Professional Documents
Culture Documents
The commercial banking institutions of the country can be divided in two groups:-
A. SCHEDULE BANKS- Those banks are scheduled banks which have been
included in the Scheduled (second) of Reserve Bank act. The bank included in
this scheduled list should fulfill two conditions.
1. The paid up capital and collected funds of bank should not be less than Rs. 5 lakhs.
2. Any activity of the bank will not adversely affect the interest of depositors.
B. NON SCHEDULE BANK- The bank which are not included in the list of
schedule banks are called non-schedule banks
Private sector bank; had recommended to grant permission for new private banks. On
Nov.19, 2000 the government decided to reduce govt. holding in nationalized banks
from 51% to 33%. For this necessary legislation is to be passed the RBI released new
directions to establish new banks in the private sector.
As the result of the new policy on private sector banks, the following private
banks started their operations.
Axis Bank Ltd.
ICICI Bank Ltd.
HDFC Bank Ltd.
Kotak Mahindra Ltd.
Yes Bank Ltd.
1
REVIEW OF LITERATURE
SHEPIRE AND MORIARTY (1980) found that companies started to insist upon new
purchasing approaches such as national contracts and master purchasing agreements,
forcing major vendors to develop key account management programs. These measures
created intimacy and cooperation in the buyers seller relationships. Instead of
purchasing a product or services, customers were more interested in buying a
relationship with a vendor.
V.V GOPAL (2000), say that implementing the right CRM tolls can enhance customer
satisfaction leading to business growth. Bank should implemented CRM to meet the
emerging demand of universals banking.
LEONG AND LESLIE LAZAR (1995), it is the aim of the relationship marketing to
create strong, lasting relationship with a core group of customer. The emphasis is on
developing long term bonds with customers by marketing them feel good about how the
company interact with them and by giving them some kind of personal connection to the
business. In their study of marketing proposed that attracting new customer should be
viewed only as an intermediate step in marketing process. Developing closer
relationship with the customers and turning them into loyal ones are equally important
aspects of marketing.
2
RESEARCH METHODOLOGY
Meaning of Research:-
Research is defined as a scientific and systematic search for pertinent
information on a specific topic. Research is an art of scientific investigation. It is
an academic activity. It is a systematized effort to gain new knowledge.
3
RESEARCH METHODOLOGY HERE INCLUDES:
4
TYPES OF RESEARCH
Research Problem
The first step while conducting any type of research is deciding of the problem on
which the research has to be done. It refers to some difficulty which the
researcher experiences in the context of either theoretical or practical situations
and wants the solution for the same. My research problem is to know about the
different views of the public and analysis of Comparative Study.
Research design
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Sources of data
The data collection begins after a research problem has been defined and
research design has been checked out while deciding about the sources of data
collection to be used for the study, the research problem defines the nature of
data.
Basically, there are two types of data:
Primary data: Primary data are those which are collected afresh and for the
first time. It may be described as those data which have been observed and
recorded by the researchers for the first time.
Secondary data: Secondary data are those which have been collected by
someone else and which have already been gone through the statistical
process. E.g. literature, periodicals etc.
6
Secondary source: annual reports of an organization newspaper published,
records, magazines, annual reports.
I basically used questionnaires and some Secondary data also taken by me.
Limitations of the study are all those which a student has to face while
completing such project. However, following are the main limitations:
Limitations of time and resources may have narrowed the scope of study.
Six weeks time for training period is very short to study the theory in detail.
Managerial staff was quite busy in their work, so due to their tight schedule of
work, I was not in a position to discuss some important aspects in detail.
Due to basement of respondent, information may not be 100% correct.
7
INDIAN BANKING INDUSTRY
Banking in India originated in the first decade of 18th century with The General
Bank of India coming into existence in 1786. This was followed by Bank of
Hindustan. Both these banks are now defunct. The oldest bank in existence in
India is the State Bank of India being established as "The Bank of Bengal" in
Calcutta in June 1806.
A couple of decades later, foreign banks like Credit Lyonnais started their
Calcutta operations in the 1850s. At that point of time, Calcutta was the most
active trading port, mainly due to the trade of the British Empire, and due to
which banking activity took roots there and prospered.
Nationalisation
By the 1960s, the Indian banking industry has become an important tool to
facilitate the development of the Indian economy. At the same time, it has
emerged as a large employer, and a debate has ensued about the possibility to
nationalize the banking industry. Indira Gandhi, the-then Prime Minister of India
expressed the intention of the GOI in the annual conference of the All India
Congress Meeting in a paper entitled "Stray thoughts on Bank Nationalisation."
The paper was received with positive enthusiasm. Thereafter, her move was swift
and sudden, and the GOI issued an ordinance and nationalised the 14 largest
commercial banks with effect from the midnight of July 19, 1969. Jayaprakash
Narayan, a national leader of India, described the step as a "masterstroke of
political sagacity." Within two weeks of the issue of the ordinance, the Parliament
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passed the Banking Companies (Acquition and Transfer of Undertaking) Bill, and
it received the presidential approval on 9th August, 1969.
After this, until the 1990s, the nationalised banks grew at a pace of
around 4%, closer to the average growth rate of the Indian economy.
Liberalisation
The next stage for the Indian banking has been setup with the proposed
relaxation in the norms for Foreign Direct Investment, where all Foreign Investors
in banks may be given voting rights which could exceed the present cap of
10%,at present it has gone up to 49% with some restrictions.
The new policy shook the Banking sector in India completely. Bankers, till this
time, were used to the 4-6-4 method (Borrow at 4%;Lend at 6%;Go home at 4) of
functioning. The new wave ushered in a modern outlook and tech-savvy methods
of working for traditional banks.All this led to the retail boom in India. People not
just demanded more from their banks but also received more.
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Current Situation
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COMPANY PROFILE
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SERVICES PROVIDED BY ICICI BANK
Personal Banking
Deposits
Loans
Cards
Investments
Life Insurance
Demat Services
NRI Banking
Money transfer
Bank Accounts
Investments
Insurance
Loans
Business Banking
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1. DEPOSITS:-
SAVING BANK
SPECIAL SAVING ACCOUNT
SENIOR CITIZEN SERVICE
ROAMING CURRENT ACCOUNT
PRIVATE BANK
SALARY ACCOUNT
WOMENS ACCOUNT
FIXED DEPOSITS
EASY FD
RECURRING DEPOSIT
YOUNG STAR
EEFC ACCOUNT
RFC ACCOUT
2. LOAN:-
HOME LOAN
CAR LOAN
PERSONAL LOAN
TWO WHEELERS LOAN
LOAN AGAINST SECURITY
FARM EQUIPMENTS LOAN
COMMERCIAL VEHICLE LOAN
CONSTRUCTION EQUIPMENTS LOAN
OFFICE EQUIPMENTS LOAN
MEDICAL EQUIPMENTS LOAN
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3. INVESTMENTS
4. DEMAT
5. CARDS
CREDIT CARD
DEBIT CARD
TRAVEL CARD
7. MOBILE BANKING
8. ONLINE SERVICES
BILL PAY
SHOPPING
TICKETING
CHARITY
SHARE TRADING
9. NRI SERVICES
NRI HOME
BANKING PRODUCTS
MONEY TO INDIA
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MODERN INVESTMENT OPTIONS
Along with Deposit products and Loan offerings, ICICI Bank assists you to
manage your finances by providing various investment options ranging from
ICICI Bank Tax Saving Bonds to Equity Investments through Initial Public Offers
and Investment in Pure Gold. ICICI Bank facilitates following investment
products:
Bonds are similar to Fixed Deposits. Like fixed deposit receipts, Bonds are
normally issued by a bank, a financial institution or a company, for a fixed period.
A specified rate of interest is payable to the investor at regular intervals.
However, unlike Bonds, Fixed Deposits are not transferable. Also, while Bonds
may be secured or unsecured, Fixed Deposits are always unsecured.
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Savings Bond -Payment of interest
ICICI Bank with its Pure Gold offer attempts to bridge the gap between the need
of the customers for buying gold and availability of an organized avenue to
satisfy that need, by taking care of the two key components Reliability and
Convenience.
INVESTMENT IN IPO'S
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Investors can invest in IPOs through ICICI Bank which offers hassle-free &
convenient investing in equities. ICICI Bank helps in gathering in-depth analysis
of new IPOs issues (Initial Public Offerings) which are about to hit the market
Fixed Deposits
Savings Account
Recurring Deposit
Young Stars
S AVI N G S A C C O U N T
ICICI Bank offers Savings Account with a host of convenient features and
banking channels to transact through.
Savings Account
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Debit-cum-ATM card
Internet Banking
Phone Banking
Anywhere Banking
Anywhere Banking
Internet Banking
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e) You can give us various types of standing instructions like transferring to
fixed deposit accounts at regular intervals.
Minimum Balance
(Table No.2)
Nomination
There can be only one Nominee for a deposit account whether held singly
or jointly.
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SENIOR CITIZEN SERVICES
ICICI Bank offers an ideal Banking Service for those who are 60 years and
above. The Senior Citizen Services from ICICI Bank has several advantages that
are tailored to bring convenience.
Features
No more waiting in long queues for you, a senior citizen can now approach
the Special Senior Citizen desk at any ICICI Bank branch and get his / her
account serviced.Earn a higher interest rate on your terms deposits with
us.Demand Loan / overdraft against deposits will be up to 90% of the deposit.An
average quarterly balance of Rs 5,000 only.
Minimum Balance
A minimum average quarterly balance requirement of Rs. 5000 with the account.
Non-maintenance of the minimum average quarterly balance attracts a fee of Rs
250 per quarter.
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Y O U N G S TAR S
You can transfer pocket money into your child's account. You can even shop with
him / her at Young Stars Shopping Page. You can also open a recurring deposit
in your child's name.
Once you are done with your 'banking', you can access your child's account with
all the fun links to special zones designed to suit your child's area of interests and
also impart knowledge on the current events of the world.
Key Features
Internet Banking
Eligibility
ICICI Bank Young Stars Account is a banking service for children in the age
group of 1 day-18 years. It is essential for the parent/guardian to also hold an
account with ICICI Bank. In event of the parent/guardian not holding an ICICI
Bank Savings Account, both the accounts (parent's Saving Account and Young
Star Account) can be simultaneously opened.
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RECURRING DEPOSITS
ICICI Bank Recurring Deposits are an ideal way to invest small amounts of
money every month and end up with a large kitty on maturity.
High recurring billing and recurring payments can be a drain on your finances
and hence large investments may seem a plan away.
Let us help you in processing your recurring payment through our recurring
billing software that keeps track of your investments with us. This can be easily
availed of through a recurring account online that comes with letting us serve
you through Internet banking. You may even transfer funds through Internet
banking into your recurring account. A recurring account transfer gets done in
seconds through Internet banking.
Features
Minimum Balance**
The minimum balance of deposit is Rs. 500 per month and thereafter, in multiples
of Rs. 100.
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Period of Deposit
5. Spic Metlife
6. ILFS Cigna
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EASY RECEIVE ACCOUNT
Features
1. Minimum Balance: Nil (if at least one inward remittance, of any amount is received
every quarter). In case no inward remittance is received during any quarter, the
account should have a minimum average balance of Rs 5,000 otherwise standard
QAB charges (Rs. 750/-) will be levied.
2. Mobile alerts to the account holder for remittances received, if the account holder has
enrolled for it (free of charge)
3. Higher daily limit of Rs 50,000 for cash withdrawal at any Visa affiliated ATM
8. Anywhere Banking - This facility entitles the account holder to withdraw or deposit
cash upto a limit of Rs.50,000 across all ICICI Bank branches.
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9. You can give us various types of standing instructions like transferring to fixed deposit
accounts at regular intervals.
11. Free health check-up voucher worth Rs.250 at select diagnostic laboratories.
ICICI Bank presents Child Education Plan, a unique way to save for your child's
future.
To fulfil your child's dream & aspirations, begin by making small investments in a
Recurring Deposit for a short tenure and receive regular payouts for the rest of
the tenure in your child's Youngstar Savings Account.
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If your child is in kindergarten, you can invest regularly for the next 5 years
and this investment plan will take care of his primary education.
If your child is in secondary school, just invest Rs. 3,500 (per month) for the
first 6 years, in a plan of 10 years tenure. Get an annual payout of Rs. 1,01,029*
for the next 4 years and fulfill your dream of seeing your child graduate from a
great college.
Eligibility
Child Education Plan can be opened for only minors (1 day to 18 years) under a
Guardian (natural / court appointed). The minor needs to have a Youngstar
Savings Account with ICICI Bank.
Features
The Child Education Plan can only be opened singly in the name of minor U/G
natural/court appointed guardian.
It will comprise of two phases, with the total tenure varying from 4 years to 10
years.
Investment Phase
This is the first phase. This helps you save a small amount each month and then
watch it grow into a big amount.
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Funding of the deposit in Investment Phase
Fund the Child Education Plan conveniently through a standing instruction on the
parent's ICICI Bank Savings Account. No more hassles of writing a cheque or
depositing cash!
Benefit Phase
This is the second phase. It ensures that your child gets the money which will
help him or her fulfil his / her dreams.
Earn interest on the money accumulated in the Investment Phase and receive
regular equated payouts directly into the child's Youngstar Savings Account for
convenient use of the funds.
Quarterly
Annual
Interest Rate: Child Education Plan will earn the prevailing fixed deposit interest
rates for the entire deposit period, i.e. same rate of interest in Investment Phase
and Benefit Phase. The rate of interest applied will be as per the tenure of Child
Education Plan, including both Investment and Benefit Phases.
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Even if the rate of interest changes, the Child Education Plan will continue to
earn the contracted rate of interest in both the phases.
Other Features:
Loan on deposits
Nomination:
There can be only one Nominee for a deposit account whether held singly
or jointly.
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Presenting the ICICI Bank Advantage Woman Account* an account for the
woman of today who is looking for independence and an identity of her own, a
savings account which will help you save for the future as well enjoy the present.
Get a specially designed woman's debit card which helps you shop and save
simultaneously, manages your household expenditures and comes with a bag
full of offers attached to it.
This savings account brings to you all our core banking services with many
exciting benefits and features attached, especially for our women customers.
Eligibility
Features
A Special International Woman's Debit card along with the account with a
withdrawal / spending limit of Rs. 25,000 per day.
Also, take full advantage of gamut of discounts and benefits on your Special
Woman's Debit card.
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Payable-at-par chequebook
With the Advantage Woman account, you get a free, multi-city cheque book.
Free quarterly physical account statement and free monthly email statement (on
customer request)
Bill Pay
No need to waste precious time in queues to pay bills. Pay your telephone,
electricity, mobile phone bills, etc. online or through our Customer Care, by
giving us a one-time standing instructions.
Nomination:
There can be only one Nominee for a deposit account whether held singly
or jointly.
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LOANS SERVICES BY ICICI BANK
Purchase in re-sale
The loan must terminate before or when you turn 65 years of age or
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before retirement, whichever is earlier.
Land Loans
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repayment capacity. Repayment capacity takes into consideration factors such
as income, age, qualifications, number of dependants, spouse's income, assets,
liabilities, stability, continuity of occupation and savings history.
At ICICI Bank Home Loans we require the following documents to sanction your
home loan:
(Table No.3)
Photograph
Fee Cheque
Age Proof
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Form 16
Proof of existence
34
These are the documents required for sanctioning a loan. You may be asked to
submit further legal documents if required by ICICI Bank or its approved lawyers.
Do retain photocopies of all documents being submitted by you.
At ICICI Bank Home Loans, we disburse the loan amount after you identify and
select the property or home that you are purchasing and submit the requisite
legal documents.
While you may be under the impression that the list of documents asked for is
rather extensive, please note that it is for your own good. Each and every single
document asked for will be verified and checked to ensure your safety.
This may take some time but we want to ensure a clear title and will complete all
the legal and technical verifications to ensure that you have full rights to your
home.
Your loan will be disbursed after you identify and select the property or home that
you are purchasing and on your submission of the requisite legal documents.
The 230 A Clearance of the seller and / or 37I clearance from the appropriate
income tax authorities (if applicable) is also needed.
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LOAN AGAINST PROPERTY
Loans Against Property are provided for many personal requirements of the
customer viz.
Marriage
Child Education
Business
Improvement of Property
Medical Treatment
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Loans Against Property can be availed by Resident Indian who are Salaried or
Self-Employed and also by Non- Resident Indian who are Salaried
Property Overdraft
Mutual Fund Companies offer various schemes. Investors can choose any
particular Fund/Scheme or mix of Funds/Schemes depending upon their perception
towards risk. Investment is done on the basis of prevailing Net Asset Values of
various schemes.
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Advantages of Investing in Mutual Funds
Mutual funds are managed by professional fund managers who regularly monitor
market trends and economic trends for taking investment decisions. They also have
dedicated research professionals working with them who make an in depth study of
the investment option to take an informed decision.
Risk Diversification
Convenience
Liquidity
Reduction in Costs
Mutual funds have a pool of money that they have to invest. So they are often
involved in buying and selling of large amounts of securities that will cost much lower
than when you invest on your own
Tax Advantages
38
Investment in mutual funds also enjoys several tax advantages. Dividends from
Mutual Funds are tax-free in the hands of the investor (This however depends upon
changes in Finance Act). Also Capital Gain accrued from Mutual Fund investment
for a period of over one year is treated as long term capital appreciation and is tax
free.
Other Advantages
Indian Mutual fund industry also presents several other benefits to the investor like:
transparency - as funds have to make full disclosure of investments on a periodic
basis, flexibility in terms of needs based choices, very well regulated by SEBI with
very strict compliance requirements to investor friendly norms.
Strengths
Online Services Provided By ICICI Bank
Advance Infrastructure of the Bank
Friendly Staff of the ICICI Bank
12 Hours Banking Services
Late Night ATM services
Weakness
High Bank Services Charges taken by Bank
Less Credit Period
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Opportunities
Bank Insurance services
Increase in Percentage of Returns on increases
Recruit professionally guided students
Threats
Competition with other Private Banks like HDFC Bank
Net Services provided by the Bank can used by the wrong people
Decentralised Management
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7. To get the feedback.
(Table No. 4)
Balance Sheet ------------------- in Rs. Cr. -------------------
HDFC Kotak
ICICI Bank Axis Bank Yes Bank
Bank Mahindra
Mar '10 Mar '10 Mar '10 Mar '10 Mar '10
41
Deposits 218,347.82 142,811.58 117,374.11 15,644.93 16,169.42
Borrowings 67,323.69 2,685.84 10,185.48 5,904.07 2,189.06
145,497.4
Total Debt 285,671.51 127,559.59 21,549.00 18,358.48
2
Other Liabilities &
43,746.43 22,720.62 9,947.67 3,257.34 2,918.10
Provisions
183,270.7
Total Liabilities 379,300.96 147,722.06 28,711.87 22,900.80
7
HDFC Kotak
ICICI Bank Axis Bank Yes Bank
Bank Mahindra
Mar '10 Mar '10 Mar '10 Mar '10 Mar '10
Assets
Cash & Balances with RBI 17,536.33 13,527.21 9,419.21 995.35 1,277.72
Balance with Banks,
12,430.23 3,979.41 5,597.69 145.32 644.99
Money at Call
Advances 218,310.85 98,883.05 81,556.77 16,625.34 12,403.10
Investments 103,058.31 58,817.55 46,330.35 9,110.18 7,117.02
Gross Block 7,443.71 3,956.63 1,741.86 460.61 194.88
Accumulated Depreciation 3,642.09 2,249.90 726.45 247.25 64.15
Net Block 3,801.62 1,706.73 1,015.41 213.36 130.73
Capital Work In Progress 0.00 0.00 57.48 0.00 0.39
Other Assets 24,163.62 6,356.83 3,745.15 1,622.33 1,326.86
183,270.7
ZTotal Assets 379,300.96 147,722.06 28,711.88 22,900.80
8
396,594.3
Contingent Liabilities 803,991.92 104,428.39 4,486.28 39,632.14
1
Bills for collection 36,678.71 17,939.62 0.00 1,188.17 3,849.80
Book Value (Rs) 445.17 344.44 284.53 112.98 54.69
42
(Table No.5) PROFIT AND LOSS ACCOUNT ( MARCH 2010 ) in crore
ICICI Bank HDFC Bank Axis Bank Kotak Mahindra Yes Bank
Mar '10 Mar '10 Mar '10 Mar '10 Mar '10
Income
Interest Earned 31,092.55 16,332.26 10,835.49 3,065.14 2,003. 2
Other Income 8,117.76 3,470.63 2,896.88 157.56 435.02
Total Income 39,210.31 19,802.89 13,732.37 3,222.70 2,438.34
Expenditure
Interest expended 22,725.93 8,911.10 7,149.27 1,546.60 1,492.14
Employee Cost 1,971.70 2,238.20 997.66 583.63 218.02
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Selling and Admin Expenses 5,977.72 2,851.26 1,562.11 546.95 125.49
Depreciation 678.60 359.91 188.67 69.56 30.10
Miscellaneous Expenses 4,098.22 3,197.49 2,019.29 199.88 268.75
Preoperative Exp Capitalised 0.00 0.00 0.00 0.00 0.00
Operating Expenses 10,795.14 Kotak
7,290.66 HDFC
3,590.42 Axis
1,333.61 ICICI
475.61 Yes
Mahindra Bank Bank Bank Bank
Provisions & Contingencies 1,931.10 1,356.20 1,177.31 66.41 166.75
Total Expenses 35,452.17 17,557.96 11,917.00 2,946.62 2,134.50
ICICI Bank Mar '10
HDFC Mar
Bank Axis '10
Bank Mar MahindraYes
Kotak '10 MarBank
'10 Mar '10
CASH FLOW
------------------- in Rs. Cr. -------------------
44
TURNOVER
45
------------------- in Rs. Cr. -------------------
Sales Turnover Mar '10 Mar '10 Mar '10 Mar '10 Mar '10
Other Income 31,092.55 2,003.32 3,315.38 3,065.14 10,835.48
Total Income 7,603.72 435.02 515.77 357.86 2,896.88
Total Expenses 38,696.27 2,438.34 3,831.15 3,423.01 13,732.36
Operating Profit 10,853.37 480.29 1,038.22 1,450.35 3,797.89
Profit On Sale Of Assets 20,239.18 1,523.03 2,277.16 1,614.79 7,037.59
Profit On Sale Of Investments -- -- -- -- --
Gain/Loss On Foreign
-- -- -- -- --
Exchange
VRS Adjustment -- -- -- -- --
Other Extraordinary
-- -- -- -- --
Income/Expenses
Total Extraordinary
-- -- -- -- --
Income/Expenses
Tax On Extraordinary Items -- -- -- -- --
Net Extra Ordinary
-- -- -- -- --
Income/Expenses
Gross Profit -- -- -- -- --
Interest 27,842.90 1,958.05 2,792.93 1,972.65 9,934.47
PBDT 22,725.93 1,492.14 1,999.92 1,546.60 7,149.27
Depreciation 5,116.97 465.91 793.01 426.06 2,785.20
Depreciation On Revaluation Of
-- -- -- -- --
Assets
PBT -- -- -- -- --
Tax 5,116.97 465.91 793.01 426.06 2,785.20
Net Profit 1,358.84 162.07 292.52 149.96 969.84
Prior Years Income/Expenses 3,758.13 303.84 500.49 276.10 1,815.36
Depreciation for Previous Years
-- -- -- -- --
Written Back/ Provided
Dividend -- -- -- -- --
Dividend Tax -- -- -- -- --
46
Dividend (%) -- -- -- -- --
Earnings Per Share -- -- -- -- --
Book Value 33.76 10.23 29.26 7.99 50.57
Equity -- -- -- -- --
Reserves 1,113.29 296.98 171.03 345.67 359.01
Face Value 48,419.73 -- 4,148.74 3,467.95 9,854.58
A N A LYS I S O F P R O J E C T Q U E S T I O N N N A R I E
47
7% 14%
41%
<25 25-40 41-60 38%
61 and above
Q u e s : 1 ) How
old are you?
(Chart 1)
This question was asked to know in wich category does the investor fall in:
Young (<25%,25-40)
Middle(41-60)
Old(61and above)
So from the fig. It is clear that the max. Customers were young Investors.
2% 6%
30%
24%
Non Matric2 SSC/HSC Graduate Post graduate Professional
38%
Ques:2)
Education?
(Chart 2)
From the fig it is clear that Most of the correspondents were well educated
proving the fact that nowadays peoples literacy rate is increasing.
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18% 5%
7%
51%
Student 19%
Salaried Business Retired Self Employed18
Quest3)
Occupation?
(Chart 3)
From the fig. We get that max. Correspondents were salaried persons next were
business persons and then came those who were having there own setup that is
there own business like shops etc.
7% 10%
36%
Below 10,000 10,000-30,000 31000-50,000 47%
50,000 and above
Quest4)
What is your income?
(Chart 4)
Above fig tells us the income pattern of the customer which in return helps us in
deciding which product can be explained to him which suits to his income.
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17%
31%
12%
Ques5)
What is the percentage that you save out of your income?
(Chart 5)
The fig shows that , the correspondents being young investors so there savings
are also less thatis why 31% people have said that they save only 10% of ther
income which is a good news for bank because these people can be made to
save more if offered good products necessary for them.
Ques 6)
Where have you invested?
(Chart 6)
The above information helps us to understand the past portfolio of the customer
so that he can be provided with the products that he has never explored.
Although, customers with saving Accounts were max.
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16% 20%
29%
Short Short- Medium Term Medium35%
Term Long Term
Ques7)
What is your anticipated Investment time frame?
(Chart 7)
This was asked to know , for how much the investor wants to keep his money in
the market so that he can be given a investment optionfor that particular duration
and which can maximise his returns.so, i found that most of the people were
ready to invest their money in the market for a shorter- Medium Term i.e for 1-3
yrs.
Ques 8 I am ready to take risk while investing as i know where there is risk ,
there are returns?
15%
32%
I Agree 41%
I Disagree I Somewhat Agree 13% I Strongly Agree
(Chart 8)
This question helped me in deciding the portfolio mix of the customer. Mostly the
customer wanted a mix of equity and debt in his portfolio so that he can earn
profits from the portion invested in equity and some of his portion can be safe in
debt securities. Although, Most of the Business people were ready to take risk to
gain maximum returns.
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16%
15%
Good Not very Good Very Good 69% Unstable
Ques 9) How would you rate your immediate family's overall financial situation ?
(Chart 9)
This helped to understand what exactly can be the investment amount of the
customer and then deciding about the best product that can be given to him
which will give best returns on the amount invested by him.
Ques 10) Your key objective when considering an investment vehicle is?
Maximum investors considered Balance of Income and Capital Growth as there
key objective of investment Vehicle so that they can earn whenever they need
the money and their capital should also be increasing.
4%
11%
Capital and some Income Income only 4%Capital and some Income
39%
42%
Balance of Income and Capital Grow th Income and some Capital Grow th
(Chart 10)
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Q u e s 1 1 ) Priority in your life?
16%
20%
64%
Life Insurance Health Insurance Investments
(Chart 11)
From the fig. It is clear that Life Insurance is the top most prirority in their life.
Although ther are some who give prirority to investment returns as most of them
are young and some give to health insurance
35%
65%
Yes No
(Chart 12)
From the fig. Most of the customers were having insurance but the rest people
needed to be made aware about the Insurance and can be tried to make that
percent to full 100%.
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CONCLUSION
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BIBLIOGRAPHY
Web Sites
www.icicibank.com
www.google.com
www.rediff.com
www.moneycontrol.com
www.yahoo.com
Books
ANNEXURE
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PROJECT QUESTIONNAIRE:
Name:....................................
Address:..................................
Ph.....................................
.........................................
2 ) Education?
a) Non Metric
b) SSC/HSC
c) Graduate
d) Post Graduate
e) Professional
3) Occupation?
a)Salaried
b)Self-Employed Prof.
C)Business
d) Retired
6) Do you Invest?
a) yes
b) no
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7) Where have you invested?
a) Fixed Deposit
b) Saving Account
c) Recurring Deposit
d)Other Investment & Insurance Schemes.
9) I am ready to take risk while investing as i know where there is risk, there are
returns also?
a)I strongly disagree
b)I disagree
c)I somewhat agree
d)I agree
e)I strongly agree
10)How would you rate your immediate family's overall financial situation?
a)Unstable - we have next to no savings.
b)Not very good - we have a fair amount of debt and little savings
c)Good - we have paid off most of our debts and are now saving quite regularly.
d)Very good - we have few debts and are quite secure.
12) Which answer best describes your level of knowledge on investment and its
products?
a)High
b)Medium
c)Low
d)None
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14)Do you have any insurance?
a)Yes
b)No
58