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Obegi Chemicals

Doing Business With Ethics

Introduction to the Activities of

Obegi Chemicals Group

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Obegi Chemicals Group
The Pioneering Chemical Distributor in the Middle East

The roots of the Obegi Group were firmly


planted in 1905, when the family business
founder, Yordan Obegi, started
introducing chemical dyestuffs to the
textile & leather industry in Syria,
Lebanon, Southeast of Turkey and North
of Iraq.

The groundwork was laid for the Obegi


Group, which has since managed to grow
into a vast business network covering a
variety of sectors.

This year, Obegi will celebrate its 111


years anniversary.

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Obegi Group: Core Activities Obegi Chemicals
Doing Business With Ethics

Bemo Banking Group

Established in 1973. Banks are


located in Luxembourg, France,
Lebanon, Cyprus, Syria and UAE
(DIFC).

Obegi Consumer Products Obegi Group Fertitrust Group


Founded in 1958, it manufactures Luxembourg based Holding Founded in 1968, it distributes
and distributes FMCG products Obegi Group & its affiliates agrochemicals, seeds,
e.g. cleaners, personal care and employs over 2,500 people insecticides, pesticides,
foodstuff in Lebanon, Syria and across 16 countries and 3 fertilizers, irrigation and
Iraq. It is a JV partner with continents. agriculture equipment across 3
Henkel. continents.

Obegi Chemicals Group

Founded in 1905 by Yordan Obegi


in Aleppo, Syria. Long standing
expertise in the MENA for the
distribution of chemicals.

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Obegi Chemicals
Obegi Chemicals Group: Milestones Doing Business With Ethics

2002
Started production of emulsion polymers
1948 1973
in Suez plant, Egypt in JV with Mapei Spa.
Opening of the Opening of Western Chemical
Beirut office Company in Brussels to act as 2010
a link between Europe & the Lab in 10th of Ramadan City, Egypt is
Middle East established for Paint & Construction.
1952
Introduced chemical 2 more w/hs in Dubai are opened to store
1905 fertilizers to Syria, Iraq, hazardous chemicals & pharma & personal
Obegi Chemicals was founded by Yordan Lebanon & Jordan care products, in a temperature controlled
Obegi in Aleppo, Syria. He started his environment
professional life introducing BASF chemical 1953
dyestuffs to the textile & leather industries Offices in Amman &
in the North of Syria, South of Turkey & 1986 2011
Baghdad are established Obegi Chemicals
Iraq, in what was, at the time, part of the A w/h is opened in 10th Ramadan City,
Ottoman Empire Egypt was established Egypt with 3,500sq ft of covered storage
area with the highest standards of
safety and security. Lab is opened for
Personal Care.

1996 2013
1958 Regional Office in A warehouse is opened in Jeddah
Warehouse in Beirut is established Dubai is established. in Al Khomra, Al Mukairish
1932
for hazardous & non hazardous Industrial Area and Riyadh in the
Opening of the
chemicals to serve the nascent Started production in Industrial Park on Old Kharj Road,
Damascus office &
industry in the whole of the 6th October City, Egypt Al Azzezia Area.
Warehouse.
Middle East. for Rigid PU
ALXCT Phase II began construction
in March 2013. The terminal
expansion will be able to store TDI
& MDI
1979 2000
Opening of the The industrial
The Obegi share in Vinavil Egypt
Jeddah office site in Aleppo is
was sold to the Italian Partners
established

1946 2009 2012


Yordan Obegi settled to BASF in gold W/h in Jordan is opened. Obtained the distribution of BASF
coins the sales value of their chemicals personal care chemicals throughout
stored on consignment in his ALXCT, Egypt became operational. the Middle East after extensive
warehouses in Aleppo and sold during The 1st bulk terminal for chemicals evaluation with regional distributors
World War II. on the Mediterranean Sea A formal office is opened in Riyadh in
Khrais Commercial Center, Khais
Road.

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Our Vision Obegi Chemicals
Doing Business With Ethics

To be the
Leader in
Chemical
Distribution in
the MEENA
Region

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Our Values Obegi Chemicals
Doing Business With Ethics

Doing Business with Ethics

Putting Relations before Short-term Profit

Caring about every member in our company

Bringing the Human Part is us when dealing with


others

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Our Mission Obegi Chemicals
Doing Business With Ethics

Be the partner of Join with first class


Provide unparalleled
choice to our suppliers who provide
service to the local
suppliers and quality products and
industry
customers services

Support our clients by


offering innovative Be Environmentally
products that create Friendly
value

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Market Presence Obegi Chemicals
Doing Business With Ethics

Belgium Cyprus Iraq


Brussels: Office for
Limassol: Office Erbil: Office Lebanon
logistics & financing
Egypt
Beirut: Office, warehouse
Alexandria Chemical bulk & lab for Personal Care
terminal
Cairo: Office, warehouses
& labs for Coatings & Iran
Personal Care Saudi Arabia
Wadi El Natrun: Factory Dammam: Office &
under construction Factory
Jeddah: Office &
warehouse
Riyadh: Office &
Jordan warehouse
Yanbu: Chemical bulk
Amman: Office & storage
warehouse
Aqaba: Warehouse
UAE
Libya Dubai: Offices &
warehouses
Misurata: Warehouse Sharjah: Chemical bulk
storage

Syria
Other Markets
Aleppo: Office
Damascus: Office & Bahrain Qatar
warehouses Ethiopia Somalia
Latakia: Office & Kuwait Sudan
warehouse Oman Yemen

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Industries Served throughout the Region Obegi Chemicals
Doing Business With Ethics

Furniture & Bedding, Shoe Soles & Insulation (PU)


Rest assured in comfort & peace

Coatings
Painting your vibrant life with colourful chemicals

Personal Care & Household Care


To protect & clean even the softest of skins

Construction Chemicals
Building a safe world for future generations

Pharma, Human & Animal Nutrition


For all your dietary & health needs

Energy: Oil &Gas


Technologically advanced solutions to
safeguard our environment

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Main Business Portfolio Obegi Chemicals
Doing Business With Ethics

Supplier Industry Business Line Territory


Dispersions Levant
Resins Levant
Coatings
Additives Levant
Pigments Levant
Personal Care Levant, GCC & Egypt
BASF Care Chemicals
Home Care Levant
Human Nutrition Human Nutrition Levant & GCC
Animal Nutrition Animal Nutrition Levant
Pharma Pharma Levant & GCC
Polyurethane Rigid Levant
Coating Additives Levant & GCC
Coatings
Air Products Epoxy Hardeners Levant & GCC
Polyurethane Polyurethane Levant & GCC
Polyurethane Flexible GCC & Egypt
Dow
Various Solvents Egypt
HEC Levant & GCC
Coatings
Additives Levant & GCC
Ashland
Construction MC Levant & GCC
Human Nutrition CMC Levant & GCC
Various Silica Lebanon
Evonik
Coatings Coating Resins Lebanon & Jordan
Kronos Various TiO2 Levant & GCC
Polyurethane Flexible KSA
Shell
Lubricants Lubricants Egypt
Chemours Various TiO2 Egypt
Repsol Polyurethane Flexible Levant
Borsodchem Polyurethane Flexible Levant, GCC & KSA
Stepan Care Chemicals Home Care Egypt & KSA
Sasol Coatings Emulsion Polymerization GCC & KSA
Aekyung Coatings Polyisocyanate Levant & Africa
Nan Ya Coatings Epoxy Resins Levant & Egypt

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Obegi Chemicals
Industrial Investments Doing Business With Ethics

Construction of a new plant for


the production of:

a Polyvinyl Acetate (Homopolymers,


Vinyl Veova Copolymers & Vinyl
Acrylic Copolymers) with a capacity
of 35,000 MT/year

a Styrene Acrylic & Pure Acrylic with


a capacity of 25,000 MT/year

a Formulation of tailor-made
products for the Coatings,
Construction, Adhesives and Textile
industries

Project is scheduled for Startup in


Q2 2017.

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Bulk Storage Facilities Obegi Chemicals
Doing Business With Ethics

Alexandria Chemicals Bulk Terminal (ALXCT), Egypt:


Started operation in 2010. Only chemical tank farm strategically located
on the Mediterranean sea in Egypt. Current capacity: 55,000 m3.
Maintains stringent safety and environmental standards and can
accommodate products with low or high flashpoints. Equipped with
drumming facility as well as truck-loading gantries.

Polyol Tanks in Sharjah, UAE


Brand New Facility
Capacity : 2 tanks (2,000 + 1,500 MT)
Equipped with drumming facility, dedicated pipelines, loading and
unloading facilities.

Other Tanks:
Polyol Tank in Beirut, Lebanon for 1,000MT.

Polyol Tank in Yanbu, KSA for 1,000 MT.

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Obegi Chemicals
Application Laboratories Doing Business With Ethics

Two Support customers in development of customized,


Personal & economical & sustainable solutions
Household
Care Labs in
Beirut and Provide customers with innovative formulations,
Cairo
develop appealing products & improve formulas of
+ existing products
One Human
Nutrition Study the budget and the costs of each
Lab in Beirut formulation according to customers requirements
+
One Support customers in every technical and practical
Coatings Lab step along the way until launching their projects
in Cairo

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Obegi Chemicals
Infrastructure Doing Business With Ethics

Country Offices Warehouses Production Storage Tanks Laboratories Delivery Fleet

Lebanon 1 1 - 1 2 (PC/HC & Yes


HN)
Jordan 1 2 - - - Yes

Syria 3 1 - - - Yes

KSA 3 2 - 1 - Yes

UAE 1 3 - 2 1 PC/HC Yes


(planned)

Egypt 3 3 2 Terminal 2 (PC/HC & Yes


Coatings)
Libya - 1 - - - Yes

Iraq 1 - - - - -

Cyprus 1 - - - - -

Belgium 1 - - - - -

Total Tonnage handled by Obegi in 2015: 56,000 MT

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Operating Systems Obegi Chemicals
Doing Business With Ethics

Last generation CRM system


managing interactions with customers
and suppliers and where all databases
and reports are stored

Oracle based ERP software providing


real time integrated view of core
business processes

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Organizational Structure: Group Functions Obegi Chemicals
Doing Business With Ethics

Board of Directors

Credit & Risk Committee Audit Committee

CEO
Yordan Obegi

COO
Dr. Ayman
Fahmy

Grp Marketing & Grp Legal Officer


Credit Team Supply Chain Manager Group Finance Group Audit
Bus. Dev. & Gulf Region
Leader Director Director
Director Admin Mngr Jamal Nassif
Sary Aridi Vicken Sarkissian Roy Farage
Abdallah Dabaghi Rawd Al-Sayed

Marketing &
Credit Controller Credit Controller Accounting &
Product Dev.
Egypt - Lebanon Reporting Officer
Specialist
John Henry Bahaa Haidar Chantal Kai
Jad Korkmaz

Credit Control
Marketing
Coordinator
Gulf Specialists
Christy Abi Akar (TBC)

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Commercial Organizational Structure Obegi Chemicals
Doing Business With Ethics

CEO
Yordan Obegi

COO
Ayman Fahmy

Lebanon Jordan Syria Gulf KSA Egypt Egypt Egypt


Com Manager Com Manager Com Manager Com Manager Com Manager C&C Manager PU & CC Manager L & O/G Manager
Hany Achkar Manar Ahmad Tarek Bouchi Elie Saikaly Mahmoud Hammouz Ashraf Bourai Sameh Barsoum Ghassan Nassar

Commercial Commercial Commercial Commercial Commercial Commercial Commercial Commercial


Team Team Team Team Team Team Team Team

Each of the above territories has:

- Dedicated sales people specialized by business line.


- Own support functions (logistics, accounting and administrative).

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Competencies Obegi Chemicals
Doing Business With Ethics

Market Intelligence: Logistics:


Reliability / security of supply to
In-depth market knowledge
customers
Relationship with customers
On-time delivery
Image in the market - viewed as a
Warehouse facilities / Own sampling
leading distributor
process

Technical Support: Marketing:


Technical sales competence Product exclusivity - no competing products
(application & formulation advice)
Value pricing - not commodity driven -
Dedicated people - customer solution provider
segmentation Participation in exhibitions & conferences
Own lab Membership in associations
Complementary product portfolio Internet presence, advertisements, etc.

Reporting: General Issues:


Transparency / availability of date Code of conduct
(willingness to share market
knowledge, accepting KPIs) Compliance
Forecasting / budgeting / planning Financial health

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Value Proposition Obegi Chemicals
Doing Business With Ethics

Obegi Chemicals brings a broad range of resources,


expertise and tools to help customers solve their most
pressing challenges and find new ways to grow

Thorough
Strong Supply
Market Complete Competent Technical Strong Credit Chain
Knowledge, Financial
Product Staff & Support & Capability,
Facilities to Management,
Expertise &
Excellent Package / Product Solution Resources & Creditworthy
Local
Portfolio Specialists Providers Clients Warehousing
Client Track Record
& Distribution
Relations

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