A SUMMER TRAINING PROJECT

REPORT ON
CONSUMERS PERCEPTION ON KCC BANK LTD.
IN SHAHPUR REGION

SUBMITTED TO: - SUBMITTED BY:-

HIMACHAL PARDESH UNIVERSITY AMAN KUMAR

BBA V

ROLL NO. - 5114GHYU430014

 DECLARATION

I AMAN KUMAR 14120 student of BBA 5TH Semester of G.D.C

DHARMSHALA hereby declare that this summer training Project Report
entitled CONSUMERS PERCEPTION ON KCC BANK LTD. is an original
work and the same has not been submitted to any other University/Organization
for the award of any other degree.

Signature of candidate Presentation In charge

 ACKNOWLEDGEMENT

I AMAN KUMAR Student of BBA 5th Semester, G.D.C DHARMSHALA

am highly grateful to all those who guided me in completing this project.

First of all, I would like to pay my heartiest thanks to the entire family of KCC
BANK SHAHPUR who provided me such a wonderful opportunity to do
Summer Training and provided their valuable suggestions in understanding the
work of Research Project.

Last but not the least I would like to thank all the faculties of G.D.C
DHARMSHALA who gave me all the useful tips and suggestions regarding this
project.

Words can never express sense of gratitude, I feel for KCC BANK employees,
who have been a constant source of inspiration and encouragement for me.
 PREFACE

The present era is undoubtedly a management era. Management is an

important function in any organization. A management is one of the most
important fields which are widely used in every stage of life. The effective
management can be achieved only by effective management training and
developing skill to understand the organizational level this project work is a part
of the course of BBA and was done at KCC Consumer Perceptions.
This project is prepared on the basis of awareness of KCC Consumer
Perceptions in market and understanding the requirement of proper guidance to
customers.
KCC offers loans for homes-for buying or constructing your home,
refinance a Consumer Perception availed from other institutions or even to
extend or improve your existing home. This project helps me to better
understanding of market and financial products and their benefits.
Now I am feeling the great pleasure in delivering this project because of a
better skill of handling the situation and customer understanding.
 Bibliography

1. Chandrasekhar KS, Marketing management, published by Tata McGraw Hill education

private ltd, 2010, 1st edition.
2. Loudon David L., J. Della Bitta Albert, consumer behavior, published by McGraw Hill
education (India), 2002, 4th edition.
3. Salomon Michael R., consumer behavior, published by Asoke K. Ghosh, 2009, 8th edition.
4. Schiffman Leon G., Kanuk Lazar Leslie, Ramesh Kumar S., consumer behavior ,
published by Dorling Kindersley (India) private ltd, 2010, 10th edition.

WEB REFERENCES
http:www.kccb.com/consumer perception_rshn.htm

http:www.mdkccb@sancharnet.in/profile/paper.htm

http:www.faculty.rsu.edu/history/mgtfayol.html