Professional Documents
Culture Documents
THE
TRANSFORMATIVE
BUSINESS MODEL
How to tell if you have one
2. A closed-loop process
3. Asset sharing
The taxi service company Uber ticks no fewer than five boxes.
S No. ORGANIZATION
AIRBNB
COLLABORATIV
AGILITY SCORE
E ECOSYSTEM
REAL ESTATE
2ALIBABA
RETAIL
3AMAZON
RETAIL
5APPLE IPOD
ELECTRONICS
7CANON
ELECTRONICS/COPIERS
8COURSERA
EDUCATION
9DELL
ELECTRONICS
12GOOGLE ADWORDS
ADVERTISING
14IKEA
RETAIL
23NATURA
COSMETICS
24NIKE ID
FOOTWEAR
29SALESFORCE.COM
SOFTWARE
TAXI OPERATION
33
UBER
37XEROX
ELECTRONICS
2
3
Usage based pricing direct drivers to locations where probability of finding a fare is high.
Driver rating scheme - pushes drivers to offer clean cars and quality service, providing
personalization.
Asset Sharing : making available clinical - trial databases that record the effectiveness
of most drugs across therapeutic areas and diseases, including rare ones.
2.
Personalization: revealing drugs with high potential for treating the rare diseases
covered.
3.
Collaborative ecosystem: bringing together big pharma & and health care providers.
information to match drugs to disease symptoms & to predict exactly which drug will
achieve what level of effectiveness - brings personalization and adds agility.
Healx is able to support decentralized, real-time, accurate decision making.
Healx has already generated revenue from customers and in the long
term it could empower patients by giving them much more
information before they consult a medical practitioner
To Sum it up
Ensure that the business model links market needs with emerging
technologies. The more such links are made, it is more likely that the
industry is transformed.