Fortune Institute of International Business Mail - Case Analysis Intimation https://mail.google.com/mail/u/0/?ui=2&ik=9b5604d0e5&view=pt&sea...

Shashank Bansal <shashank.bansal@fiib.edu.in>

Case Analysis Intimation

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FIIB - Programme Office <programoffice@fiib.edu.in> Mon, Jan 30, 2017 at 11:47 AM

To: FIIB - Group PGP 2016 <gr-pgp2016@fiib.edu.in>
Cc: Monica Bhardwaj <monica.bhardwaj@fiib.edu.in>

Dear Students,

PFA The case for analysis in the class on coming Wednesday and Friday. The Case analysis would be group based and
you are required to prepare the case ppts. Any group would be randomly called to give the presentation. Questions will
be given in the class. The major takeways expected from the case includes:

How online tools in ethnographic and observational research offer insights not revealed by traditional research
How different qualitative tools are used to collect data, and the pros and cons of different ethnographic
research techniques
How they can interpret and synthesize data from qualitative and ethnographic results
How research can influence a firm's marketing advertising tactics

Thanks
Prof. Monica Bhardwaj
--
Program Office
Fortune Institute of International Business
Plot No.- 5, Rao Tula Ram Marg,
Vasant Vihar, New Delhi-57
Ph: 011- 47285015, 011-47285057

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