PRESS RELEASE

FOR IMMEDIATE RELEASE

DDB Worldwide Returns to Austin, Texas for SXSW 2017

March 6, 2017 | New York, NY

DDB Worldwide announced today a robust lineup of activities at the 2017 SXSW
Festival in Austin, Texas from Friday, March 10 through Sunday, March 19. The
agencys DDB Does Austin platform will once again be the content hub where online
visitors will be able to receive live reports on industry trends, including the role of
creativity, emerging technology, and the future of advertising. Tribal Worldwide and We
Are Unlimited, two DDB-affiliated agencies, will also participate in programming at the
festival that will be highlighted on the platform.

For a full list of events, see below:

Saturday, March 11
Forum for Good Meet-Up
Time: 2:00pm3:00pm
Location: JW Marriott, 110 E. 2nd St., Room 207
Panelists: Cheryl Horsfall (ECD, DDB New York) and Alexander Rea (Creative
Technology Officer, DDB New York)
Overview: Good ideas and innovation can change lives and improve health, social
conditions, and understanding. Good ideas are NOT like children: They should be seen
and heard, especially in their infancy. They need the right shaping to reach their full
potential, then they need to be guided toward the people they can help most. Let's
mind-meld for the greater good. Meet up with some of the creative brains of DDB, the
agency that used AR to help non-migraine sufferers understand the condition, created
a drinkable book that filters unsafe water, developed the Check It Before Its Removed
social activation to raise awareness of breast cancer, and used WhatsApp to let
parents speak to hospitalized children through stuffed animals. Let's meet up and do
some good. Also, beer.

Is Authenticity in Advertising Possible?

Presented by Bazaarvoice
Time: 3:30pm4:30pm
Location: Sellers, 213 W. 4th St.
Panelists: Rich Guest (President of U.S. Operations, Tribal Worldwide), Graham Harris
(VP, Bazaarvoice), Ja Rule (Hip Hop Artist and Founder, Fyre Media), Jennifer Dalipi
(Director of Digital Marketing, COTY)
Overview: Join this panel for a discussion on authenticity in advertising and the ways to
create authentic connections with your target audience. Speakers will chat about what it
means to be authentic with regard to both data and contentincluding the
methodologies to find the right audience while they are truly in-market, and how to
leverage authentic consumer-generated content to enhance the user experience.

Sunday, March 12
2017 Interactive Innovation Awards Finalists Showcase
Time: 11:00am5:00pm
Location: Hilton Austin Downtown, 500 E. 4th St., 4th Floor
Featuring: #comeonin by DDB Group Australia for Sydney Opera House
Overview: As part of the 20th annual Interactive Innovation Awards, the 2nd annual
Finalist Showcase brings 2016s best, most forward-thinking projects to your fingertips!
The competition features 65 finalists in 13 categories from across the digital creative
and interactive technologies spectrum. Discover each of the finalists work with hands-
on demos of these trendsetting new contributions to the connected world. Then vote for
your favorite finalist in the competition to receive the Peoples Choice Award.
Winners of the 13 categories and 7 special honors, including the Peoples Choice
Award, will be revealed at the Interactive Innovation Awards Ceremony.

How the New Age of Storytelling and Innovation Intersect

Time: 6:30pm8:30pm, invite only
Location: YouTube Corner, 511 E. 5th St.
Panelists: Myra Nussbaum (SVP Group Creative Director, DDB Chicago), Ben Jones
(Creative Director, Google), Sebastian Tomich (SVP of Advertising & Innovation, The
New York Times Company), Richardo Viramontes (Creative Director, Lyft)
Overview: Disruption breeds innovation, and innovation creates a new canvas for
storytelling. From six seconds to immersive VR experiences, there are endless options
for advertisers to tell their stories in new and creative ways, and those options continue
to evolve. In this session, well explore the creative possibilities of how innovative
storytelling can surprise and delight audiences, and take a peek into whats next for the
future of advertising.

Tuesday, March 14
Impact & Work at Ignite SXSW
Time: 2:00pm3:00pm
Location: Austin Convention Center, 500 East Cesar Chavez St., Room 10AB
Panelists: Leo Macas (CCO, DDB Colombia), Alison Entsminger (Software Designer,
IBM Design), Dana Kelly (Manager of Social Strategy, Fullscreen), David Cleaves
(ECD, frog design), Jacob Chapman (Partner, Gelt VC), Jamie Black (Founder/Host,
Dynasty Podcasts), Justine Kelly (Executive Chef, Sun Basket), Kate Spacek
(Director, ZERO1), Paresh Shah (Chief Innovator and Value Architect, The Non-
Obvious Company), Scott Wayne (Founder, The Frontier Project)
Overview: Ten creative leaders will share their impact on the world and in the
workplace. Leo Macas, Chief Creative Officer at DDB Colombia Group, will be
speaking about DDB Colombias Sun Hats campaign. The work was created for DDB
Colombias client EPM (Empresas Pblicas de Medelln) in 2016 and was the only
shortlisted case from DDB Worldwide in the Innovation category at Cannes 2016.

Friday, March 17
Im Lovin It: Music and McDonalds
Time: 2:00pm3:00pm
Location: Austin Convention Center, 500 East Cesar Chavez St., Room 16AB
Panelists: John Hansa (ECD, We Are Unlimited), Jon Ellis (CPO, We Are Unlimited),
Bonny Dolan (Managing Director, Comma Music)
Overview: Throughout the decades, music has been a part of McDonalds DNA, from
the Im Lovin It riff to the brands current campaign featuring Iron and Wines cover of
Cyndi Laupers iconic Time After Time. McDonalds understands the importance of
music to its brand. To remain relevant and authentic in the moment, McDonalds is
always looking for the right music and the right artist. Now with a new advertising
agency by its side, We Are Unlimited, McDonalds will keep music front and center. The
speakers will discuss the creative process from the ground up, and examine how a
brand like McDonalds brings music into its worldand how recording artists and
musicians can be a part of that world.

DDB will recap all SXSW activities via blog posts, photos, and social updates from the
ground. For live coverage be sure to follow the #DDBDoesAustin hashtag and DDB
Worldwides Twitter and Instagram.

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ABOUT DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks.
DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the
industry's leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3
Global Networks for 12 of the last 15 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars,
Johnson & Johnson, and Exxon Mobil, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries.
DDBs flagship office is in New York, NY.

ABOUT OMNICOM
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company. Omnicoms
branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to
over 5,000 clients in more than 100 countries.

CONTACT:
Christie Giera
Director of Agency Communications, DDB North America
212-415-2186
christie.giera@ddb.com