TOMMY HILFIGER

Presentation by Ayushi, Suhani, Priyanka, Kartika, Victoria

 Tommy Hilfiger brand
Launched in 1985 Target consumer

American Multinational Corporation Women

Global Retail Sales : US $6.5 billion in 2015 Men

Inspired by Iconic Pop Culture and Children

American Heritage
 Tommy Hilfiger Clothing

Hilfiger Denim Accessories

Hilfiger Collection Fragances

Tommy Hilfiger Tailored Footwear

 TOMMY HILFIGER STORES WORLDWIDE

Store in the Tokyo neighborhood of Jiyugaoka, Japan in 2008 Store in Livigno, Italy in 2012
 TOMMY HILFIGER STORES WORLDWIDE

Store in Hong Hong Store in Paris

STORE LOCATION

PHOENIX MARKET CITY

UPPER GROUND FLOOR
SHOP NO 40,41
NEIGHBOURING STORES
ALDO, CHAMBOR
BRAND IMAGE AND STORE IMAGE

Urban Clean

Trendy Well Organised

Semi Premium Simple VM

STORE SIZE ALLOCATION

Store Carpet Area 1900 Sqft.

Shop Floor 40% ( 760 Sqft.)
Window Space 20% (380
Sqft.)
Wall Space 30% (570 Sqft.)
Trial Room - 5% (95 Sqft.)
Store Room -5% (95 Sqft.)
STORE MERCHANDISE

Most selling merchandise

10%
Men Shirt
10%
Women Wear
50%
Accessories
30%
Foot Wear

Merchandise In percentage
Mens Shirt 50%
Womens Wear 30%
Accessories 10%
Foot Wear 10%
BUBBLE DIAGRAM
 UPPER GROUND 68
SHOP NO. 40,41

T- TABLE

Man-Mannequin

S-SHIRT

W-WALL

C-CABINET

W.C- Women
clothes

N.T- Nesting Table

A- Accessories
BLOCK PLAN
 UPPER GROUND 68
SHOP NO, 40,41

Mens Shirts Mens Shirts Accessories Shirts

142.5 * 14 142.5 * 14 47 * 16

Trial rooms
Cabinet(s) Table

82.25 * 35.25
2 M

M
Nesting Table
Entran

Couch
ce

Womens
Nesting Table

47 * 23.5
Wear
Sandals
M
2 M

47 * 23.5

Womens
Cabinet(s) Table

Wear
90.5 * 38.5 47 * 23.5
142.5 * 14 142.5 * 14
Wear
Mens Shirts Mens Shirts Billing counter Womens
STORE LAYOUT
 UPPER GROUND 68
SHOP NO. 40,41
MI MI
W I N D O W

R R
MENS WEAR RACK MENS WEAR RACK MENS WEAR RACK

TRIAL ROOM
R ACCESSORIES RACK R
WITH V-M WITH V-M O Bags/Belts/ Glares/Wallets O WITH V-M
R R

Table

TRIAL ROOM
Cabinet Table Mens Shirts/T-shirts
Mens Shirts
Glass Table
Mens T-shirt
Entry/Exit

WOMENS WEAR

WOMENS WEAR
RACK WITH V-M
RACK WITH V-M

Glass Cabinet
Accessories
Nesting Nesting

Watches
table table

Couch

Womens Footwear
Mens Mens
W I N D O W

wear and wear and

Footwear Footwear

WOMENS WEAR
RACK WITH V-M
MI MENS
R WEAR
MENS WEAR RACK MENS WEAR RACK R WOMENS WEAR
WITH V-M WITH V-M O RACK Billing Counter RACK WITH V-M
R WITH V-M
STORE LAYOUT RACETRACK/LOOP TRACK

Customer aisle being at entrance

Loops around inside the store
Exposes the customer to merchandise
Encourages easy browsing and cross shopping
CIRCULATION FLOW
 UPPER GROUND 68
SHOP NO. 40,41
MI MI
W I N D O W

R R
MENS WEAR RACK MENS WEAR RACK MENS WEAR RACK

TRIAL ROOM
R ACCESSORIES RACK R
WITH V-M WITH V-M O Bags/Belts/ Glares/Wallets O WITH V-M
R R

Table

TRIAL ROOM
Cabinet Table Mens Shirts/T-shirts
Mens Shirts
Glass Table
Mens T-shirt
Entry/Exit

WOMENS WEAR

WOMENS WEAR
RACK WITH V-M
RACK WITH V-M

Glass Cabinet
Accessories
Watches
Nesting Nesting

Couch
table table

Womens Footwear
Mens Mens
W I N D O W

wear and wear and

Footwear Footwear

WOMENS WEAR
RACK WITH V-M
MI MENS
R WEAR
MENS WEAR RACK MENS WEAR RACK R WOMENS WEAR
WITH V-M WITH V-M O RACK Billing Counter RACK WITH V-M
R WITH V-M
TRAFFIC FLOW
UPPER GROUND 68
SHOP NO. 40,41
TRAFFIC FLOW
PLANOGRAM
 Planogram
Mens Collection
PLANOGRAM
Assigned selling potential to every foot of space
Satisfies customers with better visual appeal
Better product related positioning
Horizontal Product Placement: 2 folded stacks of casual shirts with Cap and Footwear placed in the centre
T-shirts and Shirts in all sizes are hanging in the corners
Folded T-shirts & combination of shirts and bottoms hanging below the middle rack
 Planogram
Accessories Collection
LEARNING OUTCOMES
How to make Bubble Diagram, Block Plan, Store Layout and Planogram
Basic difference between Block Plan and Store Layout
Importance of space utilisation in Visual Merchandising

Placement of different internal and external elements of Visual Merchandising.

THANK YOU