Dara Brody

320 West 105th Street 4b New York, New York 10025 17brodyd@gmail.com (860)-559-5949 darabrody.weebly.com

EDUCATION
University of Wisconsin-Madison, Madison, WI (GPA: 3.5/4.0) May 2017
School of Journalism and Mass Communication; Bachelor of Arts, Spanish and Journalism
Universidad de Sevilla, Seville, Spain January 2016-May 2016

PUBLIC RELATIONS EXPERIENCE

Finsbury, New York, NY June 2016-July 2016
Account Executive Intern
Used Cision and Quantcast to build media lists that targeted different demographics of Fortune 500 clients to ensure content is
delivered to specific audiences
Pitched press topics through email and on the phone to editors and journalists at local newspapers including The New York Times,
The New Yorker and Queens Chronicle
Conducted in-depth research on clients, competitors and breaking news stories using search engines including Factiva and Google,
then summarized key findings in written research reports that were later distributed to clients and Finsbury team members
Monitored coverage of clients debt in the media using databases including Debtwire, Thomson One, Bloomberg.gov and The Deal
Bucky PR, Madison, WI January 2015-May 2015
Team Member
Developed brand awareness for the UW-Madison School of Human Ecology with team of six people by designing a unique logo,
writing press releases and creating a Twitter account to spread information about the school and new classes it offers
Communicated with representatives from the School of Human Ecology to ensure work contained relevant information and images
PRSSA General Member
Served as a member of Bucky PRs parent organization, PRSSA, and attended bimonthly meetings held with speakers from within the
public relations field

ADVERTISING AND COMMUNICATIONS EXPERIENCE

DEXAMAP, Madison, WI January 2017- Present
Account Planner, J449Account Planning and Strategy
Identified lapses in the current DEXAMAP, a local Madison business, marketing strategy and am currently using data insights to
create a new, revamped integrated communications campaign to increase overall profits and name recognition in the Madison area
Conducted secondary research through Simmons OneView, Mintel Academic and OneSource Business Browser to identify correct
consumer target markets, business target markets and competitors
Organized and implemented primary research plans through focus groups, consumer interviews and ethnographies to analyze
consumers attitudes and behaviors regarding health practices and BMI/body composition scanning technology
Continue to work in a group of five students to organize entire campaign plan into 50-page booklet that will be distributed to the
professor, client and 20-person class in a final pitch to DEXAMAP CEO
Advertising Club Agency, Madison, WI September 2015-December 2015
Copy Writer
Collaborated with a team of five people to create ideas for print work and social media advertising for the UW-Madison Leadership in
Adaptive Fitness Club and its largest club event: Badgers Adapt
Attended bimonthly meetings held with speakers from within the fields of Advertising, Communications and Marketing
Badger Herald, Madison, WI January 2015-May 2015
Design Contributor, Opinion Column Writer
Collaborated with a team of ten people to plan the layout of the upcoming print issue during weekly meetings
Used Adobe Photoshop and Adobe InDesign to create the layout of each section of the issue
Published Study a Foreign Language, Get a Job in March 2nd, 2015 issue
Gamma Phi Beta Sorority, Madison, WI September 2014-Present
Discuss community events, ethical issues and academics with 200 chapter members at weekly meetings
Develop promotional ideas for our annual fundraiser, Grilled Cheese with the GPhiBs, which last year totaled over $11,000 in
donations and directly supports Girls on the Run Charity
Eagle Wings After School Program, Madison, WI September 2014-December 2016
Served as a bilingual academic tutor and mentor for one fifth grade student
Communicated with student in both English and Spanish to strengthen reading comprehension, build confidence in school and teach
new vocabulary

SKILLS
Advanced Spanish speaking skills, Proficient in Microsoft Office, Basic skills in Adobe Photoshop and Adobe InDesign, iMovie, WordPress,
Audacity, AP style & grammar, Cision, Simmons OneView, Weebly, HootSuite, Factiva