Professional Documents
Culture Documents
Ali, A. and I. Ahmad (2012), Environment Friendly Products: Factors That Influence
The Green Purchase Intention of Pakistani Consumers, Journal of Engineering
Science and Technology, Vol. 2, No. 1, pp. 84-117.
Basil, D. Z; N. M. Ridgway; and M. D. Basil (2008), Guilt and Giving: A Process Model
of Empathy and Efficacy, Journal of Psychology and Marketing, Vol. 25, No. 1,
pp. 1-23.
Bhate, S. (2001), One World, One Environment, One Vision: Are We Close to
Achieving This? An Exploratory Study of Consumer Environmental Behavior
Across Three Countries, Journal of Consumer Behavior, Vol. 2, No. 2, pp. 169-
185.
Burke, M. C. and J. A. Edell (1989), The Impact of Feelings on Ad-Based Affect and
Cognitions, Journal of Marketing Research, Vol. 26, pp. 69-83.
83
Burnett, M. S. and D. A. Lunsford (1994), Conceptualizing Guilt in the Consumers
Decision-making Process, Journal of Consumer Marketing, Vol. 11, No. 3, pp.
33-43.
Chen, C. (2001), Design For The Environment: A Quality-Based Model For Green
Product Development, Journal of Management Science, Vol. 47, No. 2, pp. 250-
263.
Cooper, D. R. and P. S. Schindler (2014). Business Research Methods, 12th ed. New York:
McGraw-Hill.
D'Souza, C. and M. Taghian (2005), Green Advertising Effects on Attitude and Choice
of Advertising Themes, Asia and Pacific Journal of Marketing and Logistic, Vol.
17, No. 3, pp. 51-66.
84
Dunlap, R. E; K. D. V. Liere; A. G. Mertig; and R. E. Jones (2000), Measuring
Endorsement of the New Ecological Paradigm: A Revised NEP Scale, Journal
of Social Issues, Vol. 56, No. 3, pp. 425-442.
Fox, K. F. and P. Kotler (1980), The Marketing of Social Causes: The First 10 Years,
Journal of Marketing, Vol. 44, pp. 102-117.
Ghozali, I. (2013), Aplikasi Analisis Multivariate Dengan Program IBM SPSS 21,
Semarang: Penerbit BP Universitas Diponegoro.
Griffin, E. M. (2012), A first Look at Communication Theori, 8th ed. New York: McGraw-
Hill
85
Huhmann, B. A. and T. P. Brotherton (1997), A Content Analysis of Guilt Appeals in
Popular Magazine Advertisements, The Journal of Advertising, Vol. 26, No. 2,
pp. 35-45.
Jimenez, M. and K. C. C. Yang (2008), How Guilt Level Affects Green Advertising
Effectiveness?, Journal of Creative Communications, Vol. 3, No. 3, pp. 231-254.
Kuncoro, M. (2011), Metode Kuantitatif, Teori dan Aplikasi Untuk Bisnis dan Ekonomi,
Yogyakarta: Penerbit UPP STIM YKPN.
86
Laroche, M; J. Bergeron; and G. B. Forleo (2001), Targeting Consumers Who are
Willing to Pay More for Environmentally Friendly Products, Journal of
Consumer Marketing, Vol. 18, No. 6, pp. 503-520.
Lazarus, R. S. (1991), Emotion and Adaptation, New York: Oxford University Press, Inc.
Lill, D; C. Gross; and R. Peterson (1986), The Inclusion of Social Responsibility Themes
by Magazine Advertisers: A Longitudinal Study, Journal of Advertising, Vol.
15, No. 2, pp. 35-41.
Machleit, K. A. and R. D. Wilson (1988), Emotional Feelings and Attitude Toward the
Advertisement: The Roles of Brand Familiarity and Repetition, Journal of
Advertising, Vol. 17, No. 3, pp. 27-35.
MacKenzie, S. B; R. J. Lutz; and G. Belch (1986), The Role of Attitude Toward the Ad
as a Mediator of Advertising Effectiveness: A Test of Competing Explanations,
Journal of Marketing Research, Vol. 23, pp. 130-143.
McQuarrie, E. F. and D. G. Mick (2003), Visual and Verbal Rhetorical Figures Under
Directed Processing Versus Incidential Exposure to Advertising, Journal of
Consumer Research, Vol. 29, pp. 579-587.
Mitchell, A. A. and J. C. Olson (1981), Are Product Attitude Beliefs the Only Mediator
of Advertising Effects on Brand Attitude?, Journal of Marketing Research, Vol.
18, pp. 318-332.
87
Morris, L. A; M. Hastak; and M. B. Mazis (1995), Consumer Comprehension of
Environmental Advertising and Labeling Claims, The Journal of Consumer
Affairs, Vol. 29, No. 2, pp. 328-350.
Rios, F. J. M; T. L. Martines; and M. A. R. Molina (2008), How Green Should You Be:
Can Environmental Associations Enhance Brand Performance?, Journal of
Advertising Research, Vol. 25, pp. 547-563.
Ryan, M. J. and E. H. Bonfield (1975), The Fishbein Extended Model and Consumer
Behavior, Journal of Consumer Behavior, Vol. 2, No. 3, pp. 118-136.
88
Sekaran, U. (2003), Research Methods for Business, 4th ed. New York: John Wiley and
Sons, Inc.
Severn, J; G. E. Belch; and M. A. Belch (1990), The Effects of Sexual and Non-Sexual
Advertising Appeals and Information Level on Cognitive Processing and
Communication Effectiveness, Journal of Advertising, Vol. 19, No. 1, pp. 14-22.
Teng, L; M. Laroche; and H. Zhu (2007), The Effects of Multiple-Ads and Multiple-
Brands on Consumer Attitude and Purchase Behavior, Journal of Consumer
Marketing, Vol.24, No. 1, pp. 27-35.
Thogersen, J. (2006), Media Attention and Market for Green Consumer Products,
Journal of Business Strategy and The Environment, Vol. 15, pp. 145-156.
89
Wagner, E. R. and E. N. Hansen (2002), Methodology for Evaluating Green Advertising
of Forest Products in the United States: A Content Analysis, Forest Products
Journal, Vol. 52, No. 4, pp. 17-23.
Wheatley, J. J. and S. Oshikawa (1970), The Relationship Between Anxiety and Positive
and Negative Advertising Appeals, Journal of Marketing Research, Vol. 7, pp.
85-90.
90