Professional Documents
Culture Documents
On
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Internship Report
On
Sales performance of RB group
Comparison between direct sales & distributors sales
Walton Hi-Tech Industries Ltd.
Prepared For:
Mr. Shajedul Alam
Senior lecturer
Department of Business Administration
Prepared By:
Syeda Aklima Akther
Dept: USB
ID# 072011060
LETTER OF TRANSMITTAL
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Date: 21 August 2011
To,
Shajedul Alam
Senior lecturer
Department of Business Administration
University Of Liberal Arts Bangladesh
Dear Sir,
I am grateful to you for giving me a great time and giving me the support to
do this report. If you want to have any clarification I will be honored to be in
your service. Thank you.
Sincerely yours,
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Supervisors Certificate
.
The report has been prepared under my guidance and is a record of bona fide
work carried out successfully.
____________________
Mr.Shajedul Alam
Senior Lecturer
Department of Business administration
University Of Liberal Arts Bangladesh.
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Acknowledgement
At first, I would like to thank to almighty Allah for giving me the strength
and patience to finish the task within schedule time.
Executive Summary
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Today with technological advancement human race has achieved what few
years back were impossible. Electronic products are the source of
refreshment to human life. This papers first goal is to cover the appropriate
topics in sales relevant to the study of sales performance of RB group
[Walton].Basically this report has been developed from the basis of
secondary data. The sources of information are sales report of the company,
internet, newspaper, magazine etc. My experience also helps me to establish
this report. In this report I have tried to find out the monthly sales output
based on sales performance. And I also tried to find out the highest selling
zone. This report contains 5 chapters. Chapter 1 contains the Introduction,
Objectives, methods, limitations etc. Chapter 2 Contains the company
overview, Chapter 3 Contains project part includes sales related information.
Chapter 4 focused on conclusion, recommendation, Chapter 5 internship
experience and bibliography.
And finally the study covers the formal and informal analysis of the sales
performance and also some general comments and suggestions that the
company may take them as to improve the lacking and to achieve its desired
goals and objectives in the future.
Table of Contents
CHAPTER - 1
INTRODUCTION
1.1 Origin of the report
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1.2 Purpose of the study
1.3 Methodology of the study
1.4 Limitation of the study
CHAPTER - 2
COMPANY OVERVIEW
2.0 Company Overview of Walton
2.1 Brand of R.B Group
2.2 Products of Walton and Marcel
2.3 Company Profile:
2.4 Principle of company
2.5 Mission, Vision & Objective of Walton
2.6 Overview of Walton Bangladesh at a glance
2.7 Import &export of RB group [Walton]
2.8 Way of business operation
2.9 Corporate network
2.10 SWOT Analysis of Walton Refrigerators
Project Part
CHAPTER - 3
Project Part
3.0 Introduction of Project Part
3.1 Definition of sales
3.2 Objectives of the Report
3.3 Sales policy of RB group
3.4 Number of total plaza
3.5 Selling policy of Walton plaza
3.6 Most selling product of plaza network
3.7 Types of dealer
3.8 Selling policy for Walton distributors
3.9 Commission structure for distributors
3.10 Most selling product of dealer network
CHAPTER - 4
RECOMMENDATION CONCLUSION
Recommendation
Conclusion
CHAPTER - 5
Internship Experience
Bibliography
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Part - 2
1.0 Introduction
Today with technological advancement human race has achieved what few
years back were impossible. Electronics product is the source of refreshment
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to human life. When electronic company was first introduced their product
in Bangladesh, it was an expensive and fashionable item. But now its price
has also gone down considerably and more people in the society can afford
it. At present there are several marketers who are offering their product in
the electronic market. Among them Samsung, Butterfly, Singer, Konka,
Butterfly are most widely known brand. And Walton is one of the leading
electrical and electronics manufacturing company in our national market.
Walton is basically a Bangladeshi brand with a national image. In
Bangladesh it is targeting the niche market for their home appliance products
commencing their marketing strategy as of their high quality and reasonable
products. They do not do their marketing for a particular group of people;
they do their marketing those who has the ability to buy their products. Since
the standard of living of people in our country is going up, everybody is
aware about a brand of a product and wants to buy a qualitative product for a
longer period of time. Walton industry is trying to buildup a better basement
with better technology.
Since the real life business situation is always very complex and
competitive, every business has to face the intense competition and those
who can successfully operate within this critical situation can become the
blue cheap. To stay and increase the pace in the business track, the
perception and brand awareness is very important.
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This report has been made as the course requirement of Internship in BBA
course. The topic for this report has been chosen by my both supervisors,
organizations supervisor Mr. Shamim all mamun, Assistant Managing
Director of Walton High-tech Industries Limited and institutional supervisor
Mr.Shajedul alam, senior Lecturer, Faculty of Business Administration. This
report contains the sales performance between direct sales & distributor
sales.
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1.4 Limitation of the study
Through I have given effort to prepare this report but there is also some
Limitation of the report. They are as fallows-
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Part - 2
Company Overview
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2.0 Company Overview of WALTON
Ownership structure
Motorcycle
Air conditioner
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Television (CRT, LCD)
DVD Player
Walton Hi-Tech Industries Ltd. has its own Mold & Die making section,
high precision molds & dies are made by the help of the state-of-the-art
VMC, CNC Wire-Cut, EDM etc. machines. The company has three Poly
Urethane Foaming Plants, three Thermoforming (Vacuum forming) Units;
highly equipped Metal Forming Units with Powder Coating, Nickel-Chrome
Plant & Die-Casting Section, and Robot operated Injection Plastic Molding
Plant, Highly equipped Test Lab, Printing & Packaging Section etc. Walton
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HIL always emphasizes on supreme priority in achieving customer
satisfaction. The company always ensures product quality and renders the
innovative latest technologies in its products. It has a complete experienced
professional engineering team combined with both home and abroad to serve
the valued customers.
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Purchase Volume:
Factory Information
Factory Size: 50,000-100,000 square meters
QA/QC: No
No. of Production
Above 10
Lines:
No. of R&D Staff: 41 - 50 People
No. of QC Staff: 51 - 60 People
Contract
OEM Service Offered Buyer Label Offered
Manufacturing:
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its business excellence and synergies across all
segments and regions. This makes it a premium
investment for its shareholders.
Mission:
To grow and increase value by implementing advanced technologies,
new products and services to provide excellent solutions to satisfy
customers requirements.
Vision:
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To provide the best solution and equipment to customer.
Goal:
To achieve market leadership, profitability, good corporate citizenship
and a sustainable growth.
Objectives:
The main objective of the company is to increase the market share in
related diversified products and solutions in Bangladesh and to assure
the potential customers of the quality and durability of the products.
Although the products are a bit highly priced but it is the best bargain
that money can buy.
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who has the ability to buy their product. Since the standard of living of
people in our country is going up, everybody is aware about a brand of a
product and wants to buy a qualitative product for a longer period of time.
Thus, consumer perception and brand awareness for electronic product is
now become a vital aspect when purchasing a electronic product
The local company has recently signed an agreement in this connection with
famous Malaysian company 'Aget Group' at its office at Menara Safun
Tower in Kuala Lumpur. Under the agreement, in the primary stage the
Malaysian company will import 0.1 million (one lakh) refrigerators and
50,000 motorcycles every year.
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Director (Finance) Abul Basar Howladar, Managing Director of Seven C
Resources Matiur Rahman, Managing Director of Deen Metal Industries
Ahmed Ali and General Manager of Aget Group Engineer King
Lee was also present in the signing ceremony.
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2.9.2 Corporate slogan of Walton:
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2.9.5 Focus or Vision of Corporate Sales Team:
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2.10 SWOT Analysis of WALTON:
Every organization is composed of some internal strengths
and weaknesses and also has some external opportunities
and threats in its whole life cycle.
Strengths
Opportunities
Weaknesses
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Lack of skills men power
Proper monitoring problem facing in marketing activities
Week distribution Channel
Less organized distribution
Less compliance to market demand
Lack of after seals service transportation problem
Threats
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PART -3
Project Part
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refreshment to human life. At present there are several companies who are
selling their product with different selling policies in the market. Among
them Samsung, Butterfly, Singer, Konka, Butterfly are most widely known
brand. And Walton is one of the leading electrical and electronics
manufacturing company in our national market. Walton is basically a
Bangladeshi brand with a national image. In Bangladesh it is targeting the
niche market for their home appliance products commencing their marketing
strategy as of their high quality and reasonable products. Walton industry is
trying to buildup a better basement with better technology.
Total dollar amount collected for goods and services provided. While
payment is not necessary for recognition of sales on company financial
statements, there are strict accounting guidelines stating when sales can be
recognized. The basic principle is that a sale can only be recognized when
the transaction is already realized, or can be quite easily realized. This
means that the company should have already received a payment, or the
chances of receiving a payment is high. In addition, delivery of the good or
service should have taken place for the sale to be recognized.
In other hand sales is the exchange of goods or services for an amount of
money or its equivalent.
There are two types of objective behind conducting this report. These are as
follows:
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3.2.1 Broad objective:
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3.4 Number of total plaza:
In Bangladesh RB group have total 125 plazas. Area wise they allocated
their plaza In 10 zone.
Area wise Chittagong zone becoming the highest seller zone from last three
month. Last month selling capital of the chittagong zone is up to 100
million.
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3.5 Selling policy of Walton plaza
10 month closing
10 month closing
10 month closing
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KF 500WG/B 52,894 2,994 49,000 61,357 24,543 36,814 3,681
[1.5] split
12 month closing
The most selling product of Walton plaza is refrigerator. Monthly they sale
almost 20000 refrigerator in Bangladesh.
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Information about Dealer network [Distributor sales]
Dealer
Exclusive dealer Non exclusive dealer
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In Bangladesh RB group have total 950 Dealer. 245 dealer is exclusive &
705 is no exclusive dealer. Area wise they allocated their distributor channel
In 11 zone.
Area wise Dhaka zone becoming the highest seller zone from last few
months. Last month selling capital of the Dhaka zone is up to 280 million.
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[Last 3 months sales ratio in Dhaka zone]
In cash
In credit
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For motor cycle
Description Commotion %
If the credit collection balance is 50% -74% then dealer get 3% com:
If the credit collection balance is 75% -99% then dealer get 4% com:
If the credit collection balance is 0 in end of the month then 6% com:
For cash 7% com:
Exclusive dealer get extra % 2% com
For self transport 1% com
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Competitors: competitors can be defined as two ways-
Direct competitors
Indirect competitors
Marketing Strategy:
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Promotion:
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PART4
Ending Part
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4.0 Recommendation
As Walton is one of the reputed company in Bangladesh, there are very little
to recommend about there product or services.
Walton should provide quick delivery and sales service after selling
the product.
DITF is one of the important place where people come together to buy
refrigerator at discount price. So, Walton can motivate their customer
by giving discount price.
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4.1 Conclusion
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PART5
Internship Experience
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5.0 Introduction
Walton is one of the leading companies electric and electronic industries of
Bangladesh, I am fortunate to o complete my internee in such a big
organization. Through my internship period I have learned so many things
from the organization which I have not learned before. I was placed in
Walton Ltd. to complete my internship. A brief description is given below
about my internship experience:
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Bibliography
Company:
Website:
www.waltonbd.com
www.wikipedia.com
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