PRESS RELEASE

FOR IMMEDIATE RELEASE

DDB Adds First Female Copy Chiefs Name to the Door in Celebration of
International Womens Day

Phyllis Robinsons Legacy and Work Revisited

March 8, 2017 | New York, NY

In celebration of 2017 International Women's Day (IWD), DDB Worldwide, part of

Omnicom Group (NYSE: OMC), announced today that for a 24-hour period they
will add an R to their name in honor of Phyllis Robinson, the agencys first female
copy chief. Robinson was the original copywriter at the shop. The name change
will impact DDB Worldwides physical signage, email signatures, meeting rooms
and the agencys website and will be accompanied by an agency-wide social
campaign.

The move to add Phyllis name to the door is a symbolic reminder of the
contributions many women of her generation and later generations have made
to the ad industry. It also signals to our own employees our continued non-
negotiable belief that talent has no gender, stated Wendy Clark, CEO of DDB
North America.

The supporting social campaign will commemorate Phyllis legacy, while the
permanent change to the meetings rooms in each North American office will
feature quotes from Phyllis such as Do the kind of work nobody else is doing.

On social, DDBers from around the world will be able to share some of DDBs
most notable work but all of it featuring a modern day twist. Headlines for print
campaigns and voice over for TV work will be updated to emphasize the
creative women behind them. Swag for the day will include t-shirts emblazoned
with images of Phyllis and her famous Phyllis-isms.

To commemorate Phyllis work, the agency will be flipping the script on one of
her most memorable TV ads featuring Candice Bergen from 1976 for the
Polaroid pronto. Through the magic of lip-synching, the ad will now reveal that a
female creative was actually behind those famous ads. Phyllis print ads are also
in for a makeover. The agency will also re-write them to market Phyllis instead of
clients such as Levys Jewish Rye, Clairol and Ohrbachs.
.
The IWD/Phyllis Robinson initiative, builds on the agencys belief that talent has
no gender, which spurred last years social campaign of the same name and a
call-to-action timed to IWD. It also ties to The Phyllis Project, a global creative
initiative the agency launched this year, which ensures the development of
female creative talent across the DDB network and which bears the name of
DDBs and the industrys first copy chief.

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ABOUT DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks.
DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the
industry's leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3
Global Networks for 12 of the last 15 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars,
Johnson & Johnson, and Exxon Mobil, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries
with its flagship office in New York, NY.

ABOUT OMNICOM
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company. Omnicoms
branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public relations and other specialty communications services to
over 5,000 clients in more than 100 countries.

CONTACT:
Christie Giera
Director of Agency Communications, DDB North America
212-415-2186
christie.giera@ddb.com