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Banners grab in huge attention, and Vinyl banner design requires extra care and higher
diligence of scrutiny.
All that matters in creating an eye-catching and efficient Vinyl banner is the readability
of content.
Fonts play a major role in defining the content, and the legibility of the banner.
A perfectly designed banner doesnt require any physical strain to the eye.
Many a fonts work well on banners. The clause for designing banners lies in creating a
readable and simple banner.
A person who drives would barely have 3-5 seconds to take a look at your banner; So
keeping them clean, simple and neat would eventually grab more attention and help in
easy understanding of the advertisement.
1.4 x 4
2.4 x 6
3.4 x 8
4.4 x 10
5.4 x 12
1. Serif
The Serif follows a style, where the letters have curved angular lines form the top and
bottom. Serif lettering usually doesnt throw an emphasis onto the weight of the letters;
so the font style is easy to read and understand. Font styles used under serif:
i. Lucida
Serif Font-Styles are considered easy to read even when given in paragraphs.
2. Sans-Serif
Sans-Serif is a Bold font, where sans in French means Without, so it doesnt have
the curved angular lines like the Serif.
It is considered as one of the best choices for banners as it is more legible and widely
these fonts are preferred to be deployed in larger sizes or in styling the Titles.
i. Verdana
ii. Helvetica
Fact of consideration would be readability and should be used with higher diligence
when choosing banner titles! The letters in script are disjoint and that of cursive are
joint.
Mostly this font style is avoided in paragraphs, as it decreases readability and appears
cluttered.
Making ads with them is cost effective and assures you of a higher durability, with
appropriate maintenance.
Using limited fonts and appropriate mix of colors, would enhance the readability of the
banners.
Most common Business banners size is: 3x 6
1.3 x 4
2.3 x 6
3.3 x 8
4.3 x 10
5.3 x 12
1. Georgia
Grouped under the primary category of Serif: Georgia Font-Style was intended to look
elegant and legible when primary Font-Style Serif, is printed on smaller screens and
resolutions.
Georgia is designed with larger X-height and lesser fine details, to project the Bold
view.
2. Times New Roman
One of the most deployed Font-Style in the Industry. Primarily a Serif: Times New
Roman adds the contrast between stokes of lettering to give an enhanced crispier look
to the primary Font-Style.
Usually used for paragraph writing, as it is more legible and easy to read.
3. Arial
4. Helvetica
Belongs to the category of Sans-Serif: Helvetica has tight spacing between the
letters and tall x-height, making it read when given in smaller sizes and at a distance.
5. Text
Primarily was used in printing Gutenberg bibles, mirroring the style that was used by
ancient monks.
Choosing appropriate median colors with befitting font styling could make indoor
banners highly effective.
So, making the center look clear and simple should be our Motto.
1.2x4
2.2x6
3.2x8
4.2x10
5.2x12
The Font-style has large x-height, with wider proportions and loose letter spacing,
for an elegant and neat display.
2. Lucida
Falling under variant typefaces like the Serif and Sans-Serif: Lucida has a large
x-height i.e. Taller lower case Letters along with Open apertures and widely spaced
letters.
To make the banners interact, and to have a raising impact with the usage of COLORS,
has a throbbing impact.
We can associate colors for evoking various emotions among the readers. So, Choosing
the appropriate color becomes a wise choice;
When you consider working with larger banners the first thing readers notice would be
the colors!
BLUE:
One color that we would never be bored to look on for a long time.
The color is associated with: Safety, Trust, Clarity, Serenity, Intellect, Formality,
Elegance, Truth, Refreshment, Coldness and Masculinity.
RED:
Most vibrant color, and can be noticed distinctly from any distance; It is known to be
the most attractive color.
A Spot light grab to the users attention and the color is more Energetic than orange and
red.
Using this color at appropriate places, would just be beneficial! Too much of usage
would be irritating, since the color reflects most light falling over.
GREEN:
The color of Nature, and the one most pleasing to the eyes.
BLACK:
Color that catches and the color thats Dynamic. Black can be used for Corporate and
traditional purpose; Most readable color when given on a white background.
The color of black is associated with Evil, Mystery, Power, Prestige, Grief, and
Formality.
PINK:
White:
ORANGE:
Energetic and emphatic color. It is considered a great color for Call To Action (CTA)
PURPLE:
Throw a soothing, calming and greater effect of Royalty with the color of Purple.
Purple associates itself with Luxury, Royalty, Extravagance, Wisdom, Magic, Ambition,
Femininity, and Creativity.
BROWN:
Great balance to the Stronger colors, used for background colors and giving in textures.
Placed at all the four edges of the banner, at about a perimeter of 2-4 feet.
Used when the banners are hung outdoors, to prevent it from ripping or tearing.
Outdoor banners are usually hung using ropes, hanging clips or ball bungees.
2. Pole Packets:
Gets along well with banner stands or when you are planning to display banners
using poles.
No extra material space is left, for making the Pole packets; a 2-3 inch space is
taken from the original size of the banner, and Pole packets are made.
Prior intimation should be given to the designer, if you want your banners to hold
Pole Pockets.
3. Outdoor Finish:
Making it work for the extreme climatic variance, Outdoor banners need to be
having a greater and thicker finish.
For extra sturdiness and reinforcement, extra materials are given at the edges,
which is folded and sealed over the back.
Applying the outdoor finish increases the span of the banner highly.
Conclusion:
Designing your Vinyl Banner effectively could grab you great Deals! Your banner
represents your Branding and Identity; making the best at first impression would last
longer. Applying these techniques can make you have a greater outreach!
We at Signs NY follow these key rules for rendering the finest of vinyl banners, and we
guarantee the best with no compromise in quality. Call us at (718) 453-8300 or drop in
a mail to sales@signsny.com