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Emerald Article: From chalk and talk to walking the walk: Facilitating
dynamic learning contexts for entrepreneurship students in fast-tracking
innovations
David H. Gilbert
Article information:
To cite this document: David H. Gilbert, (2012),"From chalk and talk to walking the walk: Facilitating dynamic learning contexts
for entrepreneurship students in fast-tracking innovations", Education + Training, Vol. 54 Iss: 2 pp. 152 - 166
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http://dx.doi.org/10.1108/00400911211210260
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ET
54,2/3
From chalk and talk to
walking the walk
Facilitating dynamic learning contexts
152 for entrepreneurship students in
Received 22 December 2010
fast-tracking innovations
Revised 29 April 2011
8 July 2011
David H. Gilbert
13 July 2011 College of Business, Royal Melbourne Institute of Technology (RMIT) University,
Accepted 12 August 2011 Melbourne, Australia
Abstract
Purpose The purpose of this paper is to examine the notion of designing and developing applied,
industry-engaged learning environments that embrace ambiguity and uncertainty in overcoming
pedagogical inertia in educating young entrepreneurs and innovators. The research reported on
proposes a solution to the dual expectations of producing entrepreneurship graduates who can either
hit the ground running in driving innovation for employers, or create, launch and sustain their own
ventures.
Design/methodology/approach The research is longitudinal in nature, employing a mixed
methods approach using both quantitative and qualitative instruments in measuring outcomes, along
with development and validation of the proposed Create-Substantiate-Activate (CSA) scale.
Findings Significant triangulated evidence is provided that validates the proposed dynamic,
industry-engaged learning model. The skill and capability development of the entrepreneurship
students, as well as the positive impacts upon self-confidence and self-efficacy, support the approach
adopted in moving beyond the business planning paradigm into rapid innovation prototyping.
Research limitations/implications The paper reports on one program within an undergraduate
Entrepreneurship degree at one Australian university. Therefore, the suitability for adoption of the
proposed model will be subject to factors germane to particular contexts.
Practical implications The research provides direction for designing and managing collaborative
industry-engaged learning programs for students of Entrepreneurship and Innovation. Critical
elements of the learning process are identified that foster contexts for producing Entrepreneurship
graduates that are both highly valued by employers and capable of launching and sustaining
innovative new businesses.
Originality/value The Innovation Fastrack Program reported on in this paper is ground-breaking
in the way it engages industry, promotes rapid and deep learning contextualised by creativity,
curiousity, uncertainty and volatility and in the way it fosters social interaction in dealing with
real-world problems and opportunities.
Keywords Australia, Universities, Business studies, Entrepreneurialism, Innovation,
Rapid prototyping, Higher education, Work-based learning, Enterprise learning
Paper type Research paper
Introduction
Educators worldwide are being asked to develop new and novel ways in designing and
delivering higher educational courses that are effective in producing graduates able to
hit the ground running. A recent survey of 500 chief executives by the Australian
Education Training
Vol. 54 No. 2/3, 2012
Industry Group and Deloitte (2009) found that more than 50 per cent of the CEOs
pp. 152-166 surveyed were dissatisfied with the relevant work experience of graduates, moreover
r Emerald Group Publishing Limited
0040-0912
only 10 per cent of employers were highly satisfied with the work-readiness skills of
DOI 10.1108/00400911211210260 graduates. Yet, critically employability skills (encompassing skills in communication;
teamwork; problem solving; initiative and enterprise; planning and organising; Facilitating
self-management; and learning and technology) were considered to be the most dynamic
important factor when hiring graduates. Policy makers and educational institutions in
Europe, North America and Australia have targeted the need for higher education learning
institutions (HEIs) to focus on work-based learning (WBL) and enterprise education as
effective pedagogical approaches in addressing critical skills shortages. The
underlying thrust for this according to Keep (2006) is the assumption that higher 153
standards of living will be enabled through higher skill levels which promote greater
workforce productivity and effectiveness.
For educators in the entrepreneurship and innovation field this push is even more
explicit for most developed and many developing countries have strategic policies that
focus on producing more enterprising cultures. One of the primary facilitators of this
drive to create knowledge economies based on innovation is HEIs; as the OECD (2007)
review of HEIs observes, for countries to be more globally competitive yet locally
engaged HEIs are critical in the knowledge creation and transfer process. The review
also highlights that many HEIs are increasingly focused on creating entrepreneurship
programmes with WBL components in developing strategic human capital that will
position countries at the forefront of the knowledge-based global economy. However,
researchers such as Gibb (1996, 2002), Cope and Watts (2000), Hannon (2004), Pittaway
and Cope (2005) and Rae (2010) point to the tension between bureaucratic control
approaches to enterprise learning predicated upon standardised methods that
facilitate tangible and measureable outcomes and the movement towards more
dynamic approaches underpinned by experiential learning that promote learning
for rather than about entrepreneurship (Rae, 2010, p. 594, italics added). The question
arises in the entrepreneurship and innovation disciplines whether this strategic
human capital will go forth from HEIs to create and grow new businesses (or ways
of doing business) or work for employers in existing businesses and thus how do
we design and develop learning environments that meet these dual needs? Authors
such as Smith et al. (2006, p. 555) note significant frustration with the way
entrepreneurship is taught in Higher Education Institutions in the UK, and sought
(with reported limited success) to develop alternate approaches to fostering
entrepreneurial capacity in students. This frustration is understandable as in broad
terms we approach the teaching of entrepreneurship and innovation in (rather static)
ways that are often incompatible with the dynamic and fluid nature of the activity
itself. Confounding things further, entrepreneurship and innovation is often taught in
HEIs by, no doubt well-intentioned individuals, who have, however, often never
actually walked the walk. Research reported on in this paper presents a case study
from an undergraduate Entrepreneurship degree programme in Australia and how a
dynamic, industry-engaged approach to experiential learning sought to bring
convergence to the issue of graduate employability and new venture creation via
innovation conceptualisation, rapid prototyping and commercialisation. Two research
questions were developed for this study in addressing highlighted issues concerning
entrepreneurship and innovation education and the dual requirements of such
education in terms of enhancing graduate skills and employability and building
enterprising capacity:
Findings
Outcomes from the IFP have been longitudinally measured in four ways:
(1) By responses to the pre-test, test quantitative and qualitative surveys.
(2) Via feedback from debriefing workshops following the completion of each IFP.
(3) Through triangulation of Course Experience Surveys of students in the
programme conducted independently by the Survey Centre at the University.
(4) By measuring the impacts of the IFP on the employability of graduates of the
programme.
Data has been collected over four years and aggregated to enable factor analysis in
creating a scale or typology of variables addressing the research questions thus
providing a framework for others in designing and delivering practitioner-based Facilitating
learning programmes. The sample size of n 132 for the proposed scale (labelled dynamic
the Create-Substantiate-Activate or CSA scale) remains relatively small, however,
responses to the measurement items are quite consistent over the four year period and learning
indicate that at an underlying level key stakeholders in the IFP place significant value
on this approach to learning. In addition, the influences of the IFP on graduate
employment and the enterprise formation patterns of the students post-graduation 159
are significant. The scale essentially groups factors that measure key aspects of the
IFP into five components that are helpful in enabling us to interpret participants
views regarding learning expectations, critical reflection, capability development and
learning outcomes. The questionnaire was developed from previous work by
Templeton et al. (2002), Bailey et al. (2004), Brodie and Irving (2007) and Freestone et al.
(2007) and then pilot tested to ensure that data collected in investigating the research
questions related directly to testing the efficacy of the IFP model.
Of the 132 students who have participated over the four years of the IFP, 130
indicated the IFP exceeded their expectations, whilst the remaining two rated the
IFP as meeting their expectations. Similarly, in terms of overall level of satisfaction
the mean score over the four years tracks strongly at 4.88 (on a five-point Likert
scale with 1 to very poor and 5 to exceptional). Supporting overall expectations
and satisfaction outcomes, results for the Course Experience Survey (independently
carried out by the University) continue to trend upwards and remain well above
university averages. For 2009, a Good Teaching Scale (GTS) of 97.4 per cent was
achieved benchmarking favourably against School of Management aggregated
average of 51.6 per cent and College of Business average of 58.7 per cent, whilst 2010
results were 100 per cent (GTS) with an Overall Satisfaction Index of likewise 100 per
cent. Given students can at times be our harshest critics these solid results are
encouraging and support findings from the longitudinal data collection and analysis.
To emphasise, a consistent theme to emerge from the qualitative analysis is typified
by the following student responses to the question What is your overall impression of
the program? Student A responded, I would pay the 16 grand for my entire degree
just to do the Fastrack Program, it is just the most unbelievable way to learn, while
student B responded, we all know that the program has helped lots of students
get jobs with top companies and I hope I can do the same, it feels like Ive just
completed an MBA in 12 weeks!!!. Student Bs response reflects the final data
presented in this paper relating to the impacts of the IFP on graduate employability.
Apart from the now 11 students directly offered positions with Deloitte as a result of
the programme, a further two international students were offered positions in Deloitte
Singapore. Graduates of the IFP are contacted one year after they have completed the
programme and evidence from three cohorts (of both domestic and international
students) indicates there is a strong link between the outcomes of the IFP in terms of
skill and capability enhancement and greater graduate employability and level of
enterprise formation. Just over 96 per cent of students surveyed indicated employers
specifically asked about the IFP in job interviews while just under 77 per cent of
students indicated employers directly hired them because of the skills and capabilities
they developed and utilised in the programme. Of the just over 35 per cent of graduated
students who actually launched their own ventures, 100 per cent of respondents
indicated the IFP was highly influential in both their decision to launch their own
business and in their belief they had the necessary skills and capabilities to establish
and grow a successful and sustainable business.
ET Preliminary scale development
54,2/3 The longitudinal research conducted on the IFP is a critical component of its continued
innovation. The research informs changes made each year and underpins pedagogical
innovation that is now being adopted by other courses and programmes in achieving
better outcomes from WBL initiatives. The CSA scale is robust and reliable and has
been developed following a systematic approach laid out by Hair et al. (1998) and
160 Bryman and Carter (2001). Reliability analysis using SPSS 17.0 was undertaken at two
levels; first, to measure internal consistency of the measures and secondly, to measure
the reliability of the extracted component structure. Results from these tests more than
met minimum criteria, meaning we can be confident the scale does indeed measure
factors such as skill and capability application and development, coaching and
mentoring satisfaction, group dynamics and leadership, self-confidence and self-
efficacy. The data were analysed in SPSS17.0 using principle component analysis with
varimax rotation. Five significant components with eigenvalues of 41 were extracted
with 76.8 per cent of the model variance being explained. The results presented
in Table I indicate the components and their constituent factors provide strong
preliminary explanatory power.
Table II presents the rotated five component matrix with significant variables and
their loadings (in bold). The components provide insights in regard to interpreting
factors found to be significant in addressing issues raised in the literature review. In
particular, the views expressed by authors such as Gibb (2002) and Rae (2010)
regarding the need for greater deconstruction of the macro-level view that we learn by
doing in terms of critical issues such as confidence, self-belief, social relationships and
achievement are supported by the findings.
Interpretation of components
Component 1 is labelled industry engagement. Results, given the variance explained
and the magnitude and nature of the factors grouped in this component, point to the
compelling need for substantial and active engagement by industry partners for any
practitioner-based learning programme to be of value. This is particularly so given the
high level of uncertainty involved in creating and developing innovations. It also points
to a bimodal model being useful in overcoming issues concerning level of industry
partner engagement and links graduate employability to the approach by virtue of
graduates of the programme being employed by the industry partner then given an
active role as coaches in subsequent programmes. This serves to ease the operational
strain on high-level industry experts and contributes to the sustainability of such
programmes. The students strongly support the value of working with highly
skilled and experienced innovators and likewise coaches/mentors value the fresh
perspectives brought to the table by student innovators. The qualitative responses
collected similarly support the notion that such an approach to applied learning must
be of value to all stakeholders in the process. Component 2 is labelled future
foundation supporting the appropriateness of a capstone unit in an entrepreneurship
degree that eschews the chalk and talk approach to learning, instead facilitating a
learning environment that enables students to be forward looking so that opportunities
may be recognised and importantly acted on. This result underlines that HEI
entrepreneurship programmes would be well served by looking to build long-term
collaborations with, and this is key, industry (or community) partners that recognise
the importance of developing learning environments for essentially inexperienced
undergraduates characterised by creativity, informality, curiosity and social
interaction. Through immersion in real-world problems and opportunities educators,
their students and industry partners are afforded greater insights into important
elements of the learning process such as self-efficacy, achievement, dealing with
uncertainty and complexity, group dynamics and leadership.
Component 3 is labelled graduate employability expressing the viewpoint that
the dynamic framework the IFP provides will enhance graduate employability as a
result of critical reflection regarding skill and capability gaps. The duality of actively
reflecting on shortcomings whilst being deterministic in regard to skill/capability
development and enhancement, speaks to the efficacy of requiring students to think in
novel and creative ways in prototyping innovations as part of the new product/service
commercialisation process, as opposed to a class-based business plan approach.
ET Component 4 is labelled confidence in skills and capabilities and supports Raelins
54,2/3 (1997) research on the impacts of explicit and implicit knowledge as worthy of
attention. By creating a learning environment where there is nowhere to hide, that
requires students to extend and apply their knowledge, skills and capabilities we
effectively enable young innovators to discover they belong; that they can operate at a
level even they did not feel possible, and one of the hallmarks of the IFP is that each
162 year we see more creative, innovative and outstanding performances and results. The
power of self-belief cannot be overstated and a strong component of the lifecycle
of the IFP is the growth in how students deal with volatility by developing the ability
to articulate and validate their position on critical decisions and actions. They come to
realise it is not essentially about being right or wrong but more about the process in
reaching a state of action. Critical to this, is the way they self-organise and deal with
team dynamics understanding that effective social interaction is not necessarily about
liking everyone or being liked themselves but more about harnessing the diversity and
power in the collective towards achieving outcomes of common purpose.
Component 5 is labelled new knowledge, skills and capabilities. This component
explicitly groups factors that reflect the approach to learning in the IFP results
in students not only being more self-confident, they also come to develop greater
self-efficacy by understanding that collectively they can perform at a level lauded by
even the very best in business. Underlying this increase in self-belief students in the
qualitative section of the survey instrument consistently point to their growth in
leadership skills. The following response from a graduate of the 2010 programme is
indicative, when I started this program I was so nervous, as an international student
I never speak up or lead a group I usually sit quietly and hope nobody asks me
anything. But I am a new person now, I no (sic) I can be a leader because my teacher
and my coaches and mentors have encouraged me and my team mates to not worry
about failing but to focus on being action minded to build up what teacher calls the
thousand building blocks of experience. Conversely, students more overt in taking
on leadership positions report they find taking on more of a team player role highly
satisfying, as one student noted what a blast to not have to worry about making sure
everyone does their thing it was heaps fun to enjoy achieving stuff I didnt think
possible with people I hardly knew.
Note
1. A more extensive overview of the program design will be forthcoming in a subsequent
paper.
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ET Appendix
54,2/3
M
Students e
Strategic n A
t c
166 CS
I
development
of innovation
o
r
a
d
Presentation of
d final report and
Content e s e
Previous m prototype
and a
project i
context Teams t
c showcasing to
debrief i firm executive
development C
o o
n Operational s and senior
ENT a t
management c university staff
a
h
of innovation e
f
f
development s
Progress report 1
prototype conceptualisation
proof of concept
Figure A1.
Innovation fastrack
programme delivery Progress report 2
model prototype and business
model development
Corresponding author
David H. Gilbert can be contacted at: david.gilbert@rmit.edu.au