Outline of key reasons for anti-sustainability:

Independence:
o Inherent distrust of interference
Businessmen & Bureaucrats
Politicians
Suits in general
o Psychological reactance
Jonathan Haidt, NYU Professor:
the feeling you get when people try to stop you from
doing something youve been doing, and you perceive
that they have no right or justification for stopping you.
So you redouble your efforts and do it even more, just to
show that you dont accept their domination.
Hierarchical needs
o Wont risk loss of income, etc. for support of an seemingly abstract
idea
Prioritization
o Environment second?
Polarization
o Causes
Social media advertisements are pay-per-click; arent meant to
present unbiased information
Really, what news outlet is unbiased?
o Effects
The polarized wont engage in rational dialogue
Polarized groups engage in more risky/extreme behavior
Journal of Personality and Social Psychology, Vol 20(3),
Dec 1971, 339-360.http://dx.doi.org/10.1037/h0031922
The rational write off the polarized as inferior

Effective Bridging:

Introspection & Humility

o Also, local and immediate ideas are harder to support than abstract
ideas; requires actual action.
How many of us drive cars, rely on coal for electricity, and use
disposable cups/plasticware?
Depolarization
o Humility
Recognize our own biases (i.e. not everything we think is
actually factual)
o Depolarization of others
Difficult
Recognize the real, local needs of every community
o People who depend on oil/coal jobs to provide for family cannot be
expected to simply leave a job without an immediate viable
replacement