CONCEPT & SIGNIFICANCE OF THE STUDY

Business intelligence (BI) is a technology-driven process for analyzing data and presenting
actionable information to help corporate executives, business managers and other end users
make more informed business decisions.

BI encompasses a variety of tools, applications and methodologies that enable organizations

to collect data from internal systems and external sources, prepare it for analysis, develop
and run queries against the data, and create reports, dashboards and data visualizations to
make the analytical results available to corporate decision makers as well as operational
workers.

The potential benefits of business intelligence programs include accelerating and improving
decision making; optimizing internal business processes; increasing operational efficiency;
driving new revenues; and gaining competitive advantages over business rivals. BI systems
can also help companies identify market trends and spot business problems that need to be
addressed.

BI data can include historical information, as well as new data gathered from source systems
as it is generated, enabling BI analysis to support both strategic and tactical decision-making
processes. Initially, BI tools were primarily used by data analysts and other IT professionals
who ran analyses and produced reports with query results for business users. Increasingly,
however, business executives and workers are using BI software themselves, thanks partly to
the development of self-service BI and data discovery tools.

1
OBJECTIVES OF STUDY

1. To understand Marketing processes of the insurance industry.

2. To communicate scope or benefits of analytics.

3. To identify the growth drivers of marketing process.

Scope:-

1. Data Analytics is the process of analyzing existing data in an organization for

betterment of services and advancement of organization.

2. Allows a company to reduce costs and improve productivity through newer, more
efficient processes.

3. Non value adding activities within a process should be eliminated by the

organization.

4. Data analytics helps an organization to earn profit.

Limitation:-

1. It takes a lot of time for analyzing business data and give accurate result to take
strategic and operational decision.

2. Data analysis need to invest huge sum of capital to introduce as system in an

organization.

3. To implement and monitor analysis in an organization require experts to guide.

4. Analytics is one of the time consuming and static process for the organization.

2
 Mission:-

1. Create value for all customers NRI/INDIAN RESIDENT.

2. Grow through innovation.

3. Lead in good facility providing practices.

4. Use sustainability to drive service development.

Benefits:-

1. Could analyze data and give decision for betterment of organization.

2. Planning marketing strategy in other countries.

3. Data analysis has opened up new dimensions into the existing business.

4. Continues improvement enhance the performance and thus improves the quality of
services.

5. Service delivery and customer satisfaction gets improves after the implementation of
data analysis and intelligence in an organization.

3
INTRODUCTION OF THE
INDUSTRY

4
OVERVIEW OF INSURANCE INDUSTRY IN INDIA

The insurance sector in India has come a full circle from being an open competitive market

to nationalization and back to a liberalized market again. Tracing the development in the

Indian insurance sector reveals the 360 degree turn witnessed over a period of almost two

centuries.

INSURANCE SECTOR BREIF HISTORY OF THE LIFE

The business of life insurance in India in its exsisting form started in the year 1818 with the

establishment of the Oriental Life Insurance company in Calcutta. Some of the important

milestones in the life insurance business in India are :

1912: The Indian life assurance companies act enacted as the first statue to regulate the life

insurance business.

1928: The Indian insurance companies act enacted to enable the government to collect

statistical information about both life and non-life insurance businesses.

1938: Earlier legislation consolidated and amended to buy the insurance act with the

objective of protecting the interests of the insuring public.

1956: 245 Indian and foreign insurers and provident societies are taken over by the central

government and nationalized. LIC formed by an act of parliament, viz. LIC Act 1956, with

the capital contribution of Rs. 5 crore from the government of India. The general insurance

business in India, on the other hand can trace its roots to the Triton insurance company Ltd.,

the first insurance company established in the year 1850 in Calcutta by the british.

5
Insurance Companies in the Present Global Scenario

The most important aspect for any financial services institution dealing with today's

regulatory framework is the need to build an integration, risk, compliance and regulatory

environment. The globalization of business, the proliferation of, and dependency on,

technology, and the preservation of a trusted and secure environment to facilitate financial

institutions, all require financial services organizations to have in placed the mechanisms to

ensure sound and reliable security and privacy. The industry's landscape is continuously

changing and increasing in complexity across financial services, causing firms to face a

diverse array of challenges and concerns. Role of Private sector has grown rapidly in the

service industry, especially with reference to Insurance management.

The insurance industry, as an integral part of the financial services industry does not stand

apart from the profound changes in the financial sector. Recently we are witnessing an

enhanced competition in the insurance industry probably due to the opening up of this sector

to private participants. There is a close inter-action between insurance and economic growth.

As economy grows, the living standards of people increase. As a consequence, demand for

insurance increases. As the assets of people and of business enterprises increase in the

growth process, the demand for general insurance also increases. In fact, with the widening

of the economy, the demand for new types of insurance products emerges. Insurance now

extends not only to product market but also to service industries including finance. It is

equally true that growth itself is facilitated by insurance. The global consolidation of the

financial services sector is in large part driven by acquisition activity. Companies competing

for a greater share of consumer funds are seeking quick access to new markets, new products

6
and new channels of distribution, both domestically and economically.

Grounded in a deep understanding of the issue, we have tried to deal with today's life

insurance and financial services environment in a very lucid manner covering all the aspects

such as productivity, management of processes, growth drivers, and critical factors for

success and policy implications

Indian insurance companies may be started by domestic entities in joint venture with foreign

entities, with the latter holding a maximum of26 per cent of the equity.

According to the latest data, in life and non-life insurance, the new entities have already

managed to garner more than 20 per cent of the new business premium. In banking, foreign

banks in India now have a share of only around 7 per cent of total banking assets. Recently,

the RBI released an ambitious road map for increasing the presence of foreign banks in

India. As per the guidelines, the aggregate foreign investment from all sources will be

allowed up to a maximum of 74 per cent of the paid up capital of the private bank. The

roadmap is divided into two phases. In the first phase, between March 2005 and March 2009,

foreign banks will be permitted to establish presence by way of setting up a wholly owned

banking subsidiary (WOS) or conversion of the existing branches into a was. Further, during

this phase, permission for acquisition of shareholding in Indian private sector banks by

eligible foreign banks will be limited to banks identified by the RBI for restructuring. During

the second phase commencing in April 2009, the RBI may permit merger/acquisition of any

private sector bank in India by a foreign bank.

7
The public sector at present dominates the Indian financial services sector. The Government

does not have enough money to sustain the expansion plans of the present public sector

enterprises. For example, the recent public issue by Punjab National Bank has brought down

the Government's stake from 80 per cent to 57 per cent. On the other hand, foreigners hold

more than 70 per cent of the equity in the two leading private sector banks in India, namely

ICICI Bank and HDFC Bank

8
Insurance companies

Insurance industry earlier comprised of only two state insurers.

Life Insurers i.e. Life Insurance Corporation of India (LIC) and General Insurers i.e. General

Insurance Corporation of India (GIC) GIC had four subsidiary companies.

With effect from Dec'2000, these subsidiaries have been de-linked from parent company and

made as independent insurance companies.

Oriental Insurance Company Limited,

New India Assurance Company Limited,

National Insurance Company Limited and

United India Insurance Company Limited.

9
The first batch of licenses was issued by the Insurance Regulatory and Development

Authority (IRDA) in 2001. At present following are the players in the Indian Market:

Life insurers:

1. ALLIANZ BAJAJ LIFE INSURANCE CO. LTD.

2. AMP SANMAR ASSURANCE Co. LTD.

3. BIRLA SUN LIFE INSURANCE CO. LTD.

4. DABUR CGU LIFE INSURANCE COMPANY PVT. LTD.

5. HDFC STANDARD LIFE INSURANCE CO. LTD.

6. ICICI PRUDENTIAL LIFE INSURANCE CO. LTD.

7. ING VYSY A LIFE INSURANCE CO. PVT. LTD.

8. LIFE INSURANCE CORPORATION OF INDIA.

9. MAX NEW YORK LIFE INSURANCE CO. LTD.

10. METLIFE INDIA INSURANCE CO. PVT. LTD

11. OM KOTAK MAHINDRA LIFE INSURANCE CO. LTD.

12. SBI LIFE INSURANCE CO. LTD.

13. TATA AIG LIFE INSURANCE CO. LTD.

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Non-life insurers:

1. BAJAJ ALLIANZ GENERAL INSURANCE CO. LTD.

2. ICICI LOMBARD GENERAL INSURANCE CO. LTD.

3. IFFCO TOKYO GENERAL INSURANCE CO. LTD.

4. NATIONAL INSURANCE CO. LTD.

5. NEW INDIA ASSURANCE CO. LTD.

6. ORIENTAL INSURANCE CO. LTD.

7. RELIANCE GENERAL INSURANCE CO. LTD.

8. ROYAL SUNDARAM ALLIANCE INSURANCE CO. LTD.

9. TATA AIGLIFE INSURANCE CO. LTD.

10. UNITED INDIA INSURANCE CO. LTD

Re-insurers:

GENERAL INSURANCE CORPORATION OF INDIA

11
IRDA

(Insurance Regulatory and Developing Authority)

On the recommendation of Malhotra Committee, an Insurance Regulatory Development Act

(IRDA) passed by Indian Parliament in 1993. Its main aim is to activate an insurance

regulatory apparatus essential for proper monitoring and control of the Insurance industry.

Due to this Act several Indian private companies have entered into the insurance market, and

some companies have joined with foreign partners IRDA was constituted by an act of

parliament. The Authority is a ten member team consisting of:

(a) A Chairman (b) Five whole-time members (c) four part-time members

(1) Subject to the provisions of Section 14 of IRDA Act, 1999 and any other law for the time

being in force, the Authority shall have the duty to regulate, promote and ensure orderly

growth of the insurance business and re-insurance business.

(2) Without prejudice to the generality of the provisions contained in sub-section (1), the

powers and functions of the Authority shall include,

(a) Issue to the applicant a certificate of registration renew, modifies, withdraw, suspend or

cancel such registration;

(b) protection of the interests of the policy holders in matters concerning assigning of policy,

nomination by policy holders, insurable interest, settlement of insurance claim, surrender

value of policy and other terms and conditions of contracts of insurance;

(c) Specifying requisite qualifications, code of conduct and practical training for

intermediary or insurance intermediaries and agents;

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(d) Specifying the code of conduct for surveyors and loss assessors;

(e) Promoting efficiency in the conduct of insurance business;

(f) Promoting and regulating professional organizations connected with the insurance and re-

insurance business;

(g) Levying fees and other charges for carrying out the purposes of this Act;

(h) calling for information from, undertaking inspection of, conducting enquiries and

investigations including audit of the insurers, intermediaries, insurance intermediaries and

other organizations connected with the insurance business;

(I) control and regulation of the rates, advantages, terms and conditions that may be offered

by insurers in respect of general insurance business not so controlled and regulated by the

Tariff Advisory Committee under section 64U of the Insurance Act, 1938 (4 of 1938);

j) Specifying the form and manner in which books of account shall be maintained and

statement of accounts shall be rendered by insurers and other insurance intermediaries;

(k) Regulating investment of funds by insurance companies;

(l) Regulating maintenance of margin of solvency;

(m) Adjudication of disputes between insurers and intermediaries or insurance

intermediaries;

(n) Supervising the functioning of the Tariff Advisory Committee;

(0) specifying the percentage of premium income of the insurer to finance schemes for

promoting and regulating professional organizations referred to in clause (f);

13
(p) Specifying the percentage of life insurance business and general insurance business to be

undertaken by the insurer in the rural or social sector; and

(q) Exercising such other powers as may be prescribed

Tariff Advisory Committee (TAC) (Statutory Body under Insurance Act 1938):

Tariff Advisory Committee controls and regulates the rates, advantages, terms and conditions

that may be offered by insurers in respect of General Insurance Business relating to Fire,

Marine (Hull), Motor, Engg. and workmen Compensation. Effective 22/07/98, the TAC

Board has been reconstituted with seven members representing the present General

Insurance Industry and eight members from government and industry

14
 INTRODUCTION OF THE
ORGANIZATION

ICICI PRUDENTIAL LIFE INSURANCE COMPANY LIMITED

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank -
one of India's foremost financial services companies-and prudential plc - a leading
15
international financial services group headquartered in the United Kingdom. Total capital
infusion stands at Rs. 47.80 billion, with ICICI Bank holding a stake of 74% and Prudential
plc holding 26%.

ICICI Prudential has started its operations in December 2000 after receiving approval
from Insurance Regulatory Development Authority (IRDA). Today, companys nation-wide
team comprises of 2099 branches (inclusive of 1,116 micro-offices), over 276,000 advisors;
and 18 bank assurance partners.

ICICI Prudential is the first life insurer in India to receive a National Insurer
Financial Strength rating of AAA (Ind) from Fitch ratings. For three years in a row, ICICI
Prudential has been voted as India's Most Trusted Private Life Insurer, by The Economic
Times - AC Nielsen ORG Marg survey of 'Most Trusted Brands'. As the company grow its
distribution, product range and customer base, company\ continue to tiredlessly uphold its
commitment to deliver world-class financial solutions to customers all over India.

Promoters
ICICI Bank ICICI Bank Limited (NYSE:IBN) It is India s largest private sector bank
andthe second largest bank in the country with consolidated total assets of about US$ 95
billions of march 31,2009. The ICICI Bank subsidiaries include Indias leading private
sector insurance companies and among its largest securities brokerage firm, mutual funds
and private equity firm. The ICICI currently operation 19 countries including India.

Prudential plc
It is established in London in 1848, prudential plc is a leading internalretail financial services
group with significant operation is Asia and UK. Prudential has been writing prote3ction and

16
savings insurance for over the 160 years, and today has more than 21million customers
worldwide and over 249billion assets under management as of December 31, 2008. In Asia,
Prudential is leading Europe-based life insurance with operations in China, Hong Kong,
India, Indonesia, Japan,, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and
Vietnam, prudential is largest asset management. And operation in ten market including
China, Hong Kong, India, Japan, Korea ,Singapore, Taiwan Vietnam ,and United Arab
Emirates.

Vision
To be the dominant Life and Pension player built on trust by world class people and
service. This the company hope to achieve by:
Understanding the needs of customers and offering them superior products and
service
Leveraging technology service customers quickly, efficiently and conveniently
Developing and implementing super risk management and investment strategies to
offer sustainable and stable returns to their policyholders
Providing an enabling environment to foster growth and learning for their employees
And above all, building transparency in all their dealings.

Mission
In the ICICI prudential Life Insurance Company is continues process, movement and
direction to enable every individuals as a member of ICICI company community, to realize
and active his potential so as to contribute to the achievement of the insurance goal and
derive satisfaction there from

Objectives

Excellence in customer service.

Profit orientation.
17
 Belongings and commitment to the organization.
Fairness in all dealings and relations.
Risk taking and innovation.
Team playing.
Learning and renewal
Integrity.
Transparency and discipline. In policies and system

Board of Directors

The ICICI Prudential Life Insurance Company Limited Board comprises reputed
people from the finance industry both from India and abroad.

Mr. K. V. Kamath, Chairman

18
Mr. Mark Norbom

Mrs. Lalita D. Gupte

Mrs. KalpanaMorparia

Mrs. Chanda Kochhar

Mr. Kevin Holmgren

Mr. M.P. Modi

Mr. R Narayanan

Ms. Shikha Sharma, Managing Director

Management Team

Ms. Shikha Sharma, Managing Director

Mr. Sandeep Batra, Chief Financial Officer & Company Secretary

Mr. Shubhro J. Mitra, Chief - Human Resources

Mr. PuneetNasnda, Head - Investments

Ms. Anita Pai, Chief - Customer Service and Operations

Mr. V. Rajagopalan, Appointed Actuary

Mr. Dipan Bhattacharya - Chief Information Technology

STUDY OF DEPARTMENTS IN THE ICICI PRUDENTIAL

Finance
Finance function in ICICI Prudential is committed to create an infrastructure that is
aligned to shareholder expectations. Finance basically comprises of four functions. .
19
Corporate Planning and MIS provide feedback on business strategies. This includes driving
the budgeting process, providing strategic inputs for decision-making and management
reporting and analysis. The Accounts function includes preparation and maintenance of
financial records, funds management, and expense processing and treasury operations.
Compliance ensures that every action is within the regulatory framework. This includes
reviewing compliance requirements and supporting the ethical framework of ICICI
Prudential life. Internal audit provides assurance to the management over the organizations'
control framework and includes process risk management, information security assessment
and business continuity assessment.

Marketing
The Marketing function at ICICI Prudential life insurance covers an array of
activities - brand and media management, channel support, direct marketing and corporate
communications. The Brand and Communications team is in charge of advertising,
consumer research, media planning & buying and Public Relations; that helps develop and
nurture ICICI Prudential's corporate identity while effectively communicating its varied
product offerings to the customer. Channel marketing provides support to the sales force by
streamlining the design and development of collaterals and sales tools across distribution
channels. The Direct marketing team was set up to generate high quality leads for profitable
business. The team achieves this through target database acquisition and communicating
customized product information through e-mailers, telemarketing and innovative direct
mailers.

Tied Agency

Tied Agency is the largest distribution channel of ICICI Prudential, comprising a

large advisor force that targets various customer segments. The strength of tied agency lies in
an aggressive strategy of expanding and procuring quality business. With focus on sales &

20
people development, tied agency has emerged as a robust, predictable and sustainable
business model.

Rewards and recognition

ICICI prudential has its own rewards and recognitionprograms like, club membership,
career growth opportunity, foreign tours, additional pay outs, various training programs
for high achievers etc., which boost the performance and morale of the employees.

Bancassurance and Alliances

ICICI Prudential was a pioneer in offering life insurance solutions through banks and
alliances. Within a short span of two years, and with nearly a large number of partners, B &
A has emerged as a vital component of the companys sales and distribution strategy,
contributing to approximately one third of companys total business.

The business philosophy at B&A is to leverage distribution synergies with our

partners and add value to its customers as well as the partners. Flexibility, adaptation and
experimenting with new ideas are the hallmarks of this channel.

Customer Service
The Operations department oils the work processes between the customer and the
company to ensure consistent and quality service to the customer. To streamline the
operations, the Operations department interfaces between the clients and the agents, the
branches and the underwriters, and manages work processes.

21
 The Vision at Customer Service is to deliver World Class Service at every
opportunity. Units such as the 9 to 9 contact centre, Outbound Call Centre, Customer Care
and Query Resolution Unit are all committed to providing effective solutions to over lakhs
of customers across the country.
Operations:
This department works in the company in case of processing of the policies at the
initial stage, primary underwriting, department of cash, etc.
Human Resource
The people strategy of ICICI Prudential is To buil d a committed team with a culture
of innovation, learning and growth. The Human Resource Function at ICICI Prudential
drives the people strategy of the business. With its initial focus on operational excellence to
deliver benefits and services to staff members, HR is now committed to building capability
through state of the art processes. A robust performance management system, compensation
system and a segmented training architecture enable it to deliver value to the organization.
Information Technology
The Information Technology function at ICICI Prudential is committed to enable
business through the use of technology. It is segmented into 4 groups to enable highest levels
of delivery to the customers: Life Asia Solutions Group that provides flexibility in designing
better product offerings to end-users, the Solutions Group- Web that provides real-time
information to customers and is responsible for customer relationship management, IT
Architecture & Corporate Solutions

Group is in charge of developing and maintaining a blueprint for the IT architecture for the
enterprise as a whole. This team works as an in house R&D Solution Group, exploring new
technological initiatives and also caters to information needs of corporate functions in the
organization. IT Infrastructure group is responsible for providing hardware, software,
network services to the whole organization. This group runs the 'Digital Nervous System' of
the Enterprise at het highest levels of efficiency and provide robust, scalable and highly
available platform for deployment of business application.

Training:
22
 The department of training always aims at educating its employees of the
organization. In the company the training will be given to each level of employees. Training
may be conducted because of the requirement from the employees or it may be as the
initiation from the company. Training will be conducted in the different occasions like
promotion of an employee, the launch of the new product, etc.

ICICI PRUDENTIAL LIFE INSURANCE PRODUCTS/ PLANS

TERM PLANS

ICICI PruiProtect Smart

ICICI PruiProtect

23
 ICICI PruiCare II

WEALTH PLANS

ICICI Pru Smart Life

ICICI Pru Assured Savings Insurance Plan
ICICI Pru Savings Suraksha
ICICI Pru Elite Life II
ICICI Pru Elite Wealth II
ICICI Pru Wealth Builder II
ICICI Pru Cash Advantage

HEALTH PLANS

ICICI Pru Health Protector

RETIREMENT PLANS
ICICI Pru Immediate Annuity
ICICI Pru Easy Retirement
ICICI Pru Easy Retirement SP

RURAL PLANS
ICICI PruSarv Jana Suraksha
ICICI Pru Anmol Bachat

Segmentation of the insurance products in ICICI Prudential

Segmentation Purpose of the segment Suitable plans

Young & Single Asset creation Wealth creation plans

24
Young & Just married Asset creation & protection Wealth creation and
mortgage protection plans

Married with kids Children's education, Asset Education insurance,

creation and protection mortgage protection &
wealth creation plans

Middle aged with grown up Planning for retirement & Retirement solutions &
Kids asset protection mortgage protection

Across all life-stages Health plans Health Insurance

RECOGNISATION

ICICI Prudential Life was recognized as the most trusted brand amongst private life
insurers in the Economic Times-Most Trusted Brand survey 2014.

25
 IMM Award for Excellence.Institute of Marketing & Management Organization
with Innovative HR Practices.India Group of Institutes Organization with Innovative HR
Practices. Asia-Pacific H R Congress Awards for HR Excellence

RESEARCH METHODOLOGY
Research Design

The research methodology used in accomplishment of project is Explorative.

The organization could get more insight regarding to data analysis and planning the
strategic and operational activities accordingly.

26
 Exploratory research is based on the secondary data provided by the organization
from the qualitative aspects previous survey in banca section.

Optimization of queries of customers through walking in the branch.

Data collection Technique and Tools:

Data such as exist database was provided by reporting managers queries were
registered on the web portal of the organization.

The details of financial data were given by the organization.

Making cold calls to existing clients and asking them to rate the satisfaction level
using likert scale/ five pointer scale.

DATA ANALYSIS AND INTERPRETATION

Data analytics

The ability to gain new understanding through data analytics and business intelligence is
illustrated in figure which shows examples of potentialinsights gained from increasing levels

27
of data analytics. At the most basic level, spreadsheets and pivot tablesare used to summarize
operationaldata in ways that answer relatively simple questions. With more effort,
information from multiple data bases is integrated, consolidated, and correlated, leading to
answers to more complex questions. More sophisticated data analytics tools, like Hadoop*,
can be introduced to bring in unstructureddata sources, like research reports, allowing
predictive analytics to be performed. At the highest level, cognitive analysis can be used to
answer human behavioral questions regarding patient sentiment, loyalty, and retention,
among other things.

Client database with the level of satisfaction on the returns gained on the existing investment
plan.

Client satisfaction
40
35
30
25
20 Respondent
15
10
5
0
1
2
3
4
5

MARKET SHARE OF LIFE INSURANCE COMPANIES

28
 MARKET SHARE

3%4%
4%
4% 1%
4% 20%
5%

7%

8%
10% 30%

BAJAJ ALLIANZ ICICI PRUDENTIAL HDFC STANDARD

SBI LIFE BIRLA SUNLIFE TATA AIG

MAX AVIVA KOTAK MAHINDRA

ING VYSYA RELIANCE LIFE MET LIFE

SHRIRAM LIFE

Annualized premium & policy growth

29
SPOTANIOUS AND TOTAL BRAND AWARENESS

30
Reaching out to the customer

120
100
98
100 90

80 72

59 56 56
60 54 52 52

40 36 35
30
23 21
19 17 17 16
20 14 12 10 11
5 5 2
0

Companys credentials

No 1 Private life insurance company

31
 2nd Largest in insurance sector in India

Incorporation :July 2000

Initial paid up capital:150 Cores

Present paid up capital :8114Cores

No of branches : 700

Locations : 450

No of advisors : 235000

No of employees all over India : 20000

No of polices : 2.5 Million

Premium: 1800 Cores

Greater access of customer

32
Customer access 2012-2013 2014-2015 2016-2017
No of location 56 74 450
No of branches 72 107 700
No of advisors 32700 56300 235000
No of partners 3100 43000 110000

90% claims settled with in 8 days

SUGGESTION

Combination of product helps to make it easy for customers to buy them rather
than two different product

33
 NRI clients seek good investment plans and make help our nation to gain foreign
direct investment
Many a times resident customers are ignored for the fact that NRI clients invest
huge amount as compared to resident customers

34
CONCLUSION

The companies in insurance industries use business intelligence and data analytics for
creating competitive advantage and stay abreast with the leading competitors and providing
best of products and world class service.

To create the quality service the following assets of data can be considered by companies for
creating competitive advantage:

Daily Business across channels

Renewals and revivals
Advertisement data of camp
Financial data
All this can lead to the analysis of data to improvement of organizations quality.

35
LEARNING FROM INTERNSHIP

Training at ICICI Prudential gave me an opportunity to learn about the insurance

sector in India.
To interact with the walk-in NRI/Resident clients in ICICI Bank and understand
their investment requirement and cater the product in accordance with it .
Being in regional branch working for late hours and handling pressure.
Handle daily queries of clients and maintain database for the same, analyze the
business.
Over view of working in corporate, understanding legal agreements in the
organization.

36
Bibliography

Pre licensing Agent Training Book ( Insurance Institute of India)

Life and Health Insurance By Kenneth black
Effort less marketing for financial advisors By Steve Moeller

Websites:-

www.iciciprulife.com

37