Requireme Perfect Nutrition

Customer
Varity of Choices
nts

Reasonable Price
Sufficient Volumn

Absolute weight
Absolute factor
Relative weight
Relative factor
 Intercorrelations
= +9 (Strong positive)
o = +3 (Positive)
x = --3 (Negative)
Standard Bottle * = --9 (Strong Negative)
Requirements

Advertising

Production
Technical

Research
Improved
Formula

Market

Strong

Mass
Size

1 2 3 4
5
fect Nutrition
rity of Choices
asonable Price
fficient Volumn
Competitive
Assessment
Competitive
Assessment

Absolute weight
1
4

Target value
2

Importance

Sales Point
5
3

solute weight
solute factor
ative weight
ative factor
Symbols
= 9 (Strong association)
o = 3 (Somewhat associated)
= 1 (Weak association)
ve)

ve)

trong association)
omewhat associated)
Weak association)