VICTOR CHAN 55 BAY STREET

VICTORIA, BC, V9A 6X9

PHONE: 778 977 0160
VICTOR.CY.CHAN@GMAIL.COM

EDUCATION:
Bachelor of Commerce - Marketing Major Completion: May 2009
Sauder School of Business, University of British Columbia, Vancouver, BC
• L’Oreal EStrat International Marketing Competition 2009 - Semi Finalist, North American Runner-up
• Manitoba International Marketing Competition 2009 (MIMC) - International Finalist, Runner-up
• Queens Marketing Association Competition 2008 (QMAC) - Top 4 National Finalist
• Collegiate Sports Business Conference 2007-2009 - Chair and Co-founder

WORK EXPERIENCE:
Cadbury Canada - Customer Development Rep, Victoria, BC 2009 - Present
• Accountable for the territory development of 127 customers, to drive base business sales through retail
dominance and to add permanent racks in prime impulse points-of-buying
• Responsible for the effective management of trade marketing spend to propel the development and
growth of the net $700K sales with the Independent Wholesale Accounts: Island Independent Buying
Group (Grocery), Omni Foods (Gas and Convenience), and Quality Foods (Grocery)
• June 2010 YTD sales (excluding seasonal) have increased 82% at Island Independent Buying Group,
90% at Omni Foods and 20% at Quality Foods through increased flyer activity, listings of new power
SKU’s, and the full participation in Cadbury Confectionery Programs
• Successfully achieved +120% on sales targets, reach targets and built massive in-store theatre displays
for Cadbury’s Confectionary Programs: Halls 2009, Easter 2010, Right to Play, and H2/Caramilk Secret
• Effectively managed territory coverage with breadth (100%) and depth (+110%) over the past 3 quarters
while maintaining positive relationships with established and developing confectionary businesses

Kraft Foods Canada - Marketing Intern, RITZ and Salty Snacks, Toronto, Ontario Summer 2008
• Analyzed AC Nielsen sales data and collaborated with cross-functional teams to standardize a set of
national pallets; forecasts increased by 40% per pallet SKU with implementation of plans for Q2 2009
• Compiled consumption reports to provide insight to Senior Management on profit and loss drivers for
nine product brands. Reported tracking on market shares, growth from product extensions and
identified key issues to provide tangible recommendations to grow baseline and incremental profits
• Initiated the commercialization of a Food Service cracker SKU for festive 2008, differentiating with
product value and packaging, gross revenue forecasts ranged from $500K to $750K
• Responsible for a National Sampling Program to drive trial and awareness for three line extensions with
a budget of $200K. As a result, coordinated 390 stores nationally and designed posters and coupons
with a design agency for plans to be executed in October 2009
• Coordinated with IT teams and a design agency to launch a web refresh, revitalized written copy,
innovative web banners and ad-links for two product brands on Kraft.com. As a result, increased
awareness and click-through rates to both brand pages

Kraft Foods Canada - Sales Intern, Vancouver, BC Summer 2007

• Managed $60K of monthly business revenue in 16 grocery accounts in the lower Vancouver territory. In
proactively managing just-in-time shelf and back-end inventory, customer relationships grew stronger
and was able to secure incremental shelf space and in-store displays
• Analyzed customer sales data to design custom “back-to-school” sales programs for five customers. In
executing the merchandising strategy for all custom designs, the added displayers brought an additional
100 cases of product to stores, growing sales during the month of August

INTERESTS & SKILLS:

• Travel enthusiast with a passion to travel to the Seven Wonders of the World
• Proficient in Microsoft Excel, Powerpoint, Word, Outlook and Access
• Fluent in English and Cantonese