An Industrial Visit Report on

ANMOL BISCUITS Ltd.

REPORT SUBMITTED IN PARTIAL FULFILLMENT OF
REQUIREMENT FOR THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

Prepared by:

SUKANTA DEY ROY

VU registration no: 00391

VU Roll No: PG/24/MBA-IVS-156
Year of registration: 2015
Major specialization: Marketing
Name of Institute: EIILM, Kolkata

Submitted to

EIILM, KOLKATA VIDYASAGAR UNIVERSITY

March 2017
 About The Industry:
Biscuits and confectionery/bakery industry.

Indian Biscuits Industry is the largest among all the food industries and has a turn over of
around Rs.3000 crores. India is known to be the second largest manufacturer of biscuits,
the first being USA. It is classified under two sectors: organized and unorganized. Bread
and biscuits are the major part of the bakery industry and covers around 80 percent of the
total bakery products in India. Biscuits stands at a higher value and production level than
bread. This belongs to the unorganized sector of the bakery Industry and covers over 70%
of the total production. Some bakeries provide services for special occasions such as or
even business events or for people who have allergies or sensitivities to certain foods.
Bakeries can provide a wide range of cakes designs such as sheet cakes, layer cakes,
tiered cakes, and wedding cakes. Other bakeries may specialize in traditional or hand
made types of bread made with locally milled flour, without flour bleaching agents or
flour treatment agents, baking what is sometimes referred to as artisan bread.
 About The Company:

Anmol is an established brand and a prominent player in Biscuits and Confectionary

market in India. With a turnover of over Rs.1000 crore , Anmol operates with an all-India
sales network of over 15 lakh retailers and 6,000+ distribution channels. The statistics
pen an enviable story for many but at Anmol we have always strived to go beyond the
ordinary. We, therefore consolidate our efforts to deliver the best quality of products to
suit the palate of the all age groups across all strata of the society.

The product range covers an assortment of biscuits in sweet, semi-sweet, health segment,
premium cookies and a variety of bar, cup and tiffin cakes produced at world class state-
of-the-art manufacturing facilities. The multilevel quality check with certifications like
ISO, HACCP and GMP ensures that the perfect balance of taste, hygiene and nutrition are
maintained across all products. Today we are also one of the leading exporters of biscuits
in India. Guided by strong principles of Quality, Ethics and Brand Promise, Anmol has
evolved as one of the most trusted and responsible brands in the packaged food industry.

Mission

We desire to be at the pinnacle, paying a firm attention to the growth of the conglomerate.
The value of life should always commemorate the path of growth. We look forward to
fulfilling the aspirations with a global approach and to deliver the best returns to the
society, consumers, and our stakeholders.

Vision

We seek to evolve as one of the most trusted and responsible brand leaders in packaged
food industry through continuous improvement driven by integrity, teamwork and
innovation with rock solid commitment to the society and environment.
Anmol industry deals with biscuits, cake & cookies .
 Factory Location

MANUFACTURING UNITS
Dankuni
Maity Para, Delhi Road
Dankuni, Hooghly - 712331
West Bengal
 Objective Of The Visit

An industrial visit was organized by EIILM placement department dated on 17.3.2016

and escorted by PROF.SATYAJIT VIDYARTHI.

OBJECTIVES:
To understand the working culture and environment of the company
To get an idea about the production process
To get a detailed idea about the company's products
To understand the practical practices employed in this industry
To understand the organizational structure at the Dankuni unit of Anmol Biscuits
 Details Of The Product
TEJUS DIGESTIVE
High on health, Tejus Digestive is a must for the health fanatic in you. Rich in fiber, this
light and puffy biscuit can easily qualify as a tasty snack. Its fiber content helps in
digestion and prevents obesity. A biscuit that works magic and helps improve your
metabolism.

A few in the morning,

and a few in the evening
adds a star to your daily dose
of nutrition.

FRUIT MAZAA:
Cream filled biscuits are a childhood favorite for all. However, there is no age to lick the
cream filled magic of Fruit Mazaa. Rich in taste and quality, it comes with a durable
packaging to keep the product safe and edible for a longer shelf time. Take a big bite or
just lick the cream; you can enjoy Fruit Mazaa in many ways than one.

Biscuit-

DREAM LITE
Long-lasting relationships grow with trust when a bit of salt is added to it. And when it
comes to meal, the salty butterly snack Dream Lite is a must for all salty biscuit lovers.
The perfect crunchy snack for those in-between meal hunger.

The flagship brand for Anmol, Dream Lite is one of our tastiest variant and favorite
among all generations.

MARIE
The early morning tea is best enjoyed with Anmols Marie biscuit. By dipping a Marie
into a hot cup of tea, experience a special moment every time. Each bite will be crispy
and light. This makes it the most favorite in biscuit category and liked by all generations.

With butter or jam, Anmol Marie is also a nutritious meal for a kids school Tiffin. With
Zero trans-fat and zero cholesterol, this traditional biscuit is a healthy treat for the entire
family.

.
MELLIZO CHOCO ORANGE
Bite into the deliciousness of the dual flavored cookie. A single bite that gives double
delight, Exotic taste, Ecstatic after taste. Give in to the pleasure. What better do your taste
buds deserve.

Mellizo Chequered Cookies, Choc Orange flavor is a unique variant, from Anmol.
Perfect for every occasion, it will surely surprise your taste buds.

BUTTER BAKE

The smooth rich taste of pure butter makes it one of the most popular varieties in its
category. Made with extra butter, it makes tea-time experience an unforgettable one. The
smooth and crisp treat, full of carbohydrates and proteins, makes it full of nutrition
Savour the real taste of butter with Anmol Butter Bake anytime of the day for the
untimely hunger.
 Details Of The Manufacturing Process
Details of manufacturing process (with photographs & schematic flow charts:

Maida
Sugar
Dalda
Butter
Palm Oil Mixed for 25-
Soda30mins to make
Ammonia a dough
Salt
Lesidine

Cutting- mainly used for the soft dough. (Eg preparing

Marie)

Shapping- mainly used for the hard dough.

Baking in the oven

Cooling on canvas

Stacking or packaging
aSAsmturITBgRDipvExM(on.hecy,CUl
The Organisational Structure
 Key Learning Of The Visit

The Industrial visit helped to observe and identify the role of production and
quality standards & measures followed by renowned brands

This industrial visit helped me to know in detail about the operation process.

Through industrial visit I learned how products reach the final consumers.

Industrial visit helped me to know the production manufacture.

 Additional observations/feedback:

There is a complete control and monitoring on raw material Preparation, Dough

Mixing and Sheeting, Cutting and Molting, Baking and Cooling and Packing
process. Logistics and handling is given special care.

At the end of my visit, As a good gesture they giftedus with a bag full of different
varieties of biscuits which helps them for creating brand awareness and enhancing
goodwill of the company.

Each process is automated to ensure least human intervention and highest

standards of hygiene.