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F= Between verities = 899.0335 = 3.

5692

Within verities 2518.8

V1 = 4

V2 = 10

Tabulated value (F) =3.48

Conclusion: Ho: IS rejected. Since the calculated value of (F) >


the tabulated value.

There is significant difference between the brand preferences


hypothesis is rejected.

X1 X2 X3 X4 X5
X1 X2 X3 X4 X5

36 1296 -8 64 -6 36 -9 81 -8 64

47 2209 -9 81 -4 16 -9 81 -9 81

44 1936 -7 49 -6 36 -9 81 -9 81

X2=
X1= X2= X3 X3 X4= X5=
X1= 194 X4= X5=2
127 -24 =16 -27 26
5441 =8 243 26
35 62 2170 1225 3844

48 13 624 2304 169

9 15 135 81 225

8 10 80 64 100

X=100 Y=100 xy=300 x=367 y=433


9 4 8
r= N XY - XY
NX-(X) N(Y-(Y)

r= 4(3009) (100) (100)


4(3674 (100) -4(4338-100)

r = 12036 -10000
(14696-10000) (17352- 10000)

r = 2036

5875.71

r = 0.3465

INTERPRETATION: The value of r is 0.3465.It shows that there is


a high, positive correlation between the two variables age and
consumer monthly income. This provides a basis to consider some
functional

Sources and Sum of Degree of Variance


variance squares freedom

Between 3596.134 5-1 3596.134 =


varieties V1=4 899.0335
4

Within 2518.8 Total number 2518.8 =


varieties of columns 251.88
15-5 = v2 =10 10

CORRELATION TEST

4.Correlation between age and consumer monthly income

X SY Xy X Y

relationship between them. CORRELATION TEST

4.Correlation between age and consumer monthly income


X SY Xy X Y

35 62 2170 1225 3844

48 13 624 2304 169

9 15 135 81 225

8 10 80 64 100

X=100 Y=100 xy=300 x=367 y=433


9 4 8

r= N XY - XY
NX-(X) N(Y-(Y)
5.corelation between employment status and consumer
opinion about price:

X Y XY X Y

27 46 1242 729 2116

68 45 3060 4624 2025

5 9 45 25 81

X= 100 Y= 100 XY= X=5378 Y= 4222


4347

r = N xy - x y

N x (x) Ny - y)