SOLACE PHARMA

QUESTIONS:

1. As an Area Sales Manager what would be your response whenever you face such type of
problem with your Specialty Officer in doctors chamber?

As an ASM of the company in the given situation in the doctors chamber, I will go for the
prescription trend and likening of the particular salt for the particular prescriber. I will request
him to continue the salt which he/she is already prescribing in order to maintain the customer
base.
2. What Sort of strategy will be made and adopted for regular and optimal businesses from
all these customers for your responsible products?

You have to, because as per information given in the case that these entire products segment is
targeted for almost the same indication and same customer for prescription. As an ASM of the
entire portfolio one have to make a very focused and targeted customer list for all the brands in
which he should highlights the prescription trend customer vise that who is prescribing which
salt and according the list and data he should guide his specialty officer accordingly.
3. What would be your recommendations to your marketing team in order to promote your
products simultaneously to all these audiences?

I will suggest my marketing team to make a single marketing campaign addressing the
therapeutic problem e.g. one literature in which all these brands are addressed along with their
USP, FAB & Prices. A common marketing campaign can also be made for these products in
order to create awareness of the disease.

4. What would be your arguments regarding the specific investments to the selective KOLs
to your senior management?
5. If any other solution does you have which is OUT OF THE BOX from the whole
scenario?
Answer 4&5
Yes different investment can be done regarding the specific investment for the specific products
and customers. I will suggest CMEs (Separate for every brand), RTDs and Prescription Pad
printing can be done in order to retain customer and increase customer base for the specific
product prescription.