DECISION MAKING CRITERIA

MOBILE PHONE SELECTION

ORGANIZATION SYSTEMS

MUHAMMAD FAIZAN YOUSUF

CE-082/14-15
 MOBILE PHONE SELECTION FOR DECISION MAKING EXERCISE

Huawei Iphone SE 64 Sony Xperia

Criteria/ Alternatives Weightage S6 Edge Honor 8 Galaxy A9 GB Z5 Premium One Plus 2
Launch 5% 10-Apr-15 2016 2016 2016 2016 2016
Battery (mAH) 15% 2550 3000 4000 1642 3430 3300
Weight 5% 138 153 200 113 180 175

OS 10% Android 5.0.2 Android 6.0 Android 5.1.1 iOS 9.3 Android 5.1.1 Android 5.1

2.1 GHz 2.3 GHz Octa 1.8 GHz 1.8 GHz Dual 1.5 GHz 1.8 GHz
Processor 20% Quadcore Core Octacore Core Quadcore Quadcore
Display Size 15% 5.1 5.2 6 4 5.5 5.5
Camera 10% 16 12 13 12 23 13
Price 20% 47999 47499 48999 49999 48999 43999
100% 4 5 2 1 2 6
 Sony
Huawei Iphone Xperia One
Criteria/ S6 Honor Galaxy SE 64 Z5 Plus
Alternatives Weightage Edge Result 8 Result A9 Result GB Result Premium Result 2 Result
Launch 5% 1 0.05 6 0.3 6 0.3 6 0.3 6 0.3 6 0.3
Battery
(mAH) 15% 2 0.3 3 0.45 6 0.9 1 0.15 5 0.75 4 0.6
Weight 5% 5 0.25 4 0.2 1 0.05 6 0.3 2 0.1 3 0.15
OS 10% 1 0.1 4 0.4 2 0.2 4 0.4 2 0.2 2 0.2
Processor 20% 5 1 6 1.2 4 0.8 2 0.4 3 0.6 4 0.8
Display Size 15% 3 0.45 4 0.6 6 0.9 2 0.3 5 0.75 5 0.75
Camera 10% 5 0.5 3 0.3 4 0.4 3 0.3 6 0.6 4 0.4

Price 15% 4 0.6 5 0.75 2 0.3 1 0.15 2 0.3 6 0.9

Customer
Need 5% 5 0.25 4 0.2 4 0.2 6 0.3 4 0.2 3 0.15
3.5 4.4 4.05 2.6 3.8 4.25
Rank 5 1 3 6 4 2

Phone Rank
Samsung Galaxy S6 Edge 5
Huawei Honor 8 1
Samsung Galaxy A9 3
Iphone SE 64 GB 6
Sony Xperia Z5 Premium 4
One Plus 2 2