20170301

ARO / MMX
3 2017 comScore / IX

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IX Survey

18

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- -
- -
- -

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2/23 comScore / IX

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74.6% 32.7% 67.4% 19.9% 3%

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A
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- Nicky Hsieh

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A
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Advertisers Publishers

PMP

RTB

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A
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comScore Activation

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Content Audience
A
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Ad

Ad

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comScore Activation

1. 2. 3.
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15 IAB

4. 5. 6. /

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comScore Video Ad Metrix

comScore

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+
290

Ad Metrix

n n
n n
n
n
n
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comScore

- comScore Xinyu Huang

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Video Ad Metrix
Transparency A
R
- O


-

Activation
Creativity
- IAB
- 15
-
- 100% 100%

2017 03 01
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DMA Freda
comScore Victor ChengABC Chinese Taipei
Rosa YangPixnet Gordon Tseng A
R
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VMFive Sam Ding

Freda
comScore


www.ixresearch.com

2017 03 01
 IX

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I
X

2017 2 3 6 15-64
1,421

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Key Findings

2

I
X
/()
// App
Facebook Facebook

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()

90.5%

58.2%
I
X
51.4%

47.5%

3.3%


0% 20% 40% 60% 80% 100%
BaseN=1,421
Feb. 2017

2017 03 01


()-

(/)

112.30 75.83 29.16 30.12 146.81 45.05 31.26 32.75

5.3%
14.6% 11.3% 11.5% 13.5% 14.9%
27.0% 19.9% I
16.7% 15.6% 43.6% X
23.7% 21.7%
26.6% 3
17.8%
21.9%
40.7% 1~2

69.0% 31.9% 37.2% 31~60

57.0% 53.6% 46.9%

15.6% 39.8%
30
11.6%
14.9% 19.8% 10.1% /
7.0% 7.0% 10.7%

Feb. 2017

35/

2017 03 01


/ 74.2%
Facebook 61.6%
Facebook 61.4%
57.5%
/() 90.5%
/// 53.5%
(//BBS) 73.5% e-mail 48.6%
//App 66.5% 45.8%
I
/ 28.2% X
/ 52.2%
27.2%
51.8%
/ 22.5%
/ 45.8% 14.9%

36.5% 0% 20% 40% 60% 80%


Base N=1,044
43.1%
Feb. 2017
// 37.3%

// 25.6%
/()
// 24.1%
Facebook
24.6%
Facebook
0% 20% 40% 60% 80% 100%
// App
BaseN=1,421
Feb. 2017
2017 03 01


711 50.0%

(IX Survey) 710 50.0%
15-19 118 8.4%
20-24 132 9.3%
I
CyberPanel 25-29 132 9.2% X

15-64 30-34 147 10.5%

35-39 166 11.7%

40-44 151 10.5%

2017/02/032017/02/06 45-49 150 10.6%

50-54 154 10.8%

N=1,421 55-59 144 10.1%
95%,2.6% 60-64 128 9.0%
201612
650 45.8%
373 26.2%
398 28.0%

2017 03 01


m marcom@insightxplorer.com