SURABHI TANDON

Contact: +971 566271556 ~ E-Mail: tandon.surabhi21@gmail.com

PLANNING and BRAND MANAGEMENT

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Qualified B.F. Tech. professional with more than 3 years of experience in contributing to
the profitability by increasing volume of products within the category and improving the
speed of inventory turnover

ACADEMIC DETAILS PROFILE SUMMARY

Adaptable professional with in-depth
B.F. Tech. (Apparel knowledge allocation, fulfilment, pricing,
Production) from National Institute shelving, marketing and promotions of the
of Fashion Technology, Kolkata in category's products to make them accessible
2013 with 7.2/10 and appealing to customers
HSC from Welland Currently associated with Manyavar,
Gouldsmith School, ISC in 2009 Kolkata as Assistant Manager Regular
with 82% Requirement
SSC from Welland
Successfully optimizing sales for a
GouldSmith School, ICSE in 2007
particular group of products and maintaining a
with 85%
productive relationship with vendors that is
mutually beneficial
TECHNICAL SKILL
Possess certificate in Managing
Fashion and Luxury Business from
Sound knowledge of: University Bocconi
Fast React Server,
Lectra Systems, AutoCAD, JIRA, Proficiency in negotiating price, delivery
CMS, Google Analytics, Pentaho, and payment terms with vendors resulting in
Ginesys and RDBMS profit margin of the products
VB.Net, Photoshop, Exceptional organizational, analytical
CorelDraw and MS Office and communication skills with the capability to
establish a rapport with diverse backgrounds at
all levels of employment

SKILL SET

~ Brand Management ~ Pricing & Marketing ~ Inventory Planning &

Control
~ Sales Forecast ~ Strategy Planning ~ Requirement Analysis
~ Vendor Management ~ Branding & Promotion ~ Team Coordination

ORGANISATIONAL EXPERIENCE

Since Feb16 with Manyavar, Kolkata as Asst. Manager Regular Requirement

(Womens Wear brand Mohey)
Key Result Areas:
Assisting in coordinating and executing the business tactics for development,
marketing & sales of the products in the brand
Preparing financial strategies based on companys competitive and success
elements
Implementing promotional strategies in coordination with the Marketing Team to
achieve sales goals
Detecting & restocking the range gaps in the brand.
Planning sourcing of merchandise for the brand and ensuring availability of wide
variety of products in the store
 Balancing projected forecasts and actual sales; creating trend forecasts & sales
plans
Liaising with the logistics team to get the requisite merchandise in store on time
Acting as a single point of contact of the brand Mohey for internal teams, stores
and so on
Analysing customer requirements and ensuring product availability in line with
trending collection and brand specialties to drive sales
Conducting brand performance analysis such as category wise sales contribution,
category wise sale through performance, best sellers and slow movers and so on, on a
regular basis.
Working closely with the stores to ensure the best display of goods to maximise
sales.
Controlling stock levels based on the forecast for the season
Competitor analysis
Accomplishments:
Achieved 158% six monthly sales growth for the brand
Number of stores being handled grew from 14 to 35
Diversified range for the Mohey to include bags and jewellery

PREVIOUS EXPERIENCE

Sep14-Dec15 Utsav Fashion Pvt. Ltd., Kolkata as Senior Category Executive

Apr14-Sep14 with Indianroots.com, Kolkata as Senior Buyer

Jun13-Apr14 with TPG Wholesale Pvt. Ltd., Delhi as Quality Auditor (Apparel,
Footwear and Lifestyle)

PROJECTS

Title: Literature Survey

Description:
Executed and presented research on vests, including chronological evolution,
production technology, market & production share and scope of development
Evaluated & suggested some improvement in the design of stethoscope to
enhance its usability and received appreciation by the jury

IT Related:
Designed a website on sewing thread
Developed:
o Library Management System using VB.Net
o Cut Order Planning System using MS Access

INTERNSHIPS

Implementation of SOP with Meenu Creation, Noida

Apparel Internship with Turtle Limited, Kolkata
Description: Conducted complete survey of the company.
Feasibility of Implementation of 5S
Description:
Undertook quality control using SPC tools
Developed:
o Training module for a quality control operator
o Defect recording list for shirts, trouser, t-shirts, ironing & packaging
Textile Internship with Vardhaman Group, Baddi
Description: Performed holistic analysis of the production process (including spinning,
weaving, dyeing and finishing) and suggested remedies for the problems.

SD International, Kolkata
Description: Analyzed the production system and recommended corrective measures for
bottleneck prone areas.
PERSONAL DETAILS

Date of Birth: 21st December 1990

Languages Known: English, Hindi and Bengali