corporate social responsibility, a history that has
grown to meet the challenges of a global society.
Market
Malabar Gold and Diamonds is the flagship
division of Malabar Group, one of the fastest
growing business conglomerates. From humble
beginnings it is among the most trusted jewellery
brand name in India and GCC with over 90 retail
outlets and ten wholesale divisions. Malabar Gold
and Diamonds outlets display a wide variety of
Gold, Diamond, Pearl and Platinum ornaments,
catering to the requirements of its multi-cultural
and multi-national customers. The majority of
ornaments at Malabar Gold and Diamonds
outlets are in 22K and diamond ornaments
are in 18K.To ensure utmost levels of quality,
Malabar Gold and Diamonds sells ornaments
which are certified by international agencies like
International Gemological Institute (IGI), Platinum
Guild International (PGI), etc.
To give their customers the best designs
in jewellery they have master designers and
researchers who create classic and contemporary
designs which match every segment of jewellery
buyers: young or old, classic or contemporary. No
matter what your budget is, they have a design
to suit each ones budget. All their products are
created based on the current fashion trends.
Indias finest bridal jewellery collection is also
on display in Malabar Gold and Diamonds
showrooms.
Their extensive jewellery collection,
impeccable after-sales service and world-class
70
facilities, along with uncompromising dedication
to personal attention offer a remarkable service
experience to their customers.
The company posted a turnover last year of
USD 2.4 billion firmly placing it among the top
five jewellery retailers worldwide.
MGDs business strategy is
to obtain 20% of market share
and they have achieved this
objective in the majority of the
markets.
MGD has always embraced
modern retailing trends
to ensure that customer
requirements are fulfilled. They
take pride in creating such
trends in the industry which
ensure greater transparency and
are beneficial for the customer.
MGD is well on its way to
being among the top jewellery
retailers in the world by 2015.
The growth plan for the brand
is tremendous and so is the
opportunity which lies ahead of
them.
Achievements
MGD is known in the
industry for starting practises
and policies which ensure
transparency and safeguard the interests of the
customer. Some of the key practises started by
MGD are as follows:-
Ensured that customers were given gold in the
caratage as promised by the brand.
Diamonds sold by MGD are 100% certified by
GIA, HRD or IGI.
There is Buy Back Guarantee for all products
sold by MGD.
Life Time Free Maintenance is offered to all
products sold at MGD.
History
An unwavering belief laid the foundation of
what would grow to become the Malabar
Group, in 1993, formed by an eclectic team
of entrepreneurs, led by the visionary genius
of Mr M P Ahmed when he explored beyond
his immediate circle in the agri-corp industry
to establish a Jewellery trading company in
a historical city called Kozhikode. Since then,
keeping alive the golden spirit of the Brand, the
Group has remained constant, in its forays into
development, infrastructure, hospitality, services,
and more.
From the very day of its inception, in 1993,
Malabar Group have taken great pleasure in
providing their customers with superior quality
of products and services and a total assurance
of value for money as a regular habit. Thanks to
their customers patronage, they are today, one
of the leading jewellers in the world with more
than 90 stores worldwide, with a strong presence
in India and Middle East and well on our way to
becoming the world number one in Jewellery by
2015.
Living up to its
reputation, Malabar Gold
and Diamonds has always
brought in the best
talents and legends alike.
The strength and fast
paced success of Malabar
Gold and Diamonds is a
tribute to the unique and
innovative management
practices of the company.
The directors handle
the front-end operations
of every single outlet.
Right from the salesmen
to the directors, all are
treated as a part of the
management. The corner
stone of thei success
is teamwork. It is the
responsibility of the
management to safeguard
the interests of their
investors and associates
through legal, fair and honest practices. It is also
the duty of the management to see that no
customers, no investors and no employee should
be cheated or misjudged. The entire team shares
the vision and every team member irrespective
of his or her position plays an important role in
carrying forward the vision of the company.
Product
Each ornament they display and sell at their
stores are specifically selected to celebrate
specific occasions in the life of an individual/a
family. No matter how small or big the occasion,
they will have an ornament to celebrate it. They
are true to their promise to their customers -
Celebrate the Beauty of Life.
Malabar Gold and Diamonds has always
safeguarded the interests and requirements of
the customers in every marketplace in which
they operate.
Recent Developments
In the span of just four years, MGD has launched
jewellery brands to cater to the specific needs of
their discerning customers. These include:
Ethnix - Handcrafted Designer Jewellery.
Era - Uncut Diamond Jewellery.
Mine - Diamonds Unlimited.
Starlet - Kids Jewellery.
Divine - Indian Heritage Jewellery.
Precia - Precious Gem Jewellery.
DVA - Jewellery for Teens.
MGD on an average opens one outlet every
week worldwide.
Promotion
MGD is a company which is driven by marketing.
The brand is present in media available in each
of the markets it operates in
including TV, Outdoor,
Radio, Print Media and
Online.
The most innovative
and informative campaign
celebrated by MGD is
called Brides of India
jewellery festival. They
have completed two
seasons of the campaign
and preparing for the
third one as of now. More
details about the campaign
can be found here:
boi.malabargoldanddiamonds.com
Similarly they have had other campaigns like
Malabar Gold and Diamonds Festival which
provides customers the opportunity to win up to
100,000 gold coins and AED 1 million cash back.
MGD is very active in activities like tele-
marketing, direct mailing, etc. However the most
different successful activity done by MGD is
Direct Marketing. Through direct marketing
they engage with customers who live near each
of their stores and interact with them to better
understand their requirements and keep them
updated on the activities at MGD. This sort of
personal interaction helps them gain customers
who remain with them for a lifetime irrespective
of the country they are in.
Brand Values
The Brand qualities of MGD are:
Grounded
Celebratory
Accessible
Prestigious
Forward Thinking
Transparency
Trust
Honouring Commitments
Malabar Gold and Diamonds has always been at
the fore front when it comes to developing policies
which are beneficial for customers and these
policies mostly change the landscape of the industry
itself. Over the years Malabar Gold and Diamonds
has reinvented itself to suit the varied customer
requirements in the respective markets it operates
in. Their policies adhere to the local and regional
legal and cultural requirements in order to better
serve their customers.
Malabar
Gold and
Diamonds
has a rich
history
of
Social responsibility is as important as their
business at Malabar Gold and Diamonds. It means
investing in and enriching their communities. As an
acknowledgement of their social responsibility, the
group sets apart 10% of the profit from Groups
businesses for CSR activities.
Malabar Gold and Diamonds offers its helping
hand through two charitable trusts, functioning
along with each showroom:-
Malabar Medicare Charitable Trust provides
free medicines to the poorest of patients
Malabar Housing Charitable Trust helps build
houses for the poor and down-trodden people
of our society.
Malabar Gold and Diamonds has also set in
motion a series of Corporate Social Responsibility
initiatives, notable among them being the Clean
Kerala project. This is executed with the support
of Kerala Government and is a major assignment
that strives to bring a marked change in attitude
among the citizens of the state.
They continually strive to embrace responsibility
for the companys actions and encourage a positive
impact through its activities on the environment,
consumers, employees, communities, stakeholders
and all other members of the public sphere. While
they are proud of their accomplishments and the
progress they have made, they understand that
much remains to be done and they, as a group, are
fully committed to this cause.
www.malabargoldanddiamonds.com
Things you didnt know about
MALABAR GOLD & DIAMONDS
MGD is among the top five jewellery retailers
worldwide and the largest jewellery retailer of
Indian origin in terms of business figures.
The foundation of what would grow to become the
MGD was laid in 1993, by an eclectic team of
entrepreneurs, led by the visionary genius of Mr M
P Ahmed when he explored beyond his immediate
circle in the agri-corp industry to establish a Jewellery
trading company in Kozhikode, Kerala, India.
The company expanded from a 745 sq ft outlet in
1993 to over 90 outlets with over 400,000 sq ft
retail space by 2013.
MGD is present in villages, town, cities and even prime
pilgrimage centres in India and Middle East.
MGD showcases products which are suitable to
celebrate any occasion in an individuals life.
MGD has a unique business model which comprises
of 1,500 investors. Almost 27% of the investors are
full time employees with the company.
MGD is a vertically integrated right from bullion
sourcing product designing manufacturing
wholesaling and finally to retailing.
MGD is not only a destination for jewellery buying
but a preferred destination to acquire gifts to
express ones love and affection to each other.
MGD has had the privilege to adorn its jewellery to
over two million brides in the last twenty years
all unique and customised to the individual
preferences of the brides.
Wedding jewellery festival named Brides of India
celebrated by MGD since 2011 has become the
referral guide for traditional Indian wedding
customs and rituals. Currently the R&D for the
third edition of Brides of India is on-going.