Professional Documents
Culture Documents
SECTOR IN THE
CZECH REPUBLIC
2016
Report prepared by
the Association of Business Service Leaders (ABSL)
in cooperation with:
Grafton Recruitment, Jones Lang LaSalle, PwC, CzechInvest
Project Coordinator :
Darie Zmtlkov, Operations Manager, ABSL
e-mail: darie.zmatlikova@absl.cz
ABSL 2016
All copyrights in this work are the property of ABSL. Unless otherwise stated by the relevant provisions of law,
any use, reproduction, duplication, modification, adaptation or retransmission of this work, in whole or in part,
in any manner, without the prior written consent of the copyright holder, is a violation of copyright law.
Table of Contents
Introduction 5
2. Office market 37
3. Labor market 47
5. Investment incentives 61
Introduction
I am proud to introduce the third ABSL report. It presents the development of the Business Service
Sector in the Czech Republic and I believe it shows the very successful story of one of the key
industrial sectors in the Czech Republic. Overall we calculate that the business services sector
creates around $3 billion in revenues or 75 billion Czech crowns and represents 1.5% of the Czech
Republic GDP. The sector employs about 65.000 people in more than 180 centers. These are
impressive statistics but even more important than the size of the industry is the growth. In the
last year we have seen average growth of 15% per year and the demand for new centers is still high.
Wesee continuing high interest of international investors in the Czech Republic and all our existing
centers expect further expansion in their scope, as well as their employee numbers.
The other important trend we see is the change of the scope of services. While previously
thecenters were focusing on the centralization of the individual business processes, today most
ofthem have become innovation centers, focusing on improvements and process optimization.
With the development of new IT technologies, for example, we see a broad application of automation
and robotics in many areas of our operations. Employees of the centers therefore no longer need
toperform routine activities, but are solving tasks with greater added value. It is in this area, that we
see great potential and opportunities for development in future years.
In the following chapters you will learn about the current profile and status of the sector, as well
as some of the newest trends for the business service sector in the Czech Republic. The centers
need two important elements for their existence good people and the right office space. You will
find more detailed insights in the relevant chapters that were provided by our strategic partners.
TheChapter about labor market was provided by Grafton and chapter about the office market by
JLL. I would also like to thank to CzechInvest for contributing to the report with the information
about the Czech Republic and Incentive Structure.
One of the challenges we are facing is the correct terminology for this dynamic sector. Traditionally
in the Czech environment and language, everything that belongs to the centralized Business
services is called Shared Services. You will notice that we intentionally
tried to avoid this term in our report and always use the term
Business Services to reflect our members broad activities
in Business Process Outsourcing BPO, Shared
Services SSC, IT outsourcing ITO and research
anddevelopment centres R&D.
Our member companies now represent over 15,000 employees and many of the largest business
services employers in the country. Our members are telling us that ABSL adds value to their firms
byproviding them with the following benefits:
Access to our huge ABSL network and knowledge they can share with leaders of Czech and
international business service centres
Best practices from benchmarking studies, sector reports, conferences and workshops
Opportunities to influence and change the Czech business environment to drive the growth
oftheirbusiness
As this years report clearly shows, our members are growing in size and complexity. ABSL is
growing with them and together, we will achieve our strategy to keep Czech Business Services
attheforefront of the sector in CEE and Globally. Our future plans for ABSL 2016 include :
The launch of the ABSL HR Club which provides HR leaders in our sector with professional
insightsand issues regarding recruitment, talent retention and development, employee
remuneration.
The launch of the ABSL Awards programme to recognize best practices and promote
Czechservice centres for their innovations and great working practices.
The introduction of the ABSL Academy to promote the development of talent within the services
sector and provide common learning solutions to attract and develop talent in business services.
A
BSL board members will keep supporting growth of our members by improving mutual
cooperation with governmental, regional and educational bodies across the country.
We have achieved a great deal together in 2015 - and laid strong foundations
for thefuture. I would like to thank all of our members and sponsors
for their efforts this year and we look forward to building on our
achievementsin2016
Jonathan Appleton
ABSL Managing Director
Business services sector in the Czech Republic 7
Introduction
ABSL growth
?
60 52
50
40
founded in 2013
30
by 15 members *
20
10
0
13
6/ 3
13
8/ 3
13
10 13
11 13
12 13
1/ 3
2/ 4
3/ 4
4/ 4
5/ 4
6/ 4
14
8/ 4
14
10 14
11 14
4
1/ 4
2/ 5
3 15
4/ 5
6/ 5
7/ 5
8/ 5
5
10 15
11 15
12 15
5
1
01
01
1
01
01
01
20
20
20
20
20
20
0
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
/2
/2
/2
/2
/2
/2
/2
/2
/2
/2
/2
4/
5/
7/
9/
7/
9/
12
9
* Founding members:
The local market data for the business services sector shows
that theCzechRepublic is one of the key target destinations for
the business service centers in Europe. International and local
investors recognize theCzech Republic for the availability of a well
qualified workforce with very good coverage of foreign languages.
They also find here good infrastructure and competitive costs as
well as political and economic stability. Another important aspect
that influences investor decisions is our cultural and geographical
proximity within Europe, as the majority of the services provided
by the centers target end customers who are located in Europe.
10 Business services sector in the Czech Republic
Profile of the business services sector in the Czech Republic
33
the number of companies that took part in this years ABSL survey
12 000
the number of people employed by respondents of the ABSL
research in the business service centers in the Czech Republic
The Chapter is divided into five parts. The first part provides summary information about
thebusiness services sector in the Czech Republic. A broad definition of the industry has been
adopted here where business services centers are typically internal units on mother companies
(SSC), companies providing business process outsourcing (BPO) and IT outsourcing (ITO) as well
as research and development centers (R&D). The following part present the structure of the sector
in terms of thesize and future potential growth, geographical spread in the country and investors
information. The third part describes the range of services that are provided by the centers as well
as what industries and geographies are supported from the Czech Republic. The next Chapter is
especially interesting as it shows the development of the sector and captures also the trends and
directions of the industry. The last part of the chapter present the current structure of employment
including benefits and training typically provided by the centers.
Business services sector in the Czech Republic 11
Profile of the business services sector in the Czech Republic
65.000
employment in the business services sector
180+
the number of business service centers
30%
employment growth in the sector during last two years
361
average number of employees in the business service centers
$3b
annual revenue generated by the business services sector which is 1.5% of the total Czech GDP
5%
employment of Czech workforce in 25-30 age group in in the business services sector
100.000
projected employment in the sector by the year 2020
Table 1
Size of the Business Services Sector in the Czech Republic that includes SSCs, BPOs, ITOs and R&Ds
12 Business services sector in the Czech Republic
Profile of the business services sector in the Czech Republic
Google
GTS
HayGroup
Honeywell
Hewlett Packard
ICON
ICZ
Intel
Psek
International SOS
Interoute
J&T Services
Jarden BSG Czech Cloud Cluster
ADP
Johnson&Johnson Aimtec
Komern banka HayGroup esk Budjovice
LUKOIL Kerio
Mallinckrodt PDM Technology
Microsoft Sony DADC
Monster Worldwide
NESS
NNIT
Novartis
Novell
Oracle
E.ON
Panalpina
UniCredit Bank
Pfizer
Process Solutions
Table 2
List of centers in the Czech republic
Business services sector in the Czech Republic 13
Profile of the business services sector in the Czech Republic
Member of ABSL
Eaton
Roztoky u Prahy
AXA Assistance
Comdata
EZ Korportn sluby
DHL
Kingspan GE Money
Genpact
O2
OKIN GROUP
RWE
Siemens
StoraEnso
Tieto
Pardubice
Ostrava
Foxconn
NonStop Recruitment
Olomouc
MANN + HUMMEL
EXL Service
Honeywell
Okky ICON
Currently there are more than 180 business service centers in the Czech Republic. The centers are
located in the country in three main hubs: Praha, Brno and Ostrava. These three locations cover
about 90% of the market. The other popular locations are Olomouc, Pardubice and Plzen with
5% ofthe share. The rest of the centers are spread in the country in many locations very often
connected toother business activities of their mother companies such as production plants,
logistic centers, etc.
0,5%
1% 1%
4% 4% Share of locations
Praha 48,3%
Brno 22%
Ostrava 21%
21%
Plze
3,7%
100% = 12.000
Pardubice 0,8%
people 48% Olomouc 0,5%
Liberec 0,4%
Hradec Krlov 0,1%
22%
st nad Labem 0%
esk Budjovice
0%
Praha Pardubice
Other cities 3,1%
Brno Olomouc 0 10% 20% 30% 40% 50%
Ostrava Liberec
Figure 1
Share of individual business service locations in overall employment / in # of centers
16 Business services sector in the Czech Republic
Profile of the business services sector in the Czech Republic
In the last two years the employment in the sector in the Czech Republic has increased by 30%
from 50.000 in 2013 to 65.000 employees in 2015. The growth was driven by establishing new
centers as well as by the growth of existing centers. We estimate that the sector will continue
growing also in the next years and reach employment of 100.000 employees in the next 4-5 years.
120,000
97.500
100,000
80,000 60.500
50.000 55.000
60,000
40,000
20,000
0
2013 2014 2015 2020
Figure 2
Employment growth in business service centers in CR
The typical business service center in the Czech Republic on average employs 362 employees.
This number has not changed in the last two years, as the growth of the existing centers is covered
with the small number of employees in newly opened centers. Almost half of the centers (46%) are
centers with up to 200 employees. According to the ABSL study 10% of centers have more than
1000employees.
18%
362
100% = 33
average employment in all centers
46%
centers
Figure 3
Size of the centers according to the number of employees
Business services sector in the Czech Republic 17
Profile of the business services sector in the Czech Republic
9%
9% 24% Industrial & Consumer Goods
Health Care
Other
21% 21%
Figure 4
Structure of employment in business service centers by industries of their parent company
The biggest share of the investment in the Czech modern business service sector comes
traditionally from US companies. German companies remain the largest European
investors in service center numbers and employees. Other European countries follow
with growing demand for near shore operations from across Western Europe.
USA
Belgium 100% = 33
Czech Republic companies
Ireland
6%
UK
6%
Other 12%
6%
6% 9%
Figure 5
Structure of business service centers by parent company headquarter location
18 Business services sector in the Czech Republic
Profile of the business services sector in the Czech Republic
3%
2%
3% 4%
4%
USA
Germany
Ireland
6% 37% Italy
Belgium
7% Czech Republic
India
Switzerland
13% Austria
Other
21%
Figure 6
Employment business service centers by parent company headquarter location
6%
12% 17%
100% = 33
centers
24% 59%
82%
Internal unit / captive Service Center Internal unit / captive Service Center
Commercial provider / outsourcing Service Center Commercial provider / outsourcing Service Center
Hybrid model (both internal and external clients) Hybrid model (both internal and external clients)
Figure 7 Figure 8
The organizational structure of the sector The organizational structure of
by number of business service centers the sector by employment
More than half of the service centers benefit or have benefited from the public support in the past.
The most used support is EU grants for training and employment and also government grants.
Share of centers
Figure 9
Public support used by business service centers
20 Business services sector in the Czech Republic
Profile of the business services sector in the Czech Republic
Share of companies
Figure 10
Industry structure of companies supported by business service centers
*Mining, Logistics and Freight Forwarding
As in previous years, Finance and Accounting services are still the largest. More
than 75% ofthecenters report they have F&A scope which represent almost one
third of employees. However,theoverall share of F&A in terms of employment
is going down on previous years, while newer service areas such as Customers
Operations, IT and HR are rapidly on the increase across Czech centers.
Business services sector in the Czech Republic 21
Profile of the business services sector in the Czech Republic
4%
Customer Operations
9% 32% IT Services (incl. software development)
HR
13% 21%
Figure 11
The structure of employment in business service centers by categories of supported processes
3
average number of business processes
supported by the business service centers
Share of centers
Figure 12
The structure of categories of supported processes in business service centers
22 Business services sector in the Czech Republic
Profile of the business services sector in the Czech Republic
HR - Recruitment 21%
HR - Mobility 21%
HR - Payroll 36%
Insurance Processes 9%
Professional Services 6%
0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Figure 13
The structure of individual business processes supported in business service centers
* Technical Drawings for Manufacturing, Fleet management; Facility management, Logistics, Quality, Compliance & Fraud prevention
Business services sector in the Czech Republic 23
Profile of the business services sector in the Czech Republic
20 18
11
15
11
average number of
9 processes supported
10
by the business service
centers
5
0
Internal unit / captive Hybrid model (both internal Commercial provider /
Service Center and external clients) outsourcing Service Center
Figure 14
Average number of processes covered by business service centers according to their organizational model
91%
of centers support more than 1 country
76%
42%
76%
CEE
(excl. Czech Republic)
North
America Czech Republic
85%
Western
Europe 30%
15%
Middle East
& Africa
South
America
Figure 15
Geographical structure / range
24 Business services sector in the Czech Republic
Profile of the business services sector in the Czech Republic
85%
of the surveyed companies have increased the range of provided processes in the past 3 years (87% of
companies with fewer than 200 employees, 75% with 200-500 employees and all companies that employ
more than 500 employees.
91%
of the surveyed companies in past three years have increased the degree of sophistication of provided
processes: in 58% of companies it has increased significantly and in 33% insignificantly. Advanced
processes have increased in all companies employing more than 500 employees, in 83%of companies
employing 200-500 employees and in 93% of companies with fewer number of employees than
200employees.
85%
of service centers predict an increase in employment through the end of 2016 on average of 17%.
All companies employing more than 500 employees (100%) and operating in either commercial or
hybrid model plan the growth.
17%
average expected employment growth in business service centers
60
40
21%
17% 16% 17%
20
Figure 16
Share of grow companies
Business services sector in the Czech Republic 25
Profile of the business services sector in the Czech Republic
85%
of business service centers expect to grow in the next 2 years
100%
100 92%
85%
80
73%
60
40
20
Figure 17
Share of grow of employees
Percentage of companies
Average projected
that predict an increase in
employment growth
employment by the end of 2016
Table 3
Forecast for the employment growth by the end of 2016
26 Business services sector in the Czech Republic
Profile of the business services sector in the Czech Republic
0% Rookie
17% (Design and initial
> 500
33%
implementation in place)
50%
Developing
0% (Some processes transferred, majority
0% of processes not standardized)
200-500
83%
17% Advanced
(Centralization completed as
0% planned, processes standardized,
53%
< 200 continous improvement in place)
47%
0%
Business Partner
(Optimization and Automation across
0%
27% organization, Business Outcomes
Total focus & Partnership with clients)
58%
15%
0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Figure 18
Stage of development of business service centers
64% of the business service centers plan to expand their business activities in the next
two years. The more people employed in a service center, the higher the likelihood
that thecenter plans to increase their activities. Further expansion is planned by
83% of companies employing more than 500employees, by 75% of companies with
200-500employees and by 60% of companies with less than200 employees. Business
expansion has been planned by all companies with hybrid operation models followed
by75%of thecommercial providers (75%) and 67% of the internal units / captive centers.
The expansion is mostly driven by global restructuring plans (55%) followed by increased
external demand (39%). 30% of companies are expect to build the new business areas
and 21% of companies expect that the expansion will be driven by new acquisitions.
> 500
47%
58% Total
Global restructuring plans 67%
55%
27%
25%
New business areas
50%
30%
13%
25%
Acquisition
33%
21%
0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Figure 19
Key drivers for employment growth in business service centers by employment range
Business services sector in the Czech Republic 27
Profile of the business services sector in the Czech Republic
30%
50%
External demand increase
100%
39%
59%
Global restructuring plans 0%
100%
55%
30% Total
New business areas 0%
30% Commercial provider
50%
Hybrid model (internal
and external clients)
26%
0% Internal unit / captive center
Acquisition 0%
21%
0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Figure 20
Key drivers for employment growth in business service centers by organizational model
70%
Stabilization and optimization 87%
of current activities 58%
50%
64%
Expansion of activities new 53%
activities, same customers 75%
67%
61%
Expansion of activities new 60%
activities, new customers 40%
83%
15%
Expansion of activities same 60%
activities, new customers 58%
33%
15%
27% Total
Reduction of activities 8%
0% < 200
200-500
12%
No plans to change 20% > 500
current activities 8%
0%
0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Figure 21
Plans for expansion of business activities by employment range
28 Business services sector in the Czech Republic
Profile of the business services sector in the Czech Republic
Share of centers
70%
Stabilization and optimization 74%
of current activities 50%
50%
64%
Expansion of activities new 67%
activities, same customers 50%
50%
61%
Expansion of activities new 56%
activities, new customers 100%
75%
55%
Expansion of activities same 56%
activities, new customers 0%
75%
15%
19% Total
Reduction of activities 0%
0% Internal unit / captive centers
0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Figure 22
Plans for expansion of business activities by organizational model
< 200
200-500
> 500
Total
0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
We do not own any processes in our scope, however opinions and suggestionsofSSCregarding
process changes are an important input for process owners
We have full ownership of all processes in our scope and we have decision power to modify them
Figure 23
Ownership of the processes supported by the business service centers by employment range
Business services sector in the Czech Republic 29
Profile of the business services sector in the Czech Republic
Share of centers
67%
Limited automation 50%
(small macros, etc.) 17%
52%
0% <200
Advanced automation 17%
(advanced robotics) 17% 200-500
9%
500<
0% Total
No automation of the process 0%
0%
0%
0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Figure 24
Level of process automation in business service centers by employment range
0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Figure 25
Pricing models used by business service centers
30 Business services sector in the Czech Republic
Profile of the business services sector in the Czech Republic
The Business service centers in the Czech Republic deliver services globally to almost
all geographies. The majority of the services are being delivered to European countries,
NorthAmericaand Middle East. This creates a high requirement for knowledge of foreign
languages in the business service centers. In order to support 31 languages, almost all centers
employ a proportion of foreigners. The average share of foreigners in the Czech centers is 34%.
31
Share of centers
100%
90%
The number of languages used
80% in business service centers
70%
60%
50%
40%
30%
20%
10%
0
h
Ge h
Fr n
ch
h
Ru a n
Sl n
Sp ak
ng h
m n
r tu i a n
S w se
Fi h
D h
r w sh
B u g ia n
ra k
C r ia n
Tu n
Ar h
He ic
Se w
pa n
se
Fl an
h
Ch an
ua e
an
Uk ee
L i in es
is
lis
ia
H u n is
Ro a r i a
is
is
ia
ti a
is
Ja i a
B e m is
ec
tc
e
ab
e
ne
ov
No a ni
en
rm
li
di
si
ni
br
gl
ed
nn
rk
ss
Po a n
in
rb
ar
Du
Gr
gu
Po
Cz
I ta
oa
ru
a
In
e
En
a
lg
la
th
Figure 26
Languages supported in business service centers
Business services sector in the Czech Republic 31
Profile of the business services sector in the Czech Republic
19 80%
the largest number of the maximum share of
languages used by one foreigners in one business
business service center service center
9 34%
average number of average share of foreigners
languages used in business among all employees in
service centers business service centers
36% 97%
of business service of business service centers
centers use more than employ foreigners
10 languages
76% 85%
of business service centers
of business service centers employ at least 10% of
use more than 5 languages foreign employees
Table 4
Structure of supported languages and employment of foreigners in business service centres
32 Business services sector in the Czech Republic
Profile of the business services sector in the Czech Republic
5%
27% Secondary School (or equivalent)
68%
Figure 27
Levels of education of employees in business service centers
Share of centers
49%
Preferential share purchase options
Figure 28
Non-wage benefits offered by business service centers
Business services sector in the Czech Republic 33
Profile of the business services sector in the Czech Republic
Share of centers
Other 15%
0 10% 20% 30% 40% 50% 60% 70% 80% 90%
Figure 29
Training offered to employees by business service centers
Employees of Czech service centers are well educated and over two thirds have a first University
degree or Masters. The share of employees directly from high school is consistent with previous
years and represents 27% of services employees. Continuing professional development or CPD
is a growing trend in the business services sector and 5% of employees have or are studying
for a postgraduate qualification. See fig 27. The importance of continuous investment in
education is seen in fig 28 with the majority of centers providing additional language courses
and nearly 50% investing in postgraduate or professional qualifications for their talent pool.
Training and education has become a key strategic tool for business services to attract,
retain and develop the talent force that centers require as they move up the value curve
to deliver higher end reporting, analytical and front end services. Our survey shows
that almost all business centers are providing induction training for new recruits see
fig 29 and the vast majority have educational programs to develop the key business
skills for leading teams, managing workloads and delivering complex projects.
In the survey the leaders of Czech business service centers were asked for their opinion
on the characteristic of the local market as a place for business. In the case of companies
with centers in several cities, generally the respondents referred to the market in which
they employed the majority of employees. The following aspects have been rated most
positively: availability of modern office, the image of the city (in the opinion of investors and
the quality of public transport (all were rated above 8 on a scale 1 to 10) as well as thecity
accessibility (average score 7.94). Investors are satisfied with the conditions of functioning
that individual locations offer them. In general the average rating of the competition between
business service centers in local markets was rated on 6.76 (on a scale 1 to 10).
6.76
average rating of completion between business service centers in local markets
6,76
1,0 2,0 3,0 4,0 5,0 6,0 7,0 8,0 9,0 10,0
8,15
8,85
Image of the city The quality of
(in the opinion public transport
of investors) in the city
8,33
Availability of modern
office space
Figure 30
Average scores from business service centers representatives pertaining to
selected features of local markets in which the centers operate
Business services sector in the Czech Republic 35
Brno
The Knowledge City
Brno, the Czech Republics second biggest city, lies at the heart of the South Moravian
Region. It borders Austria and Slovakia and it is strategically placed among Prague,
Vienna and Bratislava. Brno is a constantly developing metropolis which many times in
its history has proven to have something to offer the world. So internationally renowned
were its local textiles, that Brno was called the Moravian Manchester in the 18th and
19th centuries. Later, it became one of thegreat engineering powers, created the largest
exhibition centre in Central Europe and founded a respected technical university. It was
in Brno that Gregor Johann Mendel came up with his laws of genetics, Viktor Kaplan
invented his turbine, Kurt Gdel began his logical reasoning and Leos Janacek started his
musical pilgrimage.
Brno is a city with great potential. A number of universities with more than
80,000students ensures that it is a creative and dynamic city with a youthful
spirit.Universities with a tradition in a number of fields oversee advanced research,
especially in the biological and medical sciences, as evidenced by the presence of leading
scientific research centres. Whole chapters could be devoted to the local academic and
research successes in information technology, the life sciences, electron microscopy and,
especially, cyber security and software development, where Brno has taken on the role
ofa courageous, successful and promising leader within Europe.
36 Business services sector in the Czech Republic
Brno
The Knowledge City
Foreign companies see the city and its surroundings as a region with prospects
in which it pays to invest. Several multinational concerns have established their
development centres and top production facilities there (e.g. FEI, Honeywell,
IBM and Red Hat). Brno assists incoming and current investors in finding
locations and provides solutions based on their individual requirements, utilising
a perfect knowledge of the local environment. The city actively cooperates in
developing its potential with regional institutions (the South Moravian Innovation
Centre, theRegional Development Agency South Moravia, CzechInvest and
the Brno Regional Chamber of Commerce). It is working to ensure that the
results ofinnovative and daring projects become a reality. Brno also helps with
thecreation of more new centres and places to inspire fruitful ideas and goals
(e.g. the Europoint Brno project for modernization of the rail interchange, a large
ring road, the Czech Technology Park Brno, the Brno Creative Centre, the Janacek
Cultural Centre and the Brno Industrial Zone Cernovice Terrace).
Part of Brnos long-term strategic plan is also the development of the knowledge
economy, which brings with it economic development, an improvement in the
quality of life, research, development, innovation and education. A key word for
Brno and South Moravia is cooperation. Universities and scientists are on one
side, and companies and entrepreneurs are on the other, and all of them are
striving for closer connections. As well as providing an excellent background for
work, this sharing of experience and information also brings with it an increase
inthecompetitiveness of the city, as well as the region as a whole.
This is probably also a reason why ever more investors are choosing Brno as
a home which offers everything necessary for the harmonious combination
of working success and a fulfilling personal life. Everyone who comes there in
order to build something is welcomed with open arms. Evidence of this is the
constant effort to improve and perfect the region to meet the requirements of
the hectic and demanding pace of our times. Ease of movement within the region
is guaranteed by the sophisticated transport system, thanks to which there is
nowhere that its inhabitants cannot reach whenever and however. Everything
isavailable culture, monuments, national institutions, an international airport,
services, sports and recreational areas. The Brno Expat Centre is available to help
with the integration of foreigners.
The current rankings of the respected Numbeo.com server has Brno as the city
with the highest quality of life in the Czech Republic. On the worldwide rankings
itis ahead of such giants as London, Los Angeles and Brussels. We take pride in
thisbut we are aware that we cannot rest on our laurels.
City of Brno
e-mail: investors@brno.cz
Business services sector in the Czech Republic 37
Chapter Content Provider: JLL
2 | Office market
As the capital city, Prague has the largest office stock in the Czech Republic which currently
stands at approximately 3.2 million m2 of modern office space. The majority of the stock meets
therequirements of A class buildings which account for ca. 69%. The remaining 31% are high
quality refurbishments. The largest office districts are Prague 4, Prague 5 and Prague 1 which are
regarded as the core office areas in Prague. Over the last few years however there has been a growth
in importance of Prague 8 which has been the target of the majority of new developments within
theinner city area. In 2015, we expect new office supply to reach approximately 187,500 m2 which
would be the highest level since the record year of 2008. In 2016, office completions are expected to
drop to a level of around 25,000 m2. New supply should increase again in 2017 when it is expected
toreach pre-crisis levels.
m2
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Figure 31
Prague Office Completions
Business services sector in the Czech Republic 39
Office market
Availability
The level of choice in office space in Prague decreased to 16.38% which means that there is more
than 520,000 m2 of office space available. A large portion of available space is currently in new
office buildings which are predominantly being built on a speculative basis and therefore are usually
not fully occupied by the time of their completion. The majority of available space is nevertheless
inolder office schemes as a result of tenants relocating from these schemes into newer, more
modern premises. Due to strong speculative supply, the level of choice increased significantly in
2015 and in Q1 reached its historical maximum by exceeding the level of 17%. Despite the fact that
a significant amount of the vacant space has already been leased throughout 2015, we expect the
level of choice to remain relatively high. As net demand is driven mainly by relocations of existing
tenants within the current stock, we can expect more second hand space to become available on
the market in the forthcoming quarters. This will keep the level of choice relatively high, despite
thelimited office supply pipeline in 2016.
Rents
Prague is quite a stable market in terms of rental costs. In 2015, prime headline rents in the
city centre remained stable, ranging between 18.0 and 19.5 m2/month. Inner city rents were
between 15.0 and 16.0 m2/month in Pankrc (Prague 4) and Smchov (Prague 5) and between
13.5 and 15.5 m2/month in Florenc (Prague 8). Rents in the Outer City, which was historically
one ofthe mostsought after locations by companies from the SSC and BPO sector, remained
between13.0and 14.5 m/month.
Holeovice Prosek
12.0 - 13.5 12.0 - 13.5
Karln Vysoany
13.5 -15.5 12.0 - 13.5
City Centre Prague 3 & 10
18.0 - 19.5 11.0 - 14.0
Prague 2 & 10 Chodov/Opatov
13.0 - 16.0 12.0- 15.0
Stodlky Pankrc
12.0 - 14.0 14.5 - 16.0
Butovice Andl/Smchov
12.0 - 14.0 15.0 - 16.0
Figure 32
Prime Rental Levels in Major Office Areas
40 Business services sector in the Czech Republic
Office market
All of these values refer to prime levels achieved in a limited number of prime properties. In general
there are ca. 1-3 properties in each submarket which achieve these levels as they are usually brand
new, above standard quality and/or very well located. Second hand products stand at approximately
1.5 below the afore-mentioned ranges.
Rents are predominantly denominated in Euro. CZK rents are available for some properties owned by
local investors. Rents are paid quarterly in advance. Indexation is annually in line with European CPI.
In case the contractual rent is in CZK, landlords prefer to use Czech CPI.
Over the last two years we have seen revived activity from both developers and tenants. Many
companies, especially the larger ones, have used the opportunity of tenant favourable conditions,
due to strong supply coming to the market, to relocate their offices into new and modern premises
which would correspond with the highest standards of office workplaces.
Between Q1 and Q3 2015, the gross demand for office space reached almost 300,000 m2 which
represents a 36% increase on the previous year. Renegotiations accounted for approximately 43.5%
of that volume. Thanks to a very strong demand for offices between Q1 and Q3 and several large
deals in advanced stages of negotiation, we expect 2015 to exceed the record-breaking result of
lastyear and become the most successful year ever recorded on the Prague office market in terms
of gross demand.
m2
350,000 Net take-up
Renegotiations
300,000
0
2011 2012 2013 2014 Q1-Q3 2015
Figure 33
Prague Gross Demand (Take-up) 2011 2015
Business services sector in the Czech Republic 41
Office market
In the first three quarters of 2015, the gross demand has been driven mainly by IT and
telecommunications companies which accounted for almost one third of the total take-up.
Thesewere followed by companies from the manufacturing and professional services sectors.
2%
7% IT & Telecoms
9% 29%
Manufacturing & Consumer Goods
Professional Services
10% Other
Figure 34
Demand drivers of 2015
The strong demand for offices in Prague has been also reflected in the SSC and BPO sector.
Someof the key players on the market of business services decided to either relocate into newly
built offices or to renegotiate their leases in the current premises. ExxonMobil, for example, has
renewed its lease in its current premises in Prague 3. SAP Business Services Centre and Oracle on
the other hand, have both decided to relocate into newly built buildings in the outer city of Prague 5.
The following table shows examples of the recent activity of companies from the SSC and BPO sector in Prague
Table 5
Examples of the recent activity of companies from the SSC and BPO sector in Prague
42 Business services sector in the Czech Republic
Office market
Over the years, Prague has been selected as a headquarter location for a number of the largest
corporations in the world and their SSC and BPO activities. One recent newcomer is e-commerce
giant Amazon which opened its SSC in Prague 6 providing mostly HR shared services and remote
IT support for its employees. Amazon leased approximately 6,000 m2 of office space and plans
tocreate over 500 jobs.
Thanks to the strategic location of Prague in the centre of Europe and its highly skilled and
qualifiedworkforce, companies already present on the market are becoming more specialized and
are expanding the scope of services that they provide. Recently, many companies have established
their ICT and R&D centres in Prague and in other Czech cities. For example in 2014, pharmaceutical
company Merck Sharp & Dohme (MSD) opened its IT centre in Prague, leasing approximately
6,200m2 of office space in the inner city area of Prague 5.
After the strong year of 2014, when ca. 45,000 m2 in 5 new office schemes and one extension was
added to the Brno office market, there were no new completions in the first half of 2015. Overall in
2015, only 1,500 m2 of offices within one multifunctional project should be delivered to Brno office
market. In 2016, we expect the office supply to amount to approximately 22,000 m2.
Since 2013, due to the strong demand for offices, the level of available office space in Brno has
been gradually decreasing. With the subdued development activity and very limited supply coming
to themarket in 2015, the level of choice declined to 16.48% by the end of H1 and it is forecasted
todecline further as the market absorbs more vacant space.
Prime headline rents for A class office space oscillate in the range of 12.0 to 12.5 m2/month.
However, this value represents only a limited part of the stock. In general, modern offices in
theBrnomarket are currently being offered between 8.0 and 12.0 m2/month, depending on
thevicinity to thecity centre and the overall quality of the project.
Business services sector in the Czech Republic 43
Office market
Over the last decade, Brno has been very successful in attracting offshoring and shared service
centre activities. This is mainly thanks to the availability of an educated, highly qualified labour
force, obtainable at a significantly lower cost to Prague, combined with an above-average level
ofregional unemployment which includes a large proportion of higher education graduates.
Over the years, Brno has attracted a wide range of businesses covering areas of software/IT
development, accounting/finance or customer service centres. Demand in Brno has been driven
bymultinational corporations including IBM, Infosys, Lufthansa, Red Hat, KBC and Monster
Worldwide, to name a few.
In 2014, the gross demand for offices reached 58,700 m2 which represented the second strongest
result since 2005 and y-o-y increase of ca. 21%. The share of renegotiations reached almost
50%. In H1 2015, total demand reached ca. 26,400 m2. Due to the large renegotiation of IBM
atTechnologick Park Brno, the share of renegotiations reached 49%. Over the past year and
ahalf,demand for offices was driven mainly by the manufacturing and IT sectors, accounting
forca.35% and 27% of the total demand respectively.
m2
70 000 Net take-up
60 000
Renegotiations
50 000
40 000
30 000
20 000
10 000
Figure 35
Brno - Gross Demand 2011 2015
In terms of the SSC and BPO sector, the most significant transactions of 2014 and 2015 included
therenegotiation of IBM at Technologick Park Brno with ca. 13,000 m2 or renegotiation and
apre-lease deal of Motorola Solutions within the same business park.
Table 6
Examples of the recent activity of companies from the SSC and BPO sector in Brno
44 Business services sector in the Czech Republic
Office market
On top of this, several companies have expanded their R&D and ITC activities in Brno. A great
example of this is Honeywell which has recently renegotiated and expanded its premises in Brno
to its current ca. 20,000 m2. The R&D centre in Brno is therefore the largest innovation centre of
Honeywell where approximately 1,500 specialists are employed.
The most active years with respect to new development, as well as demand for newpremises,
were between 2006 and 2009. The economic downturn and lack of available financinghad
subsequently put many of the development projects on hold, mainly those ofa largerscale.
This resulted in a limited number of completions between 2010 and 2011.
The excess of supply over demand in 2013 resulted in continued limited development activity.
Afterthe completion of one large speculative project with ca. 25,000 m2 of offices in 2013 we did
not record any new completions in 2014. In 2015 we expect the delivery of ca. 7,700 m2 of offices
butthere are currently no projects under construction with planned completion for 2016 onwards.
The level of choice in Ostrava stands at 24%. Overall, there is more than 49,000 m2 of
available office space for lease in various projects. 3 projects would be currently able
to accommodate larger tenants with requirements exceeding 5,000 m2 of offices.
Prime office rents in Ostrava range between 10.0 and 11.5 m2/month,
depending mainly on the location, quality and age of the building.
Some landlords, especially the local ones, are quoting and collecting rents in local currency.
Thistrend is currently more common on the Ostrava market than in Prague or Brno, where
almost all rents are denominated in Euros. Larger, international developers such asRed
Group however use similar conditions to those that are common on the primary markets.
Business services sector in the Czech Republic 45
Office market
Companies from the SSC and BPO sector have recently been seeking alternative locations in
the Czech Republic to establish their centres outside of Prague and Brno. They have focused
on regional cities such as Ostrava, Olomouc, Hradec Krlov, Pardubice or even smaller cities.
Unlike the smaller cities however, Ostrava has the advantage of a rather developed office stock.
Over the past couple of years, gross annual demand for offices in Ostrava has oscillated in the range
of ca. 15,000 to 25,000 m2. In H1 2015, gross demand reached approximately 7,350 m2. The largest
deal was the expansion of OKINs shared service centre in The Orchard by almost 4,500 m2.
m2
30 000 Net take-up
Renegotiations
25 000
20 000
15 000
10 000
5 000
Figure 36
Ostrava Gross Demand 2012 2015
In Ostrava there are several key players in terms of shared services and ITO centres such as Tieto,
Siemens, OKIN and GE Money. These companies have also been quite active in terms of demand
foroffice space. Examples of the major transactions from the sector are listed in the following table.
Table 7
Examples of the recent activity of companies from the SSC and BPO sector in Ostrava
46 Business services sector in the Czech Republic
Office market Profile of the business services sector in the Czech Republic
CZECH REPUBLIC
THE MODERN OFFICE MARKET IN NUMBERS
3
Main office markets: Prague, Brno & Ostrava
Almost
4 000 000 m2
of modern office stock
The total m2 volume of office space due for delivery in 2015 is close to
200 000
<50 000 m2
of office premises are estimated to be under construction and due for delivery in 2016
A range of rental costs, to suit all budgets, are available across the country.
Typical BPO/SSC rents are between
8 -15 / m2 / month
Subject to individual lease negotiations, typical tenant incentives may include: Rent free periods,
fit-out contributions, additional free parking spaces
>650 000 m2
of estimated vacant space is available to lease across the major office markets
in the Czech Republic
The estimated total vacancy rate across the major office markets in the Czech Republic
is approximately
16%
Table 8
Source: JLL, Q3 2015
Business services sector in the Czech Republic 47
Chapter Content Provider: Grafton Recruitment, ABSL, CzechInvest
3 | Labor market
There are around 350,000 students enrolled within the Czech Republics
stable environment of both public and private universities. This represents
3.5 per cent of the population and around 90,000 new graduates enter
the labor market each year, many to start careers in business services.
Czech universities are well distributed across the country and provide
asteady pipeline of graduates into the main cities and regions. Thenumber
of foreign students studying at Czech universities is increasing rapidly
and the business services sector is growing as a first choice for young
people wishing to start their working careers in the country.
48 Business services sector in the Czech Republic
Labor market
80
69
70 Liberec
st nad Labem
60
50 Hradec Krlov
Cheb
Praha Pardubice
40 Opava
Ostrava
26 Plze
30 Olomouc
20 Jihlava
Brno Zln
10
esk Budjovice
0 Total Public
Figure 37
Universities in the Czech Republic
(Source: Grafton Recruitment, 2015)
* Ministry of Education, www.msmt.cz
300 000
250 000
200 000
150 000
50 000
0 Students Graduates Students Graduates Students Graduates Students Graduates Students Graduates
Figure 38
Student and graduate numbers in the Czech Republic
(Source: Grafton Recruitment, Ministry of Education, 2015)
Business services sector in the Czech Republic 49
Labor market
350 K 95%
90 K 70%
Number of graduates in Academic year 2014/15 German
81 K 67%
Number of Business Administration French
students 2014/15
36 K 48%
Dutch
Number of IT students 2014/15
74 K 45%
Italian
Number of Engineering students 2014/15
210 K 39%
Spanish
Number of students studying foreign languages
25%
during University 2014/15
top 20
Nordics
Table 9
Labor market in numbers Source ABSL 2015 survey for
Source Czechinvest. Czech Ministry of Education. 2015 Czech Business Service Centres
50 Business services sector in the Czech Republic
Labor market
27,4% 2010
27,7%
Economics and
27,6% 2011
administration 26,9%
26,8% 2012
20,5% 2013
15,9%
16,1%
Humanities,Arts
16,4%
and Philology 16,5%
16,7%
14,7%
Pedagogics (often 14,3%
13,9%
include also Philology) 13,6%
13,1%
0 5% 10% 15% 20% 25% 30% 35% 40% 45%
Figure 39
Student numbers in Czech Republic by subject
(Source: Grafton Recruitment, Ministry of Education, 2015)
49 745 2010
49 485
Charles University in Prague 48 470 2011
47 798
48 115 2012
2013
39 454
39 684 2014
Masaryk University in Brno 38 937
37 309
34 822
21 546
Czech University of Life 21 598
Science in Prague 22 896
22 301
20 438
22 206
Czech Technical 22 397
21 397
University in Prague
21 524
20 866
21 933
22 362
University Palacky in Olomouc 21 717
21 305
21 063
19 266
University of Economics 18 794
18 151
in Prague
17 195
16 385
Figure 40
Student numbers at largest Czech Universities
(Source: Grafton Recruitment, Ministry of Education, 2015)
Business services sector in the Czech Republic 51
Labor market
Number of candidates registered by Grafton in Prague with a foreign language at C1 level or higher AND English at B2 lever or higher
English 24 243
German 3 545
French 2 051
Russian 1 513
Spanish 1 329
Italian 1079
Slovak 1012
Polish 695
Dutch 441
Hungarian 342
Romanian 324
Portuguese 242
Arabic 236
Swedish 195
Turkish 170
Bulgarian 139
Ukrainian 128
Croatian 126
Serbian 97
Finnish 83
Greek 74
Norwegian 69
Danish 57
Chinese 43
Macedonian 35
Slovenian 32
Lithuanian 32
Hebrew 31
Japanese 23
Hindu 23
Vietnamese 19
Albanian 17
Estonian 16
Latvian 15
African 9
Indonesian 8
Korean 5
Malaysian 4
0 2 500 5 000 7 500 10 000 12 500 15 000 17 500 20 000 22 500 25 000
Figure 41
Foreign language speakers in Prague
(Source: Grafton Recruitment, 2015)
52 Business services sector in the Czech Republic
Labor market
Students
Prague
Graduates
South Moravia
Moravia - Silesia
South Bohemia
Zlin
Olomouc
Plzen
Pardubice
Hradec Kralove
Vysocina
Liberec
Central Bohemia
Karlovy Vary
Figure 42
Business Administration, HR and Law student and graduate numbers in Czech Republic, academic year 2014/15.
(Source: CzechInvest, 2015)
3% 0,9%
ICT
Figure 43
Business, ICT, Law and HR students in the Czech Republic, academic year 2014/15
(Source: CzechInvest, 2015)
Business services sector in the Czech Republic 53
Labor market
German 23 711
English 14 749
Chinese 5 587
French 3 874
Italian 3 810
Dutch 2 946
Spanish 2 262
Scandinavia 1 661
Korean 1 517
Japanese 1 488
0 5 000 10 000 15 000 20 000 25 0000
Note: English - Australia, Canada, Ireland, United Kingdom, United States, South Africa; German - Austria,Germany,Switzerland;
French - France, Belgium; Spanish Spain, Mexico, Colombia, Peru, Cuba, Chile
Figure 44
Numbers of foreigners by country in the Czech Republic.
(Source: CzechInvest, 2015)
Business Administration & HR Study Programmes Business Administration and HR Study Programmes at Czech Universities
100 000
84 260 Liberec
st nad Labem
80 000
0 Students Graduates
Figure 45
Student and graduate numbers in Business Administration and HR
(Source: CzechInvest, 2015)
54 Business services sector in the Czech Republic
Labor market
Graduates
2 176
University of Pardubice
516
2 606
Tomas Bata University in Zlin
847
Figure 46
Number of Students and Graduates. Selected Universities, academic year 2014/2015
(Source: CzechInvest, 2015)
Business services sector in the Czech Republic 55
Labor market
Share of centers
Recruiting future employees 67%
Joint conferences 33%
The Service Center (service Service Center)
doesnt cooperate with universities
27%
Joint educational projects 9%
Joint training courses 6%
Joint research projects 6%
Other (give examples)* 18%
0 10% 20% 30% 40% 50% 60% 70% 80% 90%
Figure 47
Various forms of cooperation between business service centers and universities
* Presentation, sponsorship, job fairs, diploma thesis, internship
56 Business services sector in the Czech Republic
WE
LISTEN
REACT
INITIATE
DELIVER
YOU GROW
Poland
CEE RECRUITMENT LEADER IN PERMANENT,
TEMPORARY AND OUTSOURCED SOLUTIONS.
400 employees working in 25 offices in Europe across 20 specialisms.
Czech Republic
Slovakia CZECH REPUBLIC: Prague, Brno, Ostrava, Jihlava, st nad Labem, esk Budjovice, Plze, Zln, Liberec,
Olomouc, Hradec Krlov, Pardubice, Koln, Vysok Mto, Chomutov. HUNGARY: Budapest.
Hungary
POLAND: Warsaw, Cracow, Wroclaw, Lodz, Katowice, Poznan. SLOVAKIA: Bratislava, Koice, Nitra, Trenn.
4 | Salaries
in business services
Centre Head 120 000 200 000 100 000 180 000
Customer Service
Customer Service Team Leader with languages 40 000 50 000 35 000 45 000
Customer Service Agent with English (13 years of experience) 28 000 35 000 25 000 30 000
Customer Service Agent with English (01 years of experience) 27 000 30 000 23 000 25 000
Sales
Procurement
HR
Finance
Finance SSC Manager 120 000 150 000 100 000 150 000
Table 10
Source: Grafton Recruitment, Salary Survey 2015, updated as of October 2015
Business services sector in the Czech Republic 61
Chapter Content Provider: CzechInvest
5 | Investment incentives
The investment may not be initiated prior to submitting the incentives application to CzechInvest.
Fulfilment of the terms and conditions within three years following the granting of investment
incentives.
Retention of assets and jobs throughout the period of drawing incentives, at least for five years.
Software development 20
Data centres 20
Shared-services centres 70
Repair centres 70
Figure 48
Source: Grafton Salary Survey 2015, updated as of October 2015
C
orporate income-tax relief for a period of ten years.
T
ransfer of land for a discounted price.
C
ash grants for job creation up to the amount of CZK 300,000.
C
ash grants for retraining and training new employees up to
the amount of 50% of training costs.
P
roperty-tax exemption for a period of five years only in special industrial zones.
Business services sector in the Czech Republic 63
Investment incentives
Region I *
Region A
Region B
Figure 49
Job Creation, Training and Retraiing Grants
64 Business services sector in the Czech Republic
Investment incentives
Eligible costs
A] Assets, whereas new machinery must comprise 50% of eligible costs or
B] Two years wage costs of newly created jobs
State aid
25% of eligible costs for large enterprises throughout the Czech Republic, with the exception
ofPrague, for all types of business support services centres except data centres.
6.25% of eligible costs in the case of data centres.
Sample calculation
An investor (medium-sized enterprise) plans to start operating a repair centre in a region whose
unemployment rate is 50% higher than the national average. The total investment in assets
amountsto CZK 12 million comprising CZK 8 million invested in the building and CZK 4 million
invested in new machinery. The investor plans to create 80 new jobs and to spend CZK 4 million
on training itsnew employees. The average monthly wage of employees in these newly created
positionswill beCZK30,000.
Business services sector in the Czech Republic 65
Investment incentives
reduction by machinery,
Eligible costs in assets CZK 8 mil.
i.e.CZK4mil. x 2
Structured as follows:
Plus:
Cash grants for training and retraining CZK 2 mil. CZK 4 mil. in training costs x 50%
Total investment incentive CZK 4.8 mil. incentive ceiling plus training aid
Structured as follows:
Cash grants for new jobs CZK 16 mil. 80 jobs x CZK 200,000
Plus:
Cash grants for training and retraining CZK 2 mil. CZK 4 mil. in training costs x 50%
Total investment incentive CZK 22.16 mil. incentive ceiling plus training aid
Table 11, 12
A] Eligible costs - assets
B] Eligible costs wage costs
66 Business services sector in the Czech Republic
Investment incentives
Min. amount of
Min. amount of Min. number of newly
Technology centres investment in new
investment in assets created jobs
machinery
Table 13
Overview of specific conditions
Eligible costs
C] Assets, whereas new machinery must comprise 50% of eligible costs or
D] Two years wage costs of newly created jobs
State aid
25% of eligible costs for large enterprises throughout the Czech Republic,
withtheexceptionofPrague
Business services sector in the Czech Republic 67
Chapter Content Provider: PwC
6 | Global/CEE Business
Services Market overview
The Global services market continues to grow at 8-10% per year and CEE
has emerged as the leading European Nearshoring destination with growth
rates up to 30% across the region. This chapter explores the trends and
changes in the Global and CEE services market and shows that the future
promises even more opportunities especially for those countries such
asthe Czech Republic that are at the forefront of the outsourcing industry.
68 Business services sector in the Czech Republic
Global/CEE Business Services Market overview
Over the last 15 to 20 years, the centralisation of supporting processes into Shared Service
Centres (SSC) and outsourcing has become very prevalent given the global economy and
enhanced global competition. Businesses have been constantly looking for efficiencies in their
processes, adapting best practice approaches and cost reductions. The reduced regulatory
limits in setting up multinational service centres and major advancements in technology have
enabled the movement of core processes to central or offshore locations with the resulting
benefits on scale, cost arbitrage and enhanced control. Globally, the most popular regions
for SSCs and outsourcing centres are located in Asia - India, China and Philippines, Central
Eastern Europe (CEE) and Central America. Generally, these regions offer large labour pools with
theright skills and very competitive costs. Therefore they are always popular when it comes
to choosing the right location for a Shared Service Centre or finding an Outsourcing partner.
Global trends do not differ much from those observed in the CEE region. The biggest
global conglomerates familiar with the concept of SSCs, are constantly increasing
thescope of their centres both in terms of serviced geographies and range of processes.
As a result, the catalogue of the processes transferred to SSCs is expanding and includes
such functions as: Marketing, Legal Services, Big Data and advanced analytics.
Business services sector in the Czech Republic 69
Global/CEE Business Services Market overview
Another trend observed is an increasing number of smaller centres, often employing less than
50 employees. Despite low economies of scale, such centres prove to be financially effective and
contribute to increasing operational efficiency.
For example:
A relatively small SSC was recently set up in Prague by a pharmaceutical
company. The scope for the SSC includes Finance and Accounting processes for
15European countries. By focussing on centralised processes rather than multiple
dispersed locations, the company has been able to achieve significant savings.
Inaddition, theintroduction of customer service provided in English and electronic
documentationflow, helped in creating an effective process based organisation.
Even though Asian locations can offer very competitive prices for their back office services,
Europeancountries are still an attractive option for the location of SSCs/Outsourcing centres,
andCEE is by far the most popular destination for Europe. The nearshore market continues to
growstrongly across CEE as businesses with operations in Europe seek SSC/Outsourcing locations
closerto home with therequisite language and other skills for their European operations. Recent
reports show that business services in CEE have continued to grow at an average of 30% per annum.
This growth rate is faster than in India and has generally been through significant growth of existing
centres aswell as new centre arrivals into the region. This is a strong reflection of the growth in
capability and performance of Central European centres and their established reputation as Centres
of Excellence. Not only the biggest corporations but also companies operating on a regional or even
national level look for cost saving, process optimisation and transparency which can be achieved
in SSCs/Outsourcing centres. The significant growth in size and range of processes/functions
forexisting centres also reinforces the original strategic decisions made by business to locate
theircentres in theregion.
70 Business services sector in the Czech Republic
Global/CEE Business Services Market overview
In CEE, the main SSC/Outsourcing destinations are Poland, Czech Republic, Romania and Hungary.
They continue to attract the bulk of new investors in the region for SSCs/Outsourcing. One noticeable
trend in recent times regarding international rankings of SSC/BPO hot spots is that cities in these
countries are generally strengthening their position whilst Western European locations which
traditionally have been ranked strongly are falling down the rankings to some degree, e.g. Dublin,
Ireland. For example, according to the latest 2015 Tholons Top 100 Outsourcing Destinations Prague
is ranked as number 15 in the Global list and Brno is 25th among the highest ranked European
locations for outsourcing. Compare this to the same report from 2007 where none oftheCEE
locations were in the top 20 and Dublin was in the top 10.
The SSC/BPO market is very dynamic. There are several new developments in recent times in
theCEEregion that can be observed. Two trends are particularly interesting:
Considering the number of success stories and the dynamic increase of SSCs established in
theregion, the trend for growth of this type of business in CEE is positive. Countries like the Czech
Republic, given their numerous cities with large well educated populations can offer skilled labour
pools, good infrastructure and competitive salaries, will continue to be leaders in setting up new
and expanding existing centres. For example, in CEE today there are approximately 335,000 people
currently employed in the SSC/BPO sector. According to a recent ABSL/McKinsey report this number
is expected to grow by 300% 400% within the next 10 years to over 1,000,000 people employed
inbusiness services.
However, in order to reach this level of growth and maintain/improve the excellent reputation for
the industry in the region, CEE countries will need to ensure that they continue to meet the needs
of current and potential new business. It is recommended that within the CEE region governments
should continue to and expand support to investors whilst universities should position themselves
tobe able to react to the market demand to provide the number of required graduates with the relevant
skills for the industry. In addition there should also be a constant focus on developing the required
infrastructure. Having these secured and given the current trends, CEE and the Czech Republic should
remain one of the most important destinations on the global business services map.
Business services sector in the Czech Republic 73
74 Business services sector in the Czech Republic
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