Professional Documents
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MAGAZINE
CEMETERY CREMATION FUNERAL
Depreciation & your tax bill Preneed Sales Success: A top-performing sales organization
needs strong sales leadership St. Agnes Cemeterys DVD brings cemeterys stories alive
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FEBRUARY 2017
32 management/financial
8 Presidents Letter Depreciation & your tax bill: What to consider before filing
Dont be the same ole, same ole Were already more than a month into 2017, so its too late to do any
by Mike Uselton, CCFE tax planning before filing 2016 returns, right? Not so. Now is the time
10 Washington Report to sit down with your accountant and consider depreciation and your
Not your grandmothers Congress 2016 tax bill.
by Robert M. Fells, Esq.
by Mandy M. Rohde, CPA
36 Supply Line
40 Update 34 preneed sales success
44 St. Agnes DVD Creating Growth with preneed sales: The elements of a top-
brings cemeterys stories alive performing sales organization: 1. Strong sales leadership
50 Ad Index Do you know what you need to build a strong preneed sales team at
50 Calendar your funeral home or cemetery? Where do you start? You start at the
top, with the right person to lead your team.
50 Classifieds
by Gary OSullivan, CCFE, and David Shipper
4 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
T A B L E O F C O NT E NTS
ICCFA news
47 Jan Scruggs to receive 2019 Lasting
Impact Award www.iccfa.com
ICCFA Educational Foundation Reception, ICCFA Magazine online
April 6, 2017, Nashville, Tennessee ICCFA members in good standing can read the magazine online
48 Find what speaks to you at the Web Expo directory of suppliers and professionals
2017 Annual Convention Association directory
49 Entertainment announced for Industry event calendar
Annual Closing Banquet Model guidelines
April 8, 2017, Nashville, Tennessee ICCFA Government and Legal Affairs Committees model guidelines for state laws
50 ICCFA Educational Foundation and regulations
Scholarships awarded to Wide World of ICCFA Caf
Sales Conference Links to news and feature stories from all over the world
Cremation Coaching Center
www.iccfa.com/cremation
6 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
Presidents Letter
by ICCICCICCFA
Dont be the same ole, same ole
A
2016-2017
President Michael
s I prepare my commentary for this and grounds operations. This is where I began my
Uselton, CCCCFE February issue, its amazing to think career, and I know firsthand that these individuals
how the time has flown. Your association have some of the strongest relationships with the
continues to foster International relationships and families we serve. They see them day in and day
growing membership worldwide. I have been out, help them with their stuck vases or simply
fortunate to be able to visit funeral and cemetery wave and say hello. Listen to your grounds staff
properties throughout the world, and it is intriguing they will tell you what visitors to your cemetery
and educational to see how various members are saying. After all, only a small percentage of
differentiate themselves from the competition and people driving by your cemetery will ever pull
avoid being the same ole same ole. through those gates, so first impression that your
This months issue is focused on architecture, grounds and staff make is important!
muselton design, landscaping and maintenance. There ICCFA Universitys College of Land Manage
@kays-ponger.com is a growing trend for funeral homes to adjust ment & Grounds Operations, held every summer at
Uselton is a manag- their traditional way of thinking and redesign or the University of Memphis in Tennessee, provides
ing partner of Gibraltar renovate their facilities to keep up with consumer an excellent way of expanding your and/or your
Remembrance Services, needs, desires and expectations. Some have ground teams knowledge of todays customer
Palmetto, Florida. chosen to refurbish, while others have taken a expectations. While this years university doesnt
leap and somewhat separated themselves from start until July (July 20-26, 2017), now is the time
anything resembling your grandfathers funeral to identify people on your staff who could attend
home. You might think you were entering a and benefit from this intense training. There are
banquet hall or party center when you see round plenty of scholarship opportunities as well.
tables, centerpieces, special lighting and themed Take the time to read, review and visit with the
dcor. I have seen this set-up as the primary various ICCFA suppliers and vendors advertising
gathering room or an optional room for families in this issue who can offer you the latest in
To support Useltons goal to choose. professional guidance, services and products to
of raising $100,000 to help Many new designs have incorporated such differentiate your facility, cemetery or offerings so
fight lung cancer, todays layouts to accommodate the ever-growing trend they wont be the same ole same ole.
#1 killer of women, go to of people choosing non-traditional venues for
www.iccfa.com/lungforce services. So, whether or not you take this leap, ICCFA Convention & Expo
do yourself a favor and update your facilities It is not too late to register for our Annual
and dont be the same ole same ole grandfathers Convention & Expo, April 5-8, 2017, in
n To apply for ICCFA funeral home. The families you serve will Nashville, Tennessee. It will be a venue you do
membership: appreciate it. not want to miss! Program details can be found at
Download an application The same thinking applies to the design www.iccfa.com.
at www.iccfa.com or and layout of future developments within your
call 1.800.645.7700 cemetery. Make use of your natural landscape and
incorporate new offerings and products within
f
these gardens. Whether youre looking at ground
Check us out on burial or cremation memorialization, the ICCFAs
Facebook! supplier and vendor members offer some of the
Like us and finest solutions, ideas to help your cemetery Fighting lung cancer
friend ICCFA differentiate itself. This especially applies with With your help, we continue to support Lung
Staff. cremation offerings. Force and awareness of lung cancer in women.
One of the biggest challenges to our profession Please continue to share this with family
today is permanent placement of cremated members and friends and help defeat the #1 killer
remains, as opposed to home retention. Get of women today. Thank you for your generous
creative and implement new products to create support! www.iccfa.com/lungforce
an environment that welcomes visitation within
your cemetery. I have seen some designs that have
incorporated areas for families to relax, share
refreshments or simply read a book. Isnt that a
nice way to welcome people to your cemetery?
I must plug those who work in the maintenance
8 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
Tom Johnson Jake Johnson
888.250.7747
www.JohnsonConsulting.com
Dale Espich
Visit our website today & sign up for our free newsletter.
Mergers & Acquisitions Valuations Accounting Management Services Financing Customer Surveys
10 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
Be More Than
a Number.
Be a Partner.
When you partner with a larger funeral home and cemetery consolidation company, it is easy to become
just another nameless face in the crowd. But your firm is unique, and no one knows how to serve your
community better than you. It is important you do not lose that identity.
Foundation Partners Group understands this. We are a private company, large enough to take on the daily
burdens of running a business, but small enough you wont get lost in the shuffle. We have the resources
to innovate new and relevant ways of serving families with excellence and compassion, while honoring the
local traditions and relationships that make you special.
Call us. We are the partner that will never treat you like a number.
At FPG, we work hard every day to position you, our partner firms, for
success in your individual market. To further foster growth, I am pleased to
announce our new V.P. of Business Development, Erin Whitaker. Erin is a third-
generation funeral director, and like me, shes spent years on the front lines of
funeral service at her familys firm. Erin is brilliant with a background in chemical
engineering and an MBA. But more importantly, shes one of us, so she can
understand your needs and goals.
12 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
JC Buck
Above, the west
side of the reno-
vated multipurpose
building. The north
entrance is to Que-
bec Place, and the
south entrance is to
the mortuary. The
chapel is one of the
spaces shared by
Quebec Place and
the mortuary. Note
the modern design
addition to the origi-
nal chimney and the
many windows.
14 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
FUNERAL HOME FINANCING
ACQUISITION | REFINANCE | EXPANSION | SUCCESSION | RENOVATION
Call Tim or visit us online to learn more.
Tim Bridgers
910.685.7446
tim.bridgers@liveoakbank.com
2016 Live Oak Banking Company. All rights reserved. Member FDIC liveoakbank.com/funeral
ARCHITECTURE & L ANDSCAPE DESIGN
16 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
Cremation, Receptions & Digital Marketing
Receptions - Laws have changed even in New York State
for offering receptions! Everyone is recognizing the healing
power of food in funerals. MKJ has led the way in how to
set this up so it is a profit center. Learn the latest on how to
FEB-MARCH upgrade the sale and make families happier...from decor,
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18 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
IN THE DEATHCARE INDUSTRY
Optimized.
TAP INTO the dynamic online supplier network of the ICCFA with the
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Start your search at our homepage www.iccfa.com.
rooms do have screens for digital informed the architectural changes. provides an outside gathering space.
merchandise selection. One of the challenges of changing the The front and back of the chapel ended
exterior came in providing those separate up flipped. You now enter through what was
The architects view entrances for the mortuary/business side of previously the front of the chapel.
The exterior of the building didnt have the building and the event center side. There were all sorts of things that had
a really strong presence. It was a little The Quebec Place entrance, on the north to be sorted out to make it easy for people
brutalist; it was in a sea of asphalt, side of the building, already existed as a to move through the building, to easily
McHugh said. Since the building is in the back door to the mortuary, but the small get to the part of the building they were
park-like setting of the cemetery, the idea existing porte-cochere was added to on top looking for, McHugh said.
of connecting it more to the landscape to call attention to it. The plaza around it A lot of it was way-finding, making it
20 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
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Above right, a visitation room. Like other rooms, it features a lot of wood, particularly walnut, and bright walls and upholstery.
so people would know how to get where foyer and gathering space before you enter windows, so there wasnt a lot of light in
they want to go, McHugh said. into the main chapel. Theres an opening the space. Our goal was to make it a more
We thought about how a person whos with large doors from the chapel into a flex uplifting space.
either coming to Fairmount potentially space. We cut in some skylights to create
to schedule a wedding or a memorial Theres a large gathering space thats some softer light. We cut in some windows
service would move through the site. Or, accessible on the mid-level floor from both around the perimeter to make it feel a little
if you were coming into the office to make foyers. more inviting, more hospitable.
arrangements. We tried to break the building into some There were some nice elements with
The office wing is the copper-clad piece smaller spaces that connect so that you have the existing building that had that mid-
on the south. When you come into that spaces for small groups, mid-sized groups century modern feel, some nice modern
entrance, its very obvious where youre or large groups, all maintaining a kind of wood panels, some glass panels, different
supposed to go. The arrangement rooms are intimate feel. scales of space. Our goal was to take
right off the main foyer. It was a modern building to start with, the design and make it more progressive
If you come to an event, you use the so we tried to use that and maintain a contemporary. I would call it warm
north side entrance, which has its own modern feel to it. But there werent a lot of modern.
22 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
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24 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
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26 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
Which of the 3
funeral business
building blocks
can you do
without?
NONE... You cant build your business
without ALL of the pieces, I know, Ive tried. As a
funeral home owner I understand firsthand the value of
what Johnson Consulting Group can bring to a funeral
home. Without their accounting, management services
and customer satisfaction surveys our organization
wouldnt be nearly as successful.
I was tired of waiting months for year-end
statements and other financial data. They got
it to me in weeks rather than months which really
improved my cash flow. And their interpretation of
the information is unmatched.
While JCG is legendary for their
merger and acquisition expertise,
they are equally experienced in the
core building blocks every funeral
home needs. Im using each one
of their key services and each one
has helped increase my profits. I
wouldnt risk eliminating any of
them.
Paul C. St. Pierre, President
Wilson St. Pierre Funeral Service & Crematory,
Brown-Butz-Diedring Funeral Service & Crematory,
& Ellers Mortuary
28 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
Him Jardy:
Hes really, really,
really ridiculously
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30 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
ARCHITECTURE & L ANDSCAPE DESIGN
Were already more than a month into 2017, so its too late to do
any tax planning before filing 2016 returns, right? Not so. Now is the time
to sit down with your accountant and consider depreciation and your 2016 tax bill.
32 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
management / financial
in depreciating an item over 15 years rather provisions were temporary but have since Asset or maintenance?
than 39 can mean significant tax savings for been made permanent. Another consideration is the treatment
you. Generally, new assets that have a life of of an expenditure as an asset that should be
How is this a tool? 20 years or less are eligible for 50 percent depreciated or as routine maintenance. It is
At this point, you are asking yourself how bonus depreciation in the first year of use. As important to know the difference between
depreciation is a tool for business owners with Section 179, the remainder of the cost is improvements and maintenance.
when the tax code prescribes both the useful depreciated over the prescribed useful life. If the expense is recurring and expected
life of the asset and the method of calculating Can I have both? to be performed to keep a unit of property
the annual depreciation. Since both Section 179 and the bonus in ordinary, efficient operating order and is
Chances are that when you purchased a depreciation are incentives, the general expected to be performed more than once
new vehicle or made improvements to your understanding would be that you can use one during the depreciable life (or more than once
facility last year, it was not with depreciation or the other, but not both. However, this is in 10 years for real property), it is routine
in mind, but there are a few ways to make one of the rare exceptions to what you might maintenance.
those investments pay off for you right away. expect! For assets that qualify, both Section Routine maintenance is a regular busi
Section 179 179 and bonus depreciation may be used. ness expense and fully deductible. There
One of the most important sections of While you can have your cake and eat it, are special guidelines regarding repair and
the tax code for small businesses is Section too, you need to remember that these are only replacement of a roof that are worth review
179, which allows capital assets to be fully available in the year the asset is purchased ing if maintenance has been performed.
expensed in the year purchased rather than and placed in service. Section 179 does not Cost segregation
being depreciated them over their useful life. carry over unused amounts. Another consideration when making
The Section 179 election has limits and Qualified improvements improvements to property is segregating
conditions, but they are generous for small In 2016, a change was made to expand the cost of personal property from structural
businesses. For businesses that have invested the bonus available for qualified leasehold improvements. If an item is not permanently
no more than $2,010,000 in capital assets in improvements to qualified improvement attached to the structure, it may qualify as
2016, up to $500,000 may be fully expensed property. While qualified improvement personal property and have a shorter asset
in 2016. property excludes elevators, certain internal life rather than being part of the whole
There are certain limitations on some structural improvements and enlargement improvement that will be depreciated over a
assets, such as vehicles ($25,000 each) and of a building, there are several items that much longer period.
qualified real property ($250,000), but the are included. For example, improvements While this is not always on the radar when
remainder of the cost of the assets is then to structural components of a building that the improvement is being done, it could
depreciated over their prescribed life. benefit a common area. be worth the time to go back through your
The assets that qualify for Section 179 Qualified improvement property also receipts and determine which items can be
are tangible personal property, qualified real qualifies for Section 179 deductions. How depreciated separately over the shorter period.
property and off-the-shelf computer software. ever, there is a special limit of $250,000 The bottom line is, if you made capital
Bonus depreciation imposed on the expense for this type of purchases in 2016, make sure to review them
In addition to Section 179, for the last property. But once again, you could have a carefully with your CPA to get the full benefit
several years, certain assets have qualified significant amount of Section 179 expense, in available to you. Even though we are past the
for bonus depreciation. Who doesnt love addition to the 50 percent bonus depreciation end of the year, you can still work to reduce
a bonus? Many of the bonus depreciation and a shorter asset life. your tax bill. r
go@garyosullivan.com
OSullivan is president of
Gary OSullivan Co., Winter
Creating growth with preneed sales
Garden, Florida, a consult- The elements of a top-performing sales
ing firm specializing in the
cemetery and funeral profes- organization: 1. Strong sales leadership
sion. He works with clients in
the areas of leadership and management Editors note: This article is part of a series sales organization. You must have a strong
development, service and sales processes by Gary OSullivan, CCFE, and David sales leader, a proven selling process and a
and corporate culture. Shipper about planning and executing a culture of accountability.
www.garyosullivan.com successful preneed sales program As we discuss these foundational
A
twitter.com/GOgaryosullivan principles, we encourage you to evaluate
facebook.com/garyosullivancompany
study conducted by Martin your current sales organization to see which
linkedin.com/in/garyosullivancompany of these principles, if improved upon, could
and Hedges to discover the
His experience began at 18 years of age elements of top-performing sales help you move your sales organizations
selling cemetery property door-to-door and organizations concluded that The best performance to the next level.
includes leading a national sales organiza-
sales organizations have strong leaders who We will look at each of these founda
tion and then forming his own consulting tional principles one at a time as part of
exercise control, monitor team performance
and speaking company in 2001. our continuing series on preneed sales
and establish internal processes by which
In 2014, OSullivan received the first all team members must abide. success. In this article, we will examine
ever Lasting Impact Award from the ICCFA
From this we can surmise that successful the need for a strong sales leader. In our
Educational Foundation, in recognition next two articles, we will talk about having
sales organizations dont just happen by
of the significant educational contribution an effective selling system and then about
he has made to the profession. In 2009, chance, they are created by design. In
preneed sales, as in all complicated aspects creating a culture of accountability.
the ICCFA presented OSullivan with an
honorary doctorate for his 20 years of con- of business, a few fundamental components
secutive participation in ICCFA University, are the foundational requirements for Strong sales leadership
where he is dean of the J. Asher Neel Col- success. Author and speaker John Maxwell puts it
lege of Sales & Management. Here is a simple example, as it relates this way: Everything rises and falls on
to the fundamental requirements for gener leadership. Did you catch that key word
More from this author in his quote? It was everything. He didnt
ating preneed sales: To be effective at
OSullivan is dean of ICCFA Univer- say some things or a few things. No,
sitys J. Asher Neel College of Sales &
consistently generating preneed sales, its
not about doing 4,000 things, its about he said, everything.
Management. The next session will be July
doing four things 4,000 times. Those four If he is right, having the right sales
20-26, 2017, at the Fogelman Conference
Center, Memphis, Tennessee. Look for infor- things are prospecting, setting appoint leader is critical to having a consistently
mation in the spring at www.iccfa.com ments, making presentations and closing high-producing sales organization.
sales. Lets start by examining a few of the
ds@djshipper.com We are assuming, of course, that the characteristics a strong sales leader must
Shipper is a third-gen- salesperson has been properly trained possess to build a top-performing sales
eration funeral home and organization.
on all aspects of the business. However,
cemetery owner and the
co-creator of The Systystystem,
failing at consistently doing these four
things, they will fail, regardless of how Vision
the industrys only complete
much training and knowledge they have. One of the first attributes of strong leaders
selling system for cemeteries
and funeral homes. The same is true for building a top- is that they have a compelling vision of
performing sales organization. There are a what their sales organization will be. They
He has been involved with the ICCFA know what it will look like, from the
since 1978 and has served in all officer po- few fundamentals that you must have and
execute consistently. people they will select to the goals they
sitions, including president in 2000-2001.
In 2014, he was inducted into the ICCFA There are three major foundational will achieve.
Hall of Fame. principles that are essential for creating and They also have the ability to communi
sustaining a consistently top-performing cate their vision to the people they are
34 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
preneed sales success
Strong sales leaders should be humble and not allow their egos to override their role,
responsibilities or relationships. At the same time, they must be hungry
and have a passionate desire to see that their people and their companies succeed.
bringing into their organization, and the their companys success, they know the relentless work of daily prospecting.
ability to keep that vision alive with the the decisions they make are about the They want to know if they can endure the
existing people in their organization. They company and not themselves. continuous rejection they will face.
know how to influence and inspire people Strong sales leaders should be humble They also want to know if the new
to help them make their vision a reality. and not allow their egos to override their recruit will learn and follow the companys
role, responsibilities or relationships. At the proven scripts, or if they will do what feels
Culture same time, they must be hungry and have right to them. The strong leader knows if
Strong leaders create a powerful and posi a passionate desire to see that their people they wont do this work the right way, its
tive culture. They know that if they dont and their companies succeed. likely they wont follow the companys
design the culture they want, one will be Its their humility that makes them think other defined processes either.
created by default. Therefore, strong leaders about others rather than themselves, and
work to create an environment based on professional will that drives them to ensure Retention
their vision, values and expectations. their people and the company succeed. Its Once they find the right fit, the strong sales
A culture is a system of shared assump never about them, its about the role and the leader works diligently to ensure they create
tions, values and beliefs that govern how responsibility they have to lead. an environment where good people want
people behave in the organization. Within to stay and become their best. This brings
Recruiting
their culture, leaders define the standards us back to where we started, as it requires
Strong sales leaders are relentless in their
and expectations of what is to be done and sharing a compelling vision with people
recruiting efforts. They know they must
how it is to be done. about what they can do, have and be, and
always be looking for the right people,
The strong sales leader knows that creating a culture where good people want
people who are a right fit. They know how
having the right sales culture has a powerful to stay and make a positive contribution.
quickly things can change in their organiza
impact on the organization, from the people The strong sales leader knows that
tion. That is why they are always looking
they hire to which ones they keep. They are finding the right people is one thing. Getting
for people. People who are the right fit, not
also keenly aware of the impact a positive them to want to join their organization is
just a quick fix.
culture has on teamwork and interdepart another. And if they accomplish that, getting
They know the cost in time, money and
mental relationships. them to be productive is yet another.
effort of making a wrong hire. Understanding
That is why they have a selling system
that there is no secret formula that guarantees
Character that is teachable and defined daily activities
people are who they represent themselves
A strong sales leader also possesses high that are trackable. In conjunction with having
to be, they make a diligent effort to ask the
ethical standards concerning right and these processes in place, they create a culture
right questions, as they are always working to
wrong. These standards are never sacrificed of accountability, an environment where
improve their interviewing skills.
for volume. The leader is the model of all people are committed to doing the work
They learn how to look for evidence in a
he or she professes, and settles for nothing required to achieve consistent sales success.
candidates past that should be an indicator
less. They do what is right over what is
of how they will respond and perform
convenient and their words are modeled in Coming up next
in the future. They hire on evidence, not
their behaviors. People, especially those who have never
enthusiasm.
Leaders with character never make been in direct sales, need to be taught a
decisions for the sake of convenience. They Find out fast system of how sales are generated. They
take into consideration what is the right In the world of direct selling, strong leaders also need accountability markers that show
thing to do for the customer, the company know there is one element that will make them and their leaders if they are engaging
and their salespeople as it relates to the or break a salespersons ability to succeed. in the right activities and achieving the right
values, policies and ethical standards of the That one thing is prospecting. In preneed outcomes daily.
organization. The one thing they never have selling, we all know that if you dont have In our next article, we will discuss the
for sale is their moral standards. people to see, then nothing else matters. importance of having an effective selling
The strong leader finds out in the first system to ensure people know what to do
Humble and hungry week if the new recruit is willing to do the and when to do it, and what outcomes they
In his book Good to Great, Jim Collins work we call prospecting. Yes, people need should expect from their efforts.
says this about what he calls level five to know all aspects of the selling process, Then, in the following installment in this
leaders: Level five leaders have a wonderful pricing, policies and all that other stuff. But three-part series, we will share with you
blend of personal humility combined with if they dont find people to see, then they what we believe to be the most powerful
extraordinary professional will. never get to use the other stuff. components needed to create and maintain
He found that leaders who build great That is why the strong leader finds out, a top-performing sales organizationthe
companies are very ambitious about week one, if their new hire is willing to do concept of daily accountability. r
36 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
Free Them
38 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
S U P P LY L I N E
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n Johnson consulting, Scotts- for Memorial Products
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Above left, from the French Facebook page, the luminaria countdown promoting the tradition of families placing luminarias on
their loved ones graves at Sunset Memorial Park (above right).
n Sunset Memorial Park and minimalist, all aimed at changing peoples and place luminarias on their loved ones
French Funeral Homes, Albu- perceptions about death and cemeteries. They graves. It is stunning, Keller said. On the
querque, owned by French Funeral Homes, have generated huge amounts of free col- billboard, the giant 3D luminaria bag has a
has started an unusual billboard advertis- lateral press, and won our advertising agency flicking flame in it, and once we were nine
ing campaign. The billboards the company several national awards. days from Christmas Eve, that flickering
has been running for more than a year are Leading up to Christmas, the company ran flame shifted to a flickering number, changing
creative and sometimes edgy, said Chris a billboard promoting its luminaria tradi- each night. It started at the number nine and
Keller, French vice president. They are very tion. Thousands of families go to the park counted down the days till Christmas Eve.r
n The Board of Trustees of University School of Law. In addition to his grew from $9 million to $136 million in
Mount Olivet Cem- role as president, he will continue to serve as revenue over six years and was subsequently
etery ASsociation, the associations in-house legal counsel. sold to Hewlett-Packard Co. After complet-
Fort Worth, Texas, has named n Foundation Part- ing the integration of Knightsbridge into
Jim Kennerly president and ners Group, Orlando, Hewlett-Packard, Bukala became the CFO
COO of the funeral home Florida, has chosen Bob for the HP Worldwide Consulting Group and
and cemetery business. Bukala to succeed Brad Rex vice president and CFO of the EDS-Americas
Previously, Kennerly was as president and CEO. Bu- acquisition by Hewlett-Packard.
Kennerly the associations executive kala previously was executive n Noble Cremations, Arlington,
vice president and in-house legal counsel. vice president and CFO of the Texas, has opened an arrangement office in
He replaces Jon Stephenson, who is retiring company and was instrumen- an Arlington business center. According to
after 40 years of service. The century-old Bukala tal in accelerating the pace of Managing Director Sonya Giles, Noble Cre-
funeral home and cemetery business owns the nine acquisitions FPG completed over mations is unlike a traditional funeral home.
and manages Greenwood Funeral Homes the past year. Prior to joining Foundation Although we are technically licensed by the
and Cremation, Greenwood Memorial Park Partners, Bukala was chief financial and ad- state of Texas as a funeral home, our ap-
and Florist and Mount Olivet Cemetery and ministrative officer of Geomentum Inc. Prior pearance is warm and inviting. Unlike online
Florist. Kennerly is a 1983 graduate of Baylor to joining Geomentum, Bukala was CFO and internet cremation services, Noble Crema-
University and 1986 graduate of the Baylor treasurer of Knightsbridge Solutions, which tions provides personal, one-on-one service in
40 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
Update
the comfort of
our offices.
The company
LIFE'S TOO SHORT FOR PAPER
does not use
third-party
crematories.
Joining Giles
in the Noble
Giles Barrow office is her
longtime associate Jim Barrow. In addition
to cremations, the company offers traditional
funeral and burial packages.
info@plotbox.io +1-650-320-7685 www.plotbox.io
Brunner Sanden Dietrick Funeral Home & Cremation Centers Tree of Remem-
brance ceremony.
n Brunner Sanden Deitrick the front lawn, where hundreds of names in the funeral homes gift shop. After all
Funeral Home & Cremation were read during the ceremony. Fam- the names were read, the tree were lit and
Center, Mentor, Ohio, held its an- ily members who attended were urged to the service closed with a song. Coffee, hot
nual tree of remembrance ceremony in bring a weatherproof ornament to hang on chocolate and cookies were served in the
December. The ceremony was held on the tree. Ornaments were available for sale reception center. r
In memoriam ter. Interment was at St. Charles Memorial and funeral industries.
Gardens. Memorial donations may be made In 2007, he was named a member of the
Fred L. Newman to Youth in Need of St. Charles Missouri, Vanderbilt University School of Engineer-
Fred L. Newman, 87, of St. 1815 Boonslick, St. Charles, MO 63301. ings Academy of Distinguished Alumni.
Peters, Missouri, founder of He and his wife established the McCleskey
St. Charles Memorial Gar- Samuel W. McCleskey Honor Scholarship to support exceptional
dens, St. Louis, Missouri, died Samuel Warren McCleskey, undergraduate engineering students who
December 6, 2016. 87, of Rome, Georgia, died otherwise might not have the means to attend
He founded St. Charles January 10, 2017. Vanderbilt.
Memorial Gardens in 1961 and owned it until He attended Vanderbilt Survivors include his wife; three chil-
his retirement in 1986. He continued to act University on a Naval ROTC dren; seven grandchildren; and 10 great-
as a consultant to the Baue and St. Charles scholarship, receiving a bach- grandchildren. Funeral services were held at
Memorial Gardens family and staff. Dur- elors degree in engineering. First Presbyterian Church of Rome following
ing his career, he developed, designed and He served in the U.S. Navy for three years. visitation. Eulogies were delivered by Robert
co-owned numerous cemeteries in Missouri. Afterward, he went to work as a surveyor DeBeltrand and Nicholas Hoffman. Fol-
He was a past president and board member with his fathers company. lowing the service, a reception was held at
of the Greater St. Louis Cemetery Manage- In 1956, he went to work with Gulf Harvest Moon Cafe. Entombment services
ment Association and Associated Cemeteries Oil Co. He later became vice president of were held at Arlington Memorial Park, Sandy
of Missouri, and was a member of the board construction for J. E. Milne Co. and, in 1961, Springs, Georgia.
of the American Cemetery Association (now founded McCleskey Construction Co. and Memorial donations may be made to
the ICCFA), serving four three-year terms McCleskey Mausoleum Associates. Heyman HospiceCare at Floyd, P. O. Box
during the 1970s and 80s. He was a member He served on the boards of the Georgia 163, Rome, GA 30162-0163; Alzheimers
of the associations Toppers study group. Cemetery Association, the Southern Ceme- Association of Atlanta, 41 Perimeter Center,
Survivors include three daughters, five tery Association and the National Association Suite 550, Atlanta, GA 30346; or Christian
grandchildren and seven great-grandchildren. of Cemeteries. He served as president and City Home for Children, 7300 Lester Road,
Services, including visitation, were chairman of the IMA. He was inducted into Union City, GA 30291. r
handled by Baue Funeral and Memorial Cen- the Suppliers Hall of Fame for the cemetery
42 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
Update
from page 41
fer Busby and the Spring Grove Cremation
Society are also included. Oak Hill Cemetery
in Tri County will continue to be operated by
Spring Grove but will retain its name for the
time being.
th e ultimate in
CASKET&
MAUSOLEUM
Pictured with some of the toys collected
by the Connecticut Funeral Directors
Association are, from left, CFDA Execu-
PROTECTION
tive Committee Member Jacqueline
MausoGuard
TM
A dozen graveside chats were recorded during the summer of 2016 at St. Agnes Cemetery,
Menands, New York, focusing on people buried at the cemetery, their lives and the times.
The Orphans talks about the obstacles faced by immigrants, and about how many children
were orphaned or abandoned. By 1850, there were 28 orphanages in the state of New York,
including St. Vincents Orphan Asylum in Albany, run by the Sisters of Charity. In this gravesite
chat, a former resident of the home tells the story of a day in September 1903 when three of her
friends at the orphanage drowned in a pond while on a picnic at the cemetery.
44 ICCFA Magazine Like the ICCFA on Facebook & friend ICCFA Staff
Update
allowed to spend time with their newborn or It has been purchased by members of the and then we set filming dates.
let their bodies heal from childbirth. Infant public and by libraries, and we have started A lot went into costume choices and
mortality was high for all in the 18th century, marketing to schools this year. dialogue. We are pleased with the result and
but for slaves it was even higher. Humanities NY awarded St. Agnes a so was our grantor, Humanities NY, which
There are 12 chats in all, each with a grant to produce the film over the summer. will fund us again for Graveside Chats
different historic theme. I contacted the board president, Margaret Volume II this year.
The DVD is appropriate for adults and for King of Albany Civic Theater, and she was There is a lot of history in our old burying
children as young as middle school-aged. It immediately interested in being part of the grounds. I make it my job to ensure that
is educational, poignant, entertaining and as production process. Once the scripts were history, and the people who lived it, do not
historically accurate as we could get. written, she recruited actors to study the parts remain in the dark. r
2016 RBC Wealth Management, a division of RBC Capital Markets, LLC, Member NYSE/FINRA/SIPC.
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I C C FA N E W S
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I C C FA N E W S
Scholarships to the Wide World of Sales Conference and ICCFA University are
made possible by the ICCFA Educational Foundation. To apply for an Educational
Foundation scholarship, applicants must be ICCFA members in good standing and
employed in the cemetery, cremation and funeral profession for a minimum of two years.
Learn more about the ICCFA Educational Foundation and download an application at
www.iccfa.com/education.
Calendar E-mail calendar listings and additions or corrections to bclough@iccfa.com and sloving@iccfa.com.
For continually updated meeting listings and direct links to websites To see all industry conventions and meetings for a particular month,
for professional associations, go to www.iccfa.com; select Directory, go to www.iccfa.com; select Directory, then Event Calendar.
then Industry Association Directory.
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