House of Quality

Strong +
Positive

X Negative

# Strong -

Direction of Improvement Customer Rating

Design
Requirements

Design Criteria 1

Design Criteria 2

Design Criteria 3

Design Criteria 4

Design Criteria 5
Importance (1-5)
(How)

Competitor 1

Competitor 2

Competitor 3

Competitor 4
Company
Customer
Requirements
(What)
Speed

Improve Quality

Value

Cycle time

Reduce Defects

Cost

Targets 50% 20% 1hr 10% 50% 1 2 3 4 5

Company 5 1(low) - 5(high)

Technical Competitor 1 4

Evaluation Competitor 2 3

Competitor 3 2

Competitor 4 1
Absolute Importance 0 0 0 0 0
= 9 High

=3
Medium
= 1 Low