Ryan Clark

David Reali
WPC 101
25 September 2016
Faculty Lecture Reflection
On Friday, I attended Rhett Trujillos lecture on entrepreneurship. My major is not in

entrepreneurship but I still found the lecture to be very interesting. Trujillo started out by talking

about a few different kinds of entrepreneurship, specifically traditional, social, and intra-

entrepreneurship. Before attending the lecture, I was not aware that there was more than one type

of entrepreneurship, so I found it interesting to listen to him describe the purposes of each one,

then he had us identify examples of companies that fall into each of the entrepreneurial

categories. He also clarified the difference between invention and innovation, I was already clear

on this concept, but he put this idea into a business context which I actually found to be very

interesting. He defined invention as potentially enabling to do something in a different way,

and innovation as creating significant change in value proposition offered to a user. Trujillo

clarified this by then discussing the business definition of value, one idea that stuck with me

about this is that value is all about perception; for example, how consumers are willing to pay

different prices for different brands of the same product. He then went on to talk about some

theories that Malcolm Gladwell proposed in his book Outliers, I was very happy with this as I

have thoroughly enjoyed Malcom Gladwells works. He specifically talked about Gladwells

well known 10,000-hour theory which states that the key or common denominator to becoming

truly an expert on or proficient at something, requires 10,000 hours of practice. He expanded on

this by introducing the idea of deliberate practice, meaningful practice with a specific goal in

mind, he connected this to entrepreneurship by explaining that business students can practice

deliberately entrepreneurship at ASU using ASUs many business resources. Trujillo went on to

describe ASUs vast and diverse resources for entrepreneurs, some that I was familiar with, and
others that were new to me. For example, I was not aware that there is a tech shop where ASU

students have a $100 credit where they can use and learn about heavy duty machining and

carpentry tools. Trujillo also talked about using certain resources in ways that I had not thought

of, like having law students help with filing patents. Again, though I am not studying

entrepreneurship, I now feel that I know how to use entrepreneurship as a tool, and how to take

advantage of resources on campus if I ever feel so inclined as to pursue an entrepreneurial

venture.