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Freelance Domination 2.

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Build A Profitable Business With Your Skills
ABOUT OUR COMPANY
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Week 2:
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Researching Your Ideal Client &
Your Competition


Your Targets

Potential Clients Potential Competition

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Why Should You Bother Researching?

To better understand your audience


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02 To improve the positioning of your products and services

To understand how your competition finds clients


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04 To refine your approach

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ABOUT OUR COMPANY
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Interviewing potential clients via email


Heres an example of something you might send

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Key Elements To Look For

What makes them tick?


What qualities do they like in a freelancer?
What qualities do they dislike in a freelancer?
What are their biggest needs?
Are those needs being addressed?
Why do they hire/fire people?
What words/phrases do they use to describe
themselves or their businesses?
Do they reflect a marketplace that you want to
work in and be a part of?

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ABOUT OUR COMPANY
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Interviewing potential competition via email


Interviewing Potential Competition Via Email

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Key Elements To Look For

How long have they been doing it?


Where do they find most of their clients?
Generally speaking, how much do they charge?
What resources are they using to do their job?
Are they part of any industry specific groups?
Whats their intake process?
What do they do with leads they cant help?

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ABOUT OUR COMPANY
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Hint: email is just ONE way to do this


ABOUT OUR COMPANY
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Now, analyze that data!


Week 2 Action Steps
Finish this work before we meet again next week!

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Find Potential
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Find Potential
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Clients Competition
Interview Them
Email them until you start getting results
Make a list of people who are in the niche Make a list of 10 people who are working
Bonus: set up phone or in-person
youre targeting. in the niche/industry you want to target.
meetings/

Week 2 Bonuses

Interview Data Worksheet


! Join The Private Group

Get support and brainstorm


with the Tribe

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