Professional Documents
Culture Documents
CALICUT UNIVERSITY
2017
DECLARATION
Date:
Place:
ACKNOWLEDGEMENT
It takes a lot of effort to work your way through your goal and having
someone to guide you and help you, is always a blessing. I would like to take
this opportunity to thank a few who were closely involved in the completion of
this project.
1. INTRODUCTION
RESEARCH PROBLEM
RESEARCH METHODOLOGY
RESEARCH DESIGN
2. THEORETICAL PERCEPTIVE
3. INDUSTRY PROFILE
4. COMPANY PROFILE
7. APPENDIX
8. BIBLIOGRAPHY
1. INTRODUCTION
Primary Objective
Secondary Objective
RESEARCH DESIGN
Primary data
Secondary data
Primary Data
Data comes from primary source is called primary data. It is direct data.
In this study mainly data is gathered from face to face interaction with
customer through structured questionnaire.
a) Questionnaire
b) Personal interview
c) Discussion with officials
Secondary Data
Internal sources
Company Journals
Company Reports
Company Broachers
External Sources
Websites
News papers
Magazines
AREA OF STUDY
Sampling
SAMPLING FRAME
Sample Size
Total of 60 respondents were selected for study. Out of 60,30 were from
service section and 30 from sales section. That is new and current customers
were personally interviewed and questionnaire was given to them.
Sampling methods
Sampling unit
The required data collected from the Customers, the necessary coding
sheets were prepared, then with the help of them the data's were analyzed with
help of Bar graphs & Pie charts and based on this analysis conclusions and
recommendations were formulated.
TOOLS FOR ANALYSIS
Percentage Analysis
The survey was conducted in limited time span. Hence time acts as a
major constraint for the detailed analysis of the problem under study.
2. THEORETICAL PERCEPTIVE
CUSTOMER SATISFACTION
Customer is the person who purchases goods and services for money
money's worth customer is the pivot, around which the entire system of
marketing revolves. Therefore, marketer must know about the customers so
that the products can be produced in such a fashion to give satisfaction to them.
3) Ghost shopping
In the fast moving world with the biggest countries with huge
economies India has managed to be the eleventh in the world for
annual production of 2 million units approximately. This sector in
India is growing at a very fast rate and it has crossed China in terms of
selling the Units. In the matter of population India is the second
largest country in the world with a population of 1.1 billion. In this
respect it is just next to China. But it has a very small land mass as
compared to China. India has become an attraction for car
manufacturers around the Globe as a graph of its ownership of car i.e.
7 per 1000 people.
It quickly gained over 50% of the market share. The Maruti 800
became popular because of its low price, high fuel efficiency,
reliability and modern features relative to its competition at the time.
FORCE MOTORS
ASHOK LEYLAND
Mahindra Classic:
MULTI-NATIONAL COMPANIES
BMW
FIAT
Fiat India has struggled in India since its inception. The Fiat
Uno was one of the first products to be introduced. The Fiat Palio was
later introduced and was initially a big hit with its style and ride
comfort coupled with solid build but has slowly lost its sheen due to
low fuel efficiency.
GENERAL MOTORS
MERCEDES-BENZ
TOYOTA
FORD
Hyundai vehicles run the gamut from budget cars to luxury sedans
to commercial trucks. South Korea's leading carmaker, Hyundai
Motor produces compact and luxury cars, SUVs, minivans, trucks,
buses, and other commercial vehicles. Its cars are sold in 180
countries through some 6,000 dealerships. Hyundai generates about
half of its sales in South Korea, but its vehicles are also popular in
emerging markets such as China and India. The company operates a
dozen manufacturing plants in China, the Czech Republic, India,
Russia, South Korea, Turkey and the US. It sold 3.6
million passenger cars in 2010, but only 500,000 in the US, where
it does business as Hyundai Motor America. Hyundai also owns a
34% stake in Kia Motors.
HISTORICAL ANALYSIS
Hyundai was founded as a small construction firm by Chung Ju-yung in 1947.
Hyundai Construction began operating outside of South Korea in 1965,
initially entering the markets of Guam, Thailand and Vietnam.
Hyundai Motor Company was founded in 1967. Hyundai Heavy Industries was
founded in 1973, and completed the construction of its first ships in June 1974.
Operations[edit]
SWOT
SWOT ANALYSIS:
STRENGTHS:
1. Excellence in vehicle safety and design proven by many awards
2. The 6th highest automotive brand reputation in the world
3. Effective research and development (R&D) spending resulting in new
innovative cars
4. Low cost to drive and durable cars
5. Strong presence in Chinas market
DATA ANALYSIS AND INTERPRETATION
TABLE NO:1
LINE OF WORK
EMPLOYEE 15 30
BUSINESS 14 28
NRI 9 18
OTHER 12 24
TOTAL 50 100
CHART NO:1
LINE OF WORK
EMPLOYEE
BUSINESS
NRI
OTHER
INTERPRETATION :
From the given table we can interpret the most of the customers
ie.30% are employees who consumes Hyuudai products.28% of
consumers come under business ,while24% comes in NRI and the
rest is only 18% i.e NRI.
TABLE NO:2
STYLE 12 24
PRICE 5 10
MILEAGE 15 30
QUALITY 10 20
MILEAGE AND 4 8
QUALITY
MILEAGE AND 4 8
STYLE
TOTAL 50 100
CHART NO:2
BEST FEATURE IN HYUNDAI ICAR
STYLE
PRICE
MILEAGE
QUALITY
MILEAGE AND QUALTY
MILEAGE AND STYLE
INTERPRETATION:
E on 1 2
SANTRO 18 36
I10 18 36
GRAND i10 1 2
I20 7 14
VERNA 2 4
ELANTRA 1 2
GETZ 2 4
TOTAL 50 100
CHART NO:3
MODEL OF HYUNDAI CAR OWNED
E ON
SANTRO
i10
GRAND i10
i20
VERNA
INTERPRETATION :
TABLE NO:4
EXPERIENCE WHEN YOU DRIVE HYUNDAI CAR:
EXCELLENT 26 52
GOOD 20 40
BETTER 4 8
POOR 0 0
TOTAL 50 100
CHART NO:4
EXCELLENT
GOOD
BETTER
POOR
INTERPRETATION :
YES 45 90
NO 5 10
TOTAL 50 100
CHART NO:5
YES 43 86
NO 7 14
TOTAL 50 100
CHART NO:6
100
90
80
70
60
RECOMMENDATION OF
50
HYUNDAI CARS TO
40 OTHERS
30
20
10
0
YES NO
INTERPRETATION:
FULLY SATISFIED 33 66
JUST SATISFIED 12 24
NOT SATISFIED 5 10
TOTAL 50 100
CHART NO: 7
FULLY SATISFIED
JUST SATISFIED
NOT SATISFIED
INTERPRETATION :
PROBABLY 28 56
DEFINITELY 12 24
DEFINITELY NOT 10 20
MIGHT 0 0
TOTAL 50 100
CHART NO: 8
PROBABLY
DEFINITELY
DEFINITELY NOT
MIGHT
INTEPRETATION :
The majority of respondents 56% of respondents will probably
purchase again,24% of them will definitely purchase,10% of them
will not purchase again and 0% of them might purchase again.
TABLE NO:9
YES 14 28
NO 36 72
NOT NOW 0 0
TOTAL 50 100
CHART NO: 9
PREFERENCE TO EXCHANGE CAR
80
70
60
50 PREFERENCE TO
EXCHANGE CAR
40
30
20
10
0
YES NO NOT NOW
INTERPRETATION :
From the table its very clear that 72% customers are not willing
to exchange their cars ,and the statistics shows about 28% of
customers are ready to exchange cars
TABLE NO :10
SERVICE AT HYUNDAI :
CHART NO:10
SERVICE AT HYUNDAI
EXCELLENT
VERYGOOD
GOOD
AVERAGE
POOR
INTERPRETATION :
CHART NO: 11
LOW
AVERAGE
HIGH
VERY HIGH
INTERPRETATION:
INSURANCE
YES 42 84
NO 8 16
TOTAL 50 100
CHART NO: 12
INSURANCE
YES
NO
INTERPRETATION :
From the table its clear that 84% respondents have insurance
and rest 8% dont have an insurance.
TABLE NO: 13
YES 46 92
NO 6 8
TOTAL 50 100
CHART 13:
INTERPRETATION :
From the table its clear that 84%respondents said sales person is
knowledgeable
TABLE NO: 14
SCALE NO OF % OF
RESPONDENTS RESPONDENTS
COMPLETELY 34 68
AGREE
MOSTLY AGREE 10 20
COMPLETELY 6 12
DISAGREE
TOTAL 50 100
CHART NO:14
COMPLETELY AGREE
MOSTLY AGREE
COMPLETELY DISAGREE
INTERPRETATION:
TABLE NO:15
AFFORDABLE PRICE
SCALE NO OF % OF
RESPONDENTS RESPONDENTS
STRONGLY AGREE 12 24
AGREE 31 62
NUETRAL 7 14
DISAGREE 0 0
STRONGLY 0 0
DISAGREE
TOTAL 50 100
CHART NO;15
AFFORDABLE PRICES
STRONGLY AGREE
AGREE
NUETRAL
DISAGREE
STRONGLY DISAGREE
INTERPRETATION:
As per table shows that 62% of respondents agreed the price of their
products are affordable ,24% of them were strongly agreeing ,14% of
respondents were neutral and 0% of them came under the category of
disagree and strongly disagree
QUESTIONNAIRE:
CUSTOMER NAME:.
CONTACT NO:..
ADDRESS
a)Yes b)No
a)Yes b)No
7)Are you satisfied with the performance of the car?
a)Yes b)No
a)Yes b)No