BUSINESS PLAN DEVELOPMENT: ENTREPRENEURSHIP ASSIGNMENT-

MBA SEMESTER-3 (REVISED)

Objectives

1. Understand the conceptual and practical aspects of being an entrepreneur at the micro
and macro levels.

2. Expose students about current issues, concerns, dilemmas in dealing with

entrepreneurial ventures.

3. Develop skills that may contribute to entrepreneurial behaviour.

4. Generate innovative ideas to assess and utilise opportunities.

5. Use available resources to develop best possible solution and plan the venture
thoroughly.

It will facilitate the students to carryout research work in teams and present their learning
about an industry in cogent and comprehensive manner.

It will also facilitate students to become an entrepreneur.

Methodology
For carrying out the Industry Analysis following procedure is to be adopted:
(a) Each class shall be divided into the group of 6 students and each group shall
be given a specific idea for developing Business Plan.

(b) Each group is to submit a written Business Plan comprising of 25-30 typed on
A-4 size pages, one sided with proper references of secondary data sources.
The Report must contain distribution of the work done by each student.

(c) Last date of submission of the completed Report shall be the Saturday of
5th Week.

(d) Each Team is to present its Business Plan commencing from Sixth Week
onwards for the duration of 45 minutes during the classes of ESBM subject
with 10 minutes for Q & A. Each team member is to speak at least for 5
minutes. Extra Classes, if required, are to be planned.

(e) The Template covering the scope of Business Plan is attached as Appendix-A.
Students are free to add other dimensions in their Business Plan Report but
MUST cover aspects which are given in the Appendix.
(f) Each group is to present the Business Plan before the class as per the notified
schedule.

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 (g) First two teams from each class shall participate in Institutes Business
Plan Competition to be conducted in 13th Week.
Evaluation
The evaluation of the Business Plan shall have two components (each student shall be
assessed independently), viz.,
(a) Business Plan : 30 marks
(b) Presentation : 20 marks
The marks shall be accounted for against the paper of ESBM (MS 207). This assignment
shall be in lieu of Class Test-1 for paper MS 207.
The respective ESBM Faculty shall guide the students and evaluate the students along with
Class Co-ordinator.

(Dr S Chaturvedi)
Director

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 Appendix-A

BUSINESS PLAN TEMPLATE

S. No. Issues to be covered in the Business Plan

1 Executive Summary
It shall comprise following aspects (not exceeding three pages):
(a) Company Name, Address and Phone numbers.
(b) Name, phone numbers of all key people.
(c) Brief description of business, its products and services, and customer problems
they solve.
(d) Brief overview of the market for your product and services.
(e) Brief overview of the Strategies that will make your firm a success.
(f) Brief description of managerial and technical experience of key people
(g) Brief statement of financial request and how the money will be used
(h) Charts and tables showing highlights of financial forecast.
2 Vision and Mission Statement
(a) Entrepreneurs vision for the company.
(b) Company goals and objectives.
(i) Operational.
(ii) Financial.
(iii) What business are we in?
(iv) Values and principles on which the business stands.
(v) What makes the business unique? What is source of competitive advantage?
3 Description of Management Team
(a) Form of ownership chosen and reasoning.
(b) Company structure (organization chart).
(c) Decision making authority.
(d) Compensation and benefits package.
(e) Describe their responsibilities and abilities.
(f) Project their salaries.
4 Company History ( For existing Business only)
(a) Company founding.
(b) Promoters and Shareholders.
(c) Financial and operation highlights.
(d) Significant achievements.

5 Business and Industry Profile

(a) Industry analysis.
(i) Industry background and overview.
(ii) Significant trends.
(iii) Growth rate.
(iv) Key success factors in the Industry.
(b) Outlook for the future stages of growth (Start-up, growth and maturity).
(c) Major players in the market.
(d) Market size.
(e) The gap in the market.

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6 Competitor Analysis
(a) Existing Competitors
(i) Who are they? Create a complete competitive profile matrix.
(ii) Strength.
(iii) Weakness.
(b) Potential Competitors
(i) Profile of key players (company size, turnover, profitability etc) and their
market share.
(ii) Impact on your business if they enter.
(iii) What are the competing products and services?
(iv)Advantages and disadvantages of the competitors offerings.
7 Development of Business Strategies
(a) Desired image and position in market.
(b) SWOT analysis.
8 Products / Services Proposal
(a) Description
(i) Product or service features.
(ii) Customers benefits.
(iii)Warranties and guarantees.
(iv) Uniqueness.
(b) Patent or Trademark protection.
(c) Description of production process ( if applicable)
(i) Raw materials and key suppliers.
(ii) Costs.
(iii) Benefits and Features.
(iv)Unique selling points.
(v) Advantages to customers.
(vi) Future developments.
(vii) Future product / service offering.
9 Marketing Plan
(a) Target Market
(i) Complete demographic profile
(ii) Other significant customer characteristics
(iii) Size of each market segment
(iv)Characteristics of potential customers in each segment
(b) Customers motivation to buy
(c) Market size and trends
(i) How large is market ?
(ii) Is it growing or shrinking? How fast?
(d) Advertising and promotion
(i) Media used- Reader, viewer and listener profile
(ii) Advertising where, when, how and to whom
(iii) Media cost
(iv)Frequency of usage
(v) Plan for generating publicity
e) Pricing
(i) Cost variable- Fixed and variable
(ii) Desired Image in market
(iii) Comparison against competitors prices

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 a) Distribution strategy
a) Channel of distribution
b) Sales techniques and incentives

Operation Plan

a) Location
i. Demographic analysis of location vs target
customer profile
ii. Logistics
iii. Lease or rental rates
iv. Labour need and supply
v. Wages rate
vi. Materials required
vii. Customer availability

b) Layout
i. Size requirements
ii. Layout Plan
c) Key managers and employees
i. Their background
ii. Experience, Skills, and know- how they bring to
company
d) Premises and Equipment
e) Production facilities
f) Costs involved
g) Suppliers

11 Financial Plan

a) Capital required
b) Sources of funds
i. Bank loans
ii. Relatives and friends
iii. Grants or loans from other agencies
iv. Promoters funds etc.
c) Use of funds
d) Repayments or cash out schedules
e) Projected revenue
f) Timetable for implementing plan and launching the business
g) Financial Statements
i. Income statement
ii. Balance sheet
iii. Cash flow statement
iv. Break even analysis
v. Ratio analysis with comparison to industry standards.

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 List of Industries

LIST OF INDUSTRIES ORANGE CATEGORY

1. Manufacture of mirror from sheet glass and photo framing

2. Cotton spinning and weaving
3. Automobile servicing and repairs stations
4. Hotels and restaurants
5. Flour mills (excluding Domestic Aatta Chakki)
6. Catering
7. Food including fruits and vegetable processing
8. Pulping and fermenting of coffee beans
9. Instant tea/coffee, coffee processing
10. Non-alcoholic beverages (soft drinks)
11. Fragrances and industrial perfumes
12. Food additives, nutrients and flavors
13. Fish processing
14. Organic nutrients
15. Surgical and medical products not involving effluent/emission generating processes
16. Laboratory-wares
17. Wire drawing (cold process) and bailing straps
18. Stone Crushers
19. Laboratory chemicals involving distillation, purification process
20. Tyres and tubes vulcanisation, retreading moulding
21. Pesticides/Insecticides/Fungicides/Herbicides/Agrochemical formulation
22. NPK Fertilizers/Granulation
23. Pharmaceuticals formulations
24. Khandsari sugar
25. Pulverizing units

LIST OF INDUSTRIES UNDER GREEN CATEGORY

Industries in Small Scale, Cottage/Village category suggested under notification of the state
government /union territory for issuance simplified NOC/Consent from Pollution Control
Board/Pollution control committee,
as the case may be.

1. Washing of used sand by hydraulic discharge

2. Aatta-chakkies
3. Rice mullors
4. Steeping and processing of grains
5. Mineralised water
6. Dal mills
7. Bakery products, biscuits, confectionery
8. Groundnut decorticating (dry)

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9. Supari (Betel nut) and masala grinding
10. Chilling plants and cold storages
11. Ice cream or Ice-making
12. Tailoring and garment making
13. Cotton and woolen hosiery
14. Apparel making
15. Handloom weaving
16. Shoelace manufacturing
17. Export and Import
18 Ad Agency
19. Leather footwear and leather products excluding tanning and hide processing
20. Musical instruments manufacturing
21. Sports goods
22. Bamboo and cane products (only dry operations)
23. Cardboard or corrugated box and paper products (Paper or pulp manufacturing
excluded)
24. Insulation and other coated papers (Paper or pulp manufacturing excluded )
25. Scientific and mathematical instruments
26. Furniture (wooden and steel)
27. Assembly of domestic electrical appliances
28. Radio assembling
29. Fountain pens
30. Polythene, plastic and PVC goods through extrusion/moulding
31. Rope (cotton and plastic)
32. Medical and surgical instruments
33. Assembly of air coolers, conditioners
34. Assembly of bicycles, baby carriages and other small non-motorized vehicles
35. Electronics equipment (Assembly)
36. Toys
37. Water softening and mineral water plants
38. Paint (by mixing process only)
39. Candles
40. Carpentry (excluding saw mill)
41. Oil ginning/expelling (no hydrogenation/refining)
42. Jobbing and machining
43. Manufacture of steel trunks and suitcases
44. Paper pins and U-clips
45. Electronic and electrical goods
46. Optical frames
47. Power looms/handlooms (without dyeing & bleaching)
48. Printing press
49. Garments stitching, tailoring
50. Rubber goods industry
51. Footwear (rubber)
52. Plastic processed goods