ABSTRACT

Transportation issues are very complex because various

sosial,economic and cultural aspects are involved and inconsistency

between land use and transportation plan is also one of the problem

causes. The increasing traffic demand has brought about traffic

congestion resulting in longer travel times on roads.

A typical of goods transportation it deals with sources where a

supply of some commodity is available and destination where the

commodity demand. The classic statement of the transportation problem

how are sources of goods to representing destination on the right time.

Business in the field of cargo services is associated with the delivery of

goods. Delivery from a local destination, between provinces and to

overseas. Delivery can via land, sea and air. Transport equipment can be

truck or car, ships and air craft.

PT. Dacota Buana Semesta one of business in the field of cargo

wants to know influence of promotion and distribution field to costumer

make decision for use services Dacota Cargo. The result of this research

be hope to find solution how marketing manager increase profit of the

company.