Advertise

with the
Daily
Titan: the
fall 2016 - spring 2017

student
voice of
dt
www.

d t Ad-
rax

CSUF.
d t
 exclusive print online
outlet on campus
for 40,000 We reach our target audience in print,
online, on campus and wherever they
The Daily Titan at California State University, may be with their mobile devices.
Fullerton is the exclusive multi-platform
media outlet providing news and
information to more than 40,000 students,
faculty and staff.

Boasting the second largest student

population in the state, your marketing

honored
dollars are utilized efficiently to reach one
of the most desirable targets in the nation:
With more than 75 industry awards in the
past three years, you can feel confident
knowing that The Daily Titan team is
orange county
creative, knowledgeable and capable of
managing all of your marketing needs. millennials

your
ad agency
The dedicated advertising staff at The Daily Titan works year-round to ensure ongoing marketing
campaigns that best fit the needs of your business. From our special events on campus to ongoing
coupon programs to social media outreach, we will work with you to design a campaign that
clearly communicates your key messages to your target audience. And with talented and creative
graphic designers on staff, its like having a dedicated advertising agency at your fingertips.

1
right on target

commuters The average CSUF students commute to school is

about 30 minutes or 17.3 miles.

responders 70% of students respond to display ads.

couponers 78% of students use a coupon

or a promo code.

customers 1/4 of students have tried a store or a restaurant

they saw advertised in the Daily Titan.

extra spenders 44% of students have extra spending money

each month.

titan gender 57% of Titans are female students

while 43% are male.

in the area 58% of students are on campus or in the

surrounding areas 3-4 times per week.

2
daily issue
print rates half page
(v)
5.17x 21
$472.50

local rate half page (h)

1/4p
per column inch $7.50 (v) 10.5 x 10.5
(net & noncommissionable)
5.17 $472.50
x10.25
1/4 page (h)
$236.25 10.5x 5.25
$236.25

(aprox. one column inch actual size) full page

10.5 x 21
$945
3/4 page
10.5 x 16
$720

1/8p
(v)
full color 3.39
1/8 page (h) x 8
(additional cost) $300 6.94x 4 $120 $120

inserts
Already have flyers?
Insert them into the newspaper!
dt
Ask your account executive for more information.

3
front page

Your

art-

Your
work
art-

work
here.
Your Your
here.
artwork artwork
Your artwork goes here. goes here. goes here.

$250 (per day)

$250 (per day)
$125 (per day)
$300 (per day) most impactful
$375 (per day)

coupon section
8-inch coupon (1/16 page)
The Daily Titan coupon section
publishes in the Thursday issue of the weekly $100
newspaper.
monthly $350
semester rate $1200

4
Adrax
Adrax are large billboard-style
advertisements placed on actual
Daily Titan newsstands. This option
$350 (17 x 21 glossy)
per month
Your
advertises your business to Daily Titan
readers and non-readers alike. per location a r t work
goes

25 + high traffic here.

locations
on campus
visibility for up to 30 days
to 40,000
students & faculty (sample Adrax illustration)
NOT ACTUAL SIZE

special events
Promote your business directly to the on-campus
students & faculty at our semi-annual events:

Fall Fest
$200
Spring Fest
(Ask your account executive for the dates.)

5
online ads
website http://www.dailytitan.com

leaderboard (728x90 pixels) $400

Your artwork here.

medium box (300x250 pixels) $300

full banner (468x60 pixels) $250 Your

artwork
here.

button (125x125 pixels) $125

Your artwork here. Your
text
goes here.

text link $100

You here

For online Classifieds: Please see page 8.

social media
(sample website screen illustration)

12xposts $400
(6x facebook + 6x twitter)
Expose your business to our 5000+ likers on facebook!

10xposts
(5x facebook + 5x twitter)
$350 Your artwork
8xposts $300
(5x facebook + 5x twitter)
Promote yourself with a tweet to our 4500+ followers!

6xposts
(3x facebook + 3x twitter)
$250 Your artwork
4xposts $200
(2x facebook + 2x twitter)

6
special sections
dt half page (v)

spec
5x 10.5

ial se
week-long issue

ction
$300
Special sections are booklets that half page (h)
focus on specific topics of interest 1/8 p (v)
3.3x 4 5 x 10.5
1/8 p (h)
for our student audience. They are $300 5x 2.6
inserted into our week-long issues $75 $75

on select dates throughout the

semester.

full page
10.25 x 10.5
3/4 page
$550 10.25 x 7.5
$400 1/4 page (v)
full color 5. x 5.25
1/4 page (h)
$300 $150
(additional cost) 10.25 x 2.6 $150

sponsorship
Front page mention: Special Section brought to you by
(Your Logo)
special section
cover Full-page, full-color back page advertisement
has room for
one sponsor
at the cost of Social media advertising while the special section is
available
$2000
Special promotions leading up to the special section

dates
NEW STUDENT BACK VOTERS GUIDE INTIMACY GUIDE GRAD GUIDE
ORIENTATION GUIDE TO SCHOOL GUIDE

7 22 AUG 29 AUG 24 OCT 30 JAN 15 MAY

classifieds page
sudoku ads classifieds
Your

Ad Your

here.
size weekly cost monthly cost Ad

double 2x4
Your

$125 $400 Ad
here.
here.

Your Ad
goes here.

single 2x8 $250 $800 Your Ad

goes here.

classified ads
1day weekly monthly
insertion $5.50 $18.70 $60

each additional word $0.39 $1.00 $2.60

12 pt headline $1.75 $5.95 $20.25

16 pt headline $2.50 $8.50 $30

border or logo $5.50 $14.30 $37.20

online classifieds: All ads must run on consecutive days.

http://dailytitan.com/classifieds
No tearsheets provided for classified ads.

No refunds for partial cancellations.

8
religious
directory
The Daily Titans religious directory
{ limited space available!} publishes every Thursday and helps
students locate the church of their
choice.

yearly ads: $480 Religious

32 weeks of newspaper listings and 52
Directory
weeks of online listings at dailytitan.com

semester-long ads: $280

16 weeks of newspaper listings and 52
weeks of online listings at dailytitan.com

value package
YOU SAVE includes:
3x 1/4 page full-color ads
(print)
$1608.75

1x Adrax
$458.75
+ $350
1month full banner + $250
(online)
when you buy
our special value package total price = $2208.75
within one semester.
you pay = $1750

9
policies
Ad placement
Advertising may be placed at the Daily Titan offices at the College
Park Building, 2600 E. Nutwood Ave. Suite 660, Fullerton, California,
92831-3110. Ads may be placed by mail by forwarding the ad and
proper payment to this address. Advertising materials may be sent
by fax (657) 278-2702 (instructions, text or rough layouts only; fax
quality does not allow logos, photos or layouts to be used in an ad).
Ad information may be e-mailed to: ads@dailytitan.com.
No advertising materials will be returned unless accompanied by
specific instructions. All advertising is subject to acceptance by
the Daily Titan, which reserves the right to reject copy at its sole
discretion at any time prior to publication. The Daily Titan will not
knowingly publish advertisements, which discriminate on the basis
of race, color, sex, sexual orientation, religion, national origin,
ancestry or physical or mental handicap. The Daily Titan will make all
reasonable effort to see that advertising is published as accepted,
and that pre-printed inserts are distributed as ordered. However,
the Daily Titan will not be responsible for any consequential
damages resulting from failure to do so.The advertiser and / or
agency agrees to assume full and complete responsibility and
liability for the content (including text representations, illustrations,
and copyrights) of any advertisements placed in the Daily Titan.
Specific placement is neither sold nor guaranteed, but may be
requested.
errors & adjustments
The advertiser must notify the account executive of any error
or omission within seven working days of the advertisers ad
publication to be eligible for a makegood. The Daily Titans
liability, if any, will not exceed the original cost of the incorrect
advertisement. Credit will be given for the first incorrect insertion
only. The original copy and instructions must be clear and legible.
The Daily Titan is not responsible for incorrect copy submitted by
the client. Adjustments will be based on the percentage the error
detracts from the effectiveness of the total advertising message, as
determined by the Advertising Sales Manager or Business Manager.
Our liability does not extend to advertisements which do not
appear, or for errors in ads submitted after deadline or after proof
has been approved. Display/Classified Display: Ad insertion and
payment must be completed by noon, three working days prior to
the publication date. All advertising canceled after deadline for
publication is subject to a service charge up to 2/3 the cost.
rates & contracts
All rates are net and noncommissionable.
Advertisers without contract will be charged the open rate.
A contract must be signed with the Daily Titan to receive
frequency or other special discounts. A frequency contract
shall become effective only upon the approval of the Business
Manager. If an advertiser fails to order instructions and furnish
copy for space as agreed in the contract, the advertiser will be
billed a short rate equal to the difference between the contract
rate and the approp-riate earned rate for the ads actually run.
production & creative services
The Daily Titan ad production team can do it all! From logo
design, effective copy, clean and professional art to complete
ad campaigns: creative services are easily accessible and
complimentary.
If you would like to benefit from these services, please inquire with
your account executive. The Daily Titan Production department
provides basic ad typesetting, layout, and design at no extra
charge. In cases where advertisements require excessive work, the
client may be charged additional production charges.
deadlines & cancellations
All advertising canceled after deadline for publication is subject
to a service charge up tp 2/3 the cost of the ad. Classified Line:
Ad text, insertion and payment must be completed by noon
two working days prior to publication. All ad changes and
cancellations must be made before the advertising deadlines. No
refunds will be offered after the first insertion deadline.
The Daily Titan is responsible for the first incorrect ad insertion
only. It is the advertisers responsibility to proofread the ad on the
first day of publication. If an error should appear in the ad, the
advertiser must notify the Daily Titan by noon of that day in order to
receive a one-day ad extension with the correction made. Minor
typographical errors do not qualify for a refund.
payment terms
All advertising rates for the CSUF Daily Titan quoted herein are
net 10 days; no commissions are allowed. Payment in advance
is required from all advertisers until credit has been established.
Advertisers with approved credit will be invoiced upon publication.
One tearsheet per ad insertion will be sent with invoice. Payment
is due upon receipt of the invoice.
A monthly 1.5% service charge will be added to accounts 30
days delinquent. Accepted forms of payment are cash, check
and Visa, MasterCard, DiscoverCard and American Express credit
cards. There is a $10.00 charge for returned checks.
Classified ads placed through the mail should be addressed to
Classified. Please include ad copy and payment in check or
money order. Allow five additional days for campus mail delay.
mechanics & camera charges
The Daily Titan is a standard (broadsheet) newspaper
and is printed by the offset process.
For screens and halftones, a 70-line screen is preferred.
85-line screen is acceptable.
Each spot color (in addition to black) $150.00.
All advertisements 18 or more in height will be charged
for the full 21 height.
Ads must be supplied through one of the following formats:
PDF files are preferred (no changes can be made)
- EPS, TIFF files are acceptable
- Apple Macintosh Formats
1. CDs.
2. Adobe Illustrator (CS6 or less), Adobe InDesign (CS6
or less) or Adobe Photoshop (CS6 or less).
3. ALL fonts, artwork and related items MUST be included.
Ads submitted by e-mail must be compressed.
10
publication
calendar
AUG 2016 SEP OCT NOV
SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT

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21 22 23 24 25 26 27 18 19 20 21 22 23 24 23 24 25 26 27 28 29 20 21 22 23 24 25 26

28 29 30 31 25 26 27 28 29 30 30 31 27 28 29 30

DEC JAN 2017 FEB MAR

SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT

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18 19 20 21 22 23 24 22 23 24 25 26 27 28 19 20 21 22 23 24 25 19 20 21 22 23 24 25

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APR MAY KEY

SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT

1 1 2 3 4 5 6 DAILY ISSUE PUBLICATION

2 3 4 5 6 7 8 7 8 9 10 11 12 13
WEEK-LONG PUBLICATION
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SPECIAL SECTION
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www.dailytitan.com College Park Building

ads@dailytitan.com 2600 E. Nutwood Ave, Suite 660

Fullerton, CA 92831-3110
657-278-4411

@thedailytitan