Professional Documents
Culture Documents
May 2016
STRATEGY NUMBER ONE > NEXT
2016
STRATEGIC APPROACH
We are leading the BMW Group into a new era:
We leverage innovative technologies, digitalization
and sustainability to deliver unique customer experiences.
> Brands & Design
> Products
> Technologies
> Customer Experience & Services
> Digitalization
> Profitability
CORPORATE CULTURE
We create the future:
We combine operational
excellence and fresh
thinking.
Luxury
Compact/Small
Now
Dynamic Target group Efficient
AN EXAMPLE:
BRAND SHAPER BMW M4 GTS
DYNAMIC EFFICIENT
BMW i3 BMW i8
BMW 225xe
iPerformance
BMW X5 xDrive40e
iPerformance
i NEXT
2013 2014 2016 2018 Beginning of the next decade
Connectivity
Sustainability
Lightweight Purpose-built
construction
New sportiness
Electrification
Efficient
Artificial Autonomous
Dynamics Hydrogen Connectivity
Intelligence driving
NEXT
BMW Investor Presentation, May 2016 Page 14
THE NEXT STEPS ARE HIGHLY AND FULLY AUTONOMOUS
DRIVING. TECHNOLOGIES
Intelligent
autonomous vehicle
BMW Connected
Mobility Cloud
16
14
12
10
8
6
4
2
140
0 4
6 135
8
10
12 130
14
16 125
18
Internet-of-Things
Autonomous Transport Systems Collaborative Robot Systems Laminate or Metal
Architecture
Data Management for Planning Global Supply Chain Context-sensitive Worker Serial Production
and Control Visibility and Control Support Systems and Rapid Prototyping
URBAN
ADVENTURE TOUR SPORT ROADSTER HERITAGE MOBILITY
Market and
Regulatory
Future costs competitive Volatility
requirements
environment
10 %
Ongoing efficiency
measures to compensate
the cost burden
8%
Expansion & optimization Retail sales growth New technologies/ Reduction of Benefits from Efficiency
product portfolio Auto und Motorcycle equipment options material costs digitalization measures
FINANCIAL TARGETS 2020: SUSTAINABLE GROWTH AND SOLID
PROFITABILITY DESPITE CHALLENGES. PROFITABILITY
736,078 + 4.9 %
629,325 + 4.8 %
106,753 + 5.6 %
853 - 21.8 %
50,581 +5.5%
+9.9%
+6.0%
-8.1%
+7.7%
BMW Investor Presentation, May 2016 Source: Data for individual regions include BMW and MINI vehicles only, YTD April 2016 (figures may not add to 100% due to rounding) Page 24
BMW GROUP AUTOMOTIVE MAJOR MARKETS.
DELIVERIES TO CUSTOMERS YTD APRIL 2016.
1) Registrations
BMW Investor Presentation, May 2016 Page 25
BMW AND MINI RETAIL DEVELOPMENT IN MAINLAND CHINA YTD APRIL 2016.
Share of JV Sales
62% 59% 53% 48% 32% 41% 43% 51% 61% 61% 63% 64%
+1.7%
+16.7 %
in 000 units 456.0 463.7
+19.7 %
390.7
Import JV Sales +40.3 %
326.4
275.9 282.0
+37.6 % 198.5
232.6 141.2
+6.0%
+86.7 %
169.0 94.4 162.2
153.0
+37.5 % 53.7
+27.5 %
+41.8 % 90.5 96.2 103.7
185.3 192.2 180.1 181.7
65.8
51.6 43.7 138.2
36.4 35.2 115.3
30.6 56.8 58.6
22.6 30.7 46.8
13.8 21.0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 YTD 2015 YTD 2016
BMW Investor Presentation, May 2016 Source: BMW Group Retail data, YTD April 2016 Page 26
PREMIUM SEGMENT SHARE OF TOTAL MARKET 2015.
in %
30
25.8
25
21.0
20
15
11.9
10.1
10 9.3 9.0 8.6 8.5 7.4 World Average: 8.9%
4.6
5
2.4
1.2
0
Germany United Italy USA Turkey France S. Korea Russia China Japan Brazil India
Kingdom
BMW Investor Presentation, May 2016 Source: Global Insight 12/2015 Page 27
GLOBAL ANNUAL PREMIUM SEGMENT SALES ARE EXPECTED TO GROW TO
9.0 MN UNITS BY 2020.
10,000
9,000
Rest of World, CAGR +4.6%
8,000
BRIKT*, CAGR +5.2%
7,000
0
2015 2016 2017 2018 2019 2020
BMW Investor Presentation, May 2016 Source: Global Insight 04/2016 *BRIKT refers to Brazil, Russia, India, South Korea and Turkey Page 28
BMW GROUP Q1-2016: GOOD START IN THE FIRST THREE MONTHS OF 2016,
WITH A RECORD FIRST-QUARTER SALES VOLUME PERFORMANCE.
1.4
-0.6
2006 2007 2008 2009 2010 2011 2012 2013* 2014 2015 Q1-2015Q1-2016
BMW Investor Presentation, May 2016 * 2013 figures have been adjusted in accordance with IAS 8. Page 30
FREE CASH FLOW AUTOMOTIVE SEGMENT.
TARGET OF >3BN EURO ANNUALLY. PROFITABILITY
4,471
3,809
3,481
3,166
3,003 Target:
> 3 billion
2,277
1,456
1,060
532
n.a. 197
2006 2007 2008 2009** 2010 2011** 2012 2013** 2014 2015 Q1-2015 Q1-2016
* Definition: Free cash flow corresponds to the cash inflow from operating activities of the Automobiles segment less the cash outflow for investing activities of the Automobiles segment adjusted for net
BMW Investor Presentation, May 2016 investment in marketable securities and term deposits. 2009 2015 as reported, 2007 & 2008 calculated according to above definition from reported figures. No cash flow reporting on segment level in 2006. Page 31
** 2009, 2011, 2013 figures have been adjusted in accordance with IAS 8.
CAPITAL EXPENDITURE BMW GROUP.
TARGET RATIO BELOW 5% OF GROUP REVENUES. PROFITABILITY
5,000
8
6.5 7
4,000
5.7 5.6 5.7
5.2 5.4 6
Target ratio:
4.7
3,000
4.2
5 <5%
3.8 4.0
4,967 4
4,601
2,000 4,151
3,826 2.6 3
1
548 405
0 0
2006 2007 2008 2009 2010 2011 2012 2013*** 2014 2015 Q1-2015 Q1-2016
* Capital Expenditure: additions to property, plant and equipment and other intangible assets (definition has been changed in 2016).
BMW Investor Presentation, May 2016 ** Capital expenditure ratio: Capital expenditure divided by Group revenues. Page 32
*** 2013 figures have been adjusted in accordance with IAS 8.
OUTLOOK FOR 2016
POSITIVE BUSINESS DEVELOPMENT EXPECTED DESPITE CHALLENGES.
BMW Group
Slight increase in EBT compared with previous year
Automotive Segment
Slight increase in deliveries and revenues compared with the previous year
EBIT margin in the target range of 8-10%
Motorcycles Segment
Slight increase in deliveries compared with the previous year
1. Focus on Automotive Value Chain 2. Financing Follows Markets 3. Capability of Acting and Independence
ABCP ABS
Public Bonds Brokered CD's
34.8% 5.7%
Customers deposits
Customer Deposits
Fed
BCDs 86.5 bn * BMW Bank
Funds
9.7%
Industry-typical Bank-typical
instruments instruments ABS
PP's 15.3%
12.7% CP
6.2%
BMW Investor Presentation, May 2016 *Adjusted, excluding currency and interest rate derivatives. Page 35
BMW GROUP INVESTOR RELATIONS.
CONTACTS.
IR Contact
BMW Group Investor Relations
http://www.bmwgroup.com/ir
Petuelring 130 +49-89-382-0
80788 Munich ir@bmwgroup.com
http://www.bmwgroup.com/ir
This document contains forward-looking statements that reflect BMW Groups current views about future events. The words
anticipate, assume, believe, estimate, expect, intend, may, can, could, plan, project, should and
similar expressions are used to identify forward-looking statements.
These statements are subject to many risks and uncertainties or may be affected by factors outside BMW Groups control,
including adverse developments in global economic conditions resulting in a decline in demand in BMW Groups key
markets, including China, North America and Europe; a deterioration in credit and financial markets; a shift in consumer
preferences affecting demand for BMW Groups products; changes in the prices of fuel or raw materials; disruption of
production due to shortages of materials, labor strikes or supplier insolvencies; the effective implementation of BMW
Groups strategic goals and targets; changes in laws, regulations and government policies, particularly those relating to
vehicle emissions, fuel economy and safety; and other risks and uncertainties, including those described under the heading
Report on Risks and Opportunities in BMW Groups most recent Annual Report.
If any of these risks and uncertainties materializes or if the assumptions underlying any of BMW Groups forward-looking
statements prove to be incorrect, actual results may be materially different from those BMW Group expresses or implies by
such statements. BMW Group does not intend or assume any obligation to update these forward-looking statements.