Professional Documents
Culture Documents
STRATEGIC MANAGEMENT
No. of AUs : 4
The second learning objective is to develop a students ability to engage in ethical reasoning.
At the end of this course, students should be able to identify ethical issue(s) and exhibit
informed ethical judgment when faced with an ethical decision.
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Course Instructors
Instructor Office Phone Email
Location
Clive CHOO S3-B2A-28 6790 6348 AWECHOO@NTU.EDU.SG
Jingoo KANG S3-01C-89 6790 6237 JINGOO@NTU.EDU.SG
Josh KELLER S3-B2C-97 6790 5784 JWKELLER@NTU.EDU.SG
*Chew Yoong WAN
Sze-Sze WONG S3-B2B-47 6790 6138 ASZEWONG@NTU.EDU.SG
* The instructor is not a full-time faculty. Please contact your instructor in advance if you require consultation.
1. Case analyses, where students apply the conceptual tools that they have learnt in the
seminar to critically analyze different strategic issues.
3. A group project, where each student group presents their analysis of a strategic audit of a
publicly-listed firm, OR a market entry proposal about the market viability and strategies
to introduce a product or service to a selected country (other than Singapore).
4. Collaborative learning, where students work in a group and participate in class discussion
so that they learn to defend and/or integrate different perspectives on strategic issues in a
critical manner.
5. A final exam, where students apply their knowledge of course material learnt throughout
the course in an integrative manner.
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Course Assessments - Summary
Cases: All cases, with the exception of the National Kidney Foundation case, have to be
purchased from the reception counter at the Undergraduate Office at S3-B3A. The National
Kidney Foundation case will be made available in NTULearn.
Other Resources
Hosmer, L.T. (1994). Strategic planning as if ethics matter. Strategic Management Journal,
Volume 15, Issue S2, pp. 17-34.
Several journals are available as E-journals at NTUs library website. You may download
articles by first searching for a particular journal and then for the article from the following
link: http://www.ntu.edu.sg/Library/Pages/collection/e-journals.aspx
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Seminar Schedule and Activities
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Seminar Topic Learning Objectives Seminar
(Week Activity
Starting)
5 Corporate 1. Categorize the different types of product Ducati Case*
(6/2) Strategy diversification
2. Understand the motives for product
(Chapter 6 in diversification
required 3. Understand how to use a portfolio
textbook) management tool (BCG matrix and/or
GE/McKinsey matrix)
4. Understand, broadly, how corporate
strategy can influence firm performance
RECESS WEEK
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Seminar Topic Learning Objectives Seminar
(Week Activity
Starting)
9 Cooperative 1. Understand what is a strategic alliance Cumi Indias
(13/3) Strategy 2. Identify the various forms a strategic Global
alliance can take Strategy: The
(Chapter 9 in 3. Identify specific types of business-level China Puzzle*
required and organizational-level strategic
textbook) alliances
4. Identify competitive risks within strategic
alliances and potential remedies
* Your instructor will provide the discussion questions for these cases.
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Seminar Case Discussion Questions
Week 4: Ducati
1. What are the value chain activities of Ducati after Minoli became the CEO?
2. How do these activities contribute to the cost and differentiation drivers of Ducati?
Week 5: Ducati
1. Did Minoli change Ducatis business strategy when he became the CEO? Critically
evaluate the success of its business strategy under Minolis helm.
2. Suppose that Honda wants to enter Ducatis strategic group in the sports segment of the
motorcycle industry. Could Honda be successful?
3. In the concluding passage of the case, Minoli was, among other alternatives, considering
entering Harleys niche, the cruiser market. Suppose you have been hired as the strategy
consultant to Minoli, what would you recommend to Minoli on the viability of Ducati
entering the cruiser market?
1. What were the external and internal drivers for Cumi Indias overseas expansion in the
middle of the 2000s?
2. Critically evaluate Cumi Indias decision to enter the abrasives market in China.
3. What international strategy should Cumi India adopt in the global abrasives industry?
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Week 8: National Kidney Foundation
1. Based on the quantitative data provided in the case, do you think that NKF was successful
during Durais helm?
2. Based on the five core strategic leadership actions (in Chapter 12 of the required
textbook), how would you compare the strategic leadership of TT Durai and Eunice Tay?
1. Why did Cumi India enter the Russian and South African markets through acquisitions?
2. Critically evaluate Cumi Indias approach to managing the Russian and South African
acquisitions.
1. In July 2001, Wang Xiaoqi commented that, It is important for the steel industry over
the next five years to launch enterprise groups through alliances between domestic steel
makers in different regions and with foreign companies. Do you agree with this
statement? Clearly provide the supporting reasons.
2. What are the possible benefits and risks of the three-way cross-border cross-shareholding
alliance to Baoshan?
3. If a three-way merger between the three companies (Baoshan, POSCO and NSC) is
possible, would you recommend the merger? Clearly provide the supporting reasons.
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Course Assessments - Detail
(1) Individual Class Participation 20%
An objective of this course is to improve your ability to think and reason through strategic
management issues. As such, presenting your ideas and arguments is a vital way to enhance
and enrich both you and your peers learning experience. The success of each seminar will
depend on the level of involvement, engagement, and enthusiasm each student brings to class.
In addition, each group (approximately of 4-5 students) will be responsible to present oral
analyses of the seminar case discussion questions of one seminar case. I will assign and let
you know of the seminar case that your group is responsible for after each group has been
formed.
Compare and contrast each competitor (i.e., Nike, VF Corporation, L.L. Bean and REI) to
Columbia Sportswear. Then, evaluate which competitor will pose the greatest threat to
Columbia Sportswear in the outdoor apparel industry going forward? Support your answer
with relevant evidence from the case.
Formatting Requirements: The analysis must be written in an essay format and must NOT
exceed 3 pages (this page limit includes all attachments such as tables, figures, appendices
BUT excludes the reference section). The assignment should be double spaced, with 1 inch
margins on all four sides, and typed with either Times New Roman or Arial font of size 12.
Refer to the Submission Guidelines and Academic Integrity section for important
information pertaining to the submission of your assignment.
Formatting Requirements: The analysis must be written in an essay format and must NOT
exceed 3 pages (this page limit includes all attachments such as tables, figures, appendices
BUT excludes the reference section). The assignment should be double spaced, with 1 inch
margins on all four sides, and typed with either Times New Roman or Arial font of size 12.
Refer to the Submission Guidelines and Academic Integrity section for important
information pertaining to the submission of your assignment.
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(4) Individual Assessment: Final Examination 50%
There will be a final exam to assess the knowledge gained by each student during the course.
The final exam will be open book where students are required to answer questions based on a
case. A softcopy of the exam case will be made available to students prior to the exam.
Students should apply all relevant knowledge gained from the course in order to provide
meaningful responses to the exam questions. Students papers will be graded by their
respective instructors.
You are to conduct strategic analyses of one firm from the following list, and employ that
analysis to recommend strategies for the firm:
Let me know of your choice of the firm by Week 7. The oral presentation will take place in
the last two seminars. I will specify other details for this oral presentation as well as for the
executive summary, including the specific date of your presentation, later in the course.
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Submission Guidelines and Academic Integrity
(1) Submission Requirements: TurnItIn and Late Submissions
Do NOT submit the hardcopy of your written Individual Critical Thinking Analysis and
Individual Ethical Reasoning Analysis assignments to your instructor unless you have
received his/her explicit approval. Instead, use the TurnItIn function in NTULearn
(TurnItIn is a tool that helps detect plagiarism). Refer to the following website to download
the student manual: http://www.ntu.edu.sg/cits/lsa/lao/for-students/learning-
tools/Pages/Turnitin.aspx. TurnItIn will keep a log of your submission date/time for your
instructors reference.
Oral Presentations: Please submit a hardcopy of the presentation slides to me prior to the
presentation on or before the day of the seminar.
The submission deadlines that your instructor has set for each assignment are non-negotiable
unless there are compelling reasons to grant an extension. I may impose a penalty on the
grade of the assignment in the event of a late submission without compelling reasons.
You can approach me if you need any clarification about the requirements of academic
integrity.
Please note that assignments marked as individual refer to assignments which have to be
independently produced by the student. Students in the same group can jointly produce group
work to be submitted to the instructor. All non-original information extracted from other
sources must be properly referenced in the individual or group assignments.
Learning can occur in a collaborative setting where students exchange their viewpoints on
issues highlighted in the individual assignments. However, as indicated above, individual
assignments have to be independently written by the student. While we encourage
collaborative learning, we discourage students from distributing their written individual
assignments to their peers as a form of precaution against plagiarism. If a student shares
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his/her written individual assignment with others and the work is subsequently plagiarized,
both the student who shared his/her work and the student who plagiarized may be subjected
to the penalties imposed by the Nanyang Business Schools policies for violation of academic
integrity.
An email will be sent to all of you via your seminar site in NTULearn. The email will list out
the declaration of academic integrity. Please reply to that email (just click on Reply), I
have read and accepted the declaration of academic integrity to indicate that you have
read and accepted the following statements. You have to do so by the 3rd week of the
semester.
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Declaration of Academic Integrity: AB3601
An email will be sent to all of you via your seminar site in NTULearn. The email will list
out this declaration of academic integrity.
Please reply to that email (just click on Reply), I have read and accepted the
declaration of academic integrity to indicate that you have read and accepted the
following statements. You have to do so by the 3rd week of the semester.
I confirm that:
1. I have read and understood the Universitys Shared Values & Honour Code,
including the information on practices concerning the academic integrity (found in
the Universitys website on Academic Integrity at the following URL:
http://www.ntu.edu.sg/ai/ForStudents/Pages/index.aspx) and that in the attached
coursework submission I have worked within its expectations.
2. I am aware that failure to act in accordance with the Universitys Shared Values &
Honour Code may lead to the imposition of penalties which may include the
requirement to revise and resubmit an assignment, receiving a lower grade, or
receiving an F grade for the assignment; suspension from the University or
termination of my candidature.
3. I consent to the University copying and distributing any or all of my work in any form
and using third parties to verify whether my work contains plagiarised material, and
for quality assurance purposes.
If you require any further guidance about academic integrity, please talk to me or use the
resources at http://www.ntu.edu.sg/ai/ForStudents/Pages/index.aspx.
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Vignette for Ethical Reasoning Analysis
Ms. Tang is the Chief Executive Officer of SUPPORT, a non-profit organization whose
mission is to raise funds from the public so that it can help the needy. Prior to her
appointment, Ms. Tang had worked as a private fund manager for 15 years, and had been an
active volunteer of SUPPORT. In just a brief span of four years under Ms. Tang's leadership,
SUPPORT's annual charity donations grew from S$12 million to $100 million. This was
achieved primarily from new fundraising strategies that Ms. Tang had implemented and the
support from Ms. Tangs son, an aspiring singer who volunteers by singing at SUPPORTs
grand charitable events. This has helped raise the visibility and profile of SUPPORT. As a
result, SUPPORT was able to expand its reach to help more needy individuals. For example,
the number of individuals who received help from SUPPORT increased from 1% to 4% of
the population in Singapore, and the average annual amount of money dispensed to help the
needy increased from S$150 to S$300 per person.
The success of SUPPPORT was possible due to Ms. Tangs investment skills and successful
fundraising events. Ms. Tang had used her skills as a former fund manager to secretly invest
a portion of the donations that SUPPORT had received into the stock market. Over the past
four years, most of the investments that Ms. Tang had made were profitable, with an average
of a 40% return on investment. Ms. Tang then drew upon this capital gain to implement
costly fundraising activities. This included Ms. Tang taking luxury overseas trips (e.g., flying
first class and staying in 5-star hotels) to attend major conference and learn about new ways
of fundraising, using the money to provide promotion for her sons singing endeavors
(including his singing at SUPPORTs charitable events), and refurbishing SUPPORTs office
at a cost of S$400,000 to accommodate visits by potential wealthy donors.
Question:
Identify the ethical issue at stake regarding Ms. Tangs actions. Pinpoint the relevant
stakeholders and how these stakeholders are affected. If you became one of SUPPORTs
directors, what do you think should be done?
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Course Assessment Criteria
(1) Critical Thinking Rubric
The critical thinking rubric is meant to assess a students ability to synthesize information,
critically evaluate strategic issues, and analyze complex and dynamic interdependencies
among strategic issues. The critical thinking written analysis and group oral presentation will
be evaluated using the traits listed in the rubric. A copy of the rubric will be presented to each
student as feedback for the critical thinking written analysis.
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(2) Ethical Reasoning Rubric
The ethical reasoning rubric is meant to assess a students ability to identify ethical issue(s)
and exhibit informed ethical judgment when faced with an ethical decision. The ethical
reasoning written analysis will be evaluated using the traits listed in the rubric. A copy of the
rubric will be presented to each student as feedback for the ethical reasoning written analysis.
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(3) Group Peer Evaluation
Your instructor has no way to assess the contribution of each student to the completion of
various group-based assignments. Hence, each student is required to rate the contribution of
other group members. All evaluations are held in confidence so no student will know how
other group members rate his/her contribution. You are to evaluate other group members
fairly and objectively, bearing in mind the implications for the other members group grades
(explained below). It is absolutely essential for you to submit the peer evaluation form to
get marks for your group-based assignments. To factor peer evaluations into the final
grades of group-based assignments, the following computation will be used:
If, on average, a student receives a rating of 8 or more, that student receives 100% of
the groups grade.
If, on average, a student receives a rating of less than 8, that student receives a
specific percentage of the groups grade to be determined by the formulae below:
Example:
Assume the overall group grades for the AB3601 course is 60 marks. A student with an
average rating of 8.90 gets 100% of 60 marks, i.e., 60 marks. An average rating of 6.29
means that a student gets 82.9% (or 80%+(6.29-6)*10) of 60 marks, i.e., 49.74 marks.
I reserve the right to review the student ratings for questionable circumstances, which
include, but are not limited to, acts of discrimination or malice. A sample of the group
evaluation form is shown below.
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AB3601 Group Evaluation Form
Please rate each member in your group on four dimensions by using the 1 to 10 evaluation scale shown below. Input a whole number
(no decimals) from 1 to 10 for each dimension. The corresponding % of group grades for each rating is shown below the scale for
reference only.
Names of group members Effort put into the Merit of Constructive team Commitment to the # Average
project: contribution: behaviours: team: Score:
The amount of work put The strength of Listens attentively Behaves ethically by Sum up the
into the project, such as contribution, to and seeks inputs accepting full ratings and
coming to meetings on such as the from others; helps responsibility for divide by 4. If
time; contributing ideas; effectiveness of smooth functioning assigned duties; exhibits the average
performing assigned contributions in of the group; group citizenship rating is less
duties terms of quality respect for others; behaviour, such as than 8, please
comprehensively; of outputs; fosters group helping others when provide a brief
helping to organize creativity of camaraderie. needed; places priority explanation at
meetings. ideas. on group meetings. the next page.
1.
2.
3.
4.
5.
6.
# Applies to all group related grades
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AB3601 Group Evaluation Form
Names of group members Please provide a brief explanation to justify an average rating of
less than 8 for each member, if any.
Important: Please submit this form personally to me. Under no circumstances should the form be given to any other
member to be handed in.
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