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Contents:
airline M&a trends 4
2011 KPMG International Cooperative (KPMG International). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.
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2011 KPMG International Cooperative (KPMG International). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.
4 | On the Runway
M&A trends targeting greater business and leisure moving beyond generic statements
After some tough and turbulent years of numbers. such as improving processes and
insolvencies, industry losses, aggressive management, increasing global
capacity cutting and postponed aircraft Finally, we believe that the emerging capabilities, reducing operations and
orders we are starting to see the green markets and Middle Eastern countries support costs and improving overall
shoots of recovery. and China, will also drive M&A as they fleet reliability and availability.
seek to grow their indigenous airlines
The industry has entered into its latest to be players on a world stage and seek Assessing underlying earnings
round of consolidation, both in the US to create global airline hubs in their including: sale and lease back profits;
with Delta and Northwest and Europe countries and of course vice versa, one off costs related to major re-
with BA and Iberia. However, size is not incumbent FSCs will seek to expand their fleeting; exceptional fuel, FX and
everything. The real challenge, for both footprint into emerging markets through interest hedging cost; the historical
Full Service (FSC) and Low Cost (LC) alliances, joint ventures and also classical impact of events such as volcanic ash,
carriers, will be to turnaround operating M&A activities. sever winter conditions and building a
margins from what has been low single view of the key sensitivities affecting
digits at best. Through our extensive support to recent future targets.
airline transactions in Europe, the US and
Airlines have used a variety of AsPac, KPMG has been integral to the Understanding the liquidity of an
mechanisms to work together and thinking involved in solving some of the airline, taking into account seasonality
partially overcome the restrictive fundamental deal issues. These include: patterns, minimum operating liquidity
international route rights and foreign requirements, revenue forecast and
ownership restrictions placed on the Getting the deal done (pre deal) hedging (margin calls).
industry. Going forward, given this Carrying out extensive and robust Analysing the net debt position, with
pressure on margins together with the synergy evaluations, taking into special consideration to the financing
relaxation of some of the ownership careful consideration where cost of the existing fleet (including
regulations, principally cross Atlantic, and revenue synergies would be and operating lease commitments and
we do see a greater focus on M&A for how they would be achieved: For restricted cash from maintenance
FSCs in global consolidation and for LCs example, producing detailed financial reserves) and aircraft orders and
in building greater network breadth in details for cost/revenue synergies and sources of funds.
2011 KPMG International Cooperative (KPMG International). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.
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T
assessing route profitability and what Capturing the value (post deal) Optimising and aligning key revenue
an integrated profitable route network adjusting unrealistic synergy targets drivers: ancillary revenue, pricing,
looks like. as external conditions have changed yield curve, etc (potential alliance
(fuel prices, taxes, economic change for one of the partners).
assessing drivers of revenue
and cost and identifying revenue downturn) or that the synergies network and route optimisation
and operational improvement were developed top down with taking into account slot restrictions.
opportunities impacting yield, little consideration given to the
practicalities of integration. aligning the fleet to integrated flight
ancillary revenue, aircraft and crew
schedule requirements and reducing
productivity, as well as new factors Overcoming cultural differences the number of aircraft types and
impacting unit costs such as air traffic and resistance to integration, often configurations.
levies and the eu emission stemming from a cross border
trading scheme. integration or where the airlines have Overcoming a multitude of it issues
opposed operating values and ethos. that are encountered post integration
Reporting and tackling pension
in an industry where there is a high
deficits and advising on how issues handling negotiations in a highly degree of system customisation and
can be managed going forward. unionised environment: pilots, cabin where every part of the business
Fleet valuation taking into account, crew, MRO technicians and ground relies on effective it.
for example, cycles and flight handling operations in particular.
Managing a range of employee
hours remaining to next checks Determining where the synergies fall, relation issues post deal: For example,
and the accounting for scheduled i.e. maximising overall group profit merging of seniority rankings and
maintenance, expected end of lease whilst meeting the needs of retention of key talent.
return costs for leased aircraft etc. local shareholders.
integrating reporting and accounting
Revenue recognition (especially with Dealing with anti trust restrictions: systems with harmonised key
regards to frequent flyer schemes, evaluating remedies to be offered operating performance indicators so
unused coupons and interlining to anti trust authorities (e.g. slot that the enlarged business is in full
balances). disposals and reduced frequencies financial control from Day 1.
Fulfilling cross border legal reporting on key routes) and implementing
monitoring trustee. Our experience of working with
obligations at a time when resources
major airlines in solving these issues
and management time is integration of reward and and many more makes us the ideal
being stretched. loyalty schemes. partner to support you in both getting
understanding implications from eu Brand management when two flag the deal done but also in capturing
and international Regulations on the carriers merge and assessing the the value that you have committed to
proposed deal (anti-trust/competition; impact on both the employees your shareholders, the market, your
foreign ownership restrictions and and customers. employees and customers.
bi-lateral landing rights; eligibility for
eCa/eXiM financing). ensuring that there is no disruption to
customer delivery and service levels
during any of the integration changes.
2011 KPMG International Cooperative (KPMG International). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.
6 | On the Runway
Context Platform security assurance review: test the robustness of the network
Over the past seven years, KPMG in the This is an intense annual technical perimeter devices, such as Internet
UK has been an important provider of assessment of British Airways key facing servers and intrusion
external information security services to operating platforms and systems. The detection systems.
British Airways. work is performed to strict timescales
3rd party assessments: KPMG has
to avoid disruption to the airlines live
The range of services provided has been commissioned to provide
operations, and to meet deadlines
increased since KPMG initially started assurance regarding security over a
set by external audit. KPMG works
providing independent assurance number of 3rd party organisations. The
with British Airways each year to
services to British Airwayss Business work has included assessments of the
minimise the impact of the audit upon
Controls function in 2004. A strong controls in place at the organisations,
the business and, where possible, to
working relationship has since developed and the provision of processes and
streamline the audit programme.
between KPMGs information protection procedure recommendations in order
team and British Airways via the Internet security: KPMG provides for the organisations to remediate
provision of high quality deliverables and assurance services over British control deficiencies.
frequent communication between the Airways external facing network
two teams. systems by providing both web
application and network service level
The security services provided require testing of systems and public facing
in-depth technical skills, as well as applications. Web application testing
industry knowledge and experience, and consists of Ethical Hacking of
address a wide variety of systems and British Airways systems, in order to
technologies. establish areas of potential weakness,
through the use of a number of
KPMGs Role and Outcome tools and techniques available both
The main services KPMG provide to commercially and developed in-house.
British Airways include: KPMG has also been engaged to
2011 KPMG International Cooperative (KPMG International). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.
On the Runway | 7
2011 KPMG International Cooperative (KPMG International). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.
8 | On the Runway
W
2011 KPMG International Cooperative (KPMG International). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.
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Our in depth
understanding of the
operation of loyalty
programs enabled KpMG
to deliver across multiple
work streams within the
tight timescales required
of the transaction.
2011 KPMG International Cooperative (KPMG International). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.
10 | On the Runway
Context within the reviewed period disruption in data inputs into the model increasing the
volcanic eruptions in iceland during Bangkok, the Greek debt crisis and cabin reliability of the model outputs.
april and May 2010 caused direct flight crew strikes at British airways, a key
cancellations due to airspace closures partner airline on its european routes, all this process took place both immediately
and caused a short term reduction in had an impact on demand. after the initial disruption period and later
consumer confidence, which translated when further data was available.
to reduced flight bookings. KPMGs Role
Outcome
Qantas considered it important to KpMG in australia was engaged to
perform an independent review of Qantas were able to communicate with
quantify early the direct financial impact confidence the initial and secondary
due to airspace closures and at the end the methodologies and assumptions
used by Qantas management and impacts of the icelandic volcanic
of the disruptions to quantify the full eruptions on its financial result.
financial impact. this was to allow better to report observations and potential
understanding of the results internally improvements.
in addition, this analysis has enabled
and allow for the net profit consequence Detailed discussions around appropriate understanding internally of
to be presented to the market. methodologies, assumptions, and the ongoing impact of this type of event
appropriate input data took place with and assisted with planning for any future
it was apparent that the opportunity cost
management and a robust model aircraft groundings related to disruption
of lost bookings was inherently difficult
resulted. in addition, we undertook whether as a result of volcanic activity or
to quantify. For example, many Qantas
limited procedures to verify the base any other event.
routes indirectly feed european traffic and
2011 KPMG International Cooperative (KPMG International). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.
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Major European Airline: Carbon Risk
Management and Fuel Hedging :
2011 KPMG International Cooperative (KPMG International). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.
12 | On the Runway
Context
the airline commenced its enterprise
Risk Management (eRM) project in
2007 and has gradually established
the eRM framework. the airline had
completed the phase of risk identification
and assessment, planned to further
improve the efficiency and effectiveness
of the organisation on the Risk
Management Maturity Framework.
KpMG then helped the airline to
determine where the organisation plans
to proceed for its business growth.
2011 KPMG International Cooperative (KPMG International). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.
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Asian Airline: Payment Card Industry
Data Security Standard Compliance :
2011 KPMG International Cooperative (KPMG International). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.
14 | On the Runway
Major US Airline:
Internal Control Review :
2011 KPMG International Cooperative (KPMG International). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.
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KPMG contacts :
For more information, please contact a professional from the following
KPMG member firms.
Global leadership
Contact us :
Argentina China and Hong Kong France
2011 KPMG International Cooperative (KPMG International). KPMG International provides no client services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.
16 | On the Runway
TThe information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely
information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without
2011 KPMG International Cooperative (KPMG International), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis--vis third parties, nor does KPMG International have any such
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