CONTENTS

Introduction 2

Logo/Tagline 3

Color Palletes 5

Tyography 7

Elements 9

Photograhy 11

Usage 13

Misusage 17

Contact 20
1
whoareWE
whoAREWE?
LogoGo is a non-profit organization for any upcoming entrepreneurs who
are in need of design mechanisms such as logos, typography, and all other
graphics required in developing their company. Here at LogoGo our aim
is to connect designers with the people who are in need of good design
most- non profits. We are here to help the targeted audience succeed

whoareWE
in developing their business or organization. Our main clientele consists
of non-profit organizations. They are trying to make an impact by either
starting a new company or supporting a specific cause. Our brand offers
the highest caliber of design service for the low low price of FREE.

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 LOGO
AND

TAGLINE
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Our logo is a straightforward representation of our organization as a whole. Our voice
is welcoming, promising, sleek, and professional. Our logo is a good balance between
fun and sophisticated, to provide a welcoming, non-intimidating impression and strong
performance. One of the most important advantages of our brand is that we are fast and
easy to use. An arrow provokes the logo with some energy, giving off the intended effect.

Our tagline-- No Profit, No Problem is inviting, a phrase to target our main audience.
This catchy phrase flows perfectly along with the arrow, also provoking some motion
to the logo.

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 COLOR
PALLET

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 #a1d6bc
Since we welcome all non-profit organizations
and their purpose, the colors used in our
brand must be attractive and inviting, ones
that everybody likes. Not too bright and
feminine, not too dark and masculine. A single
minty green color was chosen for the logo.
Mint is a vivid color that gives energy to the
logo with its light green consistency but also a
soothing and renewing feel with the
light blue combination.

#555658
Shades and tints of gray is the
perfect solution to tone down
bright or overbearing colors, such
as ours being mint and violet.
We desire to attract a wide raged
audience, both male and female.
This tone gives our brand a nice
balanced color combination.
#9388c0
An accent color of violet is used to
give more of a compassionate and
lively feel along with the energetic
color of mint. The violet and green
compliment each other and stand
out on top of the black and white
photographs, creating more attraction
to the eye.

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 TYPE
OGRAPHY

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The script font, Chocolate Dealer gives the logo a modernized
appearance with a fancy twist. A fun script font serves as a good
balance between the solid arrow and tagline on top. A simple
san-serif font is used for the tagline to avoid distraction from the
decorative script font on top.

In order to maintain simple professionalism, the content in our

website is also a san-serif font, called Champagne & Limousines
just a bit more unique to keep the audience intrigued. Considering
the amount of photography use in our brand, the overall text
color is generally white, to avoid any conflicting colors on top of
any photographs. Rather than using multiple fonts to separate
headings, subheadings, and body texts; we alternate different
point sizes of the same font to organize the information.

For print or web layouts, headings should be around 42-43

point size. For additional texts such as the homepages opening
quote, or the texts on the bottom of the website that display our
talents such as Typography or Branding, the font should still be
san-serif, just thicker, bolder, and slightly bigger to make it stand
out and present to the audience our skills.
Subheadings should be around 20-25 point size.
Body texts at 10-12 point size.

Headings
Subheadings
Body

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 ele
ments
9
The green and violet squares are seen widespread
throughout our design techniques. They are used to add
a touch of vibrancy and liveliness. The squares are simple
yet go a long way with our overall design aesthetics.
Without these simple green and violet squares, we
would be left with just plain and boring black and white
photography, making our company look much too formal.
We are a fun, classy, and relaxed company, which is
important for the audience to be assured of. The green
squares are the same shade of green as the logo, which
makes it even more eye-catching.

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 PHOTO
GRAPHY
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 Again, professionalism and modernism is the key.
With that being said, photography is the main
element used for our design layout rather than
fun little vectors or illustrations. Photographs
of buildings, streets, and people give off a
metropolitan atmosphere to assure that we are
indeed an up and running organization. These urban
photographs also present many senses of motion
that we strive towards in order to give off that fast
and sleek impression we aim for.

The photographs stay black and white to give a nice

toned background to our bright colors of violet and
green. The bright colors combined with the black
and white photographs are a great balance between
modern and classy.

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 USAGE
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We have a website, brochure, and of course, an office of our very own. Each consists of our
preferred design aesthetics and the way we use them.

Website

We take pride in AIGA referring to us as the most creative and well-ran non profit organization
in the US. The use of our famous green and violet squares make this quote stand out more than
anything else on our homepage. As explained, the primary colors are nothing but green, violet,
and gray, our theme colors. The text stays white to avoid any conflicting colors on top of the
photography.

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 Brochure

The brochure does not have as much text content as the website, so using more
photography and text elements create a better balance. The 3D typography blends in well
with the beautiful skyline photo used throughout the brochure.

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Signage

We use our logo for signage throughout our white office with of course,
violet accents. The sign is a metallic green so it can always be noticeable
and reflective during night time.

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 MIS
USAGE
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Dont stretch or squeeze the brand logo. Doing so gives script fonts usually a
strange and unattractive appearance.

Dont use serif font for neither the tagline or body content. We are a modern
brand set in an urban town, the use of serif fonts gives too much of a vintage and
traditional style. The old-fashioned script front used in the logo is enough.

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 Dont use colors that are too feminine or too masculine, such as hot pink or dark
blue. Our colors must suit everyones eyes.

Dont use color photographs. The colors in the photographs will be too
distracting behind the bright colors of green and violet. Black and white tones it
down.

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5453 Great America Parkway
Silicon Valley, CA 95054
Number: 408-745-0055
Email: LogoGo@gmail.com

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