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Sports Stories
Getting a handle on sportswriting can be daunting because there are so many different
kinds of stories that can be done. For the aspiring sportswriter, these are some of the
main types.
The straight-lede game story is the most basic story in all of sportswriting. It's just what
it sounds like: an article about a game that uses a straight-news type of lede. The lede
summarizes the main points - who won, who lost, the score, and what the star player
did.
Quarterback Pete Faust threw thre touchdown passes to lead the Jefferson High School
Eagles to a 21-7 victory over crosstown rival McKinley High.
The rest of the story follows from there, with an account of the big plays and
playmakers, and after-game quotes from coaches and players. Because they often
focus on high school and small-college teams, straight-lede game stories tend to be
fairly tightly written.
Straight-lede game stories are still used for coverage of high school and some college
sports.
But they're used less nowadays for pro sports. Why? Because pro sports are seen on
TV and most fans of a particular team know the score of a game long before they read
about it.
The Feature-Lede Game Story
Feature-lede game stories are common for pro sports. Readers usually already know
the score of pro games as soon as they're done, so when they pick up a sports section
they want stories they offer a different angle on what happened and why.
It had rained all that day in the city of brotherly love, so when the Philadelphia Eagles
took the field the ground was already a soggy mess - much like the game that would
follow.
So it was somehow fitting that the Eagles would lose 31-7 to the Dallas Cowboys in a
contest that was one of the worst of quarterback Donovan McNabb's career. McNabb
threw two interceptions and fumbled the ball three times.
The story starts out with some description, and doesn't get to the final score until the
second paragraph. Again, that's fine: readers will already know the score. It's the writer's
job to give them something more.
Delayed-lede game stories tend to be a bit more in-depth that straight-lede stories, and
as a result are often longer.
Profiles
The sports world is full of colorful characters, so it's no surprise that personality profiles
are a staple of sportswriting. Whether it's a charismatic coach or a young athlete on the
rise, some of the best profiles anywhere are found in sports sections.
Norman Dale surveys the court as his players practice layups. A pained look crosses
the face of the coach of the McKinley High School basketball team as one player after
another misses the basket.
"Again!" he shouts. "Again! You don't stop! You don't quit! York work 'till you get it right!"
And so they continue, until they start to get it right. Coach Dale wouldn't have it any
other way.
Season previews and wrap-ups are fixtures of the sportswriter's repertoire. These are
done any time a team and a coach are preparing for the coming season, or when the
season has just ended, either in glory or infamy.
Obviously the focus here isn't a specific game or even individual, but a broad look at the
season - how the coach and players expect things to go, or how they feel once that
season is done.
Coach Jenna Johnson has high hopes for the Pennwood High School women's
basketball team this year. After all, the Lions were city champions last year, led by the
play of Juanita Ramirez, who returns to the team this year as a senior. "We expect great
things from her," Coach Johnson says.
Columns
A column is where the sportswriter gets to vent his or her opinions, and the best sports
columnists do just that, fearlessly. Often that means being very tough on coaches,
players or teams who don't meet expectations, particularly at the pro level, where all
concerned are being paid huge salaries to do just one thing - win.
But sports columnists also focus on those they admire, whether it's an inspirational
coach who leads a team of underdogs to a great season, or a mostly unheralded player
who may be short on natural talent but makes up for it with hard work and unselfish play.
Lamont Wilson certainly isn't the tallest player on the McKinley High School basketball
team. At 5-foot-9, he's hard to spot in the sea of mid 6-footers on the court. But Wilson
is the model of an unselfish team player, the kind of athlete who makes those around
him shine. "I just do whatever I can to help the team," the ever-modest Wilson says.
Its the sound that makes sportswriters want to alternately cringe or upchuck, a sound to
be dreaded like fingernails scraping a chalkboard.
What is it?
Yes, weve all heard them, and weve all rolled our eyes when weve heard them. For
some reason, the athletes and coaches of the planet seem to have gotten together and
decided that they must speak in such clichs, no matter how tired, stale or just plain
irritating they are.
Whats worse, many sportscasters, professionals who are paid to talk about sports and
ought to know better, seem to want to reach for the same lazy, dull phrases, the ones
weve all heard, oh, about 10,000 times or so.
For the beginning sportswriter, the lesson is clear: DONT use such clichs in your story.
Try your best in interviews and press conferences to elicit quotes that are not clichs.
How is this done? Try posing questions in different ways. If you ask an athlete why the
team won the game, and he lapses into some cliches about it being a group effort, ask
him to be more specific. Cite the work of some specific athletes or plays that proved to
be pivotal in the game, and get him to talk about those.
Indeed, the more specific you can be, the better. Broad, open-ended queries are likely to
elicit broad, generic responses. Pointed, direct questions are more likely to produce
fresh insights.
This is especially true of coaches, who can be suspicious of - and even hostile toward -
sports reporters who don't know their stuff. So when interviewing a coach, demonstrate
that you're familiar with not just the nuances of the game in general, but with her team in
particular. A coach, like any source, is more likely to trust a reporter who understands
his beat, and a more trusting source is likely to be more open in interviews.
Also, a good reporter really listens to what the interviewee is saying, and follows up with
still more pointed questions. The word "why" is always helpful. If a coach tells you that a
particular player was on fire during a particular game, ask why. Has the athlete been
training harder? Refined his skills? Felt he has something to prove? Such specific
questions are likely to produce interesting answers.
But what do you do if, despite your best efforts, the jock you're interviewing insists on
using sports clichs anyway? Close your eyes, plug your ears and begin to chant, over
and over again, Im not listening to you, I'm not listening to you, I'm not....
Here, then, are 10 of the worst sports clichs in the business, ones you should never put
in a sports story, along with some suggested sarcastic rejoinders.
Oh really? I thought after winning it all last year they'd strive for a mediocre season this
year.
The Lede
The lede of your story should include the final score and some details about what made
the game interesting. Generally this means focusing on the efforts of an individual
player.
Lets say a teams star athlete is injured and a previously unheralded player comes into
the game as a substitute. Not much is expected of this rookie but he defies expectations
and plays a great game, leading the team to victory.
Example:
Second-string quarterback Jay Lindman, who had never played a down for Jefferson
High School, came off the bench after star QB Fred Torville was injured Friday night and
threw three touchdown passes to lead the Gladiators to a 21-14 victory over the
McKinley High School Centurions.
Or maybe the game is a close, seesaw battle between two evenly matched opponents,
and is won in the final seconds by an especially dramatic play.
Example:
Second-string quarterback Jay Lindman threw the game-winning touchdown with just 12
seconds left to lead the Jefferson High School Gladiators to a 21-14 victory over the
McKinley High School Centurions Friday night.
Notice that in both examples we focus on the efforts of an individual athlete. Sports is all
about the human drama of competition, and focusing on a single person gives the game
story a human interest angle that readers will enjoy.
The body of your story should basically elaborate on the lede. If your lede was about the
benchwarmer becoming the games star, then the body of the story should go into more
detail about that. Often a simple chronological account works best.
Example:
Torvilles ankle was sprained when he was sacked in the first quarter. Lindman came
into the game with low expectations but threw his first touchdown pass in the second
quarter with a high, floating ball that receiver Mike Ganson snagged in the end zone.
In the third quarter, Lindman was forced to scramble out of the pocket to avoid the rush
but managed to fire a bullet to receiver Desean Washington, who made a diving catch at
the goal line.
The Wrap Up
The wrap up or ending of your story usually centers on quotes from the coach and
players gleaned from post-game interviews or press conferences. Getting great
quotes for sports stories can sometimes be tough coaches and athletes often speak in
clichs but a snappy quote can really be the icing on the cake of your game story.
Example:
I knew Lindman could play but I didnt know he could play like that, said Gladiators
coach Jeff Michaelson. That was one heck of a game by a young guy who showed a lot
of heart.
Washington said Lindman exuded confidence even in the huddle before his very first
snap.
He just said, Lets do this to win, Washington said. And he went out there and did it.
That boy can throw the ball.