CA HOME ENGINEERING SERVICE, NAWABSHAH

Make Life Easier

TALHA REHMANI 04-MBA-2015

ASIF RASOOL CHANNA 11-MBA-2015

Masters of Business Administration

ENTREPRENEURSHIP

Under the supervision of

SIR SHAFQATULLAH SHAIKH

Presented to

School of Business Administration

SHAHEED BENAZIR BHUTTO UNIVERSITY,

SHAHEED BENAZIRABAD
 TABLE OF CONTENTS

1. EXECUTIVE SUMMARY...................................................................................................... 1
1.1 Business Description.................................................................................................... 1
1.1.1. General Description............................................................................................... 1
2.1 OBJECTIVES:.................................................................................................................. 1
2.2 Mission............................................................................................................................ 1
2.3 Vision.............................................................................................................................. 1
2.4 Company Ownership..................................................................................................... 1
2.5 Startup Summary.......................................................................................................... 1
2.6 Startup Requirements & Expenses.............................................................................1
2.7 Key to success............................................................................................................... 1
2.8 Company Location & Facilities....................................................................................1
2.9 Uniqueness of Services................................................................................................1
3.1 SERVICES........................................................................................................................ 1
3.2 Service Description....................................................................................................... 1
4.1 OPERATIONS.................................................................................................................. 1
4.1.1 Current Operations.................................................................................................... 1
4.1.2 Upcoming Operations and Features........................................................................1
5.1 MARKETING.................................................................................................................... 1
5.1.1 Market Analysis Summary........................................................................................ 1
5.1.2 Market Segmentation................................................................................................1
5.1.3 Target Market Segment Strategy............................................................................1
5.1.4 Promotion Strategy....................................................................................................... 1
5.1.5 Sales Literature................................................................................................................ 1
5.1.6 Competitive Comparison.............................................................................................. 1
6 MANAGEMENT SUMMARY.................................................................................................... 1
6.0 Office Infrastructure............................................................................................................. 1
6.1 Value Proposition................................................................................................................. 1
6.3 Sample of Visiting ID Card........................................................................................... 1
6.4 Sample of Service ID Card........................................................................................... 1
6.5 Sample of Shirt.............................................................................................................. 1
7 Financial Plan............................................................................................................................ 1
7.0 FINANCIAL IMPORTANT ASSUMPTIONS...........................................................................1
7.1 Table of Financial Statement at an Initial Stage......................................................1
7.2 PROJECTED BALANCE SHEET.......................................................................................1
8. PRICING STRATEGY............................................................................................................. 1
9. CHECK LIST OF MILESTONES.............................................................................................. 1

***\ASIF RASOOL 15MBA11/*** 1 | Page

***\ASIF RASOOL 15MBA11/***
2 | Page
 C.A HOME ENGINEERING SERVICE (CAHES)

1. EXECUTIVE SUMMARY
C.A Home Engineering Service (CAHES) is a residential house service to as every person
knows that in Pakistani busy peoples wants to resolved the small problems regarding home.
Peoples need electrical, electronics, civil works and Sanitary Works like Electrician,
Plumber, Mason, Painter, Carpenter, Sanitary Worker etc. For their Home Renovation and
other problems these peoples have not time to search out these kind of problems where
they live, So I have plan to arrange these skilled peoples and give service to their door step
on their one call; CAs will exceed our customer's expectations. We will provide services to
the wealthy single-income households and affluent two-income households. These targeted
families will be willing to pay a premium for our service because of the high level of
professionalism and trustworthiness that we offer, not replicated by any of our competition.

1.1 Business Description

1.1.1. General Description

C.A Home Engineering Service's projected growth rate is very high each year with
respectable profit margins as a percentage of sales. CAHES will be a home-based business
with Asif Rasool with Talha Rehmani as the partner. This House Engineering Services
business plan will help the owner navigate for the startup, and subsequent management of
the business.

2.1 OBJECTIVES:
Objectives:
The primary objectives of our firm are to:
Revenue will take my share of 50% and break 50%. C.A Home Engineering Services
C.A Home Engineering Services would take up a business loan from a bank.
we would publicize about C.A Home Engineering Services concluded several media
channels like newspapers, Magazines, Journals, website, pamphlets, cable
commercials, FM, Direct E-Mail, Facebook official page, Instagram, YouTube
channel, twitter, etc.
Exceed customers' expectations for services.

***\ASIF RASOOL 15MBA11/***

3 | Page
 Develop a sustainable start-up home based business that is profitable.

***\ASIF RASOOL 15MBA11/***

4 | Page
2.2 Mission
CA Home Engineering Services plan to accomplish following missions for its development:
1) CA Home Engineering Services mission is to provide services to the customers with
all residential electrical fitting fixture, construction works, sanitary works, e.g services
in an environmentally sound, completely truthfully, and professional manner.
2) We exist to attract and maintain customers. When we hold on to this maxim,
everything else will fall into place. Our services will exceed the expectations of our
customers.
3) The total experience is provided in a way to inform, inspire, and assist people through
the process of transforming their home or business environment to become a unique
and personalized expression of themselves.
4) To arise with new and latest types of strategies in market.

2.3 Vision
To provide advanced class Home based Engineering Services to customers and to
be a worldwide.

2.4 Company Ownership

C.A Home Engineering Service's will be appropriate at Nawabshah. Partnership owned by
Asif Rasool & Talha Rehmani.

2.5 Startup Summary

S.
Descriptions Qty Remarks
No
1 Office Setup 1
2 Desk 2
3 Sofa Set for Manger office 1
4 Chairs 6
5 Computer & Printer for Manager 1
6 Fax Machine, Copier 1
Telephonic Assistants
7 Computer with printer, and Job Card 1
Paper Machine.
8 Telephone Set 1
9 Legal fees for business formation. 1
Tools and instruments for Trade-mans.
10 10
1x Set for each trade-man
11 Technical Staff trade wise with 2x Helper

***\ASIF RASOOL 15MBA11/***

5 | Page
2.6 Startup Requirements & Expenses

S.
Descriptions Qty Amount Remarks
No
1 Legal 01 5000
Per
2 Stationer etc. 3000
Month
Per
3 Insurance 10000
Month
Per
4 Office Rent 10000
Month
As per
5 Office Furniture Onetime Expense above 100000
Req
Staff Salary Expenses 10x Approximately Per
6 100000
Each of Rs. 10,000/- Month
Additional Expenses (Utility bills, salaries, Approx
7 30000
generator & Miscellaneous) .
Per
8 Advertisements & Commercial Expenses 30000
Month
Total Expenses 288000
Per Order of 20% & 20% of Owner Partners
Per Order 40% for Monthly Expense
Per Order 20% for any Obstacle or Risk

2.7 Key to success

Excellent Products providing standard products at market prices
Excellent Services providing hostility services.

2.8 Company Location & Facilities

CA Homes Services is operated business from office placed in Nawabshah (Society or
Colony).

2.9 Uniqueness of Services

Services of this company touch to international Societies standard.
Different issue solves in single package in a few hours service.
To provide services that make easier life for home and offices engineering type of
services at door step.
To promote businesses with the help our services day by day.

***\ASIF RASOOL 15MBA11/***

6 | Page
3.1 SERVICES
C.A Home Engineering Service's focuses on providing home and offices based engineering
service for the societies and colonies of Nawabshah.

C.A Home Engineering Services focuses on those personalities who had no time for
undermentioned works, home repairing and urgent basis service on a single call, and this
idea represents this group of customers.

C.A offers house repairing maintenance, renovating, electrical and electronic equipments
and other such as kitchen, bathrooms, bedrooms, lighting fitting/ fixture as well as more
unusual jobs like painting.

3.2 Service Description

Our main points of differentiation offer these qualities:

An exclusive client experience from a trained and professional tradesman that is well
qualified and capable to meet the users with desires and expectations.
In a business, administrative chores can stack up. It might only take 05 minutes to
send an email, or five minutes to answer your estimated expenditure of your home,
but all of these little tasks can take up a significant amount of time. Before we know it,
your day is nearly over and you havent done half of the...

4.2 OPERATIONS

4.2.1 Current Operations

CA Home Engineering Service, Nawabshah is the process of company is providing

Engineering services. The company has partnered with Muhammad Talha Arain. The CA
Home Engineering Service, Nawabshah presently pursuing strategy of funding that the
company will meet and exceed its revenue growth expectation. The company will need
funding for properly implement the marketing movements placed on its launch and
expansion. The company will need more labor force to provide better services in future.

***\ASIF RASOOL 15MBA11/***

7 | Page
4.2.2 Upcoming Operations and Features

CA Home Engineering Service, Nawabshah formerly expects to launch some innovative

steps to provide excellence services to their valuable customer. CA Home Engineering
Service, Nawabshah will hire well skilled and knowledgeable people or employees to
provide better services than before and with feedback card system. The future operations of
CA Home Engineering Service are to explore the business in Nawabshah and create the
need of customer.

5.2 MARKETING

5.2.1 Market Analysis Summary

C.A Home Engineering Services has a well-defined target market customer that will be the
basis of house this business. This customer is equal for both the residential and official
spaces, but the target market is identical based on different roles for each of those spaces.

Current marketing combined with a major service offering is thoughtful to the C. As success
and future profitability. The owner enjoys solid information about the market and knows a
great deal about the common attributes of those that are expected to be prized and loyal
customers. The information will be leveraged to better understand who C.A Home
Engineering Services will survive, their specific needs, and how to better communicate with
them.

5.2.2 Market Segmentation

The Profile of the CA Engineering Service customers occasions of the following Electrical,
Sewerage Building Damage Renovation and Water Sui Gas and manners issues.

5.2.3 Target Market Segment Strategy

The marketing strategy is based on establishing C.A Home Engineering Services as the
resource of choice for people in need of home based engineering services ideas and

***\ASIF RASOOL 15MBA11/***

8 | Page
services. The more involved "do-it-yourself" and the "buy-it-yourself" customers will find the
referring and supervision and helpful. On the other end of the range, the "just-get-it-done"
customer will find CA Engineering Company will successfully accomplish exactly that. All
customers will find CA Engineering Company to be a resources to repairing their home
based and offices in a way that is inspiring, inviting, and motivating.

Our marketing strategy is based on superior performance in the following areas:

Exclusive accessing services.

Services choices specifically elected for each families and invidiously customer.

Inclusive quality of the familiarity and the result.

Excellent home based engineering services and support regardless.

5.2.4 Promotion Strategy

The promotion strategy will focus on generating referrals. Other potential sources of
promotion include:

Newspaper Advertisements: Select advertisements in the Jung.

Television Advertisements: Select "Dunya News", Hum Tv, Geo News.
Social Networks: Facebook, Twitter, Instagram etc.
Video Advertising: YouTube Channels, Dailymotion Channels, Tune.pk etc.
FM Advertising: FM-105.
Quarterly Postcard: A direct mail postcard distributed to the client mailing list.
Website: Traffic from www.example.com.
5.2.5 Sales Literature

A simple and professional looking brochure will be available to provide to referral sources,
leave at seminars, and on a select basis, use for direct call to 0011 for 24/7 services.

5.2.6 Competitive Comparison

According to Market Survey & Research in Nawabshah City there is not this type of
business is register at Nawabshah city. Clients will only hire your services if they know that
they can get nothing but the best from you.
***\ASIF RASOOL 15MBA11/***
9 | Page
Looking at a broader picture, there is also competition from the "do-it-yourself" resource
providers that have retail stores and websites that include the following:

6 MANAGEMENT SUMMARY

Asif Rasool Channa is the founder and owner of CA Engineering Services. During this time,
He has developed relationships with a number of community, professional, and supplier
contacts throughout the Nawabshah area. Asif Rasool to leave the firm on favorable terms
at the end of the year.

With his new role at CA Engineering Services, Asif Rasool will oversee all aspects of the
issues and complaints and process of all business operations. Asif Rasool
responsibilities include all aspects of establishing the business, marketing, buying,
bookkeeping and financial dealings.

C.A Home Engineering Services, have a Complaint Cell Office, User/Customer make call to
Complaint Office. A room designed for C.A Assistant (Telephone Operator), She/ He attend
the telephone and ask some question.

6.1 Office Infrastructure

S/No. Office Setup Rooms Designation Remarks

And also for
1 Room No. 01 Manager & Owner
customers dealing.
Telephone CA
2 Room No. 02
Assistant
***\ASIF RASOOL 15MBA11/***
10 | Page
 3 Room No. 03 Trade-Man Staff
For Repairing &
4 Hall Work Shop
Maintenance
5 Parking Shed for Vehicles Staff

***\ASIF RASOOL 15MBA11/***

11 | Page
6.2 Value Proposition

CAs Home Engineering Services offers the following value propositions for customers.

Communication. Communication between (Customer) and C.A Assistant Listen

problem/complaint and fill complete required information regarding complaint put in
computer Application and generate complaint chit.

Document management. This CA home engineering services will make documents

on each step of the project. E.g.

Information sharing. Customers can contact with us, Complaint Cell No. 0300-
7171710, 0314,0341,0333,0321 same as all networks, and social media, Facebook,
WhatsApp, Gmail, and our CA. online chat forum, and regarding complaint / information
24/7.

Office Address. The Office CAs Home Engineering Services, located at Keerio
Chowk Near SBBU University Road Society Nawabshah.

6.3 Job Description

Trade-mans are depended on Charge Hand, Charge Hand will have assigned
tradesmen on complaint, Trade men has received complaint chit and going to
attending complaint, Trade men check complaint of customers problem and inform to
charge hand regarding complaint / Store. Charge Hand will further order regarding
complaint.
Nature of Complaint

As per nature of Job trade men will be assigned through the order of Charge Hand with
complete tools and Job Card/ Complaint Chit.

Manager

CA Manager is deal with internal & external operations of company,

Assistant: (Telephone Operator)

Asslam.O. Alikum Sir, here is Asif Rasool from C. As Complaint Office how can I help you?

After listening of Users Matter. Assistant Ask Some question regarding their Complaint which
are predefined.

Name of Customer
***\ASIF RASOOL 15MBA11/***
12 | Page
 Location of Customer
Nature of Customer
Contact No.#

After receiving of complete Information, Then Assistant has print complaint chit and hand
over to their Charge Hand.

Charge Hand:

Charge Hand is In-charge of trade mans he has assign complaints to trade mans with
complete information.

Electrician
a. New Installation
b. Repair / Maintenance of Electrical & Electronical
c. Wiring Damage No Light
d. And Other Electric works.
Lineman

a. New Installation
b. Repair / Maintenance of Electrical & Electronical
c. Wiring Damage No Light
d. And Other Electric works.
Plumber

a. New Installation
b. Repair / Maintenance of Water Pipe
c. Water Pipeline Block / Leakage
d. all sanitary works.
OED (Oil Engine Driver) Generator Machine

a. New Installation
b. Repair / Maintenance of Generators
c. Overhauling of Engine
d. Tuning / Fuel Setting
e. all type of Generator works.
Carpenter

a. Repair / Maintenance of Doors & Windows and other works.

b. Mud Plaster.
c. Roof Leakage
d. all type of construction / repair works.
Mason

a. Repair / Maintenance of House

b. Mud Plaster.
c. Roof Leakage
d. all type of construction / repair works.
Laborer

a. Labours are helper of trademens

b. Sometimes new shifting homes required labour for their shifting of heavy
equipments.

***\ASIF RASOOL 15MBA11/***

13 | Page
 c. labour are the main power of firms.
d. All type of Labour related works.

Sanitary Worker

a. Sanitary Cleaning &

b. Gutter Blockage issues.
c. New Home or New shifted family required sweeper.
d. all type of sanitary worker related works.

6.4 Sample of Visiting ID Card

6.5 Sample of Service ID Card

***\ASIF RASOOL 15MBA11/***

14 | Page
6.6 Sample of Shirt

7 FINANCIAL PLAN

The initial funding of Rs/= 1,000,000 will be invested by the owner Rs/= 5,00,000 invested
by owner and Rs/= 5,00,000 raised by Loan from Bank. The goal is to fund the growth of
the business from its earnings. The financial plan contains these essential factors:

1. A growth rate in sales.

2. An average sale per month that increases each year.
3. Continue to fund the growth of the business from the revenues it generates.

We want to finance growth mainly through cash flow and equity. We recognize that this
means we will have to grow more slowly than we might like.

The most important factor in our case is collection of days. We can't push our clients hard on
collection days, because they are in larger companies and will normally have marketing
authority, not financial authority. Therefore, we need to develop a permanent system of
receivables financing, using one of the established financial companies in that business. In
turn we intend to ensure that our investors are compatible with our growth plan,
management style and vision. Compatibility in this regard means:

1. A fundamental respect for giving our customers value, and for maintaining a healthy
and congenial workplace.

2. Respect for realistic forecasts, and conservative cash flow and financial
management.

***\ASIF RASOOL 15MBA11/***

15 | Page
3. Cash flow as first priority, growth second, profits third.

4. Willingness to follow the company and contribute valuable input to strategy and
implementation decisions.

7.1 FINANCIAL IMPORTANT ASSUMPTIONS

The financial plan depends on important assumptions, most of which are shown in the
following table as annual assumptions. The monthly assumptions are included in the
appendix. From the beginning, we recognize that collection days are critical, but not a factor
we can influence easily. At least we are planning on the problem, and dealing with it. Interest
rates, tax rates, and personnel burden are based on conservative assumptions.

Some of the more important underlying assumptions are:

We assume a strong economy, without major recession.

We assume, of course, that there are no unforeseen changes in economic policy to

make our clients' products immediately obsolete.

The table below summarizes key financial assumptions, including 30-day average collection
days, sales entirely on invoice basis including the 30% deposit policy, expenses mainly on
net 30 basis, 30 days on average for payment of invoices, and present-day interest rates.

7.2 Table of Financial Statement at an Initial Stage

Descriptions Amount
Place Rent Per Month 15000
Office Renovation 10000
Furniture for Office 25000
Telephonic Expenses 14000
Electricity Expenses 3000
Utilities Expenses 5000
Salary of Staff Expenses (Per Month Each Tradesmen)
(a) Electrician 5x 50000
(b) Plumber 3x 30000
(c) Mason 2x 20000
(d) Carpenter 3x 30000
(e) OED 3x(Generator) Operator 30000
(f) Laborer 12x 96000
(g) Sanitary Works 2x 16000
Tradesman Tools & Safety Tools 30000
Insurance 2000
Advertisement and Other Expenses 15000
Total Operating Expenses 319000
Interest Expense 638000
***\ASIF RASOOL 15MBA11/***
16 | Page
 If per Tradesmen 1000x6 Net Profit earn per day 6000

7.3 PROJECTED BALANCE SHEET

The balance sheet shows healthy growth of net worth, and strong financial position.

PRO FORMA BALANCE SHEET

Descriptions Amount
Assets
Current Assets
Cash
Accounts Receivable
Other Current Assets
TOTAL CURRENT ASSETS
Long-term Assets
Long-term Assets
Accumulated Depreciation
TOTAL LONG-TERM ASSETS
TOTAL ASSETS
Liabilities and Capital
Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities
SUBTOTAL CURRENT LIABILITIES
Long-term Liabilities
TOTAL LIABILITIES
Paid-in Capital
Retained Earnings
Earnings
TOTAL CAPITAL
TOTAL LIABILITIES AND CAPITAL

Financial Difficulties Risks

Slow sales resulting in less-than-projected cash flow.

Unexpected and excessive cost increases compared to the planned expenses.

Overly aggressive and debilitating actions by competing designers.

A parallel entry by a new competitor further diminishing revenue generation potential.

***\ASIF RASOOL 15MBA11/***

17 | Page
 8. PRICING STRATEGY

Pricing is based on offering high value to our clients compared to others in the market. Value
is determined based on the best engineering services

We plan to set our pricing based on competitors' pricing. Prices will also be based on market
prices for similar off-the-shelf products. The automatic upgrade and product enhancement
features do not affect the price of any of the services. The figure below shows our tentative
pricing schedule; these are monthly rates. We will work in conjunction with Dynamic
Communication Solutions to come up with a working pricing schedule.

There are two type of pricing strategy.

Package Based Prices

Nature of Complaint Based Prices

Package Base Pricing Strategy

In this category CA Home Engineering Service, Nawabshah set package on predefined

mixed problems and fixed payment package. E.g. Defined as below.

Nature of Complaint Base Pricing Strategy

In this category CA, s set price schedule as per nature of complaints. Eg. Defined as below.

9. CHECK LIST OF MILESTONES

Ser
Description Remarks
No.
1. Business Name Availability Check: Completed
2. Business Incorporation: Completed
Opening of Corporate Bank Accounts various banks in
3. Completed
the Nawabshah:
4. Application and Obtaining Tax Payers ID: In Progress
Securing a standard office facility plus renovation of the
5. In Progress
facility:
6. Application for business license and permit: In Progress
7. Conducting Feasibility Studies: Completed
Generating part of the start up capital from the
8. Completed
founders:
9. Writing of Business Plan: Completed
10. Drafting of Employees Handbook: Completed

***\ASIF RASOOL 15MBA11/***

18 | Page
 11. Drafting of Contract Documents: In Progress
12. Design of Logo for the business: Completed
13. Secure trademark for our products: In Progress
Graphic Designs and Printing of Packaging Marketing /
14. Completed
Promotional Materials:
Purchase of the Needed furniture, office equipment,
15. software applications, electronic appliances and facility In progress
facelift:
16. Creating Official Website for the business: In Progress
17. Creating Awareness for the business: In Progress
18. Health and Safety and Fire Safety Arrangement: In Progress
Establishing business relationship with vendors and key
19. In Progress
players in the real estate industries:
10. CONCLUSION
CA Home Engineering Service, Nawabshah Promises to provide the quality to their valued
customers and make the famous and achieve the goal and list the name of CA Home
Engineering Service, Nawabshah in the highest of success, the overall purpose is to provide
the services in Shaheed Benazirabad and set the place in market with innovative nature of
work.
11. Bibliography

www.google.com.pk

www.scribd.com

www.bplans.com

www.forbes.com

www.huffingtonpost.com

www.businessnewsdaily.com

www.entrepreneur.com

12. Appendix

***\ASIF RASOOL 15MBA11/***

19 | Page
***\ASIF RASOOL 15MBA11/***
20 | Page
***\ASIF RASOOL 15MBA11/***
21 | Page
***\ASIF RASOOL 15MBA11/***
0 | Page