CONTENTS

Introduction 3

The Opportunity 9

Course Structure 12

Section One: Bulletproof Fundamentals 14

Section Two: Bulletproof Coaching 29

Section Three: Coaching Practice Intensive 31

Section Four: Transforming Passion into Profit 32

Section Five: Certification Overview 33

The Certification Process 33

Investment 35

Continuing Professional Development (CPD) 36

Frequently Asked Questions 38

References 41

Virtual Training Schedule 43

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Imagine this.

One year from now you are a Certified Bulletproof Coach.

You are one of the most knowledgeable people in the world when it comes to

innovative, science-based information, techniques, tools, processes, and products to

maximize potential, enhance energy, and help people perform better and create

success.

You have the skills to help anyone achieve an upgraded body, mind, and life, regardless

of his or her current level of energy, performance, and health.

As a Bulletproof Coach you are facilitating learning, change, and development in your

clients in a way that enables them to realize their potential, and achieve their most

valued goals. They are grateful. You are feeling fulfilled.

Your clients are fascinating, varied, engaged and challenging. They come to you, for

many different reasons:

1. Performance reaching a destination. For example: reducing weight, and body fat

percentage, running a marathon, enhancing psychological wellbeing, achieving work

or sales targets.

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2. Skills developing new skills, and abilities. For example: managing stress, accessing

creativity, becoming assertive, emotional intelligence, improving communication,

and leadership development.

3. Personal development transforming consciousness, perceptions, values, beliefs,

and meaning. For example: enhancing self-awareness, becoming kinder and more

patient, getting clarity on life purpose, cultivating a meaningful spiritual life, and

developing a mature self-confidence.

You charge a premium hourly rate because of your success guiding clients in achieving

their goals, and realizing their fullest potential. People actively seek you out to do so.

You live what you learned from the Bulletproof Coach Training, and youre thriving,

taking your mind, and body to new limits.

This could become your reality.

We are opening the doors of our Bulletproof Coach Training Course to motivated people

who want to optimize their mind, and body, and help others do the same.

Is This You?

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The Bulletproof Coach Training is the first in its class: the Premier Coach Training

Program for Maximizing Energy, Happiness & Performance.

Okay, maybe were biased. We created the course. But we know this coach training is

unlike anything else out there.

Why?

Because it integrates cutting-edge discoveries from the worlds of neuroscience,

performance coaching, nutrition science, nutraceuticals, biohacking, positive

psychology, brain fitness, PNEI (psychoneuroendoimmunology), resilience training, and

sports psychology, combined with our own extensive personal and professional

experience.

Dave Asprey, the founder of Bulletproof spent two decades and over $300,000 hacking

his own biology. He lost 100 pounds without counting calories or excessive exercise,

raised his IQ by more than 20 points, and lowered his biological age, all while sleeping 5

hours a night. Dave hosts Bulletproof Radio a top-ranked podcast about using science,

and technology to improve your biology. Hes also author of the New York Times

bestseller The Bulletproof Diet.

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My name is Mark Atkinson - I am the medical director of Bulletproof and the Bulletproof

Coach Training Course leader. As a integrative functional medicine physician, coach and

human potential development expert, I have taught tens of thousands of people how to

transform their health and realize their personal and professional potential. This is my

passion and privilege. I have been teaching coaches and leading human potential

development workshops for ten years. The essence of what I teach is a focus on learning

how to work skilfully with perception, mind, emotion and energy. These are key skills for

human performance, and the foundations for thriving and flourishing as a conscious

human being.

At the heart of the Coach Training program is Rod Francis, Head Coach of the

Bulletproof Training Institute. Rod is a gifted teacher, highly experienced coach and

mindfulness trainer. Together with Dave Asprey we have created a training that reflects

our combined knowledge, the insights of pioneers within the field of human

performance and coaching with our own powerful, intuitive coaching process. The

feedback from the students in the Bulletproof Coach Training Course has been

phenomenal. Why? It is deeply illuminating, and personally and professionally

transformational.

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The Bulletproof Coach Training Course lasts for 9 months. It consists of:

2-day workshop in London, UK (July 2/3, 2016).

35 Week Virtual Training Program.

8 Week Mindfulness Training Program

Exclusive Live Webinars with Dave Asprey, Founder of Bulletproof

Over 150 hours of training.

Up to 27 sessions of guided coaching practice.

A comprehensive certification process.

Free one-year student membership of the Association for Coaching

We will:

Teach you science-based information, techniques, tools, and products to maximize

potential, enhance energy, and help you, and your future coaching clients perform

better, and create success in the areas of life that are valued most.

Ensure that by the time you graduate, you will be clear on how to create a thriving

coaching practice, and/or seamlessly integrate your coaching skills into your current

work.

Provide you with a stimulating, transformative, (and fun) training experience!

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You will also meet many inspiring people, and become part of a growing community,

dedicated to human advancement, and high performance.

Once you have successfully completed our training program, and the certification

process you will:

Receive a professional credential from us - Bulletproof. We are becoming a worldwide,

leading authority in human performance.

Be awarded the prestigious accolade: Bulletproof Coach (BPC).

Be eligible for membership of the Association for Coaching (AC). AC is a leading

membership association for Professional Coaches.

Be provided with a free listing on our training institute website for one-year.

Be invited to take part in our exclusive Bulletproof Coach Continuing Education

program.

Belong to an influential network of highly motivated professional colleagues, and

Bulletproof Coaches (BPC).

To train with us, we have just three pre-requisites: The first is a willingness to fully

engage with the training. The second is for you to integrate what you learn into your

own life. The third is a desire to help others realize their potential, and achieve their

goals.

THE OPPORTUNITY

You might be new to coaching so I will share some illuminating information about

coaching, the coaching market, and the opportunity for you as a coach. This is a real

eye-opener.

In a 2012 report, the estimated 47,500 coaches worldwide generated close to $2 billion

(USD) in annual revenues.

The greatest concentration of coaches, and highest paid coaches, are in 'high income

areas' like North America, Western Europe and Oceania (Australia and New Zealand).

Globally the average fee charged for a one-hour coaching session was $229 USD. The

average number of clients at any given time, 10. The average number of hours spent

coaching clients each week, 13. [1]

The reason so many people are willing to pay good money to work with a coach is

because the support, guidance, clarity and accountability they experience enables them

to achieve meaningful goals more effectively, and efficiently. The process of personal

transformation, and achievement is so much easier in the presence of a skilled

companion, a skilled coach.

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Over the last ten years numerous studies have explored the benefits of coaching. [2-8].

Overall they found working with a coach is a highly effective way to

Facilitate change: performance, skills, and personal development.

Increase the attainment of personal, and professional goals.

Improve psychological factors that enhance performance.

Increase resilience, positivity and self-efficacy.

Coaching works by building growth promoting relationships (through presence, support,

respect, empowerment); eliciting motivation, and increasing energy levels (the jet fuel

for change); enhancing the likelihood of sustainable change (through positivity,

resilience, reality-based optimism, and self-efficacy), and facilitating the process of

change (through vision, goal-setting, planning, accountability, reflection and feedback).

Its a formula that works, and one you will learn in the Bulletproof Coach Training

Course.

As graduate of our Bulletproof Coach Training Course how will you put your

qualification, and skills to use?

Will you choose to:

Develop a new career as a Bulletproof Coach?

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Continue in your existing work but enhance what you do using the skills, and knowledge

you have acquired?

Leverage your coaching certification as a unique selling point when applying for jobs or

promotions?

Expand your services to include coaching?

Work within the corporate environment as a Bulletproof Coach?

Increase your hourly rate to reflect your expanded coaching skill set, and knowledge

base?

The world is your oyster.

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COURSE STRUCTURE

Our Coach Training Course has been designed to deliver the ideal balance of experiential

training, knowledge, and coaching skills development. Every skill, tool, technology, and

process has been selected because of its ability to bring about effective change. Our

approach is pragmatic, and based on evidence, and experience. We teach what works.

Our training is divided into three parts.

Part 1. In-Person Workshop (2 Days)

Part 2. Virtual Training Program (35 weeks)

Part 3. Certification Program (8 weeks+)

Part 1. Two-Day Workshop, London, July 2-3, 2016

This in-person workshop is the most important part of the training. It is here, you will

undergo a personally transformative experiential process, be introduced to the core

Bulletproof technologies, and coaching processes, meet myself, my team and connect

with your fellow students. Its a pretty intensive schedule but the experience will pay off

immediately. I will share with you a complete model of physical, emotional,

psychological and spiritual development. At its heart is discovering how to shift from

identification with the egoic state of consciousness to being centred in what we refer to

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as Presence. Presence is a creative, aware intelligence that is always available to us

when we come out of our head and into the present moment in a way that open and

allowing. Presence is both a resource, and the wellspring from which inspiration,

wisdom, energy and resilience arises. In Bulletproof Coaching, we coach from Presence.

It is a game-changer and a potent way to facilitate deep insight and transformation in

clients. Our students are often blow-away by this part of the training. You will also learn

how to help clients discover what they really want and how to uncover ones vocation

the work they were born to do.

Bring your curiosity, and be ready to work hard!

Part 2. Virtual Training Program (35 weeks)

The Virtual Training Program commences on Monday 4th July 2016. Now, we dive

deeper into the core Bulletproof Coaching knowledge, skills, tools and practices.

The training material will be released to you on a week-by-week basis, usually on a

Monday. The first and third Wednesday of each month we will have a Live Coach

Training Session via Zoom teleconferencing. During these 75 to 90 minute sessions you

will be taught and get to practise in small groups the core Bulletproof Coaching Skills.

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Whilst you do have to attend a minimum of six live sessions, we do understand that you

might not be able to attend every session so they will be recorded, and available for you

to listen to at your convenience.

The Bulletproof Virtual Training program consists of five sections:

1. Bulletproof Fundamentals - Bulletproof knowledge, tools and practices.

2. Bulletproof Coaching - learning the Bulletproof Coaching process.

3. Coaching Practice Intensive - practicing the Bulletproof coaching process.

4. Transforming Passion into Profit - creating a plan for utilizing your Bulletproof

Coaching skills and services.

5. Certification Overview - getting you ready for certification.

Lets take a look at each section in turn.

SECTION ONE BULLETPROOF FUNDAMENTALS

Many Coach Training Courses teach their students about the importance of not telling

clients what to do. This is based on the principle that a coach should help clients find

their own solutions, and insights. This approach is a wise one. As coaches we cant

always know what is best for our clients. However, my experience as a coach is that until

clients reach a certain level of mastery over their mind, and attain a level of inner clarity,

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many of the messages and insights that arise from the own body and mind cannot be

trusted they are often inaccurate, distorted, and unhelpful. We will unpack this

statement in the training.

During the Bulletproof Coach Training process you will acquire a lot of insightful

knowledge that when delivered, skilfully and appropriately, has the potential to

facilitate deep transformation. We will encourage you to put that knowledge to work.

Your future clients will use you as a source of guidance, and accountability until they can

do it for themselves. Many clients will want to be told how they can achieve their goals,

and improve their energy and performance. Clients very much appreciate being given

precise, personalized information, guidance, support and feedback.

As a Bulletproof Coach you will be trained to know when to give advice, and how and

when, to recognize the moments when facilitating your client into his or her own

wisdom and understanding is the right thing to do. This is the beauty of Bulletproof

Coaching; you are trained to do both approaches. It is deeply fulfilling work, and a

privilege to facilitate.

The focus of this section, Bulletproof Fundamentals, is on developing a sound

understanding of the science-based information, techniques, tools, and products to

maximize potential, enhance energy, and help your clients perform better, and create

success. Included, in this section, is a teaching on how to understand risk, and health

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statistics. Being able to see through hype, exaggerated importance, and statistical

deception will stand you well in making sense of the myriad claims, and messages that

we are exposed to on a daily basis. This awareness will serve you well, and help you to

accurately communicate the benefit of a product or approach to your clients.

Throughout the training you will also be invited to upgrade your own body, and mind,

and self-experiment with what you are discovering. This is such an important aspect of

becoming a Bulletproof Coach. We invite you to walk your talk, and be a source of

inspiration, as well as instruction to your future clients.

Bulletproof Fundamentals consists of:

1. The Bulletproof Life 15 weeks

2. Hacking Happiness 4 weeks

3. Psychology of Success 4 weeks

4. Bulletproof High Performance Map 1 week

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1 - THE BULLETPROOF LIFE

The Bulletproof Life provides the foundational knowledge, tools, and practices for living

in a state of high performance. It includes a recorded 3-day workshop in which the

founder of Bulletproof, Dave Asprey, explains in detail the Bulletproof approach to

upgrading your body, mind, and life. Its a fascinating journey into the state of high

performance. Following this we will dive deeper into each component part of the

Bulletproof Life. The learning objectives for each of these are outlined below.

The Bulletproof Diet

On completing this aspect of The Bulletproof Life you will be able to:

Apply key insights from the Bulletproof Diet, and Bulletproof Intermittent Fasting to

your own life, and that of your clients.

Provide an overview of the Ketogenic Diet including: a history of its use, the

difference between the Standard Ketogenic Diet (SKD), Targeted Ketogenic Diet

(TKD), and the Cyclical Ketogenic Diet (CKD); the physiology of ketosis, the effect of

Ketogenic Diets on physiology, health, and performance, and

cautions/contraindications of the Ketogenic Diet.

Critically review the evidence relating to Ketogenic Diets, and Intermittent Fasting.

Explain and guide clients through the Bulletproof Roadmap.

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Differentiate between food allergies, intolerances, and sensitivities, and support

clients in identifying their kryptonite foods, and beverages.

Explain the term anti-nutrients, and how they can compromise health, and

performance.

Describe the main sources of nutritional kryptonite, and be able to guide clients to

the research, and resources, that relate to their effects on health, and performance.

Create for yourself, and ultimately provide for your clients a personalized

Bulletproof Diet.

Describe the difference between essential, and non-essential nutrients, and how the

macronutrients: fat, protein, and carbohydrate are digested, and metabolized.

Explain different cooking methods, and how they can enhance or deplete health and

food quality.

Provide an overview of energy production, mitochondrial function, and ways to up-

regulate mitochondria number, and efficiency.

Explain to clients how to interpret food labels.

Guide a client, through the use of the Food Detective app.

Describe the health, and performance benefits of low toxin coffee.

Provide an in-depth overview of natural fats, including medium chain triglycerides,

and butter, and the research relating to their effect on health, performance, and

weight.

Advise clients on how to address food cravings, hunger, and food addictions.

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Physical Activity

On completing this aspect of The Bulletproof Life you will be able to:

Apply key insights from the Bulletproof approach to physical activity, exercise,

recovery, and training to your own life, and that of your clients.

Describe the benefits of physical activity, the general principles of how to train for

strength, power and endurance, when to stretch and not stretch, how to develop

core strength, and how to prevent injury.

Explain the FITT Principle (Frequency, Intensity, Time and Type).

Critically review the evidence relating to High Intensity Interval Training (HIIT).

Provide clients with sound, evidence-based advice on general exercise principles,

aerobic exercise, interval training, weight training, Adaptive Resistance Exercise

(ARX), and Exercise With Oxygen Training (EWOT).

Provide an overview of Whole Body Vibration, its mechanism of action, and its

benefits.

Advise clients on how to optimize the benefits of their workout by integrating it with

Bulletproof Intermittent Fasting.

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Supplements

On completing this aspect of The Bulletproof Life you will be able to:

Apply key insights from the Bulletproof approach to supplementation to your own

life and that of your clients.

Critically examine the prevalence of micronutrient deficiencies, and insufficiencies,

and how this impacts on energy, and performance.

Educate clients on the evidence-based benefits, uses, interactions, and cautions

relating to the use of nutritional supplements, including: Vitamin D3, Vitamin K2,

Magnesium, Vitamin C, Iodine, Essential Fatty Acids, Vitamin A, B-Vitamins,

Curcumin, Chromium, Selenium, Vitamin B12 and Folate, Activated Coconut

Charcoal, Liposomal Glutathione, Zinc, Pyrroloquinoline Quinine (PQQ), Choline

Stacks and Oxaloacetate (OAA).

Explain the role, and benefit of supplementing with protein powders.

Read and interpret supplement labels.

Sleep

On completing this aspect of The Bulletproof Life you will be able to:

Apply key insights from the Bulletproof approach to sleep, to your own life, and that

of your clients.

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Explain the sleep cycle, and discuss the roles of circadian rhythms in our lives,

health, and performance.

Describe the sleep disturbances of insomnia, sleep apnea, and narcolepsy, and how

to recognize them.

Critically examine the effect of sleep deprivation, and sleep excess, on health and

performance.

Provide an overview of lucid dreaming and the expectation fulfilment theory of

dreaming.

Educate clients on evidence-based approaches to improving quality, and if necessary

quantity of sleep, including: diet hacks, sleep hygiene, nutritional supplements and

technology-based approaches to insomnia.

Energy

On completing this aspect of The Bulletproof Life you will be able to:

Apply key insights from the Bulletproof approach to energy enhancement, to your

own life and that of your clients.

Describe how energy is produced in the body, the role of mitochondria, and how to

upgrade mitochondrial function.

Explain the physical, emotional, psychological, and spiritual sources of energy and

power.

Recognize the symptoms of adrenal fatigue in your clients, and provide helpful

guidance, and information, to support their return to health.

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Help clients understand the costs of their current energy management behaviors,

and identify sources of energy depletion (including diet and toxins)

Teach clients how to mobilize, focus, and renew their energy with a systematic set of

strategies, and practices to build more capacity.

Stress & Resilience

On completing this aspect of The Bulletproof Life you will be able to:

Apply key insights from the Bulletproof approach to stress and resilience to your

own life, and that of your clients.

Describe what stress is, and help your clients become aware of their personal

somatic, behavioural, cognitive, and emotional stress indicators.

Facilitate your clients awareness of the contributing factors that are giving rise to

their experience of pressure and stress.

Provide a neuroscience-based explanation of how stress, and pressure can either

diminish or enhance health, wellbeing, and performance.

Have practical strategies for managing stress, de-activating sympathetic system

arousal, performing under pressure, and building resilience.

Have an understanding of the research on personal resilience, and its relation to

health, and performance.

Integrate the Bulletproof approach to Resilience into your personal and professional

life.

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Develop a plan for clients that enable them to integrate stress management, and

resilience-building skills into their daily routines.

Cardiac Coherence Training

On completing this aspect of The Bulletproof Life you will be able to:

Explain the terms heart intelligence, and psychophysiological coherence, and how

these influence energy, resilience, and performance.

Have a basic understanding of, and be able to succinctly describe the research, and

science behind heart rate variability training.

Explain heart rate variability, and coach clients in the use of HeartMath devices.

Know how to activate the hearts intelligence, and create coherence, and enhanced

resilience, through heart rate variability training.

Explain to a client how to use the Stress Detective app.

Mindfulness & Attention Training

On completing this aspect of The Bulletproof Life you will be able to:

Apply key insights from the Bulletproof 8-week mindfulness training program to

your own life, and that of your clients.

Describe the different types of attention, and teach clients how to develop flexible

attention skills.

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Provide an overview of the researched effects mindfulness on health, resilience, and

performance.

Integrate mindfulness practice into your personal, and professional life.

Discuss mindfulness as a practice, a systematic method aimed at cultivating clarity,

presence, insight, and understanding.

Utilize formal, and informal mindfulness practices to experientially learn how to take

better care of yourself by exploring, and understanding the interplay of mind, and

body, and teaching clients to do the same.

Describe the latest neuroscience, and cognitive mechanisms of mindfulness.

Teach clients the fundamentals of mindfulness, and meditation practice.

Brain Health Fundamentals

On completing this aspect of The Bulletproof Life you will be able to:

Provide a simple and accurate explanation of brain structure, and function, the

autonomic nervous system, and how psychological processes interact with the

nervous, immune, and endocrine systems of the human body.

Explain the key brain neurotransmitters and know the symptoms/signs relating to

their relative deficiency/excess.

Develop a plan for clients that enable them to optimize the functioning of their brain

using supplements, Brain Octane, nootropics, brain training and lifestyle change.

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Cognitive Performance

On completing this aspect of The Bulletproof Life you will be able to:

Describe the main brain states (delta, theta, alpha, beta and gamma), and the

characteristics of each.

Describe the terms brain entrainment, binaural beats, phase synchronous

brainwaves.

Facilitate shifts in consciousness on demand, and access states that enable high

performance.

Describe how to build psychological flexibility, and the six core factors that cultivate

it.

Recommend tools for developing psychological acceptance, reducing the

believability of negative thoughts, and becoming mindful, all without the need for

meditation.

Provide pragmatic insights on the subject of brain-based leadership

Summarize the Bulletproof approach to enhancing cognitive performance.

Guide your clients to resources, apps, and books that will support cognitive

performance.

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2 - HACKING HAPPINESS

This insightful, and pragmatic module will provide you with a good understanding of the

science of happiness, and positive psychology, along with the research-based strategies

that can positively impact wellbeing, and performance.

On successful completion of Hacking Happiness you will be able to:

Apply key insights from cutting-edge research of positive psychology to your own

life, and that of your clients.

Critically explore the principles, and underlying research of the science of happiness,

and positive psychology.

Identify key psychological, social, and biological factors in happiness.

Analyse core concepts including mindfulness, empathy and human connection

character strengths and virtues, forgiveness, happiness and wellbeing, peak

experience and flow, learned optimism, resilience, self-compassion and kindness

and gratitude, and the potential benefits of implementing them in daily life.

Evaluate current means of assessing happiness, and human flourishing.

Understand and apply the PERMA Theory of Psychological Wellbeing (the roles of:

Positivity, Engagement, Relationships, Meaning, and Achievement).

Determine your own signature strengths, and evaluate the effects of consciously

acknowledging, and utilising them in everyday life.

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Critically examine the role of positive emotions in resilience, health, and wellbeing.

Apply and discuss evidence-based positive psychology interventions to your role as a

Bulletproof Coach.

3 - THE PSYCHOLOGY OF SUCCESS

This illuminating module will provide an in-depth understanding of the strategies, and

tools used by the worlds most successful people to achieve their goals, and positively

impact their performance. These strategies are practical, backed by research, and based

on decades of real-world experience.

On successful completion of The Psychology of Success you will be able to:

Apply key success principles and insights from psychology, business, emotional

intelligence training, and high performance to your own life, and that of your

coaching clients.

Critically explore the principles and underlying research of the science of psychology,

motivation, willpower, and goal achievement.

Analyse core concepts including vocation, focus, mindset, vision, values, self-

discipline, self-efficacy, active surrender, psychological flexibility, talent,

emotional intelligence, social intelligence, beliefs, self-confidence, resilience,

mental toughness and humility, and the potential benefits of cultivating them in

daily life.

Identify the main barriers, and limits to your own success and that of your clients.

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Explain what beliefs are, how beliefs shape our perceptions, physiology and

behaviour, and how to hack your / your clients belief systems.

Critically examine the role of time management, and productivity tools, and

theories.

Apply, and discuss evidence-based success-focused interventions to your role as a

Bulletproof Coach.

4 - THE BULLETPROOF HIGH PERFORMANCE ROADMAP

Everything that you have learned so far has been summarized, and organized into the

Bulletproof High Performance Roadmap.

On completing this aspect of training you will be able to:

Provide a detailed overview of the Bulletproof High Performance Roadmap

Explain to clients how to optimize the physical, emotional, mental and spiritual

aspects of the High Performance Roadmap

Know how to utilize the roadmap to guide you and your clients to thrive, and

flourish.

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SECTION TWO: BULLETPROOF COACHING

By the time you reach this part of the course you will have an in-depth understanding of

how to maximize potential, enhance energy, and help people perform better and create

success. Building on the coaching skills taught in the two-day workshop, and the Live

Coaching Skills Training sessions, you are now going to start mastering the simple, and

intuitive Bulletproof coaching process.

Upon completion of this section you will:

Know about the evidence-base for coaching.

Have a good understanding of the flow, and structure of a Bulletproof coaching

session.

Know the core attributes of an effective Bulletproof coach.

Know how to access a state of presence, and engagement, and from that state

facilitate your coaching session.

Know how to help your clients access goals from the head, and heart.

Brainstorm options with your clients for effective action steps.

Help clients identify, and access the inner and outer resources available to them.

Identify the barriers to change, and potential obstacles to success.

Have a good understanding of how to illuminate the clients unconscious

narratives/stories/beliefs.

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Know how to help your clients update their beliefs, and free themselves from self-

limiting narratives.

Know how to ask questions that penetrate to the truth, and shift consciousness.

Use reframing, metaphor, analogy, acknowledging, appreciation, articulating what is

happening, interpretation, and brainstorming in a respectful manner that deepens

the clients awareness.

Appropriately utilize bottom-lining, interrupting, and refocusing for the sake of

clients goals and agenda.

Be familiar with the Bulletproof forms, coaching agreements and checklists.

Know and agree to the Bulletproof code of ethics, agreements, and standards of

practice.

Be clear on what to do if your client needs therapy.

Define boundaries around coaching work, and therapeutic work.

Be aware of the legal risks involved within the coaching process, and be clear about

how to proactively minimise them.

Confidently assess whether the needs of a potential client match your services, and

skills as a coach.

Understand the importance of specifying, and summarizing action steps with clients.

Be able to create personalised plans with goals that are attainable, measurable,

specific, and have target dates.

Know the top Bulletproof strategies for sustainable behavioral change.

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SECTION THREE COACHING PRACTICE

On page 13, I mentioned that on the first, and third Wednesday of each month we will

have a Live Coach Training Session via teleconferencing. During these sessions you will

be taught, and get to practise in small groups, the core Bulletproof Coaching Skills.

In this section of the training we step things up a notch, with twice-weekly coaching

practice training session that you call into. They will take place on Mondays, and

Wednesdays at 18.00 GMT and last for 90 minutes. In addition to this, you will be paired

up with a coaching buddy with whom you will practice your coaching skills.

The purpose of these coaching practice sessions is to prepare you to coach. You will

need to attend a minimum of 8 coaching practice sessions, and have a minimum of 8

buddy coaching sessions in order to become certified. The schedule can be found on

page 43.

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SECTION FOUR TRANSFORMING PASSION INTO PROFIT

We are committed to supporting you in getting clear on how to create a thriving

coaching practice, and/or integrate your coaching skills into your current work.

Upon completion of this section you will:

Be able to describe the five key building blocks of every successful coaching

business.

Have clarity about your target market, and their needs.

Be clear about what value you offer, and to communicate that value in compelling

ways.

Know effective strategies for maximising your value.

Have created a one-page business plan.

Have an understanding of proven marketing strategies, including networking, direct

contact, and follow-up, public speaking, writing, and publicity, promotional events,

and advertising.

Be able to describe what you do, and explain it in ways that engage others.

Know how to leverage other people, and relationships to generate clients for you.

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SECTION FIVE CERTIFICATION OVERVIEW

This is the final part of the training program. In this section we will be clarifying the

certification process, and exploring how to maintain personal, and professional

excellence as a Bulletproof Coach.

THE CERTIFICATION PROCESS

We are in the home stretch. To become a Bulletproof Coach, you will need to complete

the two levels of the Certification Process.

Level One. Certificate of Completion

A Certificate of Completion is awarded once you have:

Attended the two-day workshop.

Completed assessments for weeks 1 23.

Achieved a pass mark of >70% in the week 24 exam.

Attended at least 8 of the coaching practice sessions.

Attended at least 6 of the live teleconferences.

Had a minimum of 8 sessions with your coaching buddy.

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Completed the 8 week mindfulness training program

Level Two. The Assessment Process

Now its time to put everything you have learned into practice, get more experience, and

demonstrate your competency. The Assessment Process involves:

Coaching five different clients (gratis), and providing each, with 8, once-weekly

coaching sessions.

Submitting a log, providing evidence of a minimum of 40 hours of coaching clients.

Receiving a pass mark following you submitting a MP3 recording of a 30 minute

coaching session with a client of yours. This will be reviewed and assessed according

to criteria that will be shared with you in the training.

Submitting a statement of competence, whereby you describe how you intend to

incorporate your new skills into your professional work, the competencies that

enable you to do this, and areas of work you are qualified for.

Submitting a signed copy of Bulletproof code of ethics and Bulletproof Coach

Agreement.

Once you have completed the Certification Process, congratulations are in order you

are now a Bulletproof Coach!

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INVESTMENT

Your investment includes:

The complete Bulletproof Coach Training program.

2-Day Workshop at the Copthorne Tara Hotel London Kensington, UK July 2/3, 2016.

35 Week Virtual Training Program.

8 Week Mindfulness Training Program.

Exclusive Live Webinars with Dave Asprey.

A comprehensive certification process.

Discount on selected Bulletproof Products

All course materials.

A complete coaching tool kit of forms, exercises and promotional materials.

Free one-year student membership of the Association for Coaching

Your investment is $3,997 USD or $997 USD, plus five monthly payments of $700.

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Continuing Professional Development (CPD)

Continuing Professional Development (CPD), is an ongoing learning process for coaches,

which enables you to deliver high quality coaching whilst also expanding your

knowledge base, and fulfilling your own potential.

In order to retain your status as a Bulletproof Coach, you will be required to achieve a

minimum of 30 Continuing Professional Development (CPD) credits each year. Within

the credit minimum of 30 total credits, 15 credits must be external, and the remaining

15 must be personal.

External Activities

These include: being mentored (max. of 5 credits), attending workshops/courses

relating to human potential development or coaching (max. of 10 credits), attending the

Bulletproof biohacking conference (10 credits).

Personal activities

This includes reading, and submitting a summary of at least ten of the Bulletproof

Coaching prescribed books (max. of 10 credits), and at least 50 hours of a personal

development practice, such as meditation, neurobiofeedback, or heart rate variability

training (max. of 5 credits).

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You will be required to keep a CPD diary, which will record all CPD events and practices.

The CPD year runs from the day that you are certified. You must commit to continual

growth to retain your annually renewable status as a Bulletproof Coach. You will be

offered the opportunity to renew, and required to provide evidence to support your

ongoing status every 12 months. In the event that renewal does not happen for any

reason, you will not be authorized to claim or state that you are a Certified Bulletproof

Coach.

Coaching Supervision

This service allows you to reflect on your work with a senior Bulletproof coach, and to

receive support, and guidance as needed. Regular sessions are conducted between the

coach, and their supervisor. This provides, an opportunity to review his/her coaching

activities, and reflect upon any issues that emerge. This may involve discussion of

particular cases. As a minimum guideline this CPD programme recommends a one-hour

supervisory session for every ten of your coaching hours (if you are inexperienced), or a

one-hour supervisory session for every twenty hours (if you are experienced). Each

session costs $150 USD.

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Frequently Asked Questions

How Do I Apply & Pay?

Go to www.bulletprooftraininginstitute.com

How do I arrange accommodation for the Bulletproof Coach Training workshop?

The workshop will be taking place at the Copthorne Tara Hotel London Kensington,

Scarsdale Pl, London W8 5SY, United Kingdom. Once you have registered for the training

we will provide you with a link for discounted rooms. Please note these are on a first-

come, first-served basis.

Course Withdrawal, Cancellations & Refunds

If you withdraw from our training, the following policy will decide the level of

recompensation due to you. Please note repayment amounts are entirely dependent

upon the notice period prior to the commencement date of your training. The training

commences with the two-day workshop.

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31+ days before the start of the training a full refund (minus a $250 non-

refundable registration fee and any financial transaction costs eg Paypal, card or

bank transfer fees) will be provided.

15-30 days a 50% refund (minus any financial transaction costs eg Paypal, card or

bank transfer fees) will be provided.

14 days or less no refund provided.

What coaching body are you affiliated with?

We are members of The Association for Coaching - www.associationforcoaching.com.

Launched in July 2002, the Association for Coaching's vision is "to be the leading

membership association for professional coaches, and organisations involved in

coaching, or related training to enable individuals, and businesses to develop, expand,

and achieve their goals". Once you have completed your training, and become certified

you will be able to join as an affiliate member.

How many hours per week will I need to commit to the training program?

It will vary but on average you will need to set aside 4 to 6 hours per week.

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Who will deliver the training program?

The training is delivered by myself Mark Atkinson, and our Senior Coach Trainer, Rod

Francis. Dave Asprey will be delivering a Q&A session via video-conferencing on the

weekend of the workshop and regular live webinars throughout the duration of your

training.

How long do I have to certify?

You have six months to complete the requirements for certification. You must complete

the certification process by September 19th 2017.

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REFERENCES

1. 2012 ICF Global Coaching Study. http://coachfederation.org

2. The integration of mindfulness training and health coaching: an exploratory Study;

Gordon B. Spence*, Michael J. Cavanagh, and Anthony M. Grant Coaching

Psychology Unit, School of Psychology, University of Sydney, Australia Coaching: An

International Journal of Theory, Research and Practice Vol. 1, No. 2, September

2008, 144-162

3. Newnham-Kanas, C., Gorczynski, P., Morrow, D. & Irwin, J. (2009). Annotated

Bibliography of Life Coaching and Health Research. International Journal of Evidence

Based Coaching and Mentoring, 7(1), 39 - 103.

4. Frates. E. (2009): Coaching in Healthcare Research Report Harvard Medical School

Coaching in Leadership & Medicine conference

5. Palmer, S. (2003): Health coaching to facilitate the promotion of healthy behavior;

International Journal of Health Promotion & Education, Vol 41, No 3; p 91-93

6. Drake, D. B. (2009). Evidence Is a Verb: A Relational Approach to Knowledge and

Mastery in Coaching. International Journal of Evidence Based Coaching and

Mentoring, 7(1), 1 - 12.

7. Grant, A. M., Curtayne, L., & Burton, G. (2009). Executive coaching enhances goal

attainment, resilience and workplace well-being: a randomised controlled study. The

Journal of Positive Psychology: Dedicated to furthering research and promoting good

practice, 4(5), 396 - 407.

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8. Moen, F. & Skaalvik, E.(2009). The Effect from Executive Coaching on Performance

Psychology. International Journal of Evidence Based Coaching and Mentoring, 7 (2),

31- 49.

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TRAINING SCHEDULE LONDON 2016

July 2 3 Coach Training Workshop
Week 1 July 4 - 10 The State of High Performance
Wed July 6 Coaching Skills Training 18.00 GMT
Week 2 July 11 - 17 Logical & Critical Thinking Skills
Week 3 July 18 - 24 The Bulletproof Life
Wed July 20 Coaching Skills Training 18.00 GMT
Week 4 July 25 - 30 The Bulletproof Life
Week 5 August 1- 7 The Bulletproof Life
Wed August 3 Coaching Skills Training 18.00 GMT
Week 6 August 8 - 14 The Bulletproof Diet
Week 7 August 15 - 21 Physical Activity
Wed August 17 Coaching Skills Training 18.00 GMT
Week 8 August 22 - 28 Supplements
Week 9 Aug 29 Sept 4 Sleep
Week 10 Sept 5 - 11 Energy
Wed Sept 7 Coaching Skills Training 18.00 GMT
Week 11 Sept 12 - 18 Stress & Resilience
Week 12 Sept 19 - 25 Cardiac Coherence Training
Mon Sept 19 Coaching Skills Training 18.00 GMT
Week 13 Sept 26 Oct 2 Mindfulness & Attention Training
Week 14 Oct 3 - 9 Fundamentals of Brain Health
Mon Oct 3 Mindfulness Training 1 18.00 GMT
Wed Oct 5 Coaching Skills Training 18.00 GMT
Week 15 Oct 10 - 16 Cognitive Performance
Mon Oct 10 Mindfulness Training 2 18.00 GMT
Week 16 Oct 17 - 23 Hacking Happiness
Mon Oct 17 Mindfulness Training 3 18.00 GMT
Wed Oct 19 Coaching Skills Training 18.00 GMT

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Week 17 Oct 24 30 Hacking Happiness
Mon Oct 24 Mindfulness Training 4 18.00 GMT
Week 18 Oct 31 Nov 6 Hacking Happiness
Mon Oct 31 Mindfulness Training 5 18.00 GMT
Wed Nov 2 Coaching Skills Training 18.00 GMT
Week 19 Nov 7 - 13 Hacking Happiness
Mon Nov 7 Mindfulness Training 6 18.00 GMT
Week 20 Nov 14 - 20 Psychology of Success
Mon Nov 14 Mindfulness Training 7 18.00 GMT
Wed Nov 16 Coaching Skills Training 18.00 GMT
Week 21 Nov 21- 27 Psychology of Success
Mon Nov 21 Mindfulness Training 8 18.00 GMT
Week 22 Nov 28 Dec 4 Psychology of Success
Week 23 Dec 5 11 Psychology of Success
Wed Dec 7 Coaching Skills Training 18.00 GMT
Week 24 Dec 12- 18 Bulletproof Coaching High Performance Roadmap
Dec 19 Jan 1 Study Break
Week 25 Jan 2 - 8 Bulletproof Coaching In Action
Mon Jan 2 Coaching Practice: 18.00 GMT
Wed Jan 4 Coaching Practice: 18.00 GMT
Week 26 Jan 9 - 15 Bulletproof Coaching In Action
Mon Jan 9 Coaching Practice: 18.00 GMT
Wed Jan 11 Coaching Practice: 18.00 GMT
Week 27 Mon Jan 16 Coaching Practice: 18.00 GMT
Wed Jan 18 Coaching Practice: 18.00 GMT
Week 28 Mon Jan 23 Coaching Practice: 18.00 GMT
Wed Jan 25 Coaching Practice: 18.00 GMT
Week 29 Mon Jan 30 Coaching Practice: 18.00 GMT
Wed Feb 1 Coaching Practice: 18.00 GMT
Week 30 Mon Feb 6 Coaching Practice: 18.00 GMT
Wed Feb 8 Coaching Practice: 18.00 GMT
Week 31 Mon Feb 13 Coaching Practice: 18.00 GMT

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Wed Feb 15 Coaching Practice: 18.00 GMT
Week 32 Mon Feb 20 Coaching Practice: 18.00 GMT
Wed Feb 22 Coaching Practice: 18.00 GMT
Weeks 33/34 Feb 27 March 12 Transforming Passion into Profit
Wed March 1 Live Q&A 18.00 GMT
Week 35 March 13 - 19 Course Review & Certification Overview
Wed March 15 Live Q&A 18.00 GMT

45