Art of selling: A Guide for Practical Buying

Proponent: Group 2

Proposed Date: July 28, 2016

Proposed Venue: URS Taytay, Amphitheater

Rationale:

The business industry is fast becoming a highly competitive field where only the strong

will survive. Business owner must learn to focus on the bottom line if they are to continue to stay

on the market. With so many technique and options to market your product to the consumer,

businessman must offer innovative ways to sell their products. All the efforts in the world to get

customers to come to your store can be wasted if the face-to-face contact is poor. Many

customers and potential customers are lost through poor suggestive selling and poor personal

contact. In order to be on top of the business, some businessmen use different techniques to

deceive consumers to buy their products. It involves the selling of the restaurants image, the

attitude of the employees, the quality of the products, and the operation as a whole as well as

motivating a customer to purchase more items.

General Objective:

The proponent goal in selecting a topic is mainly to make a research that can be helpful to

the consumer and to improve the strategies of buying a products from the businessmen. And also
it the help the consumers to know some of the marketing strategies used by the businessmen such

as, Add-on Sales, Substitute items, Quantity discount and Upselling.

Specific Objectives:

These are following specific goals that the proponents aim want to share to the

audience.

1. To design and develop a training program which will Gain a broader, practical understanding

of the purchasing process.

2. To educate the audience on this Suggestive Selling Techniques that might be use on them on

buying products from the seller that may result in impractical buying.

3. To enlightened their awareness on selling techniques that have been used by businessmen

(freebies, discount, sale, clearance sale, buy 1 take one promos)

4. To understand benchmarking in buying and the benchmarking process i.e. the nature and

categories of benchmarking / implementing a benchmarking process.

5. To acquaint the participant about negotiating with suppliers for better prices i.e. types and

stages of negotiation.

Budgetary Requirements

Seminar Items

Item Description Quantity Description Amount

Bond Paper 1 Ream 120.00
Marker 1 Box 70.00
Tarpaulin (Seminar 1 Pc 200.00
 Title)
Tarpaulin (Welcome) 1 Pc 120.00
Special Paper 3 Packs 50.00
Token 1 Set 500.00
Sound System 1 Set 2500.00
Multimedia Projector 1 Pc c/o Group 2

Food Items

Item Description Quantity Description Amount

Food (Speaker and 5 Meals 150.00
Guest)
Cupcakes 5 Packs 50.00
(Participants)
Juice 5 Box 60.00

Transportation

Item Description Quantity Description Amount

Taxi Fare (Speaker) n/a n/a 500.00

Proposed Program

Time Activity Persons Involved

7:00 8:00 am Registration Secretariat Committee
8:00 am Opening Prayer Jeruel Umandac
8:05 am National Anthem Dianil Manalo
8:10 am Opening Remarks Mrs. Rulen T. Velicaria
8:30 am Introduction of Resource Ian Bautista
Speaker
8:35 10:00 am Part I: Seminar Proper Resource Speaker
10:00 10:20 am Intermission Number Psych Band
10:20 11:30 am Part II: Seminar Proper Resource Speaker
11:30 11:45 am Closing Remarks Mx. Mary Anne Portuguez
Rpm, MP
11:45 12:00 pm Awarding of Plaque of Guests and Speaker
Appreciation and Certificates
Proposed by:
Group 2 IV-A B.S. Psychology
Approved by:
Mx. Mary Anne Portuguez RPm, MP