TERMS & POLICIES
1) NOTES: This contract is to be construed and governed under all applicable
Florida state laws. The term “Publisher” in this document refers to the Galt
Ocean Mile INSIDERTM. The term “Advertiser” refers to the party responsible
for authorizing the creation of and paying for the advertisement(s). The term
“Advertisement(s)” refers to any form of advertising other than exclusively
Directory Listings. The “INSIDERTM” refers to the Galt Ocean Mile INSIDERTM
magazine.
2) ADVERTISING DEADLINE: All advertisements must be approved in writing
by the Advertiser no less than 25 days prior to the publication date. The Pub-
lisher will not be responsible for delays caused by late submissions.
3) PAYMENT: Payment in full for all contracts is to be made at time of con-
tract signing, unless other arrangements have been, and an amendment to this
contract has been signed by both parties.
4) RATES: With the exception of pre-paid multi-issue ad insertions, the Pub-
lisher reserves the right to revise advertising rates, upon 30 days notice to Ad-
vertisers. All contracts are subject to this stipulation.
5) FREQUENCY DISCOUNTS: Any frequency discounts apply only to adver-
tisements on the same ad contract, i.e. placed at the same time, by the same
Advertiser. Multiple advertisements purchased at any reduced rate must run in
consecutive issues of the INSIDERTM.
6) CANCELLATIONS: Cancellation orders must be in written form, and
received by the Publisher no less than 25 days prior to the publication date.
The Publisher will issue the Advertiser a refund check within 15 business days
of receipt of cancellation order.
7) CANCELLATIONS PAST DEADLINE: Advertisements that are canceled less
than 25 days prior to publication date will be charged to the Advertiser at full
rate, for unsold space.
8) RETURNED CHECKS & COLLECTIONS: Checks that are returned due to
insufficient funds are subject to a $50.00 fee. In such cases, the Advertiser is
responsible to pay for the advertisement(s) as specified in the contract, in full,
within three business days, via cash or money order. The Publisher will not be
liable for delays or cancellations in advertisement placement due to returned
checks. Any account unpaid after 30 days will be considered delinquent, and
unless other arrangements are made and agreed to in writing, the Publisher will
initiate collection procedures against the debtor, and the Publisher will be
entitled to recovery of all attorney’s fees & expenses, as well as those of any
other, additional collection procedures. A late fee of 2% per month will be
imposed on all delinquent accounts.
9) AD ERRORS: Once the Advertiser approves ad art in writing, any addi-
tional corrections, modifications, and/or changes will be billed according to the
rate schedule in clause (15), "Additional Fees & Services." The Advertiser
assumes complete liability for all content of advertisements printed, and also
assumes responsibility for any claims arising therefrom against the Publisher.
No allowance will be made for errors that do not materially affect the value of
the advertisement. The Publisher’s liability for any significant Publisher-
caused errors shall not exceed the cost of the space occupied by the error, and
the Advertiser will be compensated only in the form of a no-cost or reasonably-
discounted advertisement of the same design and wording, in the next sched-
uled publication. In no event shall the Publisher be liable for consequential,
special, indirect, exemplary, or punitive damages.
10) PUBLISHER LIABILITY PROTECTION: The Advertiser agrees to protect
and indemnify the Publisher against any and all liability, loss, or expense aris-
ing from claims of libel, unfair competition, unfair trade practice, infringement
of trade names or patents, violation of rights of privacy and infringement of
copyrights and proprietary rights resulting from the publication by the Publish-
er of Advertiser’s designated advertisement(s).
11) OCCUPATIONAL REGULATIONS: Advertisers are responsible to make
certain that their advertisements conform to all applicable state and local reg-
ulations; e.g. the inclusion of one’s professional license number, etc. In no case
shall the Publisher be liable for any omission of, or error in said notices.
12) AD POSITIONING: With the exception of pre-designated advertisement
spaces (specifically the inside front cover, inside back cover, and back cover), the
positioning of advertisements is not guaranteed.
13) “NEWS”-STYLE ADS: All advertisements that are designed to resemble a
news story must carry the word “advertisement” at the top of the ad, and be set
in minimum 10 point Helvetica bold typeface.
14) “CREATIVE & PRODUCTION SERVICES & MATERIALS” Each Display
Advertiser will be entitled to a base amount of these values, as specified per
their rate level on the front of this contract. These values are defined as basic
advertisement layout, typography, scanning and retouching, clip art searching
and integration, art production, and laser print proofs for one (1) advertisement
only. Advertisers will be entitled to one (1) change or correction in their ad,
based on the information provided in their Ad Development Worksheet.
Additional changes will be billed at rates indicated in clause (15), "Additional
Fees & Services."
15) ADDITIONAL FEES & SERVICES:
Directory Listings: Half-page and smaller display ads include one (1) two-
line Directory Listing. Up to two additional lines may be purchased at $10
per line, per issue. Full-page ads include one (1) Directory Listing of up to
four lines. Secondary listings in other merchant categories are available at
a discounted rate of $40 per listing (based on 2 lines).
Creative & Production Services: The Publisher will make the following
creative and production services available to Advertisers whose ads (or
other projects) require services beyond those included in their rate level:
Photography/art/logo scanning: $10 per scan (4”x 6" or less)
Digital photo/logo retouching: $60 per hour
Copy writing/consulting: $75 per hour
Graphic design & production: $85 per hour
Creative/marketing consulting: $95 per hour
Logo design & development: $250 and up
No additional services will be performed by the Publisher until the
Advertiser has approved them. For services estimated at over $100
in value, no work will be performed until the Advertiser has signed a
separate, supplemental estimate and/or proposal.
Missed Appointment Fees: The Advertiser will be subject to a $30 fee for
each missed on-site appointment/consultation, without notifying the Pub-
lisher at least three hours prior to the scheduled meeting time.
16) ADVERTISEMENT UPDATES/CHANGES: The Publisher agrees to make
reasonable, minor changes in continuing advertisements (e.g. coupon copy,
expiration dates, pricing, etc.) at no additional charge.
17) ADVERTISEMENT SUBJECT MATTER: The subject matter, form, word-
ing, illustrations, and typography of all advertisements are subject to the
approval of the Publisher. All advertisements of a drug/medical nature must be
received in sufficient time before publication, for consideration by the Publish-
er. The Publisher reserves the right to refuse or cancel any advertisement with-
out notification to the Advertiser. In such cases, if the Publisher has already
been paid for the ad, a refund check will be issued within 15 days.
18) COPYRIGHT: With the exception of specific, pre-produced items (logos,
copy, photographs, illustrations, etc.) that have previously appeared in other
Advertiser marketing materials (ads, brochures, etc.), all original art and copy
that are produced in conjunction with this contract shall be the exclusive prop-
erty of the Publisher. If the Advertiser wishes to utilize this property in other
promotional mediums, a separate usage contract will be negotiated and signed
by both parties. Any and all sketches, copy, proofs, and other preparatory
work/s that is/are produced by the Publisher and provided to the Advertiser, but
which is/are not utilized in a paid advertisement in the INSIDERTM, or which are
not paid for via a separate contract, shall remain the exclusive property of the
Publisher. The Advertiser shall be liable for all attorney and/or court fees
incurred by the Publisher to recover damages for misuse of property.
19) CONFIDENTIALITY: The Publisher agrees to hold all business information
provided by the Advertiser in the course of creating the contracted advertise-
ment(s), (i.e. name, address, telephone/fax/email numbers, etc., strategies, etc.)
in the strictest confidence, and that this information will not be disclosed to
any other party without the Advertiser’s express, written consent.
20) CIRCULATION VERIFICATION: To validate that circulation occurs when
and in the quantity as promised, the Publisher will make the following avail-
able to all Advertisers, upon request: (a) A comprehensive Delivery Log,
indicating where and when each INSIDERTM magazine was delivered, and who
signed in for them; (b) The actual receipts signed by the manager, secretary, or
security personnel of each condominium/apartment building/site within the
promised circulation area, from which the Delivery Logs is constructed; (c) A
receipt by the designated printing company of completion and delivery of the
job. Each Advertiser will be provided with three (3) free copies of the INSI-
DERTM magazine in which their ad appears. Additional copies (based on print
overage availability) will be available at $2.00 per copy.
21) SPECIAL DISCLAIMER: All production and distribution schedules are
conditional on strikes, fires, natural disasters, acts of public enemy, war, or any
cause not subject to the direct control of the Publisher.
22) CONTRACT LIMITATIONS: This advertising Contract constitutes the en-
tire agreement between the Publisher and the Advertiser. This Contract super-
sedes any prior understandings and/or agreements, whether oral or written.
There are no representations or warranties other than those set forth in this
contract. Any modifications of the terms of this Contract must be in writing,
and in accordance with those terms.