-3 Months Richa

About the baby, very

frustated, weight put on,
Chief concerns swelling, nutrition
When do you start thinking about baby
products?
Who are the influencers? Gynae, mom
What do baby speciality stores include?
What do you look for baby speciality store? Babycare products

What are your physical needs?

What are your emotional needs?
What is your understanding of your baby
needs? Diaper, susu, potty
Role of father 50-50

Mild connotation
Soap, no liquid
mothercare, chikoo, pigeon, mom and me
J&J - second choice
 At the time of childbirth

Chief concerns

Caesarean vs Normal Birth

What are the emotions?

igeon, mom and me

 Richa

How to breastfeed, understanding the child's

concerns

Books, video, yoga - for normal birth

 +3 months

Chief concerns

Who are the influencers?

What do baby speciality stores include?
What do you look for baby speciality store?
Stickiness of the baby products? Why have you
changed the product?

Change in requirement, why?

 Richa Gynaecologists

Weight loss, breastfeeding Influencers

What kind of questions mother ask?

Friends, gynae, young moms Do you suggest products?
On what basis do you suggest products?

Imported products

Based on use, no research

J&J, lather. - dry skin
 Need recognition Alternative Evaluation

Start from where the physical symptoms Information - internet, blogs,

start developing doctors (when mom is looking)
Influencers - mother in law, mother,
people start providing you inputs

NUTRITION AND HEALTH Role of influencers

Role of research is lot

Recommendation
 First Trial Product Use Continuous Purchase

They buy whatever they

have researched Good for the baby Availiability/Access
Second option - retailer
opinion Shouldn't be allergic
Doctor/family agree
Convenience

BSS

Toll free number

Show it in the retailr store
Application for all the info
Webinars
 Engagement

Feedback

Testimonials
Facebook moments
 100 Kumar Medicos 5176
700 Consultation 1 17842
810 Tests 12666
1200 Consultation 2
925 Medicine 1
200 Injection
231 Medicine 2
2390 Medicine 2
6556
3278