj Allianz. These products would
be exclusively sold to AXS Banks large retail customer base and shall be available only though
AXIS Bank. These policies offer the customers greater benefits, more competitive pricing and
ease of purchase as compared to the regular insurance policies.
These co-branded are as follows :
Family Health
We offer the customer, the advantage of inuring not just himself but his entire family with
one policy. Axis Banks family Health Insurance programmed provides a comprehensive health
Insurance that covers customer, his spouse and 3 dependent children up to the age of 18 years.
Hence the customer does not have to pay multiple premiums to insure all the members, in his
family. 30 Hospital Reimbursement: Reimbursement of An individuals hospital expenses in case
of sudden illness, accidents or accidents or emergency surgeries. Additional cash benefit for each
and every completed day of hospitalization.
Safe Home
Axis Bank realize the customers need to make their homes as secure in reality, as it is in
their mind, this is why we have launched SAFE HOME, which provides protection for. An
Page | 48
individuals property and valuables at the customers home with minimal paperwork against
losses due to fire, allied perils, burglary and larceny.
Safe Guard
Low case personal accident policy, which insures the customer, against risk of accidental
death, add dental permanent total disability and accidental permanent partial disability.
Smart Advantage
Smart Advantage is a women specific Critical Illness insurance plan that has been
designed for keeping in mind the critical illnesses and other attendant risks that are especially
faced by women. A guaranteed cash sum will be paid in case the insured (i.e. customer) is
diagnosed with a life-threatening illness. The benefit amount under this policy helps to take care
of heavy medical costs for treatment of critical illness. Hence proves protection from the
economic impact of critical illness.
OTHER INSURANCE RETAIL PRODUCTS OFFERED BY AXIS BANK
Burglary
Critical illness
Fire and allied perils
Householder
Personal Guard (Personal Accident Policy)
Shopkeepers
Travel Companion (International Travel Insurance) 31
Silver Health (Health Insurance for higher aged customers)
Motor Vehicle Policy
Health Guard (Individual health Insurance product)
Hospital Cash
The Charges relating to the Debit Card are as under

Page | 49
PARTICULARS
Issuance Charges
Annual Fee
Card Replacement Charges
Duplicate PIN
Transactional Charges
A) UTI Bank Master Card ATMs
B) VISA / Master Card ATMs
In INDIA
I) Cash Withdrawal
II) Balance Inquiry
ABROAD
Cash Withdrawal
Balance Inquiry
CHARGES
Rs 150- per Card
Rs 150- per Card
Rs 150- per Card
Rs 50- per Card
No Charges
Rs. 50/Rs. 15/Rs. 125/Rs. 25/-
The Cards Division in Retail Banking Department is responsible for both the Cards issuance
Business as well as Merchant Acquiring Services. 20
On the issuance side, the Bank has two very strong products viz the interaction Debit cum
ATM Card & the International Travel Currency Card. In FY 05-06, new initiatives from the
Cards Division have been the Visa Gold Debit Card, Rewards Card and the Travel Currency
Card in several new currencies.
THE AXIS BANK DEBIT CARD

The Axis Bank International Debit Card is a VISA Electron/Visa Flag/ Master
Card Unendorsed card and is accepted globally at all VISA / Master Card ATMs and Merchant
Establishments accepting Visa / MasterCard Cards. The Bank has issued more than 44,00,000
Page | 50
Debit Cards. The Bank issues between 100000-120000 debit cards to its customers consistently
every month.
Features
Lost Card Liability
AXIS Bank Debit Cardholder in insured for risk of loss due to fraudulent use of a lost / stolen/
missing debit Card. All he needs to do is communicate the loss of An individuals Card by calling
Axis Banks 24 Axis Banks Customer Service Number or Branch (during working hours)
Purchase Protection
All consumer durable goods purchased using the Debit Card are insured against fire, natural
calamity, burglary, and house breaking up to 90 days from the date of purchase. There is a
combined limit of Rs. 50,000/- per card for Zero Lost Card Liability and purchase protection.
This limit is Rs. 175,000/- for Gold Debit Card. Personal accident Cover.
In the unfortunate event of loss of life in an accidental mishap, the customers beneficiaries will
receive the benefit of accident insurance of up to Rs. 2 Lakhs (Rs 5 Lakhs in case of Gold Debit
Card). The Personal Accident Cover comes into force as soon as the Debit Card is used for a
payment transaction at any Merchant Outlet. The Personal accident insurance covers the debit
cardholder and compensates the nominee in the event of accident leading to death. Sum Insured
Rs. 200,000/- Rs 500,000 per cardholder (a cap of same a mount in the event of multiple card /
multiple ac counts per person). The claim settlement procedure and all the forms / documentation
required at the time of claim submission are available with all Axis Banks branches. The
customer may also contact 022-55987700 the Debit Card help line directly. 22
Page | 51
24-HAxis Banks Customer Service:
91-22-55987700 for around the clock assistance for AXIS Bank Debit Cardholders.
1.
The Charges are waived for branches at semi urban and rural centers.
2.
The Charges for Current Accounts will be the same as that for SB- NOR
3.
The Charges for SB-DMT, SB-SPL and SB-STU will be the same as that for SB-NOR
4.
There will be no charges for Debit Cards issued to SB-SPA, SB-PB, SB-TRS and SB-
STF
5.
There will be no charges for Cards issued to NRE & NRO Accounts.
6.
The Charges are waived for primary card to SB-SAL.
Activation of Dormant Cards
Migration of transactions at ATMs (non-revenue earning) to Point of Sale (1.1%)
In the financial year 2015-16 the Bank earned approximately Rs. 11.27 crore from its Debit Card
program. Usage of the Card varies according to age and location. People in the metros, large
towns use the Debit Card because of more awareness and concentration of ATMs and POS
terminals. The highest usage comes from Tier I cities like Mumbai, Delhi, Kolkata, Chennai,
Hyderabad and Bangalore where most merchant outlets have EDCs (Electronic Data Capture
Terminals). Similarly age of the customer also has a bearing on the usage pattern. Studies show
that the Debit Card is used maximum by people in the age group of 25-45.
New Initiatives
Page | 52
a) Remittance Card
The AXIS Bank Remittance Card. Launched is association with Remi2india..com, is a
unique product that has charged the way money is sent across borders. Remitters from 23
different countries including the USA, UK, and Gulf Countries can sent money to India through
the Remittance Card.
The product is available as a delivery mode (other delivery modes being Demand
Drafts/Direct credits to Bank accounts) for remittances made through the Web Portal
www.Remit2india.com. Based on the remitters request, we prepare a personalized Remittance
Card for the beneficiary, which is preloaded with the funds remitted to him in INR. The card is
sent in a Welcome Kit to the beneficiary, who has to take it to the nearest AXIS Bank branch to
complete some basic formalities in order to activate his/her card. Once the card is activated, it
works just like a normal ATM-cum-Debit Card, usable as all VISA ATMs for withdrawing funds
and at all VISA enabled POS outlets to pay for purchases.
Subsequent remittances are directly loaded onto the car5d and provide the beneficiary
with almost instant access to the funds remitted to him.
Thus, the product is primarily aimed
at providing a hassle-free and convenient solution to beneficiaries who receive remittances on a

regular basis.
Other features provided to Remittance Card customers are as follows:
Multi-city at Par Chequebook (on request)

No minimum average balance requirement
Enchase facility
Quarterly Interest payment
Daily Cash Withdrawal Limit of Rs. 40,000/Page | 53
Daily Cash Withdrawal Limit of Rs. 40,000/Free insurance cover comprising of

Purchase protection
Zero lost card liability
b) VISA Money Transfer Service

The VISA Money Transfer Service has now mad it possible to send money from an AXIS
Bank account to any of the 28 million VISA cards issued in India.
Eligibility
Sender of Funds : To avail of the VISA Money Transfer Service, the sender of funds needs to be
a holder of either of the following
A bank account with AXIS Bank
Any VISA Card issued by AXIS Bank
A bank account with AXIS Bank
Any VISA Card issued by AXIS Bank
Beneficiary of funds : The beneficiary of the funds should have a VISA Card (debtor Credit,
issued in India). In case the beneficiary VISA Card is linked to more than one bank account,
funds will be transferred to the primary account linked of the card.
Availability
The service has been enabled through all Axis Banks ATMs and i-Connect TM
Usage
Page | 54
The VISA money Transfer service can be used for the following
Purposes:
To send money to any of the 23 million VISA Cards anywhere in India.

To pay VISA credit card bills by giving the card number and making a direct payment.
Axis Bank accountholders who hold VISA Electron/VISA FLAG Cards can also receive money
from any other Bank account, subject to that Bank enabling VISA Money Transfer for its
accountholders.
We intend to introduce several additional usage options at a later data like payment of, utility
Bills, School and College Fees, etc. through VISA Money Transfer.
Future initiatives
In FY 2015-16, the Bank plans to launch the Prepaid Corporate Card, which will be
branded as a Rewards Card. The product is being almed primarily at corporate for disbursing
commission payments/reimbursements to their agents/distributors/employees. The Bank is in
advanced stage of discussion with several corporate across the country. The Prepaid Card venture
is expected to bring significant revenue income (primarily through fee income) for the Bank.
SERVICES
ATM
Page | 55
The bank has 1861 ATMs as on 31.03.2006. This includes all Axis Banks onsite and offsite ATMs. All Axis Banks ATMs are connected to Axis Banks Base 24 ATM switch, which in
turn interacts with Axis Banks centralized core banking software for transaction processing.
The Bank through its ATMs offers the following services Banking Services :
Cash Withdrawal, with real time debit to customers account
Cash & Cheques Deposit
Balance Inquiry
PIN Charge
Other Services :
Mobile Airtime Refill for Hutch, Airtel, Idea, BPL, Cellular, RIM, Tata Tele
Facility for Non UTI bank VISA card holders to refill their Prepaid phones.
Life Insurance Corporation Premium Payment
Bill Payment e.g.: BSNL, MTNL
Funds Transfer (within own accounts)
Online Donations to Trusts & NGOs
Purchase and redemption of UTI Mutual Fund Schemes through the ATM
Strategic Tie-ups for ATM

We have also tied up with Western Railway (Mumbai), Central Railways (Mumbai)
Pantaloons, HPCL, and BPCL for setting up ATMs at their locations.
Page | 56
Almost all costs related to setting up and maintenance of an ATM network is fixed. Thus,
the challenge for the Bank has been to migrate customers to this channel and develop new
streams of revenues from this channel, in order to make the channel viable. The Bank has
achieved tremendous success in this regard. We have been able to migrate about 90% of all cash
disbursement transactions to Axis Banks ATMs.
To generate direct revenue from the ATM Channel, the bank has adopted 2 strategies :
ATM Sharing with other banks
New functionalities such as mobile airtime refill, bill payment & mutual fund sales
through which Axis Banks bank earns a commission.

The Bank has also set up ATM galleries at 3 location. Each of the Gallery has 2 ATMs for the
convenience of the customers, information kiosk, a card operated touch-screen internet kiosk,
though which the customers can access their iConnect accounts with bank and perform their
banking transactions such as funds transfer, bill payment, balance inquiry, etc. A bill payment
kiosk has also been set up at this gallery.
The ATM Channel for the bank has been a major customer acquisition tool, increasingly the
channel is being seen as a customer servicing tool and all the new value added services are part
of that initiative.
INTERNET BANKING
Page | 57
Since April 2000, the Internet Banking channel has grown fast to com pelmet the branch
and ATM network. As of March 2006, there are around 20 lakh users of internet banking, which
amounts to more than 50% of Axis Banks retail banking savings accounts customers. Apart from
routine functional like balance and transactions lookup, we also provide a number of value
added services on the internet banking platform. A bride description of each product is given
below:
Bill Payment
The bill payment series on the internet can be classified into three categories:
Presentment of EBPP (Electronic Bill Presentment and Payment).- Under this type of bill
payment, the customer needs to register for each bill. Once registered, the biller will sent an
electronic version of the bill for acceptance and payment.
Direct Payment.- Under this type of bill payment, no bill presentment happens. The
customer is free to select the biller and pay accordingly to his convenience.
Payee : This a variation of direct payment method with the customer creating his own
biller for example, payment of rent to landlord. The landlords account details would typically be
entered and payment made on a recurring basis.
Shopping
A customer with Internet banking access can buy from merchants registered with us and pay
through the direct debit facility on Axis Banks website.
MOBILE BANKING
Page | 58
Mobile banking was launched by the bank in October 2004, within the last one and a half
year, the customer base has grown to over five lacs subscribers as of April 2006.
Axis Bank Offers the Automatic Alerts service in mobile banking:
A subscriber is alerted through SMS on the activities in his account with automatic alerts
for every debit in his account of more than Rs. 5,000. Also if the customer is registered for bill
payments, he receives an alert as soon as a bill is presented by the biller for payment.
PAYMENTS
BILL PAY (Fee yourself)
Axis Banks Bill pay service enables an individual to make secure payments from the comfort of
his home or office. So its time to say goodbye to late payment fines, long queues, lost bills, and
commissions paid to local errand boys.
Features
Pay bills without stepping out of your home or office
Link multiple bills to your account
View and pay bills anytime, anywhere
Fast, convenience and hassle-free
ELECTRONIC CLEARING SERVICE
Page | 59
ECS is an electronic clearing system that facilitates paperless credit/ debit transaction directly
linked to an individuals account and also provides for a faster method of effecting periodic and
repetitive payments.
Benefits of ECS (debit)
Through ECS (debit) an individual can pay all his utility
bills
(electricity/telephone/mobile bills, credit cards etc.) mutual fund (sip), insurance premium, loan
installment, credit card payments of donation and other bill payments.
DIRECT TAX PAYMENTS

The bank is authorized for Collection of Income or Other Direct Taxed on behalf of Central
Board of Direct Taxes (CBDT) w.e.f. 1 October 2003. The assesses or taxpayers can pay income
or Other Direct Taxes as listed below at 214 authorized branches of Axis Bank across the
country.
Corporation Tax Tax on Companies and Tax deducted at Source from Companies
Income Tax
Interest Tax and Expenditure Tax
Gift Tax
Wealth Tax
Fringe Benefit Tax (FBT)
Securities Transaction Tax (SIT)
Banking cash transaction tax(Bctt)
Other tax deducted or collected at source (TDs or TCS) on salaries on employees income
from fix deposit , vendor payments, rent ,income from game shows or lottery ,etc.
Any other direct tax including advance tax
Page | 60
PENSION DISBURSEMENT
CENTRAL CIVIL PENSION DISBURESEMENT
The Bank is authorized by RBI and Central Pension Accounting Office (CPAO) for
disbursement of Central Civil Pension through its 218 authorized branches across the country.
The details towards availing Pension Disbursement Facility from Axis Bank is as under :
For existing Pensioners of Central Govt. Departments and Ministries This facility can
be availed by opening a Pension Payment Savings Bank Account with any authorized Axis Bank
Branch and thereafter following the necessary procedures prescribed by CPAO for change of
Bank for Pension Account for receiving on drawing pension.
For prospective Pensioners of Central Govt. Departments and Ministries This facility
can be availed by opening a Pension Payment Savings Bank Account with any authorized Axis
Bank Branch and providing the account details to the pay Accounts Office (PAO) of the
concerned Department of Ministry prior to retirement. In case of existing Axis Bank customers,
the details of the Saving Bank Account with the Bank need to be provided to the Pay and
Accounts Office of the concerned Department or Ministry prior to retirement.
DEFENCE PENSION DISBURSEMENT
The Bank is authorized by RBI and Ministry of Defense for disbursement of Pension to
Armed Force (Army, Navy and Air Force) personnel through its 151 authorized branches across
the country.
The details towards availing Pension Disbursement Facility from Axis Bank is
under.-
Page | 61
For existing Pensioners of Central Govt. Departments and Ministries This facility can be
availed by opening a Pension Payment Savings Bank Account with any authorized Axis Bank
Branch and thereafter following the necessary procedures prescribed by CPAO for change of
Bank for Pension Account for receiving on drawing pension.
For prospective Pensioners of Central Govt. Departments and Ministries This facility can
be availed by opening a Pension Payment Savings Bank Account with any authorized Axis Bank
Branch and providing the account details to the concerned Pension Sanctioning Authority or
Defense Unit prior to retirement. In case of existing Axis Bank customers, the details of the
Saving Bank Account with the Bank need to be provided to the Pension Sanctioning Authorities
(PSAs) of the concerned Defense Unit prior to retirement.
OTHER PENSION DISBURSEMENT
The Bank has also received the authorization from RBI and Ministry of Communications
and information Technology for disbursement of Telecom Pension through its 192 authorized
Branches across the country and which shall commence shortly.
OTHER SERVICES
MOBILE REFILL: RECHARGE AT THE ATM
An individual can recharge his mobile talk time at any of our ATMs. He doesnt even
have to be an Axis Bank customer. All his need is a VISA debit or credit card. If he is an Axis
Bank customer, then he can also use his Axis Bank debit card (both VISA as well as Master
card).
LOCKER (Unmatched protection for your valuables)
Page | 62
A Safe Deposit Liker with Axis Bank is the solution to an individuals concern. Located
at select branches in cities all over the country, our lockers ensure the safe keeping of an
individuals valuables.
Advantages
Wide Availability: As o March 31, 2015 lickers are available at 562 branches and
extension counters.
Lickers available in various sizes.
Direct debits for licker rentals from your account rid you of the hassle in writing out
cheques.
Extended banking hours to operate lockers.
Competitive rentals.
ONLINE SHOPPING (Safe ans Secure internet Payment)

Axis Bank offers an individual the convenience of shopping at many major Online stores
from the comfort of his home or office. All he need is an Internet enabled PC. He can choose &
then get he items delivered at his doorstep. He can also avail of numerous online services, get to
know about the current special offers/discounts and get a preview of the new items added on to
the shelves by these online retailers/service providers. He can shop as much as he like and
conveniently make instant payments by debiting his account through the secured payment
channel, iConnect Our Internet banking platform.
IPOSMART (Now invest in IPOs without letting go of your funds !)
Page | 63
An individuals Axis Bank savings account now makes IPO application a seamless and
hassle-free process. Instead of moving out funds from his account for application to an IPO, the
amount can now simply be blocked. Which means as long as the IPO shares are not allotted, the
funds stay with him and he also gain interest on them? Plus he get the security of having the
refunds directly unblocked and made available to you, in his account itself !
Benefits
Interest on funds which otherwise would have moved out of your savings account.
No need to write cheques or make demand drafts.
Convenient and transparent management of funds.
Instant release / unblocking of funds after allotment / non- allotment of shares.
PERFECT FOR TRAVELERS ABROAD

Convenience
9 Different Currency Options

Largest acceptance at POS and ATMs worldwide
Online Shopping on Verified by VISA ( VBV) security
ADD ON Card feature for speedy replacement
Balance Enquiry & Change of ATM PIN at any Axis Bank ATM in India for Free.
Security
PIN & Signature protection

Compensation Payment
24 Hour Customer Service number & Email Helpdesk support

Budget control
Page | 64
No overdraft facility
Online A/C management
Prepaid Cards are becoming the mainstream products for Asian Customers. VISA Prepaid
Card growth in Asia Pacific was almost twice that of the global rate in 2007 and thrice in
2015 & 2016

Consumers in Australia, India and Thailand were the top three debit and Prepaid markets
in the Asia Pacific.

Prepaid Products are important in creating a choice of payment options for Asia-Pacific
Customers.
Enables Customers to have access to these whether or not they have a prior relationship
with a financial institution.
INDUSTRY MARKET SHARE
AXIS BANK
10
CITIBANK
17
39
HDFC
ICICI
OTHERS
17
17
Long Way to Go .. As Volume generated by TCs are twice the volume on Cards Approx $ 2
billion.
Page | 65
Corporate Centric Solutions

A third of business traveler say Employers are out of control on overseas travel Expenses We
offer Corporate centric module to manage Oversees Travel Expenses
Centralized expenditure.
No more travelers Cheques, messy cash deliveries or budgetary control issues.
Useful for Staff Per Diem Expense and
Customer Compensation.
Corporate Delight
End User
AXIS
+
CPS
Finance
HR
Travel
Admin
Travel Currency Card - Feasibility
Page | 66
Ability to budget funds
# of users of same funds
Replaceability
5
0
5
5
1
TCDC
Cash
Credit Cards
Trevallers Cheques
Debit Cards
5
3
2
3
3
1
5
3
3
1
TCDC
Cash
Credit Cards
Trevallers Cheques
Debit Cards
Usage time per Transaction

4
4
4
2
4
24hour access to local currency Customer Service

5
4
3
0
4
5
3
3
4
4
TCDC
Cash
Credit Cards
Trevallers Cheques
Debit Cards
5
4
5
4
5
TCDC
Cash
Credit Cards
Trevallers Cheques
Debit Cards
3
4
3
4
3
Funds Usage
Economical way to access Cash

4
4
3
3
4
Ease of Acquisiton
Security Features
4
1
4
3
4
Acceptance
4
5
4
3
4
Edge over others The Axis Effect

FEATURES
Number of Variants
Withdrawal Limit
Customer Support Team
Loading
Value Load
Monthly Statement
ATM PIN
Mobile Alert
Balance Enquiry at ATM's
Validity - Years
Cross Currency Margin
Internet transactions
Incentive based
White Labelling
Personalized Cards
ADD ON cards
Lost Card Liability Insurance
Pre-authorisation while swiping Permitted
ICICI
9
Balance on card
HDFC
6
Balance on card
Localised
Localised Support
Support
Timely Funding Timely Funding
$250- 100000
$250- 100000
Online access
Online access
No change
No change
permitted at ATM's permitted at
in India
ATM's in India
Yes
NA
NO
5
3%
Yes
No
No
No
Yes
Yes
Yes- 45 days for
reversal
NO
5
3%
No
No
No
No
Yes
No
Yes- 45 days for
reversal
CITIBANK
3
SBI GMC
3
$1000 per day
Centralised
Centralised
Only Mumbai
Instant Loading
$250- 100000
Online access
No change
permitted at
ATM's in India
Yes
No
No change
permitted at
ATM's in India
Yes
NO
3
3%
No
Yes
Yes
No
Yes
No
NO
3
3%
No
Yes
Yes
No
Yes
No
No
No
AXIS BANK
9
Balance on card
Strong Localised and Zonal
based support
Thrice in a day
$250- 100000
Online access / Axis Bank
ATM's
Change permitted before
departure in India
Yes/ Email as well
Yes with display in the base of
CNY of Card
5
3%
Yes
Yes- High
Yes
Yes
Yes
Yes- upto INR 200000
Yes- within 2 day if all docs
intact
COMPETITORS
1. ICICI BANK
Page | 67
2. HDFC BANK
3. HSBC BANK[INTERNET BANKING]
4. SBI BANK
5. CANARA BANK
6. INDIAN OVERSEAS BANK
7. PUNJAB NATIONAL BANK
8. BANK OF BARODA
9. CITY BANK
10. IDBI BANK
11. VYSYA BANK
12. STANDARD CHARTERED BANK
13. ABN AMRO BANK
14. AMERICAN EXPRESS
15. INDUSIND BANK
16. SBBJ BANK
CURRENT POSITION OF THE COMPANY

3rd largest private sector bank and 9th largest overall
3062 Branches and 22922 ATMs (as on 15 Apr 2016)
FINANCIA
L ANALYSIS
Page | 68
80
70
60
50
40
Column2
30
20
10
0
41334 41699 42064 42430
NET PROFIT
Page | 69
3000000
2500000
2000000
1500000
Column2
1000000
500000
0
41334
42064
40969
41699
42430
Page | 70
FINANCIAL HIGHLIGHTS
Profit after tax up 38.51% to` 2514.53 crores

Net Interest Incomeup 35.76% to` 5004.49 crores
Earnings per share (Basic) increased from` 50.61 to ` 65.78.
Proposed Dividend up from 100% to 120%
Capital Adequacy Ratio stood at 15.80% as against the minimum regulatory norm of 9%
Growth of bank at 38.51% and 69.50% against sector growth of 20.64% and 14.13% for
the previous two years
MARKETING STRATEGY
Product
Banking and Savings

Corporate Finance
Investment and Insurance
Loans and Borrowings
price
Customers get value for money
Lower fee charge
Promotions
Advertising
Print Media
Publicity
Personal Selling
Sales Promotions
HR POLICIES
Training and Development of employees
Monitoring and improving employee performance
Page | 71
Compensation and Reward Administration

Grievance Handling
DIFFERENTIAL STRATEGY
Service above others

Customer based & service oriented
Max coverage, innovative products and services
Services provided
Remittance Card
EMV based platinum credit card
CSR INITIATIVES
Axis Bank Foundation setup in 2006

Transfers 1% of net profit to the Foundation
Supporting 41 NGOs
536 education centers covered
47055 children covered
24 SMEs exclusively focusing on MSMEs
AWARDS & SIGNIFICANTEVENTS
Page | 72
Page | 73
PROMOTERS
Page | 74
RESEARCH METHODOLOGY
3.1 Title of the Study
Banking Operations In Axis Bank
3.2 Duration of the Project
Duration is 45 days training in AXIS BANK limited,GANDHIDHAM. From the date of 25 FEB
to 10 APRIL.
3.3 Objective of Study
Banking and finance can be called as the nerves of any economic system as they accelerate the
process of economic development through canalization of adequate finance.
It is hard to anticipate development of efficient banking services in the country. No doubt
financial institutions play so important in economic development but at the sometime economic
development determines the growth and development of banking institutions the role of various
kind of banking institution. In economic development need not be emphasized.
Main objective of the study is to Critical appraisal of product & services offered by axis bank.
Some of the major objectives of the study include the determination of the following:
Consumer awareness about the products and services provided by the axis bank.
Consumer preference about various products and services.
Customers perception towards private Banking and their expectations from private banks.
Customer satisfaction with the service provided by the bank.
Page | 75
3.4 Type of Research

Research is one of the most important parts of any study and pertains to the collection of
information and knowledge. Marketing research is defined as the systematic design, collection,
analysis, and reporting of data and findings relevant to a specific marketing situation facing the
company.
My project has been developed on has basis of both exploratory and descriptive research.
The research process depends upon developing the most efficient plan for gathering the needed
information. Designing a research plan calls fro decisions on the data sources, research
approaches, research instruments, sampling paln, and contact methods.
3.5 Sample Size and method of selecting sample

I chose a sample size of 40 respondents consisting of based on judgment sampling All
respondents were the customers of Axis Bank. The method was simple random sampling.
Data Source
For this project both primary and secondary data were valuable sources of information.
Secondary data
Secondary data provides a starting point for any research and offers valuable sources of
already existing information. Secondary data are the easiest to gather and the cost of collecting
this data is also very low. For my project work it was collected through the help of various
Page | 76
directories of various associations, magazines, newspapers, websites etc. The directories helped
me in short lisitng people, for my target people.
Some of the directories made use of are as follows:
Telephone directory
Income tax office
City directory
Chartered accountant directory
Carporate industries directory
Indian medical association directory
Transporter directory
Lawyers directory
Builders & constructors directories
Primary data
Primary data are data freshly gathered for a specific purpose. For my project work the
primary data was collected by means of survey though questionnaires.
Contact methods
Once the client had been decided now my task was how to contact them, and for me there
only two ways of contacting them.
1.
Personal interview:- this method was the most appropriate way of survey, because by
personal interview I came to know about their feeling for Axis Bank.
2.
Telephone:- This method was also used by me once or twice, keeping in mind the busy
schedule of a few respondents.
Page | 77
3.6 Scope of Study

Axis Bank is one of the most famous banks in India. The various products and
services offered by it include:
PRODUCT
Deposits (Saving account and current account)
Loans
BANACASSRANCE
Card
SERVICES
ATM
Mobile Banking
Internet Banking
Payment
Other Services
The deposit mix of an organization especially the Saving accounts are the backbone of every
bank as an ordinary man is most inclined to invest in it due to its convenience and easy
availability. This project deals with the various customer concerns regarding these and tries to
suggest appropriate suggesting based on conclusions. I hope that this report would be able to
suggest some measures and draw attention of bank towards the area of improvement.
- Provides all the crucial information on Axis Bank Ltd. required for business and competitor
intelligence needs
- Contains a study of the major internal and external factors affecting Axis Bank Ltd. in the form
of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
of Axis Bank Ltd.
Page | 78
-Data is supplemented with details on Axis Bank Ltd. history, key executives, business
description, locations and subsidiaries as well as a list of products and services and the latest
available statement from Axis Bank Ltd.
Scope of Services
Debenture or
Bond Trusteeship
Escrow Agent
Security Trustees
Securitisation
Facility Agent
Monitoring Agency
DEBENTURE OR BOND TRUSTEESHIP

Advising the issuer company on the mode of creation of security
Advising on the draft security creation documents and vetting the same
Holding the charge for and on behalf of the investors and hold the security documents in
safe custody
Monitoring the security cover and financial covenants by seeking periodic information
from the issuer company.
Convening the Debenture or Bond holder meetings when so requested by majority
Debenture holders
Addressing investor grievances
SECURITY TRUSTEES
Drafting or vetting of common documentation to secure borrowings
Page | 79
Conceptualising, customising and structuring of the security documents to minimise

documentation (including advising on the stamp duty implications on the borrower), but
at the same time ensuring compliance with all the terms and conditions of the facility
documents. Thus, ensuring effective execution of transactions.
Liasoning with the lead lender and the legal counsel on drafting the security documents.
Disseminating the information between the lenders and the borrower.
Monitoring the loan on a quarterly basis by calling of compliance information from the
borrower.
Prompt provision of information to the lenders on any matter pertaining to the covenants
or terms or conditions of the loan and security.
Assisting the borrower and the lenders in overall coordination and ensure smooth
completion of the transaction with adherence to the given time frame.
Providing a common forum for the lenders by convening meetings as and when required
by the lenders.
Taking such appropriate action including enforcement of security as may be requested by
the lenders on the occurrence of an event of default.
Holding in custody the security documents, insurance policies duly endorsed in favour of
the trustee, guarantee deeds etc.
The Bank has acted as Security Trustee for
(a) Borrowings made for manufacturing activity
(b) Borrowings made for thermal or hydro power projects
(c) Borrowings made for rail or road projects
(d) Various ECB or FCCB transactions
Facility Agent
Page | 80
As a facility agent, we act as a communication channel between the borrower and the lenders and
our role inter alia includes:
Confirmation of compliance pre-disbursement conditions to the lenders on receipt of the
same from the borrower

Disseminate information between the borrower and the lenders
Convening meetings of the lenders on a request from the borrower and vice versa
Calling for quarterly information from the borrowers
Monitoring compliance with the terms of issue
Escrow Agent
As an escrow agent, We inter alia:
Draft and vet the escrow agreement and define the flow as required under the transaction
structure
Ensure the account opening with the escrow band
Monitor the flow of the proceeds in accordance with the agreement
Monitor the maintenance of the Debt Service Account and the Debt Service Reserve
Account to ensure continuity of debt service
Call for monthly account statement from the escrow bank
SECURITISATION
Settling of Trust and holding the receivables along with the underlying assets in Trust for
and on behalf of the beneficiaries (investors).
Page | 81
Vetting of all the legal documents prepared by the legal counsel to ensure the "True Sale"
nature of the transactions including adherence to the securitization guidelines and
ensuring smooth execution of the same.
Appointment of the Rating Agency or Registrar and Transfer Agent etc.,
Coordinating with NSDL for Credit Corporate Action and creation of the ISIN number
and signing of the necessary documents.
Ensuring funding of the requisite accounts in time in accordance with the provisions of
the Information Memorandum.
Ensuring that the Payout Cheques along with the Monthly Reports are sent across to the
Investors or Custodians or Rating Agency on or before the due date.
Addressing Investor queries on specific issues
MONITORING AGENCY
The duties include:
Monitoring that proceeds of the Initial Public Offering / Follow - on Offering of shares,
are utilised for the objects for which the funds were raised.
Submission of a half yearly report to the designated stock exchange.
Executing a tripartite escrow agreement to monitor the flow of the proceeds in
accordance with the objects of the issue.
Axis Bank (formerly UTI Bank) is a banking corporation offering retail and corporate banking
services, including retail loans, corporate and business credit, forex and trade finance services,
investment banking, depository services, and investment advisory services. The bank primarily
operates in India, where it is headquartered in Mumbai and employs about 20,624 people.
The company recorded revenues of INR65,830.9 million (approximately $1,271.9 million) in the
financial year ended March 2016 (FY2016), an increase of 50.3% over FY2015. Operating profit
Page | 82
was INR37,248.8 million (approximately $719.6 million) in FY2016, an increase of 67.3% over
FY2015. Its net profit was INR18,153.6 million (approximately $350.7 million) in FY2016, an
increase of 69.5% over FY2015.
3.7 Limitation of Study
The study was based on a very modest sample size hence cannot be called as a
representation of the views and opinion of the majority.

In a rapidly changing industry, analysis on one day or in one segment can change very
quickly. The environmental changes are vital to be considered in order to assimilate the
findings.
The conclusion arrived at are based on a very less experience of researcher in this field.
Though full efforts have been made but due to the lack of past
experience in the marketing field I failed some areas have been left from including in the
study
Due to the limitation of time I was unable to cover more sample (data collection sheet)
and to fridge the lead granted.
4.
Fact & Findings
Bank is having 2589 branches all over the country.

The number of branches should be increased.
Number of Branches should be increased covering a wider area in various states.
A wide publicity to be given about the organization and its products through various
means of communications to keep growth moments.

More number of training and educational programmes should be included in Banks
schedule.
Developing a learning culture through continuous learning process
Page | 83
ANALYSIS AND INTERPRETATION

1 Which are group do you belong (AGE WISE)?
S. No.
Age Group
No. of Respondents
Less than 25
25 to 40
18
40 to 55
10
Above 55
Page | 84
Age Group
18
16
14
12
Age Group
10
8
6
4
2
0
less than 25 25-40
40-55
above
Interpretation:
After looking this bar graph, it can be said the middle-aged group are the main customer
of the banks as they occupied almost 75% of this graph. The bank has a huge potential in terms
of the untapped market Young and old age group people. High pay packages to todays
employed youth and large saving with the old age people (especially in urban areas) has made
them attractive potential customers.
2. What is your occupation?
Page | 85
S. No.
Age Group
No. of Respondents
Service
18
Business
10
Student
Others
Occupation
18
16
14
12
Occupation
10
8
6
4
2
0
Service
Business
Student
Others
Interpretation:
Page | 86
Most of the service class people prefer to open a Savings Account in comparison to the
business class people. This may be possible due to the facility of Anywhere Banking suiting
their needs and preferences.
3. Please specify your annual income?
S. No.
Age Group
No. of Respondents
Less than 1 lakh
1 to 2 lakh
2 to 3 lakh
3 to 4 lakh
More than 4 lakh
10
Page | 87
annual income
10
9
8
7
6
5
annual income
4
3
2
1
0
Interpretation:
Income does not make any difference as far as opening the account in the Axis Bank is
concerned, as the bar diagram is vividly revealing that more or less people of every segment of
income group have opened and are opening the account expert one group i.e. lower income
group where emphasis is required to penetrate this group so it can be said that the target group of
the axis bank, especially for saving account are of every segment of income group since its is
devoted to render best services to its costumer.
4. What features/attributes, while opening an account do you expect from a bank ?
S. No.
Age Group
No. of Respondents
Quick Services
16
Page | 88
Proper information
Working hours
Less Formalities
Variety of Product
features/attributes
16
14
12
10
8
6
4
2
0
Column1
Interpretation:
When a customer visits any bank the first and foremost thing he expects is the quickness
of service and the promptness in entertaining by the bank employee. Second thing customer
Page | 89
wishes to have is proper information regarding his queries. One this in this bar also really
significant is, factor like less formalities of document while opening an account. Varieties of
product do not make a big impact on customer behavior for opening an account in any bank if its
services are efficient. But on the other hand bank cant ignore working hours. As in this bar
customer has erred it. For this services like bank preference should be given to make a prompt
and customer friendly service channel. For this focus must be given to make well informed and
proactive employee along with work should be executed technologically rather than manually.
5. What kind of account do you have in Axis Bank ?
S. No.
Age Group
No. of Respondents
Saving Account
18
Current Account
10
Fixed Deposits
NRL Account
Others
Page | 90
kind of account
20
10
0
kind of account
Interpretation:
Saving account is the leading and attractive product for the Axis bank as it occupies a
major chunk in this bar. It is clearly implying that this product has the ability to satisfy the
customers. On the second had and the positions current accounts and fixed deposits has also been
helpful to increase the customer base but still their performances needs to be improved. One
thing in this bar which is significant is the business of the bank is relying on only few leading
products, reason for this could be, neither it has limited range of products nor rest of the product
does not have much ability to penetrate in the stiff market of banking of Jaipur. That is giving an
alarming message to the management of the bank to go or analyzing the situation very minutely
and must ascertain where things are going wrong and for that what short of necessary step could
be taken. Providing better services in comparison with the competitors is a must for excelling in
industry.
6. Who influenced to open an account in Axis Bank?
S. No.
Age Group
No. of Respondents
Friend and Relative
14
Advertisement
12
Page | 91
Bank Employees
10
Prospectus
open an account in Axis Bank

14
12
10
8
6
open an account in Axis

Bank
4
2
0
Interpretation:
As it is said a satisfied customer is the best medium for advertisement since in this bar
friends and relatives have play a key role in opening the accounts for others, which implies that
bank real customer are satisfied enough with the facilities available on the products and the
Page | 92
services enjoyed by them. An advertisement and bank employees more or less has been good
performer in their respective domain. It reveals advertisement of different medium.
7. Your remark on products of Axis Bank ?

S. No.
Age Group
No. of Respondents
Excellent
12
Good
16
Average
10
Poor
Remark on products
16
14
12
10
8
6
4
2
0
Remark on products
Excellent
Good
Average
Poor
Page | 93
Interpretation :
As this bar is showing at what level people are saved with saving account, with its unique
facilities features, and ability to serve all the needs of customer because by and large it can be
said 75% people are saving good to savings accounts, this implies that this product has been a
leading product and still an attractive product of the Axis bank. Reason for this could be different
type of facility associated with this product, which are reading true value to the customer and
marketing people are also very much devoted to give the best from this part. Efforts must be
given to know why they are people who are still saying average and poor about saving accounts
and what are the factors that are going wrong with that segment of people.
8
In comparison to other bank how would you rate Axis Bank?
S. No.
Age Group
No. of Respondents
Excellent
Good
18
Average
10
Poor
Cant Say
Page | 94
Other bank
20
15
Other bank
10
5
0
Excellent
Good
Average
Poor
Cant Say
Interpretation :
Rating of any bank depends on its overall performance in the eye of the people. This bar
is vividly showing that the performance of Axis bank has been good because in such a short span
of its existence in this city with strong competition from major public sector bank like SBI and
other private banks, Reason for this could be, it has occupied a different position in the people
mind with its customer friendly products and to serve them a efficient and prompt banking
system.
9. How long did your wait in queue ?
S. No.
Age Group
No. of Respondents
0-5 Minute
24
5-10 Minute
12
More than 10 Minute
Page | 95
Queue
25
20
15
10
5
0
Queue
Interpretation:
As this bar graph showing 57% people wait in queue 0-5 minutes. While it should be
100% people.
10
do you think the number of counter available are sufficient?

S. No.
Age Group
No. of Respondents
Yes
32
No
Page | 96
Column1
40
Column1
30
20
10
0
Yes
No
Interpretation:
As this bar graph showing 82% people are sufficient. While it should be 100% people.
Page | 97
SWOT ANALYSIS
STRENGTHS
Support of various promoters

High level to services
Knowledge of Indian market
Strong management team
Comprehensive range of financial products & Services
Competitive and profitable banking franchise
High level of services
Knowledge of Indian Market
Supported by various promoters
Services updated by latest technology
WEAKNESSES
Low market capitalization

Not been fully able to position itself correctly
Average volume of branch network
Competitiveness of cost of services
Market capitalization is low
Positioning
UTI fraud
Customer service
OPPORTUNITIES
Growing Indian banking sector

People are becoming more service oriented in the global market
Technological changes
Increase of new branch network
Large retail and corporate market
Wide scope in the rural market
Competitive banking services
Foreign Markets
THREATS
From various competitors

Foreign banks
Government banks
Aggressive competition strategy among the main banks
Economic uncertainty in global market
Established Governments Banks
Established and growing MNC Banks
Advent and growth of foreign Banks
Inflation and rising lending rates
Page | 98
CONCLUSION
Axis Bank has shown substantial growth in the past few years. The change in name to have
seemed to achieved its goal as the net profits and total incomes are growing way over the growth
rate of the sector. It may not be long before Axis Bank overtakes
HDFC Bank in terms of Net Income and Total Income to become the no. 2 bank in Private Sector
in India. My experience with Axis Bank Ltd. is outstanding. While working in Axis Bank I found
that this bank has developed manifold in short period of time due to facilities and services
provided to their customer and this growth rate can be keep it up if they start to go in semi-urban
areas. In last couple of years they have opened new many branches and they should open many
more. The working staff are very co-operative in nature and due to that the bank will also get
good benefit. Axis Bank has provided their customer Net-banking facilities and due to that
transactions are done fast. Charges at Axis Bank are on lower side when we compare it with
other Banks.
In this time of economy slump, where all options of Investment lacks the interest of
people for one or other reason, FD still remains at the top in the mind of people as a known
convenient and reward earning option for investing their hard earned savings. However falling
banks rates have certainly lessen the faith of people inn it, but still it remains the first choice of
small investors because it is synonymic with safe and fixed return giving alternative for
investment of savings. The leitmotif of the hour is safety and security, high risk is out. Recent
global economy slowdown has made negative influence on let investor perception of security.
Page | 99
With the arrival of pink slip solute, people who were spending as though there will no tomorrow
have turned savers. And savers are looking much more closing at investment avenues in order to
optimize their returns at least risk.
Savings from the backbone for FD market. Savings of people are mainly affected y three
factors.
1.
Income higher the income, higher the savings.
2.
Consumption higher the consumption, lower the savings.
3.
Inflating higher the inflating rate, lower the savings.

Axis Bank saving product is highly popular due to its various facilities, anywhere
banking with ATM and Debit Card.
In case of special saving Account, if bank provides the cheques pickup facility then it can
tap out more number of trusts and society.
With the emerge trend of globalization and privatization the look of Indian economy has taken
new dimensions. There are more possibilities of inward and outward souring at capital, labor and
technology. Indian export and job opportunity has tremendously increased. This new look of
economy has raised the demand for better banking facilities for corporate and there staff member.
There is great opportunity to established long-term relationship bulk of people. AXIS bank is one
of these finical institutes, which has given new vision to these offers. While going through the
project I have come across with this offer and made a study on the account services offered in
Kota City by AXIS bank.
Page | 100
To undergo this study my prior job is to collects the data, which will provide me a base to
interact with the organization (task, public, private companies, education etc) in Kota city. It was
found that the most of customer appreciate the service provided by the bank and more keen to
know about other offering of the bank.
At last I concluded the study on the basis of finding and analysis of the survey. Most of the
existing customers of account holder were satisfied with the facilities provided by the bank.
Beside it account holders are also interested to know more about the other products like demits,
credit card, home lone etc. But the lack of qualified marketing sales persons, the proper
presentation is not going to the potential customer, so the other banks, who having qualified
marketing grab the opportunity of market so some more effort should be done to grab the
opportunity.
Thai the survey several that the organization has provide a wide range of product service and
investment plans. Banking that is flexible, innovative and prompt in meeting the customer
requirement. Over all it was observed that the customer were satisfied being as a member of
AXIS bank pariwar. They think one provide better services product and facility at one place in
comparison of other competitor banks customer.
Page | 101
RECOMMENDATION & SUGGESTION

Into the axis bank normally (25 to 40 age group) people are investing.
Mostly service class persons prefer the axis bank in the comparison of business and
students and other class persons
25% persons of the avg.population investing into the axis bank and the income status
of the investors will be four lacks.
Axis bank dont doing the extra formalities so the status of the investors is being
40%.
Axis bank is normally not using properly for the current account so its popularity
ratio is quite down. This bank normally using for the long term planning like saving
and FD.
This bank is not investing more into the marketing sector so I will suggest that some
of the part of income it investing in the adv. And marketing sector.
Axis banks products is normally good and some taking it vice a versa.
Into the comparison of other bank its performance is quite good but not an effective
so this may be doing the rates were down with some other facilities.
This bank providing less facility toward the consumer now it is 57% but according to
my suggestion it will be increase with 80%.
Axis bank providing counter facility 40% and it will be 82% according to my
perception.
New and different product should be launched to attract more customer
Untapped customer should be contacted in order to increase database though more
channels
Response given by some customers should be taken care of and steps should be taken
on the same.
Calls were made to head office of big organization which having branch office in
Kota city and contacted at top level to establishing new relationship.
More interactive meeting at top level or events should be arranged so more customers
could come in contact.
More branch in state should be opened so that more people can have the service
Page | 102
Customer service should be improved.

There is need to recruit the more qualified persons on the post of field officer who are
made more liable and responsible commitment and clearly defined the product offer.
On this post competitor banks recruit the management trainee and pay a good scale
and incentive, so for the qualitative services AXIS bank also follow the same
To eliminate the dissatisfaction of customer community and product demand are send
to the customer in proper time period.
To eliminate the dissatisfaction proper workshop and awareness programs like
campaigning are helpful and held on the client origination.
As early as possible bank should start overdraft and CC limits to expend the market.
The larger the ATM network of AXIS bank in Kota city but still AXIS bank have no
ATM center in the major industrial area of Kota city like RIICO, etc
Page | 103
APPENDIX
Dear sir/madam I am management student conduction a survey on Axis Bank, GANDHIDHAM.
I shall be very thankful, if you give your few minutes to me for answering few questions given
below. Every information given by you will be for answering few questions given below. Every
information given by you will be only for academic purpose.
Name. Address
Sex ...
Age ..
Occupation
Q.1
Q.2
Q.3
Which age group do you belong ?

a)
Less than 25
b)
25 to 40
c)
40 to 55
d)
Above 55
What is your occupation?
a)
Service
b)
Business
c)
Student
d)
Others
Please specify your annual income?

a)
Less than 1 lakh
b)
1 to 2 lakh
c)
2 to 3 lakh
d)
3 to 4 lakh
Page | 104
Q.4
Q.5
Q.6
Q.7
Q.8
e)
More than 4 lakh
What features/attributes, while opening an account do you expect from a bank ?
a)
Quick Services
b)
Variety of products
c)
Less formalities of documents
d)
Working hours
e)
Proper information
What kind of account do you have in Axis Bank ?
a)
Saving Account
b)
Current Account
c)
Fixed Deposits
d)
NRL Account
Who influenced to open an account in Axis Bank ?
a)
Bank Employees
b)
Prospectus
c)
Advertisement
d)
Friend and Relative would you recommend
Your remark on products of Axis Bank ?
a)
Excellent
b)
Good
c)
Average
d)
Poor
In comparison to other bank how would you rate Axis Bank ?
a)
Excellent
b)
Good
c)
Average
d)
e)
Q.9
Poor
Cant Say
do you think the number of counter available are sufficient ?

a)
Yes
b)
No
DATE:
Signature:
Page | 105
BIBLIOGRAPHY
BOOKS
Dr. I. M. Pandey Financial Management (vikas publication)
M. Y. Khan P. K. Jain Financial Management (TATA McGraw hill publishing company
limited)
J. N. Jain, R. K. Jainmodern banking and insurance (regal publication)
WEBSITES
www.axisbank.com
www.infinancials.com
www.google.com
www.axisbank.com/xmlapplication/aboutus/financials/images/Annual - Report - 2007.
PDF.
Page | 106

AXIS BANK BANKING OPERATIONS STUDY

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AXIS BANK BANKING OPERATIONS STUDY

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SIKKIM MANIPAL UNIVERSITY DISTANCE

A STUDY ON BANKING OPERATIONS

Sikkim Manipal University

Certified that this project report titled A study on banking operations

engine during the year, the bank

INTRODUCTION TO THE INDUSTRY

INTRODUCTION TO THE ORGANIZATION

3.1) TITLE OF THE STUDY

3.7) LIMITATION OF THE STUDY

RECOMMENDATION AND SUGGESTIONS

INTRODUCTION TO THE INDUSTRY

1.1 EARLY HISTORY

NATIONALIZED BANKS IN INDIA

List of Public Sector Banks in India is as follows :

State Bank of Bikaner and Jaipur

Major Private Banks of India

INTRODUCTION TO THE ORGANIZATION

UNIT: AXIS BANK LIMITED

COMPANY PROFILE: AXIS BANK

Unit Trust of India (UTI-I)

poorest of the poor to participate in the larger economy.

effectiveness of various social initiatives.

BANKING OPERATIONS IN AXIS BANK

Progressive globalization and achieving international standards.

Smile, it enhances An individuals face value is a service quality stressed on

Periodic Customer Service Audits.

PRODUCT AND SERVICES

Interest paid on a quarterly basis @ 3.5% per annum.

Dedicated Relationship Managers

BANKING OPERATIONS IN AXIS BANK

Free Mobile Banking

Smart Privilege Account (For the woman of today)

Jewellery Insurance on Debit Card

Trust/NGO Savings Account

Zero Balance Savings Account (Save at Zero)

No Average Quarterly Balance requirement

Salary Power (The complete financial solution)

Available across the country

Multi-city at-par Cheque Book

International Debit cum ATM

Personal Accident Insurance Cover of Up to

BANKING OPERATIONS IN AXIS BANK

Rs 2 lacks per cardholder

Cash withdrawal of up to Rs. 25000 daily

Purchase protection and Zero Card liability

Accepted at more than 1 million ATMs and

Free on a quarterly basis

Free monthly statements on email

Joint Account Facility

Flexi (2-in-1) Encase

Available subject to terms and conditions

BANKING OPERATIONS IN AXIS BANK

Free Demand Drafts drawn on Axis Bank

Up to 50% of net salary at Personal Loan rates*

Free collection, only out-of pocket expenses to

Financial Advisory Services

Power Homes Housing Loans

Personal Power Personal Loans

Study Power Educational Loans

Consumer Power Consumer Loans

Power Drive Vehicle Loans

Optional Gold Debit Card

Access to any Bank ATM