Professional Documents
Culture Documents
Yes No
2. Which attributes did attract you to purchase branded products? Rank these
attributes in order of their importance to you.
Price Cleanliness
3. What was the reason for the delay between the purchase decision and the actual
purchase?
Financial constraints
Dealer
Agree Disagree
Agree Disagree
Agree Disagree
Agree Disagree
Agree Disagree
Agree Disagree
Agree Disagree
12. Will you like to switch your brand preference if you get some promotional scheme with
another brand?
Yes No
13. Do you think branded products are better than unbranded products?
Yes No
Can you differentiate a brand of a particular product you want to purchase from others available to you in a
market?
When you purchase a particular brand product, is it because you have felt rewarded for the confidence you
showed in that particular brand?
b. Would you rather purchase a selected brand product because you feel rewarded for your confidence they
have in a brand regardless of its cost?
If you go for a particular brand, are you generally willing to pay more for it?
If you were presented a newer product that looks equally good in terms of quality and all other aspects, would
you purchase it and ignore the brand you normally purchase?
Do you as a customer think that the brand you seek is particularly meant for you or has been created with a
message that is just for you?
Are you faced with a tough purchase decision when you have a brand you want in mind?
When you see your preferred brand name of any product do you feel prompted to purchase that product even
when you have not gone out to purchase it?