SMCR Model- ADDITIONAL INFO HAHA be fruitful.

Otherwise, there would be

gaps.
T h e b a s i c p ro c e s s o f
communication, needs a
sender and a message that he
o r s h e transmits or conveys
through some means, say a
channel to a receiver who
responds,according to his or her
understanding of the message, the
sender (feedback).This model was
advocated by David Berlo, and is also
known as the Source-Message-
C h a n n e l - Re c e i v e r M o d e l o f C o
mmunication. This model is si
g n i fi c a n t b e c a u s e i t emphasizes
the importance of thorough
understanding of human behavior
as a pre-
re q u i s i t e t o c o m m u n i c a t i o n a n
a l y s i s . I t u n d e r l i n e s t h e ro l e
o f t h e s o u rc e a n d t h e receiver.
The background of the source GREEN report lang wag na include sa
depends on several variables.The ppt
receiver interprets the message
depending upon the background
-knowledge, skill,attitude, culture,
etc. If both the source and receiver
were
matched
in their

standing, thecommunication would


David K. Berlos SMCR Model of
Communication
Background:
-In 1995, Berlo received his doctorate
degree in the study of
communication from the university of
Illinois at the age of 29
-he functioned in the role of educator,
author, and communication dept
chair at Michigan state university for
14 years, from the depts inception in
1957 through 1971
-in 1960, berlo wrote a book entitled
El Proceso de la Communicacon or
The Process of Communication
- The book focused on the purpose
and objectives of communication and
addressed Berlos model of
communication which he developed
from Claude Shannon and Warrons
Weavers mathematical model
-He also emphasized the importance
of the perception of the source in the
eye of the receiver and also the
channels by which the message is
delivered
-A quote from Aristotle was stated in
the book, saying the prime goal of
communication was persuasion an
attempt to sway other men to the
speakers point of view.
-The model includes verbal and non-
verbal communications. It also
considers the emotional aspects of
the message.
https://www.slideshare.net/durgasath
yan/berlos-smcr-model-of-
communication-55617334
Application
Excellent communication skills are
essential to be successful nurse. The
ability to communicate and connect
with patients and health care
professionals can help build
relationships, prevent mistakes, and
provide high level of care
http://online.seu.edu/effective-
communication-in-nursing/
ONE SCENARIOS IN NURSING HEHE
1. Health teaching na lang
Scenario: @health center, ikaw na
magbigay ng patient at scenario
S- Nurse
Has the skill to communicate
Attitude: wants to help with
improvement of health
Knowledge: school training (lectures
and skills labs)
Culture: recognizing pts culture and
becomes one of the basis of health
teaching
M- health teachings
C- hearing, seeing (with visual aids)
R- patient
 Evidence-Based Practice in Nursing
PARANG GANYAN HAHAHH Informatics: Concepts and
Applications
Strength: the manner in which it Author: Cashin, Andrew, 2010
represents the complexity of
communication, treats http://communicationtheory.org/berlo
communication as a process rather s-smcr-model-of-communication/
than a static event
Limitation: lacks the feedback
component of communication and
does not depict the functions of the
communication process in detail,
does not mention barriers to
communication, linear model of
communication (one way process
where sender is the only one who
sends message and receiver doesn't
give feedback or response.), and
Main drawback of the model is that
the model omits the usage of sixth
sense as a channel which is actually
a gift to the human beings (thinking,
understanding, analyzing etc)

This means that, if this model was

applied to a health care environment,
it would not be able to fully explain
how factors such as the attitudes and
socio-cultural background of a client
influence his or her communication.